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Uts Reviewer
Uts Reviewer
Why do we buy?
Limbic System: Hypothalamus, Pituitary Gland, Amygdala, Hippocampus
Hypothalamus: I need that
– regulates body temperature, circulation rhythms and hunger, helps govern the endocrine
system.
Amygdala: I want that
Prefrontal Cortex: judgment and decision making
Self- Actualization
Esteem
Love/Belonging
Safety
Physiological
Classical Conditioning (Ivan Pavlov) – conditioned to buy from advertisements, sales and other promos.
Operant Conditioning (BF Skinner) – conditioned to buy things we found effective or rewarding.
Motivation – motivation to buy may be extrinsic (gain from fame/popularity) or intrinsic (fulfillment/
satisfaction)
What do our possessions mean?
Belk (1988) – a key to understanding what possessions mean is recognizing that, knowingly or
unintentionally, we regard our possessions as parts of ourselves.
- Emphasis on material possessions tends to decrease with age, but remains high throughout life
- Provides a sense of past and tells us who we are, where we came from, and perhaps where we
are going
- Seek identity through acquiring and accumulating selected consumption objects
- (Study of aged 8-30 years old) favorite possessions those that either reflect skills in use or
possessor can manipulate or control
- (Preretirement Adulthood) defining self through what one has
- (40-50 years old) social power and status as reasons to own personal possessions.
(Possessions most treasured by grandparents) to have one’s possessions, “live on” through heirs or
museums.
THE SPIRITUAL SELF
Why do we need to understand our Spiritual Self?
- Philosophy started the moment humans started to wonder (with just about anything)
- Human questioned like “why do we die? Why do bad things happen to good people? Do
we really have free will? Is the determined? Does God exist?”
- College students: it is vital to develop a healthy sense of wonder (human belief systems)
Religion VS Spiritual: Similarity and Difference
RELIGION SPIRITUAL
Paths to God Approaches
Definition A personal set of institutionalize Relating to or affecting the human
system of religious attitudes, beliefs, spirit or soul as oppose to material
and practices. of physical
Person Someone who believes in a God or Someone who places little
group of gods and consciously importance on beliefs and traditions
adheres to the beliefs of his/her and is more concerned with the
religion. growing and experiencing Divine.
Approach Fear, emphasis on sin, guilt, and the Path of love. Path with no
concept of a punishing God. condemnation and judgment, but
where there is mercy and
acceptance.
Beliefs God is high up in the heavens. God is omnipresent, omniscient, and
Separate being from human. omnipotent.
Paths Only way to salvation is in their All faith is valid, embraces all the
religion and not with others. world’s religions, but all the same
time not constrained by any other
religious dogmas or forms.
Acceptance Power
Curiosity Romance
Eating Saving
Family Social contact
Honor Status
Idealism Tranquility
Order Vengeance
Physical activity
- Reiss claimed that we are all the same but what makes us different is how we value each
one.
- Religious beliefs are designed to meet these 16 desires.
Sacred Pathways written by Gary Thomas presents the nine sacred paths to connect with God
are the following:
Viktor Emil Franki (1959) – introduced logotherapy, which is pursuit of one’s meaning of life.
o Theories founded on the belief of human nature is motivated by the search for
the purpose of life.
o These are influenced by his personal experience of suffering and loss in Nazi
concentration camps.
Basic Principles of Logotherapy:
1. Life has meaning under all circumstances, even the most miserable ones.
2. Our main motivation for living is our will to find meaning in life.
3. We have freedom to find meaning in what we so, and what we experience, or at least in
the stand we take when faced with a situation of unchangeable suffering.
According to Frankie, we can discover this meaning in life in three different ways:
1. By creating a work or doing a deed;
2. By experiencing something or encountering someone; and
3. By the attitude we take toward “unavoidable suffering” and that “everything can be
taken from a man but one thing: the last of the human freedoms-to choose one’s
attitude in any given set of circumstances”.