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  • Brand House Book

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    Tang Lung
    14 views70 pages
    The document is a 70-page mobile version of the Brand House Book, which provides guidance on branding best practices. It discusses branding fundamentals and strategies for developing a brand identity, brand guidelines, branded communications, and measuring brand performance. Specific topics covered include developing a brand positioning statement, creating a brand style guide, branding for digital and social media, and evaluating brand equity.

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    The document is a 70-page mobile version of the Brand House Book, which provides guidance on branding best practices. It discusses branding fundamentals and strategies for developing a brand identity, brand guidelines, branded communications, and measuring brand performance. Specific topics covered include developing a brand positioning statement, creating a brand style guide, branding for digital and social media, and evaluating brand equity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views70 pages

    Brand House Book

    Uploaded by

    Tang Lung
    The document is a 70-page mobile version of the Brand House Book, which provides guidance on branding best practices. It discusses branding fundamentals and strategies for developing a brand identity, brand guidelines, branded communications, and measuring brand performance. Specific topics covered include developing a brand positioning statement, creating a brand style guide, branding for digital and social media, and evaluating brand equity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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