CHAPTER-1 GENERAL INFORMATION

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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1.1 HISTORY & DEVELOPMENT

Dont dream if you cant fulfill your dreams, BrijMohan Lall Munjal is often found of saying. The founder and patriarch of the $ 2.8 billion Hero group is your classic first generation entrepreneur. He is a man who started small, dream big and used a combination of grit and perseverance to create one of the countrys largest corporate groups and the worlds No.1 two wheeler company. Around the time when the freedom movement in India was taking shape in the late 1920, he walked into a newly opened Gurukal (Indian heritage school) near his home in Kamalia (Now in Pakistan). He was only six years old then. Thus began an extra ordinary tale of courage and perseverance. Brij Mohan Lall began his business story after participation in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). These decades later as India evolved, he added a second crucial chapter, which visualized affordable and technologically superior transport to millions of middle class Indians BrijMohan Lall built a series of bonds and networks with hundreds of family members, vendors, dealers and employees. Much like the Japanese Keiretsu system, these networks are now the glue that holds the Hero Group together. In the 1980, when all two-wheeler co. in India opted for two-stroke engine technology, BrijMohan preferred a four-stroke engine a technology that dramatically increased fuel efficiency and reduced maintainance cost. This technology was on of the biggest reasons for Hero Hondas stupendous success. Time and again, BrijMohan managed to steal a march over his industry peers When Honda Motors of Japan was looking for collaboration in the 1980, the Hero Group was not high up the pecking order initially as there were other more eligble and established suitors.

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In the 1983 the joint venture between Indias Hero Group and Honda Motors Co. Japan has not only created the worlds single largest two-wheeler company but also one of the most successful joint ventures world wide During the 80s, Hero Honda the first Co. in India to prove that it was possible to drive a vehicle without polluting the roads. In 1985, the Hero Honda Co. introduced new first generation motorcycles that CD 100 rolled out. A legendary Fill it - Shut it Forget it campaign captured the imagination of commuters across India and in 1987; Hero Honda sold 1 million of bike purely on the commitment of increased mileage. Hero Honda has consistently grown at double digits since inception and today, every second motorcycle sold in the country is a Hero-Honda. Every 30 seconds, someone in India buys Hero Hondas top selling motor cycle-Splendor. Passion Pro.This Festival season, the company sold half a million two-wheeler on a single month-a feat unparalleled in global automotive history. Hero Honda bikes currently roll out two globally benchmarked manufacturing facilities based at Dharunera and Gurgaon in Haryana. These plants to gather are capable of churning out 3.9 million bikes per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope with sustained customer demand. Hero Hondas strategy for aggressive top line growth through market share gain across segments has paid off well. Despite the showdown in the twowheeler industry motorcycle market has grown upward of 50 % In 2007, Hero Honda achieved yet another milestone of 2 crores bikes. In a country of a billion people it signified a Hero Honda bike in every 50 people. As Brij Mohan Lall Munjal, the chairman of Hero Honda Motors succinctly pointed out, We pioneered Indias motorcycle industry and its our responsibility now to take the industry to the next level. Well do all it takes to reach there.
Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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1.2 HERO HONDAS MISSION

Hero Hondas mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standers of ethics and social responsibilities. This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders.

HERO HONDAS MANDATE

Hero Honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and worldclass products with cutting edge technology from Hondas motor company, Japan. The team work and commitment are manifested in the highest level of Brand Awareness and this goes a long way towards reinforcing its leadership status.

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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1.3 COMPANY PROFILE NAME OF COMPANY:

HERO HONDA MOTORS LTD.. Hero Honda Motors Ltd. 34, Community center, Basant Lok, Vasant vihar / New Delhi-110057, India, Tel:- +91-11-26142451,26144121. Fax:- +91-11-26143198.

PLANTS:DHARUHERA 69,km, stone, Delhi Jaipur Highway, Dharuhera-122100, Dist. Rewari (Haryana) India. Tel:- +91-1274-267011-15

WEST ZONE OFFICE:Hero-Honda Motors Ltd. 604, Gunjan Towers, off Alemic-Gorwa Road, Baroda-300 023, India. Tel:- +91-265-2286569/2286570 Fax:- +91-265-2286568. Email:- baroda@herohonda.com

CHAIRMAN & FOUNDER:Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Brijmohan Lall Munjal

PRODUCTS:Motorcycle, Scooters

Achievement
Awards of the Hero Honda
2010 Company of the Year awarded by Economic Times Awards for Corporate Excellence 2008-09. CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor NDTV Profit Car & Bike Awards 2010 -

Two-wheeler Manufacturer of the Year CnB Viewers' Choice Two-wheeler of the Year (Karizma ZMR)

Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009 2009

'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and Passion Pro adjudged as CNB Viewers' Choice two-wheeler Top Indian Company under the 'Automobile - Two-wheelers' sector by the Dun & Bradstreet-Rolta Corporate Awards Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category NDTV Profit Business Leadership Awards 2009 - two-wheeler category

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2008

NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted "NDTV Profit Business Leadership Award 2008" TopGear Design Awards 2008 - Hunk Bike of the Year Award NDTV Profit Car India & Bike India Awards - NDTV Viewers Choice Award to Hunk in Bike category IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards - Customer and Brand Loyalty Award in Automobile (twowheeler) sector Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business innovation and transformation) - Best Customer Loyalty Program in Automobile category NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year Overdrive Magazine - Bike Manufacturer of the year TNS Voice of the Customer Awards: No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe

No. premium motorcycle CBZ Xtreme

2007

The NDTV Profit Car India & Bike India Awards 2007 in the following category: Overall "Bike of the Year" - CBZ X-treme "Bike of the Year" - CBZ X-treme (up to 150 cc category)
"Auto Tech of the Year" - Glamout PGM FI by Overdrive Magazine. "Bike of the Year" - CBZ X-treme by Overdrive Magazine. Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine Most Trusted Company , by TNS Voice of the Customer Awards 2006. CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006.

"Bike Technology of the Year" - Glamout PGM FI

2006

Adjudged 7th Top Indian Company by Wall street Journal Asia (Top Indian Two Wheeler Company). One of the 8 Indian companies to enter the Forbes top 200 list of worlds most reputed companies. No. 1 in automobile industry by TNS Corporate Social Responsibility Award.

Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006: Splendor Plus (Executive)
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CD Deluxe (Entry) Pleasure (Gearless Scooters)

Splendor & Passion - Top two models in two wheeler category by ET Brand Equity Survey 2006. Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards 2006. Hero Honda Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. Certificate of Export Excellence for outstanding export performance during 2003-04 for twowheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion Council.

The NDTV Profit Car India & Bike India Awards 2006 in the following category: Bike Maker of the Year Bike of the Year - Achiever Bike of the Year - Achiever (up to 150 cc category) Bike of the Year - Glamour (up to 125 cc category)

2005

NDTV Viewers' Choice Award to Glamour in the bike category

Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in the 'Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005.

2004

Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for corporate Governance. Adjudged as the Best Value Creator - Large Size Companies 2003-04 by The Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Materials Management. Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence.

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India. 2003 Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). Most Respected Company in Automobile Sector by Business World. Bike Maker of the Year by Overdrive Magazine. 2002 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best Investor Relations' category, by Asiamoney. Highest Wealth Creating Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance. 2001 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science & Environment. 1999 1995 1995 1991 National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India. The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India). Economic Times-Harvard Business School Award for Corporate Performance of Hero Honda.

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1.4 ABOUT PRODUCT PASSION PRO

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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PASSION PRO
SPECIFICATION:Engine type: air cooled 4 stroke single cylinders OHC Starting: - kick start, self start Battery: - 12 v- 3AH Fuel capacity: - 12.8 liter (min) Length: 1980 mm Width: 725 mm Height: 1075 mm

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CHAPTER-2

RESEARCH METHODOLOGY

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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RESEARCH METHODOLOGY

The Research Methodology is the important factor in my research project. The research methodology is to explain which method you use in your project report. I am doing the project report of Marketing Research as an subject of Brand awareness there fore here no any requirement to specified the any particular product because in this subject Brand awareness at the research is required to done with all of product which is produced by Hero-Honda and this project is determined that with the using of product of Hero-Honda.

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2.1 RESEARCH OBJECTIVE

Hero-Honda is one of a leading automobile co. is well known for its bikes this study is specially undertaken for collect the inputs of marketing channel of bikes. The objective of this research is to gather information about Market like competition, governments, and to know the customer need. The objective of this research is to get the information from the consumer about the problems of the products. The main objective of this study is as under. 1. To get the information about market of Hero Honda. 2. To study of customer characteristics and behavior about product. 3. To study the awareness of product and product expectation level among respondents.

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2.2 RESEARCH DESIGN

Research Design is an important point of the research project which shows a specification of the method and procedures for acquiring information is to be collected from which sources by which procedures.

RESEARCH DESIGN
CONCLUSIVE DESIGN DESCRIPTIVE RESEARCH CROSS-SECTIONAL MULTIPAL-CROSS SECTIONAL

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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2.3 DATA SOURCES

The research methodology adopted for the project was collection and analysis of the following types of data. 1. 2. Primary Data Secondary Data.

1. PRIMARY DATA
Primary data are originated by a researcher to collect information for the first time to meet the specific purpose of addressing the problem at hand. The objective of primary data is to study the market for understand consumers behavior, taste, preferences. Primary data can be expensive and time consuming. Primary data are collected by asking the questions to respondents and get answers from them to solve the problem.

2. SECONDARY DATA
Secondary data are that have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively. The secondary are used for the detail study.

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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2.4 RESEARCH INSTRUMENT

Research Instrument means how the researcher gets the information form the market. The researcher made a questionnaire to get the information from the market by fill-up the questionnaire. I used the Close Ended questions for making the questionnaire. There are various types of questions, which include in it as follows.

1. DICHOTOMOUS
2. CHECK LIST 3. MULTIPLE CHOICE QUESTIONS 4. SCALE QUESTIONS

2.5 SAMPLE SIZE

For this study I surveyed 150 respondents from Mehsana,

2.6 SAMPLING TECHNIQUES

Selecting a Sampling Technique involves several decisions of a broader nature. Sampling techniques may be broadly classified as non-probability and probability. But I am only used non-probability, which relies on the personal judgement of the researcher rather than chance to select sample elements. The nonprobability sampling also involved convenience sampling, judgemental sampling, quota sampling, snowball sampling. I used the convenience sampling for the marketing research.

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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CONVENIENCE SAMPLING
In the convenience sampling the selection of the sample is left to the researcher who is select the sample. The researcher normally interviews persons in groups at some retail outlet, house holds, super market and interview the persons who happen to be there. The researcher contact face to face to the respondents. The data collections and sample cost is minimum in this case. This type of sampling also helps to get the new ideas.

2.7 CONTACT METHOD

There are so many methods such as Telephone Methods, Personal Methods, Mail Methods, Electronic Method. But I am only used the Personal Method for my research project.

For this study I used personal contact method to collect the information 2.8 TIME DURATION: For this survey I work for 48 days.

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CHAPTER-3 DATA ANALYSIS & INTERPRETATION

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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DATA ANALYSIS & INTERPRETATION

Que.-1. Do you have two wheeler?
Frequency 150 0 150 Percent 100 0 100.0 Valid Percent 100 0 100.0 Cumulative Percent 100 100

Valid

Yes No Total

Interpretation :From this graph show that 100% of consumers in my survey rides bikes.

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In the modern times most of people want to enjoy their life by riding bikes. The people are innovative, and also think about something different of others. They also want save their most important time by riding bikes. The consumer purchase decision affected on the product. In the survey all the consumers are rides Passion Pro bike.

Que-2. If yes, Then which brand you like?

Frequency Valid Passion pro Platina CD 100 passion Total 150 0 0 0 150 Percent 100 0 0 0 100.0 Valid Percent 100 0 0 0 100.0 Cumulative Percent 100 100 100 100 100

Interpretation :From this graph show that 100% of respondents ride Passion pro. It is brand of Hero-Honda bikes, The 55% of respondents ride Hero-Hondas bikes
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because Hero-Hondas goal is not only to sell you a bike, but also to help you every step of the way in making your world a better pace to live in. Besides its will to provide a high quality, performance and price aspirations and also provides better services to all of customers. At the same time maintain the highest standers of ethics and social responsibilities. For this reason most of respondents are ride HeroHonda bikes.

Que.-3. Since how long do you have their bike?

Frequency 28 56 36 30 150 Percent 18.7 37.3 24.0 20.0 100.0 Valid Percent 18.7 37.3 24.0 20.0 100.0 Cumulative Percent 18.7 56.0 80.0 100.0

Valid

6 month 12 month 18 month 24 month Total

Interpretation :From this graph show that consumer purchase the passion pro bike in different months like 6months,12months,18months,24months.
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In the 6month the respondents purchase a bike of 18.7%,in 12month the respondents purchase a bike of 37.3%, in 18month the respondents purchase a bike of 24%, in 24month the respondents purchase a bike 20%. The passion pro bike is new model in present so the consumer attitude increases and purchase decision make stronge.

Que.-4. A primary usage of the vehicle bought?

Frequency 57 48 30 15 150 Percent 38.0 32.0 20.0 10.0 100.0 Valid Percent 38.0 32.0 20.0 10.0 100.0 Cumulative Percent 38.0 70.0 90.0 100.0

Valid

Office College Droping children Other Total

Interpretation :-

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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From the graph show that there are four primary usage of vehicle bought for office,college,droping children and other usage. In the graph 38% of respondents use the bike for office,32% of respondents use the bike for college,20% of respondents use the bike for droping children,and 10% of respondents use the bike for other personal use. In primary usage of the vehicle boughts is drive to easy, speed, average , style and others.

Qu- 5. Are you aware about passion pro?

Frequency 114 36 150 Percent 76.0 24.0 100.0 Valid Percent 76.0 24.0 100.0 Cumulative Percent 76.0 100.0

Valid

Yes No Total

Interpretation :-

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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From the graph show that there are two option for aware about passion pro is Yes and No. In the above graph 76% of respondents aware about passion pro, and other 24% of respondents are not aware about passion pro. In the aware the product their respondents are mostly educated or knowledgable regarding passion pro and another respondents have few or some information of the product. The respondents knows only these is new model and its price is lower than other bike like splendor.

Que 6. If yes,than from where............

Frequency 16 28 49 21 18 18 150 Percent 14.1 19.3 26.3 18.4 14.0 7.9 100.0 Valid Percent 14.1 19.3 26.3 18.4 14.0 7.9 100.0 Cumulative Percent 10.66 18.67 32.67 14 12 12 100.0

Valid

Newspaper Hording Showroom T.v Reference group Internet Total

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Interpretation :The Diagram show that 14.1% of respondents select the Newspaper,19.3% of respondents select the Hoarding, 26.3% of respondents select the Show room,18.4% of respondents select the T.V., 14% of respondents select the Reference group 7.9% of respondents select the Internet. , From this graph we have considered six different options for effective media, such as Newspaper, Hoarding, Show room, T.V., Reference group, Internet. Overall show that the maximum number of respondents at 26.3% of people who preferred the Show room. Because Show room is the very popular way of advertising the two-wheeler offers by the show rooms.

Que 7. Do you think the advertisement of Hero Honda bike has a major influence in your buying decision?
Frequency 27 57 26 20 20 150 Percent 18.0 38.0 17.3 13.3 13.3 100.0 Valid Percent 18.0 38.0 17.3 13.3 13.3 100.0 Cumulative Percent 18.0 56.0 73.3 86.7 100.0

Valid

Strongly agree Agree Dis agree Strongly disagree Average Total

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Interpretation:From the graph show that 18% of respondents are Strongly agree, 38% of respondents are Agree, 17.3% of respondents are Dis -agree, 13.3% of respondents are Strongly dis agree, 13.3% of respondents are Average. In above information of the advertisement of Hero Honda has major influence in respondents buying decision. It require consumer are satisfied or not and they aware about the advertisement of Hero Honda.

Que-8. Can you remember the slogan of advertisement?

Frequency 72 78 150 Percent 48.0 52.0 100.0 Valid Percent 48.0 52.0 100.0 Cumulative Percent 48.0 100.0

Valid

Yes No Total

Interpretation:-

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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In above graph show that 48% of respondents remember the slogan of advertisement and 52% of respondents not remember the slogan of advertisement. In advertisement of Hero Honda is give the slogan like Dhak Dhak Go, and Desh ki Dhadkan.In the Marketing research survey the respondents dont know about various slogan. slogan is part of advertising.

Que -9. Can you pass the information regarding their brand among your friend?
Frequency 114 36 150 Percent 76.0 24.0 100.0 Valid Percent 76.0 24.0 100.0 Cumulative Percent 76.0 100.0

Valid

Yes No Total

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Interpretation:From the above graph show that 76% of respondents pass the information regarding brand among their friends. And 24% of respondents not pass the information regarding brand among their friends. In the survey the respondents give your opinion regarding brand. Pass the information of product quality, style, mileage, price, average. The respondents have experience for these bike.

Que -10. In future if you want to purchase bike than which company do you select ?
Frequency 47 31 34 18 19 1 150 Percent 31.3 20.7 22.7 12.0 12.6 .7 100.0 Valid Percent 31.3 20.7 22.7 12.0 12.6 .7 100.0 Cumulative Percent 31.3 52.0 74.7 86.7 99.3 100.0

Valid

Hero Honda Honda Bajaj TVS Yamaha Other Total

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Interpretation:From the graph show that 31.3% of respondents will select the Hero Honda in future, 20.7% of respondents will select the Honda, 22.7% of respondents will select the Bajaj, 12.0% of respondents will select TVS , 12.6% of respondents will select the Yamaha, 0.7 % of respondents will select other. In the diagram mostly respondents select in future Hero Honda because the Hero Honda bike is popular and qualitable in the world. So, I conclude that most of the consumers are not change brand in future means they are quality sensitive consumer as well as hard core loyal consumer.

Que-11.Which factors are important in bike?

Frequency 15 35 22 33 31 14 150 Percent 10.0 23.3 14.7 22.0 20.7 9.3 100.0 Valid Percent 10.0 23.3 14.7 22.0 20.7 9.3 100.0 Cumulative Percent 10.0 33.3 48.0 70.0 90.7 100.0

Valid

Look Mileage Resale value Price Quality Loan Total

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Interpretation:From the show that 10% of respondents choose the important Factor of Passion pro is look, 23.3% of respondents choose Mileage,14.7% of respondents choose resale value, 22.0% of respondents choose Price, In the purchasing the bike decision the consumer select high speed,mileage.Most important factors followed by brand image, colours, scheme, price as most important factors are affect the purchase decision of passion pro. On the whole table brand image are the most important factors which play a decisive role in their purchase decision. 20.7% of respondents choose Quality, 9.3% of respondents choose Loan.

Que- 12. By which mode will you take purchasing decision?

Frequency 79 71 150 Percent 52.7 47.3 100.0 Valid Percent 52.7 47.3 100.0 Cumulative Percent 52.7 100.0

Valid

Cash Installment Total

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Interpretation :From the graph show that there are two options for mode of
payments. One is the cash & second is the Installment. We had seen that most of the consumers purchase bikes on loan. The 47.3% of respondents are wanted to purchase bikes on loan. Because which people have no enough money at that time when they want to purchase bikes but after some time they give money on installment. We had seen that 52.7% of respondents paid cash while they purchase bikes. Because they have enough money & they are not wants to give only interest on loan.

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CHAPTER-4 FINDINGS & RECOMMENDATION

FINDINGS

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Our report considered of a product wise analysis of the particular bike passion pro offered by Hero-Honda. This is no doubt that the products offered by the technology, yet. We see that Hero-Honda performs a lot better overall. Through our report, we can come to following Findings. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. bikes. In the modern time all the people are encourage to buy bikes for enjoy the We found that when consumers are taken decision to purchase a bike that The most of people are preferred the show room for advertising of HeroThe most of 100% people are ride Passion Pro Bike because of good

riding and live a better life. time they mostly find the good average of bike and then price and pick-up. Hondas bikes. average, pick-up and easy to driving. The most of 38% people use bike for office and 32% people use the bike for The most of 52.7% respondents buy bikes on cash because they have Which people are stylish and rich they are purchased also Passion Pro for We found that at the Brand Awareness level where the Hero-Honda We also found that Hero-Hondas share in the Domestic motorcycle market In the Last week, Hero-Honda achieved yet another milestone of 2 crores college. enough money & they are not wants to give only interest on loan. powerful performance and enjoy the racer life. definitely takes the lead. has grown upward of 50%.

RECOMMENDATION

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1. 2.

The most of people firstly considered the good average but in models of In this modern time people are wanted to purchase stylish bike and in the

Hero-Honda have the average. models of Hero-Honda, which are stylish model and their price is moderate. So, it is beneficial for the company to increase the sales. 3. 4. 5. Company should introduce another new model in Indian market. Company should increase its advertisement in the local channels and If Hero-Honda company improves the styling Design in models of

newspaper. Passion Pro so, its benefit to increase the sales of that models .
6. Quality is the main important factor which can influence the purchase decision

of a consumer. 7. Company should try to improve production so waiting period is less in comparison of demand. 8. Company should an increase the range of product to fulfill different need of different customer at different level. 9. Advertising plays a very important role n increasing the awareness and in reminding the customer about the products and services

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CHAPTER-5

CONCLUSION

CONCLUSION
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From the consumer survey I conclude that:Hero Honda has been the largest two wheeler company in the world for eight consecutive years. The company crossed the ten million unit mile stone over a 19-years span. In the new millennium, Hero Honda has a scaled this to 15 million units in just five years. In facts, during the year in review, Hero Honda sold more two wheelers than the second ,third and fourth placed two wheeler company put together. Most of the customers of Hero Honda belongs to congested areas. They mostly belongs to middle class and are mostly officials/executive. Thus I conclude client has targeted the right segment. From the findings I conclude that a customers while purchasing a bike ,customers takes into consideration mainly fuel effiency,good looks , low maintainance cost and reliability. The main competitors of Hero Honda are Bajaj Auto, Yamaha and TVS. The consumer preference basically depends upon wider network and services. Consumer are influenced more to buy a product by advertisements rather than dealer, friends or family recommendation.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

Philip Kotler Marketing Management11th Edition (Year), Published By prentice-Hall India, New Delhi. Kotler, Philips marketing management, (1998), prentice-Hall of India Pvt. Ltd. New Delhi Saxena Rajan, marketing management, Tata McGraw- Hill Publishing company Ltd. New Delhi. W Site : eb www.herohonda.com.

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ANNEXURE

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Questionnaire Of Brand Awareness On Hero Honda

Dear sir/madam I am Pooja Patel. I am student of TYBBA from Ambaben Shankarlal Bechardas Patel college of business administration. I conducting a marketing survey on the Hero Honda bike specially Passion Pro. So , please responding to me.
1. Do you have a two wheeler? (a) Yes [ ] (b) No [ ] 2. If yes then which brand you like? (a)Passion pro [ ] (b)Platina [ ] (c)CD 100 [ ] (d)passion[ ] 3. Since how long do you have their bike? (a)6 months [ ] (b)12 months [ ] (c)18 months [ ] (d)24 month [ ] 4. A primary usage of the vehicle bought? (a) Office [ ]

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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(b) College [ ] (c) Dropping children [ ] (d) Other. 5. Are you aware about passion pro? (a) Yes [ ] (b) No [ ] 6. If yes, than from where. (a) Newspaper [ ] (b) Hoarding [ ] (c) Show room [ ] (d) T.V [ ] (e) Reference group [ ] (f) Internet [ ] 7. Do you think the advertisement of Hero Honda bike has a major influence in your buying decision? (a) Strongly agree [ ] (b) Agree [ ] (c) Dis-agree [ ] (d) Strongly dis-agree [ ] (e) Average 8. Can you remember the slogan of advertisement? (a) Yes [ ] (b) No [ ] 9. Can you pass the information regarding their brand among your friend? (a) Yes [ ] (b) No [ ] 10. In future if you want to purchase a bike than which company do you select?
Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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(a) Hero Honda [ ] (b) Honda [ ] (c) Bajaj [ ] (d) TVS [ ] (e) Yamaha [ ] (f) Other [ ] 11. Which factors are important in bike? (a) Look [ ] (b) Mileage [ ] (c) Re-sale value [ ] (d) Price [ ] (e) Quality [ ] (f) Loan [ ] 12. By which mode will you take purchasing decision? (a) Cash [ ] (b) Installment [ ] 13. Personal information Name Address City Contact number Income Age Occupation. Education .

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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Thank you!!!

Ambaben Shankarlal Bechardas Patel, College Of Business Administration, Unjha

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