BUSINESS MODELS ON AMAZON

Private Label Drop shipper Wholesale

. AMAZON FBA PRIVATE LABEL
 PRIVATE LABEL (BRAND)

.
• Private labeling for
Amazon FBA means you sell (existing) products of
your choosing, under your own private brand
(label) on Amazon.
• After studying a product/market,
you contact product suppliers/manufacturers directly,
and they make the product for you, in bulk, at
cost, under your brand name.
 SOME GENERAL INFORMATION

.
•What is difference between wholesale and private label?
•What is keyword research?
•How keyword tool is different from product tool
of helium 10?
•Terminologies
 SELECTION FOR PRIVATE LABEL
PRODUCT

.
•Criteria
•Tools (helium 10)
•Hunting with keyword research
•Create file of product for your client
•Create file with product details and profit margin
•Contact suppliers
•Trademark, sample
•List and sell
 CRITERIA FOR PRIVATE LABEL

• Search volume minimum 10,000

• Average price 11$-35$
• No brand dominancy
• NO
. Amazon as seller
• No seasonality
• Weight not more than 1.5kg (3 pounds/lbs approx.)
• Google trend must be above than 25 in 3 year
Competitor Analysis
• Average rating 4.2 in top 10 sellers
• 3 out of 5 sellers having less than 400 reviews
• 3out of 5 sellers have more than $4000/2000 revenue
• Competition products not more than 2000
 HELIUM 10 BLACKBOX (KEYWORD)

AQSA MAHAR
RUN H EL I UM 1 0 EXTENSI ON FOR FOL L OWI NG C R I TER IA

. • Revenue
Which should be more than 4000$ of 3 sellers from top 5 sellers
• Review count
Which should be less than 4 of 3 sellers from top 5 sellers
• Review rating
Should be less than 4.2 in top 10 sellers
 HELIUM 10 X-RAY FEATURE

AQSA MAHAR
 GOOGLE TREND

Should be more than 25 in past 3 years

AQSA MAHAR
CONTACT SUPPLIER

.
.
FIND PRODUCT ON ALIB AB A
 FORMAT TO APPROACH THEM
Hi there,
I hope you are doing well. my name is______. we are looking to purchase (amount) packs of (product name) for __
market. Please find attached details and product images for your reference. we will be selling these (product name) on
multiple ecommerce platforms. we estimate our annual purchase volume only for this product will be around 50,000-80,000
packs after a trial order of 1000 pack.
what will be included in (all the specification and details of products you want)
1. .
2.
3.
special consideration areas:
1. packing
2. quality
3. dimension etc.
do you manufacture these (product name) if so, please provide following:
1. photo specification.
2. are you manufacture or trading company?
3. what is the lead tone for samples and trial order?
4. can we add our logo? if so, where can the logo be added?
5. what is the sample cost with shipping by express?
6. do you offer custom packing etc.?
we kindly await and appreciate your reply. thank you.
 SHIPMENT PLAN

.
•LLC+ account creation+ trademark register
•Product hunting
•Product sourcing
•Sample product
•Photography ( guidelines )of sample product
•Listing creation
•Trial Inventory 1000
•Inventory
•PPC
 RANKING

• Listing optimization
• Listing promotion
• PPC (pay per click)
• Coupons, deals, offers
 LISTING WRITING AND OPTIMIZATION

. • Optimization – Keywords
• Helium 10 tool
• Content writing
• Bullet points
• Convert to HTML format through
website
 PPC (PAY PER CLICK)
.
(Sponsored)
• Amount paid by seller to amazon when a buyer opens
their listing
• Due to this Amazon shows their product on the top of
the list.
.
COUPON CREATION

Amount of discount given through coupon/voucher

Coupon/voucher is a specific code which is given to the buyer in
order to gain discount on a specific product.
 LISTING CREATION
.
H T T P S : / / W WW. S A L E S B AC K E R . C O M / B L O G / 7 7 /H OW _ TO _ S E T _ U P _ YO U R _ AM
A Z ON_ P ROD U C T _ LIST ING #!