Proiect Engl

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 9

Successful merger: Google and

Android
Failed merger: New York Central
and Pennsylvania Railroad

Eremia Teodora
Dumitru Ioana Ruxandra
Grupa 942 A
Vocabulary Standalone company

Co-founders

A startup

Cost cutting

Bankruptcy protection
Google bought Android from a
Successful merger: Google and Android standalone company called Android Inc.
It was founded a couple of years before
Google buys Android: A history Google bought it, in the first half of 2003.
The Palo Alto company’s most well-
known co-founder was Andy Rubin, who
had previously worked for companies like
MSN and Apple. It was at Apple where
Rubin reportedly got the “Android”
nickname when his co-workers noticed
his own love of robots.
In 1999, Rubin helped form the company
Danger, which launched one of the first
proto smartphones, the Danger Hip top
(re-branded as the Sidekick when T-
Mobile sold it in 2002). Rubin later
departed Danger in 2003 to help form
Android, along with the other co-founders
Rich Miner, Nick Sears, and Chris White.
In 2005, Google purchased the relatively

Successful merger: unknown Android, a mobile start-up that


had been founded only a few years prior.
While the exact sum is undisclosed, it’s

Google and Android estimated that the deal was worth


approximately $50 million - a fraction of
the $130 million Google spent on
acquisitions that year. In fact, Google spent
$1.65 billion purchasing YouTube just over
a year later.

Android gave Google the mobile operating


system (OS) it needed to compete with the
likes of Apple and Microsoft in the growing
mobile market, and expand their reach far
beyond desktops.
Android has easily been Google’s most
successful acquisition; when it comes to
smartphones, their estimated market share
is a whopping 85% .
Successful merger: Worldwide Quarterly
Smartphone Top 5 Company
Google and Android Shipments

2022Q2 2022Q2 2021Q2 2021Q2


Year-Over-Year
Company Shipment Market Shipment Market
Change
Volumes Share Volumes Share
Samsung 62.4 21.8% 59.1 18.9% 5.6%
Apple 44.6 15.6% 44.4 14.2% 0.5%
Xiaomi 39.5 13.8% 53.1 16.9% -25.5%
vivo 24.8 8.7% 31.7 10.1% -21.8%
OPPO 24.7 8.6% 32.8 10.5% -24.6%
Others 89.9 31.5% 92.3 29.5% -2.6%
TOTAL 286.0 100.0% 313.4 100.0% -8.7%
Failed merger: New York In 1968, the New York Central
and Pennsylvania railroads
Central and merged to form Penn Central,
which became the sixth-largest
Pennsylvania Railroad corporation in America. Two
years later, the company
shocked Wall Street by filing for
bankruptcy protection.
Management pushed for a
merger in a somewhat desperate
attempt to adjust to unfavorable
trends in the industry. Short-
distance transportation involved
more personnel hours.
Failed merger: New
York Central and
Pennsylvania Railroad

Penn Central presents a classic case of cost-


cutting as "the only way out" in a constrained
industry, but this was not the only factor
contributing to its demise. Other problems
included poor foresight and long-term planning
on behalf of both companies' management and
boards, overly optimistic expectations for positive
changes after the merger, culture clash,
territorialism, and poor execution of plans to
integrate the companies' differing processes and
systems.
Source of
information
https://www.ansarada.com/mergers-
acquisitions/examples
https://www.google.com/search?q=new+york+ce
ntral+and+pennsylvania+railroad+merger+failure
https://www.google.com/search?q=Successful+a
cquisition%3A+Google+and+Android+In+2005%
2C
https://www.androidauthority.com/google-android-
acquisition-884194/
https://www.investopedia.com/articles/financial-
theory/08/merger-acquisition-disasters.asp

You might also like