Professional Documents
Culture Documents
Green 2008
Green 2008
The authors are with the Institute of Sport and Leisure Policy, School of Sport and
Exercise Sciences, Loughborough University, UK, LE113TU. E-mail for Mick Green:
m.j.green@lboro.ac.uk
226 Green and Collins
1 National sporting organisation (NSO) is the terminology used in Australia for a national governing body
of sport; for clarity, we also use this term in the Finnish case.
Sport Development in Australia and Finland 227
for better understanding the sport development policy process. For Evans (2005),
the essence of path dependence is that later (policy) possibilities are constrained by
earlier choices or events, foreclosing otherwise superior policy options. Whether
greater emphasis is placed on the broader explanation for policy developments,
that is, on the distinctive political, cultural and sporting history of a country, or
whether it is the policy sector that reveals greater explanatory power in this respect,
the “organising concept” (Kay, 2005, p. 554) of path dependency provides a
(potentially) useful mechanism with which we might analyse temporal processes
in sport development in Australia and Finland. To date, empirical and theoretical
analyses from this perspective have interrogated sectors as varied as health (Evans,
2005; Greener, 2002; Ross, 2007), agriculture (Kay, 2003), market reform (Liew,
2005), finance (Deeg, 2001), and the peace process in Northern Ireland (Ruane &
Todd, 2007). The sport policy sector has yet to come under such analytical scrutiny
however. This article is therefore a contribution towards filling this intellectual
lacuna.
Research Design
The selection of Australia and Finland as the case studies for analysis rests on
the following rationale: i) as Lavelle (2005, p. 753) notes, “Neo-liberalism has
dominated public-policy making [in Australia] since at least the 1980s”. By contrast,
Finland’s political system is firmly rooted in the social democratic tradition (Collins,
2008). Elite sport development has been a key policy priority for Australian federal
governments for at least the past 25 to 30 years (Green & Houlihan, 2005) whereas
the emphasis in Finland has been clearly on sport development priorities at the mass
participation level (Vuori, Lankenau, & Pratt, 2004). The relative salience of each
country’s political, social and cultural background for policy decisions taken in
relation to sport development across the elite—mass sporting spectrum is a primary
concern of this article.
We explore developments in Australia and Finland through a research design
that draws on empirical research conducted in both countries over the past four
to five years (Collins, 2008; Green & Houlihan, 2005). This includes a review of
government documents on sport development activity as well as a series of interviews
with senior officials in NSOs, government agencies and departments and with
academics and analysts writing on sport development issues. The themes around
which questions were asked of our interviewees included: the relative emphasis
placed upon elite sport activity by NSOs in relation to mass sport programs; the
degree to which and the ways in which government/government agencies play a
role in these activities; the relative stability of sport development policy priorities;
and an identification of potential drivers for change in the sport policy sector. The
remainder of the article is organised as follows. First, we provide an overview of the
key insights regarding our theoretical assumptions highlighted above. Second, the
228 Green and Collins
policy trajectories of sport development in Australia and Finland are outlined. In the
third section we discuss the ways in which “sport development” has been framed in
both countries in the light of “contingent occurrences” (Mahoney, 2000, p. 501) in
the past, and provide conclusions regarding the salience of our theoretical insights
for sport development policy in comparative context.
Australia
Green and Houlihan (2005) argue that the first significant intervention in the sport
policy sector by the Australian federal government did not occur until the early
1970s, with the election of a Labor Government following 23 years of Liberal Party
and National/Country Party coalition government. A federal Ministry of Tourism
and Recreation was established by the new Labor Government whose programs
reflected the administration’s main commitment to fostering mass participation;
at this time, elite sport development was a peripheral concern. Support for mass
participation over elite sport development is clear in a statement from the Minister
for Tourism and Recreation in 1972: “Our task lies … in meeting more basic needs,
in catering for masses, not just a small elite” (quoted in Semotiuk, 1986, p. 162).
As Green and Houlihan (2005) note, one of the defining moments for sport
development in Australia was the establishment, in 1981, of the Australian Institute
of Sport (AIS): a “critical juncture” for the emergence of a policy framework for
developing medal-winning elites in the country. The establishment of the AIS is
important for at least two reasons. First, on a political/philosophical level, the delay
in implementing findings from two reports in the 1970s (Bloomfield, 1973; Coles,
1975), which recommended the creation of an elite sports institute, reflected the
Liberal and National/Country Party’s aversion to intervention in the sport policy
sector. Yet, as Green and Houlihan (2005) also observe, the cross-party support
for the AIS (and therefore elite sport) was a clear indication of increasing policy
convergence between the two major political administrations during the 1980s.
Second, on a more symbolic level, the public outcry over the poor performances
of Australian athletes at the 1976 and 1980 Olympic Games signalled the positive
political capital to be gained from supporting the development of an elite sports
institute (Paddick, 1997).
Under the Liberal and National/Country Party Government, in the period
between 1975-1983, the Department of Tourism and Recreation was abolished only
for the incoming Labor Government to re-establish a department that included a Sport
portfolio in its remit - the Department of Sport, Recreation and Tourism. The Labor
Party also oversaw the creation of the Australian Sports Commission (ASC) in 1985.
The ASC distributes federal government funding for sport and, although the ASC’s
two main objectives cross-cut the mass participation/elite development spectrum,
the commitment to balance these twin objectives has been called into question. This
point is borne out by an influential government-sponsored report which argued that
“There is a view among some stakeholders that participation has been starved of
resources while Commonwealth Government programs have focused on elite sport
and that this situation needs to be addressed” (Commonwealth of Australia, 1999,
p. 73). Indeed, Magdalinski (2000) maintains that the establishment of the AIS and
the ASC during the 1980s signalled federal government (financial) support “that
would ensure Australia’s ‘return to glory’” (p. 317).
232 Green and Collins
Notes
1
Note that this table does not include all funding categories for NSOs.
2
In the 2005-2006 funding allocations to NSOs, there was only one funding stream which was allocated
to Women and Sport – it is unclear whether this included both the Women and Sport Better Management
Framework and Sport Leadership Grants for Women.
3
In 2005-2006 funding for high performance was included under “Total Sports Grant” to NSOs. It is
therefore unclear what percentage of this sum was directly allocated to high performance.
4
The Targeted Sports Participation Growth program was established by the Australian Sports Commission
in 2002, initially for 21 established sports. A key aim was to achieve increased and sustained levels of
sport participation.
5
As the Sport 2000 Task Force acknowledges, it is extremely difficult to obtain government-related sport
funding “information broken down into expenditure areas” (Commonwealth of Australia, 1999, p. 67)
and particularly over longer periods of time. However, while recognising this point, it is possible to
provide a “snapshot” view of relative funding allocations by the Commonwealth Government that points
to disproportionate distributions. Over 15 years ago, the Department of the Arts, Sport, the Environment
and Territories (1992, p. 14) published information on sport and recreation funding data from 1979-
Sport Development in Australia and Finland 235
1980 to 1989-1990. This information reveals, amongst other things, that the AIS (elite sport programs)
received funding per annum that increased from just over $A1 million in 1980-1981 to almost $A13.5
million in 1987-1988. For the same years, allocations for what was termed “recreation and fitness” (mass
participation programs) were just $A700,000 and $A671,000 respectively.
Finland
Finland stands in stark contrast to Australia (and more recently in nations where
neo-liberal, free-market thinking has predominated, e.g. Canada, New Zealand, the
UK and even in Singapore), where government investment in sport has focused on
developing elite sporting success (Houlihan & Green, 2008). Finnish sport policy
promotes sport programs which aim to increase levels of (mass) participation in
sport and physical activity. Finland’s success with regard to achieving high levels of
participation was acknowledged by the UK which considered Finland’s achievement
as an exemplar for British sport to strive towards (DCMS/Strategy Unit, 2002). High
levels of participation in sport and physical activity amongst Finnish adults was also
confirmed in the 1999 COMPASS survey, which indicated that Finland had been able
to attain levels of sport participation across various age groups and between gender
groups that few other countries had been able to achieve (COMPASS, 1999).
Since the late 1960s, Finnish sport policy has remained on a consistent
path where access to sport for the masses has been prioritised above that of elite
sport development. Over the past 35 years little deviation from this focus has been
evident, supporting what a number of authors have described as path dependency
(e.g., Deeg, 2001; Heinelt, 2005; Pierson, 2000). It is here that the work of Esping-
Anderson and his socio-economic and cultural foundations of state shaping
policy hypothesis appears particularly relevant to the trajectories in Finnish sport
development policy.
In contrast to the “neo-liberal policy frames” (Marsh, 2005, p. 23) that have
been at the forefront of Australian politics for at least the past two decades (e.g.,
Dean & Hindess, 1998; Lavelle, 2005; Wanna & Weller, 2003), Finland has been
characterised as a country that has adopted policies aligned with social democratic
principles (Huber & Stephens, 1998). By the late 1960s, an incomes policy system
had emerged sustained by a series of centre-left coalition governments. What
followed over two decades was a series of social reforms which saw relatively
high levels of welfare spending, the development of an extensive social and health
service sector and the development of a large public sector (Huber & Stephens,
1998; Nygård, 2006).
It was during the 1960s and 1970s that many aspects of social life became
part of the political sphere which resulted in the adoption of sport as a tool for social
policy purposes, particularly in relation to achieving goals with regard to health
(Woodward, 1986). Increasingly, political parties became involved in sport and,
with the modernisation of Finnish society, new connections between the state and
voluntary organisations, including sport, began to develop (Heikkala, Honkanen,
Laine, Pullinen, & Ruuskanen-Himma, 2003).
The emergence of the welfare state provided a favourable environment for
Sport for All (SfA) to develop with “sport and physical activity seen as part of
building a welfare society where sport and physical culture were part of our social
policy” (Interview: senior government official, 2 June 2005). Up until the 1960s,
Sport Development in Australia and Finland 237
however, the focus of Finnish sport policy had been firmly focused on supporting
traditional competitive sport. The development of Finnish sport and the Finnish
political system were closely related, both in respect of timing and substance, with
the political system having a major influence on the support and, at times, existence
of sporting organisations (Kiviaho, 1981). Therefore, the political shift to a social
democratic welfare state can be considered a “critical juncture” for the redirection of
Finnish sport policy towards SfA. As a senior Finnish academic observed:
Sport was considered part of social policy, which was the first time this happened in
sport history. Sport [became] part of the social, political, the welfare of the nation,
all the preventative things you could do with the help of sport were recognised
during those days. (Interview: 1 June 2005)
The shift towards supporting SfA principles was signalled by an extensive
period of facility development: between 1964 and 2002 the number of sporting
facilities in Finland increased from 14,148 to 29,280. Investment in sports facilities
continued with local government investing 16.7 billion Finnish marks between 1975
and 1990 (Stahl, Rutten, Nutbeam, & Kannas, 2002). It was not until 1979, however,
that this period of rapid facility development was formalised with the publication of
the first National Sport Facility plan (Stahl et al., 2002). The belief that the provision
of sporting facilities would facilitate increased levels of sport participation is one
that is central to the sport policy system. Indeed, a senior government official
explained that:
In our system we are trying to let all flowers grow, a broad spectrum, because
we believe genuinely that the more possibilities you have [through provision of
facilities] the more likely it is people will do something. (Interview: 2 June 2005)
Increased resources and an increasingly strong discourse regarding the
benefits of sport emerged during the 1970s. State documents began to reflect growing
support for SfA with a report by the planning section of the State Sports Council in
1970 including recommendations to improve opportunities for fitness sports (Vuori et
al., 2004), while in 1974 a government legislative committee was established which
presented arguments in favour of SfA (Stahl et al., 2002). During the late 1970s
and throughout the 1980s a number of government policies and strategy documents
reinforced the principles of SfA. A key document in the development of sport policy
in Finland was the report of the Sports Act Committee in 1976, which provided the
foundation for the passing of the Sports Act in 1980. The 1980 Sports Act not only
formalised the extant informal structures and processes regarding the provision of
sporting facilities and programs in Finland, but also officially recognised the social
significance of the sports movement (Heinilae, 1988).
As a result of the Sports Act, central government was able to influence
municipalities (and as a consequence NSOs) to shift their traditional focus on
providing for competitive sport towards providing sporting facilities and opportunities
for the masses. Subsidies were allocated to municipalities for the express purpose
238 Green and Collins
youth sport, SfA and elite sport; with 50% of an NSO’s funding allocated according
to its performance with regard to youth sport, 25% allocated according to SfA
results, and 25% according to results in elite or top-level sport (Heikkala & Koski,
1999). It is here that a paradox emerges however.
Despite the introduction of policies aimed at encouraging NSOs to focus on
youth and SfA, NSOs are not required to allocate resources accordingly. Although
a clear aim of the introduction of MBR was to professionalise NSOs, there
remained a reluctance by the state to interfere or directly impose its will on sporting
organisations. Therefore, “even if the money comes 50% for Sport for All … the
federations [NSOs] can decide how they want to use the money” (Interview: senior
NSO official, 7 March 2006). Nevertheless, the introduction of MBR impacted
upon the direction and activities of NSOs, with a two-fold effect. First, to influence
the focus of the NSOs in their activities and second to increase the efficiency and
professionalisation of Finnish sport (Heikkala & Koski, 1999). Indeed, a senior
NSO official argued that:
MBR … has meant that the national sport governing bodies’ Sport for All
[programs] are more professional in terms of their organisation. Nearly all national
sport governing bodies now have their own SfA program. It is better organised and
professional. (Interview: 9 March 2006)
Throughout the 1990s, Finnish sport policies continued to reflect the
government’s emphasis on providing sporting opportunities for all, together with
an increasing emphasis placed on the positive health benefits of sport and physical
activity (Vuori, Paronen, & Oja, 1998). Government priorities at this time were
outlined in the Report of the Sports Committee: The Direction of Finnish Sports
Policy for the 1990s with a key priority identified as “Well-being through exercise
and sports – Sports for All” (Vuori et al., 2004, p. 332). Continuing the focus on
providing for all groups in society, policies were also directed towards disadvantaged
groups through the Committee on Sports for People with Disabilities. Further
changes to state funding criteria in 1995 for NSOs meant that non-competitive sports
and physical activity for youth and adults was again reinforced (Vuori et al., 2004).
Together with the legislative framework, national projects were established
which reinforced the government’s commitment to SfA and health-enhancing
physical activity. The two national programs, “Finland on the Move”, in 1991, and its
successor, “Fit for Life” were implemented with the aim of providing opportunities
for, and motivating, ordinary citizens over 40 years of age to participate in regular
physical activity. Yet, the introduction of the national SfA programs was also
recognition by the Finnish government that sports clubs were unable (or unwilling)
to deliver this type of service to its members and therefore government intervention
was required (Wuolio, 2003). However, the previous focus by NSOs on competitive
sport appears to be shifting. Although NSOs remain the primary organisations
responsible for developing elite sport within their respective fields, acknowledgment
that NSOs have a social responsibility to encourage participation is also evident.
240 Green and Collins
This point was reinforced by the CEO of a NSO who argued that, “for the health
of the nation and the people of Finland, we should get those people who are not
practising any sport to get practising sport” (Interview: 7 March, 2006).
The second Sports Act (1998) illustrated a continued focus on SfA principles
with a growing emphasis on health and well-being and the support of young
people’s growth and development, both of which required continued participation
in sport and/or physical activity to achieve these goals. While elite level sport was
recognised within the Sports Act as an activity which would be promoted, the criteria
for resource allocation continued to support the goals of SfA. State funding to sport
organisations was to be influenced by the “social significance” and the “quality and
extent” of the activities, while subsidies for sports facilities which met “the needs of
broad user groups” were to be promoted (Liikuntalaki, 1998).
Furthermore, funding allocated by the state to sport has continued to
reinforce the importance of SfA. Between 1995 and 2003 funding allocated to NSOs,
municipalities and the building and development of sport facilities has consistently
made up about 60% of the total state budget (see Table 2). It is not unreasonable
to argue that, given the emphasis placed upon the development of facilities which
cater for a broad range of users (rather than elite users only), the increasing emphasis
placed on SfA activities by municipalities and the introduction of MBR for NSOs,
state funding is primarily directed towards areas that support SfA. In contrast,
funding allocated to elite sport has consistently remained at much lower levels. In
1995 funding allocated by the state to elite sport was about 6% of the total budget.
Despite increasing to about 8% of the total budget in 1996, between 1997 and 2003,
support for elite sport has continued to fluctuate between 6.9% and 7.7% (Ministry
of Education, 2003). It is important to note, however, that these elite sport figures do
not include funding that NSOs may use for elite sport programs and they therefore
may under-represent the total funding allocated to elite sport. Nevertheless, what
has been consistent between 1995 and 2003 is the relatively low level of funding
targeted directly at elite sport development in comparison with areas that support
SfA.
As a strong culture of sport participation developed, government concerns
regarding the potentially negative aspects of elite sport were confirmed in 2001.
The positive testing of six Finnish athletes at the 2001 Lahti Nordic World Skiing
Championships, while a significant event for elite sport, also provided positive
feedback for the chosen policy path of SfA. Following a national inquiry there were
significant funding cuts to NSOs from both government and private sponsors. It was
estimated that Finnish sport lost between €10 to 15 million from sponsors and state
funding as a direct consequence of the incident (Interview: senior NOC official,
7 March 2006). As well as the financial implications, the doping incident confirmed
the negative aspects of elite sport and reinforced the argument that state investment
is better directed towards supporting SfA rather than elite sport.
Sport Development in Australia and Finland 241
Notes
1
Monetary values have been scaled to 2003 value.
2
Elite sport allocation includes funding to the Finnish Olympic Committee (FOC), Finnish Paralympic
Committee, grants for athletes and coaches, Finnish Anti-doping Committee, Centre for Competitive and
Elite Sport and funding for significant events such as world championships. These figures have not been
specifically referred to in Table 2 as they were not available in disaggregated form. However, funding to
the FOC (included in Table 2 above) relates specifically to funding for elite sport. All figures in Table 2
were the most recently available and have been translated from Finnish into English.
The 2001 doping scandal was an event which further reinforced the path of
providing sporting opportunities for the masses and reinforced some of the negative
consequences of elite sport. On this issue, a senior Finnish Sports Federation
official commented that “No one really dares to talk about more investment [in
elite sport] … it’s not really …. a good thing today to talk about elite sport because
there are too many problems with doping and cheating and whatever [else] there
might be” (Interview: 9 March 2006). This draws attention to the complex aspect
of learning within politics and the social interpretations of complex environments.
In this respect, Pierson (2000, p. 260) argues that the use of supporting information
for a particular path of action means that “confirming information tends to be
incorporated and disconfirming information is filtered out”. The Minister of Culture,
who is responsible for government sport policy, reinforced this view in explaining
that winning in sport received too much emphasis and, as a result, this “drives the
athlete into hopeless, unthinking acts, there is no shame in losing honestly. The
shame lies in winning by questionable means” (Pyykkönen, 2003, p. 23).
242 Green and Collins
about sport priorities following poor performances by Australian athletes at the 1976
Montreal Olympic Games (Stewart et al., 2004). This event can be viewed not only
as a significant exogenous shock but also as a “critical juncture” or triggering event,
“which set development along a particular path” (Pierson, 2000, p. 263).
Second, the establishment of the Australian Sports Commission in 1985 as the
country’s leading governmental sporting agency reinforced the institutionalisation
of political commitment to elite development – despite continuing official federal
rhetoric around support for mass participation (Armstrong, 1997; Booth, 1995;
Commonwealth of Australia, 1999). Third, the decision to bid for the right to
host the 2000 Olympic Games and the subsequent award in 1993 of the Games
to Sydney meant that the government was not about to divert from this path - or
at least not consider divergence until after the Games. Fourth, the decision taken
after the Sydney Games—when political support for elite sport might have been
expected to be on the wane—to maintain relatively lower levels of funding for mass
participation programs than for elite development suggests that change is highly
unlikely in the near future at least.
Undeniably, Australia’s elite athletes have enjoyed considerable medal-
winning success at recent Olympic Games, in 2000 and 2004 in particular. Therefore,
with little evidence of a strong voice for the mass participant in Australia, and with
such strong public and media support for elite success, it is hard to conceive of
conditions in which the federal government would turn from the path chosen some
25 years ago. In this case, the political “costs” of switching from the path of elite
athlete development are deemed to be too high and it appears that, in Australia,
the quest for sustained excellence at the international level has been difficult to
forgo once established (Green, 2007). As Pierson (2000) argues in a different but
related context, as social and political actors “make commitments based on existing
institutions and policies, their cost of exit from established arrangements generally
rises dramatically” (p. 259). The dynamics of increasing returns and positive
feedback is evident here as steps taken in a particular direction by the Australian
federal government towards greater support for elite development triggered “a
self-reinforcing dynamic” (Pierson, 2000, p. 260). In other words, the generation
of increased numbers of Olympic medals and the concomitant positive (political)
symbolism that attaches itself to a successful Olympic nation means that, for Australia
at least, retrenchment from this position has become politically unthinkable (Stewart
et al., 2004).
The “street-level” consequences of such path dependent embeddedness for
sport development practitioners and management professionals in Australia may be
quite profound. The insight that configurations of complementary institutions within
which the procedures and interests of each is affected by the existence of others
(Deeg, 2001) is judicious in this case. The configuration of federal government
(cross-party) consensus, support and legitimation for elite sport development, and
the predominant power (largely but not confined to funding) exerted by the AIS and
the ASC for over two decades has resulted in a relatively bleak scenario for grassroots
244 Green and Collins
level sport development. Indeed, Stewart et al.’s (2004, p. 74) review of Australian
national sport policy concluded that “While community sport development had
been frequently marginalised, the Commonwealth Government policy on elite sport
development expanded rapidly and gained widespread electoral support”. This is
clear from the comment by a senior official at the Australian Sports Commission that
“we are unashamed about high performance because in terms of supporting a lot of
our national teams there is no-one else who can provide that support with the quality
of the service or the level of the funding” (Interview: 25 September 2006). And the
CEO of an Olympic NSO offered this observation on the impact of complying with
the government’s elite objectives: “we are so focused on doing the things we have
to do [elite sport], so doing the things we would like to do [grassroots development]
becomes very, very difficult” (Interview: 27 September 2006).
Nevertheless, the establishment of the Active After-schools Community
program may signal a shift in the emphasis and ultimately the direction of Australian
sport policy. What is difficult to establish at this stage is whether the increased
resources for, and emphasis on, raising participation levels signals innovation
within an existing path (elite sport development) or a switch to a new path? It is the
existence of exogenous shocks, which Pierson (2000) argues can lead to paths being
disrupted, and it may therefore be argued that mounting evidence regarding obesity
levels and the associated health concerns (and costs) have acted as an external shock
to the sport policy subsystem. The importance of timing and sequencing of events
may prove useful in considering the impact of this event for, as Pierson (2000,
p. 264) argues, “the same event (e.g., an exogenous shock such as depression or war)
may have a different effect depending on the sequence of events in which it occurs”.
Therefore, placing the establishment of the AASC program amongst growing calls
for increased investment in grassroots and community sport and the past (rather than
future) hosting of an Olympic Games (Sydney 2000), raises questions as to whether
the Australian sport development environment is now ready for change. However,
given the historical nature of path dependency and the need for temporal analysis,
these questions must remain open to future empirical investigation.
In sum, while success on the international sporting stage has been lauded
for the best part of a quarter of a century, is it now possible for Australia to retrench
from the path of considerable investment and commitment to elite sport, or must it
continue to try and stay in the game? Given the sustained agreement between the
main political parties in Australia on the importance of elite sport success, it appears
highly unlikely that any political party, in the near future at least, would wish to
announce a retraction of support for international sporting glory. In this sense,
we would concur with Evans” (2005) summary of European health care systems
and path dependency. To paraphrase Evans, in the case of Australia “national
social values” (i.e. elite success) and “power structures” (p. 291) (see institutional
configuration above) have served to suppress (the few) voices that have argued for a
more equitable distribution of federal resources for sport development.
Sport Development in Australia and Finland 245
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