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Mini Project Management
Mini Project Management
Title of project
TOTAL (100%)
MANAGEMENT FOR CHEMICAL ENGINEERING TECHNOLOGIST
CJB 40403
SELF-SANITIZE MACHINE
LECTURER:
SECTION:
GROUP MEMBERS:
NAME POSITION
The company was named Dandle Enterprise has been established on 20 April
2022 and target to be well known around Malaysia as the product are now one of the
most important things to have in every shop or house. As we all know in 2020, whole
world has been infected with Covid-19. We are aware that everyone is afraid and
always take precautions steps to not be infected with the virus. Because of that, our
company has decided to launch this product which can be easily use and monitored as
it can just be plug on everywhere and ready to use. This product is called self-sanitize
machine. The product has been widely used in some shop as it can just be function by
using sensor mode. As this product has been used around, the shops or houses can
now be worried free about taking care of sanitizing the house frequently, as it can
provide that kind of services. We sell this product with different types of size. Usually
for the house, the small size is enough to sanitize the whole living room or even the
bedroom. The sensor motion of this product can detect movement for 70m away.
Currently, our team are trying to make as a much as profit and find the opportunity to
expand our business. At the end of the day, our company looks forward to continuously
improving quality for the benefit of our customers in order to uphold the company's
mission and to become the first customer's choice brand in constant evaluation that
meets the needs of end-customers.
1.1 INTRODUCTION
Dandle Enterprise is a new company that will provide high quality of home and
shops appliances and provides hygiene services to its clients. Dandle Enterprise is
scheduled to begin operations on April 30, 2022. Dandle Enterprise will be partnership,
owned and operated by Adi Putra bin Mohamat Hani.
Manufacturing and head office were both located in the same area. Bt 17,
Jalan Lendu Batu, Kampung Lendu, 78000 Alor Gajah, Melaka was the location of the
company's headquarters and manufacturing plant. Dandle Enterprise manufactures the
entire product in-house to ensure high product quality, consistency, and adaptability in
supply and transportation.
The initiate for Dandle Enterprise to produce a good precautions step and hygienic
home and shops appliances is because of the observation towards nowadays. With so
many cases of infected people nowadays, it is a good step for the shops or even the
house owner to have an initiative to build this device in their buildings.
Dandle Enterprise will target small to medium-sized businesses and government
organizations in and around Malaysia, with a particular emphasis on Sabah and
Sarawak state. Dandle Enterprise plans to pursue large contracts with small and
medium-sized businesses.
Since Dandle Enterprise home appliances beneficial towards human health, the plan
to sell these home appliances is not limited towards shop and house owners only but it
is worldwide and can be used for the school compound or even is some small
company.
1.2 COVID-19
In December 2019, our world has been hit by a pandemic wave, the Coronavirus
disease (COVID-19). This is an infectious disease that were caused by the SARS-CoV-
2 virus. The majority of those infected with the virus will have mild to moderate
respiratory symptoms and will recover without the need for medical attention. Some, on
the other hand, will become critically unwell and require medical assistance. Serious
sickness is more likely to strike the elderly and those with underlying medical disorders
such as cardiovascular disease, diabetes, chronic respiratory disease, or cancer.
COVID-19 can make anyone sick and cause them to get very ill or die at any age.
Due to the fear of being infected by the COVID-19 virus, communities have
been alerted to the importance of healthcare and hygiene. The usage of mask, glove
and hand sanitizer has been world widely applied among the society as part of their
daily routine. Based on the statistic, the stocks regarding healthcare were expected to
have steadily increment beginning in 2020 until 2025 and the market value of the hand
sanitizer were also included.
1.3 SANITIZER
Hand sanitizer, also known as hand antiseptic, hand rub, or hand rub, is a disinfectant
that is applied to the hands to kill common germs (disease-causing organisms). Hand
sanitizers are typically foam, gel, or liquid in consistency. When soap and water are not
available for hand washing, or when repetitive hand washing weakens the natural skin
barrier, they should be used (e.g., causing scaling or fissures to develop in the skin).
Hand sanitizer is used as a basic form of infection prevention in a wide variety of
contexts, from daycare centers and schools to hospitals and health care clinics, and
from supermarkets to cruise ships, despite its inconsistent effectiveness.
According to the market research firm Nielsen, hand sanitizer sale in the US
grew 73% in 4 weeks as the Covid-19 outbreak. The demand on the hand sanitizer
also steadily grew as people becomes more aware on the importance of sanitizer in
fighting this covid19. The global hand sanitizer market is expected to reach $1.96 billion
by 2026, according to a report released by Fortune Business Insights, with a CAGR of
6.2 percent over the forecast period. A growing global demand for alcohol-based
sanitizers will be a major growth factor for this market. This expected market revenue,
not only demanded by Malaysia but also including North America, Australia, Europe,
and Asia to Spur Growth.
1.4 APPLICATION OF ELECTRONIC
Due to the covid 19 infection that could occurs within a close contact less than 1 meter
radius, communities have become more traumatize in contacting each other. Every
workplace has announced their new norm which is conducting work via virtual while
maintaining the SOP regarding the number of close contacts in one place. This
precaution was proven effective in reducing the number of covid-19 cases. So, by
combining this benefit with the hand sanitizer, it allows the location or the item to be
periodically secure and clean, slowly gaining the interest of customer. The combination
of electronic device with the sanitizer allows a person, items, product or even a place to
always been sanitized without requiring physical effort which involving close contact
made with the same sanitizer yet used by multiple people.
Application of sanitizer had been widely applied by the organizations and it doesn’t
limit to any specific work area especially during this Covid-19 outbreak. Furthermore,
by providing a more convenience method on applying the sanitizer, it provides a
personal space feeling to the users making it becomes a must have product in their
possession. However, the main consumer market target would be the convenient store,
office building, and shop lot. This specifically mentioned location, usually traumatized
people as they afraid to enter crowded area. By providing this product on their door
service, it ensures others that this location occasionally sanitized and are safe to enter.
2.0 COMPANY BACKGROUND AND PURPOSE
Compared to other type of sanitizer dispenser, our product offers wide range of setting
and options. The amount of sanitizer that were required are automatically set-up based
on the setting and nozzle radius which allow efficient usage of sanitizer required to
cover the whole area that need to be disinfected. Furthermore, extension usage of the
sanitizer which could be connect to a bigger tank combined with rechargeable usage of
device, making it a dependable product without requiring constant check-up on the
device.
i. Company Name
Our company was given by the name of Dandle Enterprise. Dandle is a short form of
name from “dandelion”. Dandle name is chosen because our hand sanitizer will be like
a dandelion flower when being used. Dandle Enterprise was established in 2022 which
consist of 4 members led by Muhammad Hafiffy as a General Manager of the company
that is fully owned by Bumiputra. The company produce sanitizer machine form named
Self-sanitize device. This company located at Alor Gajah. Our location is at Bt 17, Jalan
Lendu Batu, Kampung Lendu, 78000 Alor Gajah, Melaka. The place is very close with
Jnt Alor Gajah. There are also many facilities around our company.
ii. Mission
- The mission of this company is to produce product that satisfies the needs of
customers and develop the product all over Malaysia.
iii. Vision
- The vision of the company is to be a company that has a good market and
produce a high quality of product that will satisfy customers needed. Dandle
Enterprise will be maintained the quality, creativity and affordable price for the
product and give awareness towards human health.
A hand sanitizer dispensing machine is a hand washing unit that can either be
self-standing or in combination with other hygiene stations. Hand sanitizer dispensing
machines are available in different sizes, price ranges, operation modes, and
capacities. They are installed in public and commercial washrooms. Hand sanitizer
dispensing machines are user friendly and cost effective with lower maintenance costs.
All these features are expected to contribute to the growth of the hand sanitizer
dispensing machine market in the near future.
In terms of region, the global hand sanitizer dispensing machine market can be
classified into Middle East & Africa (GCC and South Africa), Asia Pacific (India, China,
and Japan), South America (Brazil), Europe (the U.K., France, and Germany), and
North America (the U.S. and Canada). North America is expected to constitute a
significant share of the global hand sanitizer dispensing machine market, as a large
number of hand sanitizer dispensing machine manufactures are present in the region.
The market in Asia Pacific is expected to expand at a robust growth rate, due to an
increase in the use of hand sanitizer dispensing machines in hotels, restaurants,
offices, railway stations, airports, malls, hospitals, and educational institutes among
others. The market in Middle East & Africa and South America is anticipated to expand
at a sluggish pace in the next few years.
Packaging process
and inspection of
Engineering sample Inspection the quality
quality of product
packaging
A target market is a group of customers that the business has decided to aim its
marketing efforts and ultimately its merchandise towards. A well-defined target market
is the first element to a marketing strategy. The target market and the marketing mix
variables of product, place (distribution), promotion and price are the four elements of a
marketing mix strategy that determine the success of a product in the marketplace.
Once these distinct customers have been defined, a marketing mix strategy of product,
distribution, promotion, and price can be built by the business to satisfy the target
market. The target markets of the product are focus on:
• Convenient store
• Office building
• Shop lot
• Supermarket
6.2 MARKET SIZE
Market Size is defined as the number of buyers and sellers in a particular market. This
is especially important for companies that wish to launch a new product or service,
since small markets are less likely to be able to support a high volume of goods. Large
markets could bring in more competition.
• Each customer buys 3 units of large self-sanitize machine per month at prices
of RM 80/unit
• Each customer buys 5 units of medium self-sanitize machine per month at
prices of RM 50/unit
• Each customer buys 8 units of small self-sanitize machine per month at prices
of RM 30/unit
= RM 24 000
= RM 25 000
= RM 14600
6.3 COMPETITORS
Market Share is the percentage of an industry or market's total sales that is earned by a
particular company over a specified time. Market share is calculated by taking the
company's sales over the period and dividing it by the total sales of the industry over
the same period. This metric is used to give a general idea of the size of a company to
its market and its competitors.
Sales Forecast is the projection of achievable sales revenue, based on historical sales
data, analysis of market surveys and trends, and salespersons' estimates. Also called
sales budget, it forms the basis of a business plan because the level of sales revenue
affects practically every aspect of a business. Table 5.3 below showed the sales
forecast in 2022.
Total 672720
These 4 elements have its own specialty and detail about how the product is
commercialize or sell to the customers. The marketing strategy also can be short list as
Product, Price, Place and Promotion.
1. Product
2. Price
Pricing is the process of determining the value of the product to the customer at
amount of money in term of ringgit Malaysia and cents. Once services have
been given, the values of the services and product need to be determined. The
prices strategy is important to make sure that the company would provide a
reasonable price to the customer while to ensure that company can gain profits
from the sales. The price that has been offered for Self-sanitize device is only
RM 80 per unit for a large size. For medium size is RM 50 per unit and small
size is RM 30 per unit. It is very reasonable price that can be owned by
everyone. The customer can get more satisfaction and convenient to everyday
used.
3. Place
4. Promotion
Many ways of promotion that has been used to promote Self-sanitize device.
The promotion is by advertising the product using billboards such as at highway
and other main roads. Then, the product also is advertised through online or
web. The product also can be ordered from the website of Dandle Enterprise.
6.7 MARKETING BUDGET
Vehicles 40000
Fuel 1000
Advertisement 1500
Utilities 2000
software
6 Printer 1 set 300 300
7 Advertisement 1 set 1200 1200
board
Total 15750
Building 4000
Furniture 1850
Utilities 2000
Salary 15750
EPF & SOCSO 3290
Stationary 1000
Business Registration 70
The designations and remuneration of the worker in the productions is stated as below
Operator 5 1500
Clerk 10 1500
Technician 7 2300
Total RM 64,600
General Manager
Marketing Executive
8.1 LIST OF ADMINISTRATION PERSONNEL
Production • Make sure the production runs smoothly • Responsible to check the production
Executive • Make sure the product has good achieve the target market demand
Manager
Financial 1 4500 540 90 3870
Executive
Production 1 4500 540 90 3870
Executive
Marketing 1 3500 420 70 3010
Executive
Administration 1 3500 420 70 3010
Executive
Total 20210
9.0 CONCLUSION
COV1D-19 has changed the way we think about certain things; we've never been
advised to wash our hands so much before. And, until recently, today's consumer had
been clear that they want beauty and hygiene products that not only make them look
nice, but also allow them to make ethical purchasing decisions and convenience way.
Clean ingredients and eco-friendly packaging are required. In this scenario, it's
unsurprising that alternative product formats are gaining traction to meet this critical
customer demand, and the desire for sanitizer and soap has never been higher.
Consumers are no longer happy with things that just serve a functional purpose. The
current customer, who has been exposed to a plethora of inventions, is increasingly
desirous of utilitarian things that also entertain. Companies might include a touch of
whimsy in all their products to appeal to customers who want more than simply
functionality. The global bath sanitizer market is expected to rise moderately in 2021,
according to IMARC Group's recent study, "Sanitizer Market: Global Industry Trends,
Share, Size, Growth, Opportunity, and Forecast 2021-2026."
Within our integrated business planning model, following the customer needs globally
and product regulations, we were convinced that our company, Dandle Enterprise will
hold the global market, rally with our sanitizer product.