AJ WORK’X

AUTO GROOMING AND PAINT SERVICES

SOCIAL
Social factors greatly impact AJ Work’x Auto Grooming and Paint Services. Most of its customers are
male because men are more enthusiasts when it comes to driving cars and motorcycles than women. For
car and motorcycle lovers, their vehicles are not only used for transportation but are fashion statements.
They care so much for their automobile, as most of them make regular grooming and tuning up for their
cars or motorcycles. Many users of cars and motorcycles are proud of their vehicles and they want people
to see how beautiful they are, so they customize the design or parts of their vehicles. AJ Work’x should
consider demographic trends before new product developments and integrate services that cater to this
segment. As the population is aging it will require less technology-intensive services.

In another aspect, most of its workers are also male. There’s a possibility that its reason is that the
workers in the business need to exert heavy efforts to accomplish tough tasks. But beyond the gender,
the skills of its workers are required. The tasks to be done in the business are critical and very detailed,
so the workers must have enough knowledge and skills to do the job.

In line with this, the health and safety of its workers must be closely monitored. If not given attention to
this aspect, the business could also be affected. Without healthy workers, the operation of the business
can have delays in work accomplishment. In addition, The employer is liable for the workplace's safety,
including its equipment and contents, the safety of employees' work systems, and the proper training and
supervision of employees to keep them safe at work.

TECHNOLOGICAL
Many industries involving automobiles rely heavily on innovative technology. Before launching its
services, AJ Work'x must first determine the level of societal acceptance of technology. Some businesses
enter the market without the infrastructure necessary to support the technology-driven model. Businesses
such as AJ Work'x are increasingly incorporating technological advancements and innovations to boost
their efficiency and affectivity. The industry has a high rate of innovation, making companies like AJ
Work'x both competitive and forward-thinking. As a result, the company has a distinct technological
competitive advantage, and it continues to use and participate in innovation processes to improve
business cycles and operations.

Furthermore, there is a higher proportion of youth and middle-aged people in the population. These
demographics rely heavily on social media for communication. Businesses like AJ Work'x are increasingly
using social media to collect consumer data and information. Through official social media channels, AJ
Work'x interacts with customers, gathers feedback, and communicates promotions.