Course Cnd

Title I8CON 20
Class SINESS COMMUNICATION
Course I B.Co Semester

T he
Course aims
Objectives tu

nderstand the Principles of ENective Business Communication.

of Effective Business Letters.

*
Comprehend the essentials

Build necessary skills

to Communicate within the Organisation.
Familiarize the elements of
ENternal Communication.
ndersIand the various
Channels oliwmeA'Rn

NIT No. of
Content
Hours

Introdueten
ommun ition - Meaning Objectives - Process- Importance Types 12
5arriers t mmunication - Characteristics of CGood Communication System.

Oral and 1 ritten Communication

Verbal Comunication Forms Group Discussion, Interview Methods,
Pubiic Spcak.ing Non-Verbal. Written Communication Business Letter 12

Necds and T unctions of a Business Letter - Ettectiveness and Lay-out of a

BusinessIetter
Internal Comunication
Oftfice Orders Memo
Proposal - Solicited, Unsolicited
-

Report Writing 2
lImportance ypes of Report -Circulars- Agenda - Resolution - Minutes.

External Communication
Enquiries -iers
Quotation-Complaints and Adjustments-
-

Circular Letter 12
Sales Letler Bank and Insurance Correspondence.
Channels of Communication
Tele and
Viule Conterencing Placing Telephone Calls Telephone
-

Etiquette
-

Mobile Phne -

FAX - Voice Mail e-mail - Advantages Communicating

-

with the
e-m.aul Messages Essential Elements in
Writing Nlessages.
 Reerences Tevt Book

' a l nd Korlahalli J.S. "Essentials of Communication, 13 Revised Ed.

lanhand and Sons, New Delhi. 2017

Relerenee Bks
ay on \.Iesikar, "Basic Business Communication". 13" Ed.. Tata McGrgw Hill
ul Company Ttd. New Delhi. 2017
eSIkAr
RV. "Basic Business Communication". Tata Mc Graw lill Pubjishing
ompans. New Dclhi. 2016.
Dinkr Pagare. "Principles of
Management". 6"" Ed.. Sultan Chand &
SonsNew
Delh. 2018
Completion of the course, students will be
able to
Otette OI:Apply the Principles of
O2:
Communication in Business
Dratt Business Letters and Correspondence.
understanding Structure of Letter Writing.
the
CO3: Apply the
various Methods
of Internal Communication.
CO4: 1Use
the various skills in External Communicalion.
COS: Eectively use the various Channels
of Communication.