7 New Social Media Platforms

Watch in 2022
Marketers Should BY IMI ADVERTISING
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 2022 social
Media Trends
The hottest social media trends thus far are audio-based social
networking and live-to-stream.
Live streaming video (32%) was the second-highest trend social media
marketers invested in this year, behind short-form video content. The
survey also revealed that streaming performed better than expected for
52% of social media marketers surveyed.
so below are the top 7 social media platforms every digital marketer
should consider while building their strategies.

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1. Twitch
Year Launched: 2011

Number of Users: 140 million monthly

active users
Twitch is a live-streaming platform that allows
creators to interact with their audience in real
time. Its leading traffic driver comes from
video game enthusiasts.

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 2. Discord

Year Launched: 2015

Number of Users: 100 million monthly
active users
What once was a gaming platform has now evolved into an expansive chat app The
platform operates on servers, which are community groups that allow video, audio,
and text chatting. Every user can build their own server or join one created by another
member."
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3. TikTok
Year Launched: 2017
(Founded in 2016)
Number of Users: 01 billion
monthly active users

In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old

app called TikTok.
Today, it’ now more popular in app stores than other prominent social media
platforms and is expected to reach 1.5 billion in 2022.
For those who remember Vine or Musical.ly, TikTok is like a mix of the two.

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4. Clubhouse
Year Launched: 2020
(Founded in 2016)
Number of Users: 10 million
weekly active users
Unlike traditional social media sites
Facebook or Twitter which provide an
asynchronous platform for communicating
and sharing content, Clubhouse leverages
synchronous, audio-only connectivity
between the audience and the speakers

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5.Twitter Spaces
Year Launched: 2020
Number of Users: 396.5 million
Similar to Clubhouse, Twitter Spaces is a
beta version of the app’s newest audio
feature.
This voice chat alternative to the social
platform’s traditional 280-character
tweets is open to anyone with an iOS
device, but only a select group of people
chosen by Twitter can create their own
space to start a conversation.
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 6. Caffeine
Year Launched: Founded in 2016
and unveiled in 2018
Number of Users: Unspecified

Caffeine.tv, a platform built by ex-Apple

designers, allows you to create live
broadcasts for friends and followers. The
broadcasts show up in a feed where you
can give an emoji reaction or respond
with comments

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 7. Instagram Reels
Year Launched: 2020
Number of Users: 1520 million
We can’t deny that TikTok changed the game for social media since its debut in
2017. It’s still on our list this year as the platform continues to reinvent itself and
expand into new audiences.
In 2019, Facebook took notice of the TikTok trend and responded with Lasso, but
ended the effort to make room for Instagram Reels.
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