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EAPPQ2M8
EAPPQ2M8
SUMMARY
Prepared for:
Prepared by:
METHODOLOGY ----------------------------------------------------------------- 4
RESULTS --------------------------------------------------------------------------- 5
APPENDICES A ------------------------------------------------------------------- 7
APPENDICES B -------------------------------------------------------------------- 8
APPENDICE C ---------------------------------------------------------------------- 23
PAGE 1
EXECUTIVE SUMMARY
Now a day, online shopping has become popular among people, they have
become techno savvy and feel very confident in using internet. So online shopping
has becoming a trend that is why the proponent thoughto make a study on
customer online shopping behavior.
It is interesting to know that people in age group of 16 and older years use
online shopping more. It came to know that people are frequently visit online
shops.
PAGE 2
BACKGROUND AND OBJECTIVES
With the growing e-commerce trend, we are curious about the current state
of the reatail world and how they affect the consumers online shopping behavior
and spending behaviors.
The proponent wanted to know more about the effects of the online
shopping trend, internet, online purchase, and technologies towards the retail
world, such as consumers preference on retail shopping, what are their opinions on
the shopping experience, and the future trends in consumer spending.
Since the late 1990s, online shopping has taken off as an increasing number
of consumers purchase increasingly diversified products on the internet. Given that
how to attract and retain consumers is critical to the success of online retailers,
research on the antecedents of consumer acceptance of online shopping has
attracted widespread attention. There has yet to be a holistic view of online
shopping acceptance from the perpective of consumers. (Zhou, 2007)
In addition, I, the proponent have found out that teenagers and older between
16 and older years, they visit frequent to online shops.
PAGE 3
METHODOLOGY OF THE SURVEY
The questionnaire was made less complicated so that the participants have a
clear idea what is being required from them and save their precious time.
Partcipants were asked to answer question about how frequent they buy and
how much they spend when online shopping.
PAGE 4
KEY RESULTS OF THE SURVEY
Below is the summary of the key finding from the survey responses.
50% of respondents are shopping online once a month, 40% are shopping
twice a montth, and 10% is shopping 3 to 5 times a month.
60% of respondents are spending less than 500.00 Php, 10% are spending
less than 1000.00 Php and more than 2000.00 Php, and 20% are spending
more than 1000.00 Php.
All of the respondents preferred to received their order at home.
60% of the respondents are buying clothes, 50% are buying home appliances
and health and personal care, 40% are buying mobile accessories, 20% are
buying mobile gadgets, shoes, and bags, and 10% are buying fashion
accessories.
90% of the respondents preferred online shopping because it saves time,
40% preferred because of home delivery, 20% preferred because of wild
range of choices, and 10% preferred because of flexibility of prices.
80% preferred payment method is cash on delivery, and 20% preferred
payment through mobile balances.
80% of the respondents preferred online shopping because of the quality of
products, and 20% because of the cheap prices.
60% of the respondents answered shipping expenses if ther are not buying
online, and 40% answered that they cant find what they look for.
80% answered free shipping to what discount they want, and 20% answered
fash shipping.
50% of the respondents rated 80 the online shop they used, and 10% each
rated 90, 85, 75,70, and 60.
PAGE 5
CONCLUSION AND RECOMMENDATION
This study marks the online shopping behavior of 10 respondents. Taking all
of our data into account, the proponent learned that online shops seller are doing a
sufficient job with customer engagement. However, as customer expectation rise,
the quality of service and support that business offer will need to elevate. The
consumer should also know whether or not they are buying from a secure website
and to what extent their personal data is protected. None of the respondents choose
security when they answered the question “why would they prefer to buy online?”
PAGE 6
APPENDICES
Participant B:
Name: 7 Age: 42
Sex: / Female Male Address: Culis, Hermosa, Bataan
Participant C:
Name 7 Age: 27
Sex: / Female Male Address: Culis, Hermosa, Bataan
PAGE 12
10. How many percent would you rate the online shop you used? (0-100%)
85%
Participant D:
Name: 7 Age: 29
Sex: / Female Male Address: Culis, Hermosa, Bataan
Participant E:
Name: 7 Age: 50
Sex: Female / Male Address: Culis, Hermosa, Bataan
PAGE 15
Participant F:
Name 7 Age: 52
Sex: / Female Male Address: Culis, Hermosa, Bataan
Participant G:
Name: 7 Age: 22
Sex: Female / Male Address: Culis, Hermosa, Bataan
PAGE 18
Participant H:
Name 7 Age: 20
Sex: / Female Male Address: Culis, Hermosa, Bataan
Participant I:
Name 7 Age: 30
Sex: / Female Male Address: Culis, Hermosa, Bataan
PAGE 21
Participant J:
Name 7 Age: 31
Sex: / Female Male Address: Culis, Hermosa, Bataan
PAGE 23
Question 2
Question 3
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Question 4
Question 5
PAGE 25
Question 6
Question 7
PAGE 26
Question 8
Question 9
PAGE 27
Question 10
PAGE 28