KLE TECHNOLOGICAL UNIVERSITY

SCHOOL OF MANAGEMENT STUDIES AND RESEARCH

SUBJECT
INTERNSHIP TRANING PHASE – 1

SUBMITEED TO
Prof.

SUBMITTED BY

NAME USN
Miss. Vishala R Gudagrei 01FM21MBA055
INTROUCTION OF INVESTMENT ADVISORS:
Investment advisors are referred to as
stockbrokers .these are the individuals or group of individuals
that offer investment recommendations by analysing the
recent performance of securities. Investment advisors
provide their services in exchange for a fee.

They earn through directly managing the assets of their

clients or by means of publications. The government of every
nation has its own precise definition of investment advisor
and are governed by certain laws.

In India , individuals must clear certification

examinations such as the NISM, CFA in order to become
professional investment advisor and must compulsorily be
registered with Securities and Exchange Board of India
(SEBI) .The terms investment advisors and financial advisors
can be used interchangeably. Now they are classified into 2
types one is advisor and another one is executive partners.
INTRODUCTION :

 SUKHANIDHI impiles peace and patience leading to

happiness and satisfaction.
 In terms of finance, it implies investing in quality stocks
and having the patience to hold for the long term thus
leading to wealth creation.
 It is SEBI (Securities and Exchange Board of India)
registered equity investment advisory firm catering to
equity investors with a long term mindset towards
investing and those looking for an equity investment
advisor to support them towards building a robust
equity portfolio.
 The company saw a need for good stock
recommendation based on research and analysis,
followed up with monitoring and eventually, stock exit
calls to hand- hold the investor through his equity
investment journey.
 It strongly believes in “Time in the market “ not “Timing
In the market “. It investing in the quality of stock and
having the patience to hold for long term.
 COMPANY PROFILE:

Name of the firm : Sukhanidhi Investment Advisors

Hubballi-21.
Established year : Nov 14 , 2020
Founder : Mr. Vinayak Savanur.
Branches : 02 . (Hubballi, Bangalore)
Number of employees : 07 Employees .
Work Schedule : Monday – Friday(9:30am-6:30 pm)
Saturday (9:30am – 2:30pm)
Sunday – Closed.
Phone : 1800 889 0255.
Address : 1/53C opposite of KIMS Main
Gate, Jayanagar Extension, Vidya
Nagar, Hubblli, Karnataka – 21.
Type of the sector : Financial Service
E-mail : contactus@sukhanidhi.in.
MSME (Ministry of Micro Small and Medium Enterprises):
Definition of MSME:
The MSME introduced by the government of india in
agreement with the MSMED (Micro, Small, and Medium Enterprises
Development) Act of 2006 MSMEs are the enterprises involved in the
processing, production, and preservation of goods and commodities.
The company has started recently and it’s a new
enterprise. It comes under small enterprise with average turnover
from 10 to 15 crores. The elite portfolio has generated a 31.26%
CAGR (compound Annual Growth Rate)

FOUNDER and CIO:

Mr. Vinayak Savanur.
CO-FOUNDER and CEO:
Mr. Ramakant Dixit.

VISION :
To be a high position equity investment advisory firm in
India.

MISSION:
To recommend investment in high quality business at a
reasonable cost to facilitate fulfilment of investors financial goals and
wealth creation.
ORGANISATION STRUCTURE:
Definition:
According to the “Minterzberg (1972)”
‘Organizational structure is the framework of the relations on jobs,
systems, operating process, people and groups making efforts to
achieve the goals.’ It is the set of methods dividing the task to
determined duties and co-ordinates them.

TYPES OF ORGANISATION STRUCTURES:

1. Line Organisation Structure:
It has a direct vertical relationship between the
different level of the firm. Most small to medium sized
business implement the line organisation structure dividing
the firms into departments consisting of the marketing, sales,
and operations is the act of using a line organisation
structure.

2. Staff and Line Organisation Structure:

A “line function” is one that directly advances an
organisation in its core work. This always includes production
and sales, and sometimes marketing. A “staff function”
supports the organisation with specialized advisory and
support functions.

3. Staff / Functional Organisation Function:

This organisation structure should be based on
various functions where staff department have a authority
over line personnel in narrow areas of specialization

4. Matrix Organisation Structure:

 In this organisation structure the employee have
a dual relationship generally to the both a functional
manager and a product manager.

Sukhanidhi Investment Advisors comes under the Line

Organisation Structure.

ORGANISATION STRUCTURE OF THE FIRM:

HR DEPARTMENT:
HR advisors oversee the human resource
administrative procedures in a company and ensure that labour
policies are implemented . They are responsible for the hiring,
 payment, benefits and departure of staff and they have up-to-
date knowledge of policies such and workplace safety,
employee rights etc’

RESEARCH DEPARTMENT:
Work done to study the performance of stock,
mutual funds and other assets to “a guide to what investment to
make” according to the financial time.

OPERATION DEPARTMENT:
This department helps to perform complex financial
analysis and regulatory work. work involves researching, verifying,
compiling, reviewing, analysis and evaluating portfolio transactions
conducting research on portfolio capital changes, and preparing
portfolio reports timely and accurately.

MARKETING DEPARTMENT:
It works with marketing strategies, these
professionals assits each other in identifying trends and potential
opportunities in a company’s marketing campaigns they each work
to plan proper methods of advertisement. It helps company to gain
new customers.

COMPANY CULTURE:

Be the go-to equity research and investment advisory firm for

long term equity investors by being a part of their wealth creation.
  Be Human With Each Other:
Be honest, accountable, and trustworthy. Respect each
other’s time and opinions. Do what is right.
 Be Human With Customer:
“Customers are King “ – Go above and beyond the
expectations. Actively listen and be empathetic.
 Be Human With Partners:
Create a win-win, long-term relationship with our
partners. Be fair and respect what our partners bring to the
table. We value the industry and contribute to it.

SERVICES:

 The company gives advice to the long-term investors.

 Financial advisor.
 Investment advisor.
 General investment consulting.
 Advisory services.
 Equity investment .
 Equity research.
 Equity investment advisory , Equity portfolio analysis, review
and recommend.
 Investment statergies.

CO-OPERATE SOCIAL RESPONSIBILITY:

According to’ Howard Bowen ‘in 1999 refers to “the
obligations of businessmen to pursue those policies, to make
those decisions, or to follow those lines of action which are
desirable in terms of the objectives and values of our society”
 THINK keeping our clients interest in the ,
ACT in the best interest of our clients ,
DO what’s best for our clients.

BENEFITS OF THE COMPANY:

 Excellence in our Advisory.
 Objective and Unbiased Advice.
 Peace of mind : We uphold your trust.
 SEBI Registered.

MANPOWER PLANNING AND STAFFING:

There are 7 people working in the sukhanidhi
investment advisor. It gives the advice across the global. the main
branch in Hubballi and the another branch in bangalore.

 1 person from Bangalore,

 2 people from Gujarat,
 4 people from Hubbali.

PERFORMANCE MANAGEMENT SYSTEM:

It’s a systematic process by which the department of
commerce involves it’s employees, as individuals and members of
group, in improving organisational effectiveness in the
accomplishment of agency mission and goals.
 Sukhanidhi’s performance management system:
 PLANNIG:
In this stage the ground work for success is laid down.
The management should meet the employee and decide the
organisation’s goals and objectives for the year. This involves
the overall strategy for the business, but also the personal
objectives. Without that crucial information, any planning with
employees will not be effective. Employee bring set specific
goals and tasks is more lightly to be invested in succeeding at
them.

 MONITARING:
it is the key function in achieving the goals set out the
planning stage. It will not be as effective, however, if it is only
done once or twice during the year. It breaks the goal down
into monthly subgoals can smooth the process, giving the
employee a more manageable task.

 REVIWING:
At the end of the year, the management and the
employee meet to review the previous year and see if goals
were met. This is another opportunity to build a collaboration
with the employee. This is also a space in which future
development opportunities can be discussed as well as bonuses
for a compensation increases.

 REWARDING:
It is the final stage that cannot be over looked, as it
is the one that is the most important for employee motivation.
When management fairly rewards employees and gives them
recognition for their efforts, they are ensuring that those
employees will continue to work hard to achieve organisation
goal.

AUDITS/ CERTIFICATION:

Sukhanidhi investment advisor has a setup to meet the

needs to clients. it is SEBI (Security and Exchange Board of
India)
Registered equity investment advisory firm.
Investors looking for support interms of building their
portfolio and monitoring it while transacting independently
would find our services an ideal fit.

CONCLUSION:
Advisory management includes a variety of management
services, such as portfolio management, corporate debt
management, and estate planning .The investment advisors
also take into account the tax effect of investment decisions
and calculate the effective return on the investment .
The advisors should clearly mention the advantages
and disadvantages of investment decision. investment advisors
provides pieces of advice on particular business transaction.