www.getwsodo.

com
www.getwsodo.com
 www.getwsodo.com
www.getwsodo.com

DAN LOK AT HIS EXCLUSIVE EVENT

- CLOSERS IN BLACK -

OPEN IN BROWSER

This post is popular due to Dan’s soft side being revealed. Uploading
emotional content is a challenge for most people, but that hits home
with your audience.

Why?

Because it’s relatable and people will feel sympathy.

There’s another benefit to this, and that is the surprising element of it.
Most people only see Dan’s provocative and blunt messages through
his content, but this surprises people, which is a great way to catch
people’s attention.

It doesn’t have to be emotional content, but find a way to surprise

your audience (while staying within your niche), and you’ll catch their
attention with ease.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 2

 www.getwsodo.com
www.getwsodo.com
Theme

Notice the theme as well. The theme and the lightning in this post
supports and strengthens the emotions of the picture, which is very
important.

Imagine this photo included a bright color theme. Maybe on a beach

with a sun in the background.

That would contradict the emotional content, make the whole picture
less valuable and engaging, and people would be confused.

Text description

The description always has to be aligned with the picture or video.

Imagine having a picture of a beautiful house, and your description is
about a fast, shiny car.

The text in this post is built on the primary emotion sadness.

It’s built on Dan’s own story, and it’s in Dan’s own voice and words.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 3

 www.getwsodo.com
www.getwsodo.com

Call To Action

The call to action for this post is “Are you ready to start living a
happier, more fulfilled life? Comment below if you are.”.

And after the emotional description that was built on the primary
emotion - sadness - you turn the tides by creating a call to action that
inspires the audience to not give up and do whatever it takes for a
happier and more fulfilled life.

3 Key Takeaways You Can

Implement Now

1. Upload an emotional image. Could be

of yourself or something else.
2. Write a text description, where you
focus on the primary emotion sadness
that’s aligned with the image.
3. Play with the lightning and filters.
Try different colors and settings to
match the image.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 4

 www.getwsodo.com
www.getwsodo.com

THE YOUNG DAN LOK

OPEN IN BROWSER

This hit home with many people due to the picture being the
young Dan Lok. Why?

Because when you show a picture from the younger version of yourself,
people get to know your story better. This was before Dan became a
multimillionaire entrepreneur, so people get proof that Dan wasn’t born
rich.

And when they get to know you better, they’ll feel more connected to
you and will naturally stick around for a long time.

Theme

The theme for this post is very casual. The blue color sets the theme,
and is associated with calm, harmony, loyalty.

When you’re uploading content, always focus on having a few colors

that match each other and blend in with the image.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 5

 www.getwsodo.com
www.getwsodo.com
Text description

The description starts off with humor to

capture the reader’s attention by saying,
“This was long before I found a good
barber or had any sense of style (thanks
to my wife Jennie for showing me how
to be more fashionable)”.

Then it switches into Dan’s story

and it goes from being humoristic to
frustration and sadness.

Remember in your text to be as relatable

and speak to the reader. In this case it’s,
“Maybe you feel it too”.

And what comes next is the “Us Vs.

Them” theory, which makes you a team
with the reader against the others. In
this case it’s, “Maybe they said, “you’re
too young” or “get a real job” or “you
don’t have a degree”..., where Dan talks
down on the people who told you those
things to hold you back.

It’s about taking your reader by the

hand and walk them through a story
or message that speaks to them.
What most people do wrong, is that
they make their message all about
themselves.

And that’s when you lose.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 6

 www.getwsodo.com
www.getwsodo.com
Call To Action

In the “text description” we talked about how we

took the reader through a story from Dan’s earlier
days, remember?

Now, for the call to action, it’s important to stick

with the same topic. In this post, the call to action
is, “Comment below and share what those people
said to try to hold you back”.

Here we let people tell their own story.

And because the theme for this post is about the

people who held you back in life, it may be that
people haven’t had a chance to share their story
freely until now.

3 Key Takeaways You Can Implement Now

1. Do you have an old picture of yourself from your

past? Showing people where you came from is
a great way to give them a glimpse of who you
were, so they can better see your transformation
2. Write a description that focuses on the emotion
of either anger / betrayal / frustration. It
depends on the story you want to write and
what angle you choose.
3. Since it’s a story from your past, try out a call to
action that allows the reader to share a glimpse
of their story too, so you can get to know
your followers.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 7

 www.getwsodo.com
www.getwsodo.com

DAN LOK AND HIS WIFE JENNIE

(BEFORE/NOW)

OPEN IN BROWSER

You may or may not have seen those before/now fitness

transformations.

Well, this is not exactly a fitness picture, but it’s the same idea.

This is Dan and his wife Jennie from back when Dan was just getting
started up till the position Dan is in now.

Before/then pictures are powerful, because most people only see who
you are now, and may not know your past struggles or where you
came from.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 8

 www.getwsodo.com
www.getwsodo.com

Theme

Showing your prospects where others came from and where they are
now helps PROVE to them, “this can work for you, too.”

Or in other words, if you’ve got a six pack, I’d be impressed.

However, if you have a six pack, and 2 years ago you were 200 pounds
overweight, I’d go from being impressed to thinking, “AMAZING!” Why?

Because the result is rarely as impressive as the journey towards that

result. And before and after pictures show that journey PERFECTLY.

People Don’t Know How Good Something Is Until They

First Know How Bad It Was

You see, the old picture is from the beginning. The important thing here
is to choose a picture that shows your struggles and where you
came from.

The new picture, however, shows the transformation from then till now.
It’s important to include the journey.

Also, Dan and Jennie laughs in that picture to show their happiness in
the life they live now compared to earlier.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 9

 www.getwsodo.com
www.getwsodo.com
Text description

The description for such a post leads

up to a story, and here we shared the
backstory from their first time together.

Then we take the reader up till the point

they’re in now.

The text for this post builds on love, and

that’s why we use the emotional words
to stir the emotion of love.

For example, “But she supported me

through everything”.

Call To Action

The call to action for this post is, “Go

ahead and tag someone that will be
there for you to the end”.

Because of the primary emotion love,

and we’re telling a story with Dan and
Jennie, it makes sense to engage the
reader by tagging someone they love.

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 10

 www.getwsodo.com
www.getwsodo.com

3 Key Takeaways You Can Implement Now

1. Find a theme and create a before/now picture. In this case it was

love. It could also be a fitness transformation, family transformation,
and so on.
2. Before/now-pictures are very popular and is an inspiration to people
in the respective industry. Try and research the most popular
hashtags for “before/now” posts. Remember you can only have a
maximum of 30!
3. Create a highlight reel with your transformational images, so when
new people visit your profile, they get a good impression right from
the beginning.

Blake Wyatt
The “Instagram Assassin”

INSTAGRAM DECODED: DECODING DAN LOK’S TOP 3 INSTAGRAM POSTS 11