ARELLANO UNIVERSITY

Juan Sumulong Campus

2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

DYNAMIC LEARNING PROGRAM (DLP) NO.13

ENTREPRENEURSHIP

NAME: DIMAANO, MA. MARISOL D. DATE: October 14,2022.

GRADE & SECTION:12 - ABM 1B TEACHER:Mrs. Serrano
I. TOPIC: CHAPTER 4: TARGET MARKET
II.
References: Dimatulac, O. (2017). Module in Entrepreneurship

III. LEARNING GOAL: The students should be able to:

a. determine who the customers are in terms of target market,
customer requirements and market size
b. recognize the importance of selecting and describing the target
market

IV. CONCEPTS: TARGET MARKET SELECTION AND DESCRIPTION

SEVEN (7) BASIC QUESTIONS THAT MUST BE ASKED IN PREPARING FOR A
MARKET RESEARCH
1. Why is the market research conducted?
2. What are the scope and limitations of the market research to be
conducted?
3. Which segment of the market must be studied?
4. Who are the specific members of the target segment that will
participate in the research?
5. When is the perfect time to conduct the research?
6. Where is the best place to conduct the research?
7. How should the research be conducted?
Market size - the approximation of the number of customers in a
particular market
STEPS IN MARKET SIZE ESTIMATION
1. Estimate the market space or market universe (the approximate number
of customers that will buy the product or avail the service)
2. Eliminate the customers who are unlikely to buy the product or avail
the service
3. Estimate the market assessment through surveys, customer reviews and
other data gathering methods
METHODS OF CLASSIFYING CUSTOMERS
● Demographic Segmentation - the process of grouping customers according
to relevant socioeconomic information (1) income range and social class,
(2) occupation, (3) gender and age group, (3) religion and ethnicity
● Psychographic segmentation - a process of grouping customers according
to their (1) perception, (2) way of life, (3) motivations and
inclinations

V. ACTIVITY/EXERCISES:

Directions: Explain briefly.

 ARELLANO UNIVERSITY
Juan Sumulong Campus
2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020-2021

1. Who is your peer or reference group (These are the people of your age
that you usually hang out with)?
- A group of friends who I share my secrets with, hobbies, vibes and
other similarities

2. Does your group have a special interest that influences what you do
and buy?
- We have something in common when it comes to interest, my friends
influences me on buying something specially when they had great review
about the product.
3. Given your home or area of residence, how do your environmental
surroundings affect what you do and buy?
My area is near at the market, everything you need is on the market, it
affects me in a way that they are on sale, or they focuses on what is
something trendy.