Presented by - Vedant Nitin Gujar

Guided by – Smt. Vrushali Patade

 Founders

Noise was founded by Gaurav Khatri & Amit Khatri in 2014, Headquartered in
Gurugram, India. Gaurav Khatri was a commercial pilot trainer at Philippines
and Amit Khatri was a Fashion Management Professional.
Products of Noise
 History of Noise

Noise started out selling smartphone cases but Amit & Gaurav saw the
smartphone revolution and realized that with a phone at the center of most
people's lives, smartphone accessories would be the next big thing in India.
Noise was one of the first brands in India to offer truly wireless earbuds.
They have been listed as bestselling brand on Amazon and Flipkart for four
years in a row and in 2019, Noise was the biggest Indian seller of wireless
earphones in the country. They were also the only Indian brand amongst the
top 5 brands selling wireless earphones in India.
 Marketing Strategy

Noise uses 4P’s of Marketing Mix Strategy.

1.Product - The smartwatch product was identified by Gaurav & Amit Khatri.

2.Price - It offers good quality and affordable price to customers.

3.Promotion - They used to do Digital marketing and Advertising.

4.Place – At first they started it in Gurugram and then all over the India.
 Competitor
Noise Boat

Profit 72 Cr in 2021 78.6 Cr in 2021

Net worth 430 Cr 500 Cr

Price Affordable Price Affordable Price

Customer Review 4.5 Star rating 5 Star rating

Battery Life 5 Hours 3 Hours

Music Quality Good music quality Much better

Guarantee 1 Year 1 Year

 SWOT Analysis

Strengths Weaknesses
High Barriers to Entry
High Gross Margin Competitors can offer similar product quickly
Ability to sell products online
Highly visible website
S W Limited start up cost
Limited flexibility in pricing
Limited start up risk

Threats
Opportunities Change in regulations can impact the
Continued expansion for online sales
Ability to develop additional stores
O T business
Insurance cost are continuaaly increasing
Increase in price inputs can cause upward
Sale of the business for a significant pricing
P/E