Jayrone Research

LIVED EXPERIENCES OF EVENT ORGANIZERS ON THE USE OF SOCIAL
MEDIA MARKETING PLATFORM IN TACLOBAN CITY:
“A NARRATIVE INQUIRY”
Submitted to:
DR. SOLOMON D. FALLER JR, CGSP
Submitted by:
Cañete, Jhon Karl
De Veyra, Ray Gabriel
Faner, Kyle Patrick Neal
Leuterio, Gerald
Olvina, Jayrone Paul S.
Taboada, Ken
Villegas, Kens Harold
MR. MARC Y. LLARENAS, MBA, CSGP

Research Adviser
CHAPTER I
INTRODUCTION
Background of the Study

An author by the name of Vince Lombardi uttered, “Perfection is not attainable, but if
we chase perfection, we can catch excellence”. This holds true in the events industry as
successful events are those that are well planned and organized. The ultimate satisfaction for
any event organizer is when its clients are all praises about how the event went smoothly and
as planned. Known and successful event planners in the country and in the locality, all have
their fair share of ups and downs in their careers and profession but all have been successfully
overcome this through dedicated work and attention to details.
According to www.eventeducation.com, an event can be described as a public and
private assembly for the purpose of celebration, education, marketing or reunion. Events can
be held for various purpose and type, they may be private, corporate and charity events.
Nowadays, clients would need the services of an event organizer. As defined by
jobdescriptionandresume.com, an event organizer is responsible for planning, managing and
organizing sensational events in the most efficient and cost-effective way. Its job description
entails searching target audiences in the market and finding occasions at which events are
organized. They also communicate with clients to know their specific needs and deliver the
best events, including career, educational, technology, and trade fairs, meetings, cultural
events and exhibitions.
Companies or businesses who wish to promote their companies’ brand and products
would sometimes need the services of event organizers to handle their corporate events. They
can be tapped by businesses of all sizes to solicit new business, create a brand image, and
retain and build loyalty with existing suppliers and customers. Another event type are charity
events where the main objective of the event is to raise money for certain causes that would
benefit any charitable institutions or cause oriented groups, gain much goodwill by
contributing to a community and over the long run it will also benefit to the business sectors
due to the public and community getting involved to help raise money for charity such as in
schools, business sectors and deprived sectors of the community.
Market presence of event organizers is inevitable especially in this age of technology
where most business present their products and services to the market through the world wide
web or the internet. In the traditional form of marketing, event organizers market their
business through advertising on radio and television, newspapers, magazines, posters but
have now resorted in using the using social media platform. Before, advertising their business
name, products and services through radio and television is one of the effective ways to reach
a wide audience. It allows you showcase your creativity through video clips or pictures.
Newspaper is wider than any other printed advertisement due to the fact that it can be
sold locally or national scope. By advertising their company by way of having articles about
events handled in the newspapers, you can make use of images and logos of your company
that can be found in the lifestyle sections or even in the classified ads. Magazines provide a
wealth of information, inspiration and creative ideas for readers. It also presents high quality
image that allows you for the best presentation of the events that you have organized. Posters
are easy to see and pictorial images are what makes poster advertising unique. They have the
ability to cause rapid response in clients. Good poster can arouse empathy, connecting your
company to the hearts and mind of the clients.
According to www.wordstream.com, social media marketing or SMM, is a form
of internet marketing that involves creating and sharing content on social media networks in
order to achieve your marketing and branding goals. Social media marketing includes

activities like posting text and image updates, videos, and other content that drives audience
engagement, as well as paid social media advertising.
Social media is quickly becoming one of the most important aspects of digital
marketing which provides incredible benefits that help reach millions of clients worldwide. It
is also an advantage to use any social media platforms like Facebook, Twitter, YouTube, and
Instagram because it is cost-effective, accessible, can engage well with customers, and can
show the different successful images and video clips of event which can attract the client.
Creating and developing a website is also important for any business so it can be reliable for
overseas client, usually it assures client on the events company authenticity.
Having much benefits over its disadvantages, social media marketing for business
attract customers, get customer feedback, builds customer loyalty, increase market reach
locally and internationally, creates market research and reduce marketing costs. It also
increases revenue by building customer networks and advertising and growing your brand
awareness. Social media marketing will make it easy to spread the word about your products
and mission. Increasing your traffic, using social media and linking it to your website will
increase your traffic tremendously. Promoting your products and services.
Disadvantages of social media marketing are quite a few as well. There will always be
negative feedbacks and sometimes tarnish brand names. To damage or to ruin the good
quality of something such as reputation, image and etc. Being on social media means
exposing yourself publicly to all kinds of people who may or may not have the intention of
coming across or seeing your brand. We all know there is always a dark side to everything.
Statement of the Problem
1.) What are the lived experiences of event organizers in terms of the use of Social Media
Marketing Platform;
2.) Is Social Media an effective marketing platform;
3.) What are the advantages and disadvantages of Social Media Marketing Platform;
Objective of the Study
This research aims to understand and determine the Lived Experiences of Event
Organizers on the use of social media platforms in attracting potential clients. To get insights
on what are their experiences through use of social media marketing platforms and its impact
to their business and to their employees. Also, this could be an additional information for
aspiring event organizers as to what social media platform would be the best and most
accessible to event organizers and clients.
Scope and Delimitation of the Study
The research will focus on the Lived Experiences of events organizers on the use of
social media marketing platforms such as Facebook page, Twitter or Twitter accounts. The
respondents will all be based in Tacloban City. To verify the responses of the event
companies/organizers, the employees of these companies and some of the clients they’ve had
in the past will be sought.
The limitation of the study will be the acceptance of the main respondents on the
objectives of the study, their apprehension towards telling their experiences by using social
media as a marketing platform. The data gathering procedure that will be used for this
research study will be through face-to-face. If face-to-face interview would not be possible,
the researchers will be proceeding to a virtual interview.
Significance of the Study
The significance of the study is that the result of the research will benefit the
respondents through the different inputs on the usage of social media marketing platform
from other event companies in Tacloban City. The research will also identify the best and
most effective social media marketing platform used by the respondents.
The research will help other event companies in Tacloban City who are not engaging
on the use of social media marketing platforms as they will know what advantages it could
give. Also, this could help the researchers, who will be future eventologists in Tacloban City
to gain inputs from experiences of these event companies on how to best market their
products and services.
Research Hypothesis
The research postulates that there are advantages on the use of social media marketing
platforms for event companies in Tacloban City. Furthermore, it provides inputs from these
event companies that will be useful for present event companies who are considering the use
of social media marketing platforms for their business and for those future eventologists as it
could guide them as they start their own events business.

Conceptual Framework
Event Organizers / Company
Social Media Marketing Platforms
Clients
This conceptual framework shows that event organizers/company are using social
media to promote, to have business transaction and also, in attracting potential clients. On the
other hand, clients who are looking for event handlers that fits on his/her event can easily
find, choose and direct message by using social media platform. Furthermore, both event
organizers and clients benefit the used of social media.
Definition of Terms
Eventologist – anyone who conducts efficient and satisfying events for clients
Event Company – a business entity that offers events management services to clients
Social Media Marketing Platform – a marketing tool used online to introduce their event
products and services to possible clients
Lived Experiences – Their experiences throughout their everyday challenges that relates in
event industry
CHAPTER II
REVIEW OF RELATED LITERATURE
This paper offers a series of literature review for the relatedness and implication to the
present study. In this review the researchers collected different studies from different sources
such as online journals and websites that are related to the study. Also, it aims to determine
the lived experiences of the event organizers in using social media as marketing platforms.
In recent days with the increase in the use of advanced technology in the field of
digital media there is a drastic changes and improvements that has taken place in the arena of
communication, the traditional methods of advertising and communicating and researching to
the expected customers are not that convincing when compared with the new type of
communication methods, which have come into existence in recent days, the latest type of
electronic communication is much faster, simpler and easily accessible and also highly
economical in its operation, most of the times the cost involved may be negligible and can
reach to higher number of relevant customers. With growing immense popularity of internet,
the advancement in the electronic media is gaining popularity. Traditional medium of
communication has been replaced by this interactive form of digital medium of
communication. Since, differentiation is the winning mantra of any form of advertising; event
marketing has definitely taken a hot seat. Social media have provided new opportunities to
consumers to engage in social interaction on the internet. Consumers use social media, such
as online communities, to generate content and to network with other users. The study of
social media can also identify the advantages to be gained by business

Social media management is about leveraging social platforms like Facebook,
Instagram, LinkedIn, and Twitter to maximize the reach of your business through online
presence and interaction.
Using social media, you can engage audiences through targeted content. While also
monitoring and measuring their responses to better understand what part of your strategy
works and what doesn’t. Previously, social media was sidelined. But it is now at the forefront
of strategy development for numerous businesses. That is because it allows brands to not only
keep up with their audiences but also engage with them in a way that increases sales and ROI.
In the past, the industry heavily relied on live events as its main source for building
connections and doing business. But due to advancements, the social and technological
landscape has changed. Currently, 86% of event marketers are optimistic that technology can
greatly impact the success of their events. Social media offers huge earning potential to
businesses. Meaning that with the right tools and tactics, your brand can tap into markets it
could not access before
Social signals are among the most important factors in online marketing. Especially
for complex decision-making processes, such as ticket purchasing or registration.
Every action, update, post, presentation, picture or video that you upload to social media will
have an impact on your online marketing efforts. When a prospective attendee is evaluating
whether to purchase a ticket to your event, they will inevitably stumble on what you
presented on social media.
This process has a terrific impact on how event websites rank for specific keywords
on Google. If in fact, content is social media’s currency, using it wisely will have substantial
search engine optimization implications. The more you concentrate on creating value via
relevant and focused content, the better your event website will perform on Google.
Likewise, signals from social media, including lots of impressions, sharing and click-
throughs can have a direct impact on your search engine rankings.
Social Media is the answer to the prayers of [event] planners that are looking for
unique and creative ways to enhance engagement. It gives a new voice to participants and
allows for new dimensions of communication.
Social media sites are internet pages where people interact freely, sharing and
discussing information about each other and their lives, using a multimedia mix of personal
words, pictures, videos and audio. They appear in many forms including blogs and
microblogs, forums and message boards, social networks, Wikis, virtual worlds, social
bookmarking, writing communities and scrapbooking.
When planning your event, it is becoming increasingly important to have a Social
Media Strategy because for the Event Manager, social media provides exciting tools that can
be used before, during and after the event
Social media is one of the most important areas of communication, with its improved
infrastructure facilities and its ever-increasing variety (Aktan & Çakmak, 2015). In today's
internet age, social media has become a platform that allows people to turn themselves into
“media” to collaborate and share information (Thevenot, 2007; Li & Wang, 2011). When
evaluated from this point of view, it is possible to express social media as a communication
tool that makes information sharing and communication very fast and easy (Koçyigit, 2015).
However, the main strength of social media is its ability to enable two-way communication
rather than information sharing (Chu & Kim, 2015). Furthermore, being mobile-based
without time and space limitations, social media establishes a form of communication in
which sharing, discussion and exchange of ideas is the main factor. Therefore, content
sharing can take place instantly, quickly and easily, without the need for an intermediary,
through social media (Vural & Bat, 2010) which consists of the dialogues and sharing that
individual have with each other on the internet (Kaynak & Koç, 2015). Hence, from this point
of view, social media is seen as an important marketing tool to be used in event marketing.
As a result, in today’s generation businesses and arising companies such as event
companies comprises more on online transaction towards their client participants and
consumers. Social media gives opportunities and big advantages to the event organizers
towards their works. It gives a quick idea on how to deal with their clients peacefully and
hustle free through the use of social media. It helps also people who’d thinking to start their
event business to use also in today’s trending ways of marketing with the use of developing
social media platforms.

CHAPTER III
METHODOLOGY
RESEARCH DESIGN
Hermeneutic phenomenology will be used to generate, analyze and interpret the
narratives of event organizers who used social media marketing platforms in running their
business transactions. Van Manen’s (2014) hermeneutic phenomenological approach is used
to explore and interpret the essence of the experience from the first-person point of view.
RESEARCH LOCALE
The study will be conducted in Tacloban City, Leyte among event organizers who
have using social media marketing platform in running their business transactions.
RESEARCH RESPONDENTS
The respondents involved in this research study are those Event Organizers who are
residing in the city with lived experiences on using social media marketing platform for their
business. And, respondents must have experiences in the industry for at least one (1) year.
RESEARCH SAMPLING
The researchers used a purposive sampling method for data gathering of this study
wherein specific respondents will be interview and to gather data based on their experiences,
a minimum of five (5) and a maximum of ten (10) respondents to ensure a representative
sample of respondents for the study

RESEARCH INSTRUMENT
The research instrument is consisted of two parts. First part of the research instrument
consists of the respondent’s profile such as their name, sex, age, educational attainment,
company, position in the company and number of years in company. And, the second part of
the research instrument consists with a free-flowing question. The researchers will conduct a
virtual interview at least ten to fifteen chosen respondents that are residing in Tacloban City
using Google Meet, Zoom Video-conference, Fb Messenger chat or face-to-face Interview.
RESEARCH GATHERING
The researchers will interview those event organizers or companies who has been in
the industry for at least one (1) year. Data generation will start after the consent for interview
is agreed, the interviews may be conducted whichever is applicable, such as using Google
Meet, Zoom Video-conference, FB Messenger or face-to-face discussion.
The researchers will conduct in-depth online or face-to-face interviews with a free-
flowing question-and-answer discussion. Notes and audio-video recordings will be generated
to ensure richer data. The duration of the interviews will be from 20-30 minutes.
Transcriptions will be done by the researchers as a means of gathering the different themes
based on the response gathered from the respondents through the research questions.
Moreover, respondents will be contacted to elucidate their stories to provide clarity and better
analyses and interpretations of the data if necessary.

PARTICIPANTS PROFILE
The following are the primary details needed from the respondents which will be gathered
during the virtual interview:
Name of Educational Company Position in the Number
Respondents Attainment Events of Years
Company in Company
Fig.2. Primary Details of the respondent.
Sample Respondents Interview Questions:
Preliminary Questions
1. Give us background about you. Participants profile: Name, Age, Educational
Attainment, Company, Position in the Company and Number of years in company.
2. Tell us about your events company and the services that you handle.
Main Questions
1. Does your social media marketing platform help you more now than before?
2. what social media marketing platform you are using for your event business?
3. from the clients you have handled, how many percent is coming from your social
media marketing platform?
4. what are the problems you encounter towards your possible clients from your social

5. Do you consider the use of social media as effective marketing tool for your business?
If yes, why? If no, why?
6. Do you intend to spend more on increasing coverage or reach for your SMMP? If yes,
why? If no, why?
7. Do you intend to use more SMMP for your company? Why?
8. What do you think is more effective marketing tool applicable to your company?
9. In the number of years you have handled different events, what were the different
benefits it has given you & your company?
10. Do you feel competition in very high among event organizers in the city like you?
Why?
CHAPTER IV
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter’s main purpose is to extract useful information from data and taking the
most relevant information from the data gathered. The data gathered were transcribed for full
liquidation of all the information gathered by the researchers during the virtual interview
conducted. Significant Points from the interview were analyzed, translated, and interpreted by
the researchers.
RESPONDENT #1
Name of Educational Company Position in the Events Number
Respondents Attainment Company of Years
in Company
Ryan Sarmiento College Sophia’s Way Event Manager/ House 11
Coordinator/ F&B
Department
INTERVIEW TRANSCRIPTION:
Sir Ryan Sarmiento:
*sigh ok I am ryan Sarmiento 30 yrs old so male I finish my bachelor course in ahmmm no I
started my first year level in abuyog community college taking of bachelor of science in
hotel and restaurant management. I worked in sophia’s way event center for almost 11 years
this coming June 2022 my current position at this time I am an event manager at the same
time in house coordinator for government and private events ive been working for sophias
way It started in barko in leyte park way back 2010 I think and 2011 after my only job
training I was assign in house keeping department and F&B department so I was absorbed by
management of leyte park and then I was assign at barko restaurant and grill then another
reassignment for secret garden since the management is the same and then after that as I go
along with the training in different areas I was also assign in the element bar in clouds
65hundred that club is the most famous club in eastern Visayas I could say club 65hundred is
composed of different night life activities so yun dun parang medyo nahasa pa yung
personality when it comes to event we are not only organizing or inviting local performer we
are inviting some performers from manila cebu and even from the international then suddenly
Yolanda came way back 2013 it was very saddest part of my career because wala talaga as in
nothing kahit yung mga credentials kahit yung Id wala talaga so after like 2months or
3months my boss decided to open up again but the barko and the secret garden has no longer
in the event industry so we decided to open sophias way named after the eldest daughter of
my boss Sophia and way comes from my second name my boss jadway so yun and then
parang nilagyan lang siya ng food center sa BIR business name namin. Sophias way is more
on specializing events and catering services so sophias way was named way back 2014 up to
2022 and more years to come so we provide hundreds of employees we provide employment
to the people not only in Tacloban but also in the near by provinces and municipalities so that
the aim of sophias way

Answer: to be honest yes, its because that people nowadays using social media like facebook
Instagram so we all know the fact that all our needs and wants can be found in social media.
2. What social media marketing platform you are using for your event business?
Answer: So again we are not only focusing in event we are focusing on events and catering
services pag talaga pag mag organize ka ng event it should be hassle free for the client when
you go in sophias way when sit down pag mag create ka ng appointment I didiscussed talaga
sa inyo yung kailangan niyong sa events isa na yung catering at the same time the venue
ofcourse kailangayan yun social meda platfrom na ginagamit naming ngayon is facebook
accounts and we have also our page named sophias way and sophias way event center so we
are using the both account.
3. From the clients you have handled, how many percent is coming from your social
Answer: we cannot say it na actually the total number but we are pretty sure that most of our
guest nag sstart muna talaga yan sa reviews, social media’s and checking the feedbacks.
Sometimes yung ibang guest na nag book sa Sophia’s way or nag conduct nang activities and
shini-share nila yung ibang experience nila sa ibang tao. May positive outcome din naman
yung mga Marites in town. Ofcourse lahat yan sila nagkakaroon nang reviews.
4. What are the problems you encounter towards your possible clients from your social

Answer: Okay, sometimes it problems na eencounter naton using social media platform.
Andiyan nayan example Internet Connections yan ang mostly natin na encounter, second
yung page kasi open nayan anytime so may mga messages yan na pumapasok may inquiry
anytime kahit gabi kasi may mga clients tayo na outside of the Philippines magkaiba tayo
nang oras niyan nagkakaroon tayo nang problema diyan kasi minsan di agad natin minsan na
rereplayan akala nila di active yung page and sometimes its because super busy super
maraming ginagawa let’s say for example yung page naming anka sign in dun sa computer
medjo busy talga yung area nakakaligtaan siya monitor in time to time nag nonotify naman
siya sa phone but since nga may mga time talaga na busy so minsan pag kinabukasan or
every kasunod na oras parang hindi na memeet yung time parating concer naming and at the
same time the internet provider kasi naka link yung page niyo sa computer hindi kasi
nagagamit yung data like our phone kaso pag phone kasi time consuming instead you are
doing something or may hinahanap ka na ibang client using your phone na parang time
consuming siya but we encourage nagrereply naman kami sa page nang hihingi nang sorry to
and then we ano try to get their number para mabilis ma actionan.
5. Do you consider the use of social media as effective marketing tool for your business?
Answer: Yes, kasi yung nga as I said earlier lahat naman tayo may mga social media kahit na
mga grade school students they have their social media especially now a days lahat nang
kahit sa school ginagamitan tayo nang assignments using social media so same with us in the
event industry we really need that the social media kasi that’s our way to show people
pagpakita sa ibang tao na nag eexist kami. Sinasabi ko kanina may mga magandang
nadudulot yung mga Marites at this time syempre iba parin talaga yung nakakarating kung
mga marites marites lang yun. Iisipin natin within the community lang yan so what we are
talking about social media so involve na yan outside or inside of our country.
6. Do you intend to spend more on increasing coverage or reach for your SMMP? If yes,
why? If no, why?
Answer: Parang hindi naman masyado I mean sa ngayon in this time pandemic hindi muna
kung ano ang mga existing na mga pages and accounts natin sa facebook yung lang muna by
now. Kasi nag try kami mag open nang websites or sites before its too expensive for the
company yung marketing niya doon masyadong mababa yung study naming, yung tao more
on facebook not on websites so yun ang nagets ko kung ano ako ang tinatanong niyo saken
mag dadagdag kami nang sites I think we have to stay lang on pages or our facebook
acoounts.
ANSWER:
I think again it’s the same parang hindi rin we have to stick parin talaga on what we have
now, kasi its really confusing for us to introduce it again sometimes some people yung ibang
taclobanon hindi mo masyadong magaling magaling sa websites hindi masyadong mabusisi
unlike sa facebook.
8. What do you think is more effective marketing tool applicable to your company?
ANSWER: Ofcourse kung hindi lang dahil sa pandemic number 1 na marketing tool namen
before is we join this kind of expo so this is every twice I think. This wedding expo has group
of companies and group of businesses inline with event industries so may mga event industry
nagkakamayda ng invitations nagkakaroon ng shows or exhibit sa mga malls and then that’s
our one way to introduce our company at the same time yung mga mall goers binibigyan ng
flyers and special discounts for the said events is of course we have this marketing tools such
as flyers and posts on social media before we did meron tayong flyrings sa mga malls this
pandemic delikado binoboost nalang naming yung post sa social media
9. In the number of years you have handled different events, what were the different
I am proud to say this we have a lot of benefits aside from my salary the basic needs benefits
of businesses of government benefits. Way back before Yolanda, before pandemic I have this
kind of percentage sa events 3% of course tanggal muna lahat. May percentage tayo na
binibigay si company like its percentage or incentives and then travel every year merong to
travel kung saan mo talaga mag travel and then your uniform allowance, meals from
breakfast to dinner kung ano ang gusto mong kaninin go okay lang so yun yung mga benefits
when you work with Sophia’s Way. Transportations as long as it is related to your work wala
kang problema as long as there is available vehicle for you pwede mong magamit advantage
kung marunong kang mag drive. So pagdating naman sa mga car incentives they try to
propose to me but I refused because responsibility lang yan eh kung baga hindi siya asset
being liabilities. Instead, you are earning you are spending ng sasakyan.
10. Do you feel competition in very high among event organizers in the city like you?
Why?
I do not consider as competition, friendly competitions lang lahat naman kami
magkakaibigan as in super lahat magkakaibigan kase maliit lang ang Tacloban, if mag
attitude ka so alam mo na so dapat chill kalang. Any ways hindi mo kailangan makipag
siksikan ang sarili mo yun lang. Kung may papasok sayo sayo yun pag hind isa iba yun.
Kumakain din sila may binubuhay din silang pamilya. Parang ano eh yung ang parati nasa
side naming eh kung mag bobook talaga yan so far dito sa event center we started 2014.
Before pandemic nag close ang Leyte Park kase pinagmamayari na nag government na siya.
Since pumunta kami dito sa event center parang di naman na zezero yung isang lingo kase
pag dating sa gabi meron naman kaming restaurant operations pag dating naman sa weekend
meron naman tayong government training. So walang pressure sa side naming.
Significant Points from the interview:
1. to be honest yes, it’s because that people nowadays using social media like facebook
Instagram so we all know the fact that all our needs and wants can be found in social
media.
Translation: To be honest, yes. It is because people nowadays use social medias like
Facebook and Instagram because we can find our needs and wants can be found in social
media.
Interpretation: Social Media is the easier way to access someone’s needs and wants. It
serves as an effective platform to promote anything since everyone is usually on social
media.
2. we are pretty sure that most of our guest nag sstart muna talaga yan sa reviews, social
media’s and checking the feedbacks. Sometimes yung ibang guest na nag book sa
Sophia’s way or nag conduct nang activities and shini-share nila yung ibang
experience nila sa ibang tao.

Translation: We are pretty sure that most of our guests came from the social media reviews
and feedbacks. Sometimes, our former guests share their experience to other people too.
Interpretation: It is proven that social media marketing platform is effective because of the
reviews and comments that the former clients or guests have given. Because of this, it attracts
more number of potential clients.
3. Andiyan nayan example Internet Connections yan ang mostly natin na encounter,
second yung page kasi open nayan anytime so may mga messages yan na pumapasok
may inquiry anytime kahit gabi.
Translation: Problems are already there, for example, Internet Connection, that is what we
usually encounter, Second is that the page is always open that is why there are inquiries
coming in even at night.
Interpretation: Common problems when navigating social media platforms will always be
there such as Internet Connection, sudden burst of inquiries, etc.
4. in the event industry we really need that the social media kasi that’s our way to show
people pagpakita sa ibang tao na nag eexist kami.
Translation: In the events industry, we really need that social media because that is how we
let the people know that we exist.
Interpretation: In the events industry, we really need that social media because that is how
we let the people know that we exist.

RESPONDENT #2
Name of Respondents Educational Company Position in the Events Number
Attainment Company of Years
in Company
Marc Y. Llarenas College M&D Events Owner Proprietor 13 Years
Tacloban
Sir Marc Llarenas:
My name is Marc llarenas. I am the owner proprietor of the M&D Events Tacloban. I am
events coordinator and Im in events since 2009.
M&D envents is an events company that caters on different kind of events we also do
weddings, life cycle events, live events, workshops, team building activities, convention and
many more. We even have organizing festivals, pageants thats all.
Come again, there are a lot of benefits it has given me and in my company. Number one of
course it helps me have more income that’s the ultimately the advantage or the benefits that
ive got. Aside from that I get to be known from small events to bigger events. I started on the
wedding of my classmates in high school from then on my friends get me from their family
events then after that referrals have been made. So if I have been referred to someone that my
friends know are familiar of that one of the benefits because I been marketed by my friends
and not only that because social media was not that known or not yet in use years before so
uhm the benefits that gave me of course it give me additional income sometimes bigger than
my monthly salary. If there a lot of events in a month then that would be better.. okay.
ADITIONAL
It has also given me opportunities to travel and like when I was I have a client who has an
exhibit in manila who I had to make an exhibit in manila or I I kuan an exhibit for their event
what I mean is the event will happen in Tacloban city in 2018 so in 2017 in national event I
will have make a booth to promote the event in Tacloban city. The opportunity of traveling,
observing event organizer on how they do it that’s one of the benefits aside from the
economic benefits the learning process is also one of the benefit.
2. what social media marketing platform you are using for your event business?
Yes of course, I started in 2009 only a few event organizers I was just starting then I don’t
consider my self an event organizer really, I was just doing it based on my hubby and
passion. Some what like testing the ground and the waters but at this time since 2015 was
there are a lot of event organizers that have been doing events in the city the competition has
become more stiffer because they tend to be more competitive they tend to be more
competitive also aggressive when it comes to marketing their names and introducing their
products and services.
3. from the clients you have handled, how many percent is coming from your social
I am using facebook as a SMMP, it has been up since 2015. Im not using Instagram but I will
try to use this year or I will try to explore more SMMP this year.
4. what are the problems you encounter towards your possible clients from your
social media marketing platform?
Yes uhm, I consider it effective because I get to have in a past 4 years I get to have clients
from SMMPs. SMMP for me is my personal account uhm my business page helps me
somewhat but that’s it I don’t get much inquiries from there but actually it helps most of my
events are from word of mouth from referral personal referrals somewhat 40% of my events
come from my social media marketing platform or my facebook page. So I get inquiries from
facebook some only are inquiries some do not prosper it into actual event because if you only
rely on SMMP it is simple way of getting for clients its their way of getting rates they shop
for rates so kun hino it para haira it burobarato so that’s it.
Not most only 40%
5. Do you consider the use of social media as effective marketing tool for your
business? If yes, why? If no, why?
Okay.. hmm the most common problems that I have towards my clients from my social
media marketing platform is that they tend to expect more from their budget bcos they tend
hmm one problem of company is to have social media platform is they compare and
sometimes when you compare you tend to, clients tend to expect more. So, sometimes when
we post pictures on our social media marketing platforms these are of course our work,
activities or our events and usually clients have, some clients are generous, some clients
really have the budgets, some clients are hmm could extend their budget more and some will
stick on their budget. So, the problem that I see as a problem that I usually experience is that
hmm those clients inquiring on social media marketing in social media platforms are just
those who shopped for possible suppliers kun bga namimiling kun hinot pwede nra mapili or
makuha and not to bad pout other event organizers, the problem of the other event organizer
is that they tend to dive to with the price or in other words they tend to lower the price just to
get the clients, I cannot sometimes sacrifice my quo I mean I cannot sometimes sacrifice my
quality because just simply to have clients so that’s it so if icocompare mo, if u compare from
one event hmm coordinator to the other, sometimes the price nagkukuruan is it because the
quality is always the question. (additional question about receiving feedback on social media)
oh yes we tend to have appreciation post hmm appreciation coming from the clients that they
were satisfied and we exceeded our, their expectations from us, they tend to promise to
recommend the company to other friends o co-leagues, to their family member so sugad
that’s the common appreciation and some our friends, some of our clients sometimes shared
our post so that’s one.. ano pa..
6. Do you intend to spend more on increasing coverage or reach for your SMMP?
Answer: if I keep on updating my post on social media marketing platform regularly or often,
it will have presence in the social media so kun perme it hya updated perme hya
masesearchable perme hya damot makita perme hya na pop up hmm one way to do that is to
boost the page spending a certain amount to boost the page, to boost a certain post, it will be
pass on the different accounts or personal accounts of people within the area.
Answer: Yes of course it helps me more by having an active inquiry because before we just
wait for the clients, for the recommendation but now having smmp like fb hmm I get to the
known somewhat and people usually in a month mayda ako dati duwa or tulo na inquiries
depending on the season or a month or depending on yea on the season lets say for example if
its June or December season man hto hn mga event so danay months before that damo it
inquiries so usa it hya na benefit. (question the interviewer “mas nagdamo an imo clients
kaysa han dati like han dire pa uso an social media”) Answer: yes dati more on kuan manla
family events so yun nga nagtitika dako an scope or services.
1. Number one of course it helps me have more income that’s the ultimately the
advantage or the benefits that I’ve got. Aside from that I get to be known from small
events to bigger events.
Interpretation: It gives more client and income because the exposure through social media
is beneficial to the business.
2. The opportunity of traveling, observing event organizer on how they do it that’s one
of the benefits aside from the economic benefits the learning process is also one of the
benefits.
Interpretation: Aside from the knowledge that every organizer gains in every event, one of
the best benefits is free travel since they have to travel for the events every once in a while.
3. the most common problems that I have towards my clients from my social media
marketing platform is that they tend to expect more from their budget because one
problem of company is to have social media platform is they compare and sometimes
when you compare, clients tend to expect more.
Interpretation: Comparison and Budgeting is one of the problems in dealing clients through
social media marketing. Since it is like a catalogue of choices, Clients tends to compare and
expect more not considering the budget that they have.
4. if I keep on updating my post on social media marketing platform regularly or often, it
will have presence in the social media and one way to do that is to boost the page
where spending a certain amount to boost the page, to boost a certain post, it will be
pass on the different accounts or personal accounts of people within the area.
Interpretation: Boosting and Focusing on creative layouts is one of the most effective
strategies when dealing with social media platform. With this, it helps you reach more
potential clients around your area.

RESPONDENT #3
in Company
Ketchie Rex College Ketch Owner Proprietor 20 Years
Barrantes
Sir Ketchie Rex Barrantes:
- All my life he's holding microphone
- - self employed
-3 years ago he resigned and established a business
-Event hosting
-2decades in the industry -20 years
-7 years ago creative planning
-20 years of hosting, planning, and event coordination
-Also into team building

Q1.) Does your Social Media Platform help you more now than before?
- very helpful now a days the social media because always na base ha bibilngan
- where people can see can stalk your profile
- .developing every year since we use Facebook. everything we use fb in so many ways. gin
bubutang dda everything.
- for advertisment, for portfolio as well ngada gin kukuwa.
- the use of social media platform to make attractive
Q2.) What social platform for your event business?
Facebook, yes facebook lang
Q3.) What are the problems you encounter towards your possible clients from your
social media marketing platform?
- he believe the relationship between client and me.
- good relationship of the client
- If we have a problem about connection, nag sasabot kami agad like naaro ako and nasend
ako hn contact para amon iba na way to communicate. na trust ako haak client ngan akon
client na trust haakon.
- I experienced cancelled events which is okay lang as long as valid yung reason kasi
mayroon tayong pangyayari na di natin inaasahan and nasaa contract o pagkasundoan din
namin yan.
- I also declined the pintados events because nagka ada hiya COVID19 pero may nirefer din
naman ako nyon that time.
- cancellations always be a problem but u can always compromise
Q4. Do you intend to use more social media marketing platform for your company?
Yes, yes lalo na now a days mga tao ngayon halos buong araw nakababad o nakatutok na sa
cellphone, social media halos pagkain o pagligo nala it pahuway so yes may plan ako
gumamit pa ng iba pero di pa sguro ngayon kasi dito sa pinas facebook talaga yung mostly na
ginagamit pa.
Q5. In the number of years you have handled different events, what were the different
- social media ako nabubuhay asya ipapagpatuloy ko.
Q6. Do you feel competition in very high among event organizers in the city like you?
Why?
we cannot deny na meron completion pero nasa nagdadala yan
- but we gain relationship for each other
- mas maupay healthy relationship
- diri maiwasan completion but we can

RESPONDENT #4
in Company
Gerald Roca College Gerald Roca Owner 18 Years
Fashion &
Boutique
Sir Gerald Roca:
I am Gerald Go Roca my mother is half Chinese siguro ako ¼ la. I graduated Major in
Philosophy in San Carlos Seminary uhmm I owned Gerald Roca fashion & boutique instead
of fashion and events so warayk payagi han dti pero irerenew ko pa hya by next year akot
owner actually so waray ako partner hmm mga more than 15 years or more than 18 years na
yata ako naging organizers hn mga event.
Q1. Tell us about your events company and the services that you handle.
I organized an event when I was 24 so right now im already 41 uhmm retokado la ako sanglit
dire halata, I started way back 2004 after seminary days so nowhere to go so nk nahuruna
hunaan magorganize hn mga pageant, modeling ha bugos na Leyte. Actually, ako an syahan
na nagdara hn mga modeling dinhe, damot maaram ito na mga ano na mga handler so mga
bikini open, fashin show, mga modeling hn mga lalake especially han nag open han robinson
so ako talga an nag organize hiton pati mga singing contest, doble kara uhmm bsta tanan na
events ha robinson ako talaga adton. so kahuman ito after Yolanda nawara iton so instead
uhmm naghuna huna ako anot maupay na event so amo na adto nagtikang na ako
magorganize hn wedding. So actually nag organize hn wedding ghapon way back 2009 pero
nalilibang man ak adto han mga fashion show, mahilig man ak hn mga gwapo charut so amo
adton nawara han mga pageant after han Yolanda nagstart an akon business syempre in
behalf of my prayers kay dire manla ito perme nla pag hinambog so yun hasta nga actually tk
pagkakaiba na mga handler a I mean mga event organizers waray ako loan, I started my
business hn mga yakan yakan la na nag oorganize ako hn mga event, wedding so until na
nahuna hunaan ako hn boutique in the middle of pandemic kay waray man ako bubuhaton
waray man events waray man wedding so nakatirok man ako hn guti guti nagtikang ako
pagpamalit hn mga gowns for I guess 1 year ata and then labot la iton bilang isang organizers
nakatirok naman ako, nakatindog ako hn boarding house so amo ito an akon.
Q2. Does your social media marketing platform help you more now than before?
Answer: Of course oo uhmm kay before dire paak maaram gumamit hn mga media social
media I mean ha facebook but now han nagtikang ako pagboost ha akon page nagtikadamo
an akon client from 1 month before tulo la akon client tulo akon wedding yana nasobra na
ako 20-26 in 1 month especially kun mga December or may.
Q3. what social media marketing platform you are using for your event business?
Answer: an akon facebook kay mayda man ako page ghapon I have 2 page the leyte top
models and the Gerald roca fashion & boutique tapos an usa an akon la an akon la I mean
duwa na page duwa na facebook amo nk gngagamit usually
Q4. from the clients you have handled, how many percent is coming from your social
Answer: yana na pansin ko mga 80% from our clients coming from my social media mas
dako gudman nabubulig labi na kun mag popost kan imo mga events dakot bulig it social
media.
Q4. what are the problems you encounter towards your possible clients from your social
Answer: ummm bagan somehow bagan bagan waray pa ako waray pa direo kola pagaro.
Q5. Do you consider the use of social media as effective marketing tool for your
Answer: yes oo pwede dakot iya income yana na panahon yana na panahon especially nag
pandemic an mga tawo is tutuk ha social media news mga ano mga news ada nakuha it aton
specially mga teen ager yana mahilig hira ha social media so dakot bulig ha amon na mga
nagnenegosyo.
Q6. Do you intend to spend more on increasing coverage or reach for your SMMP? If
yes, why? If no, why?
Answer: so ummm dire gud masyado dire gud masyado kay siguro mayda ko man gud
nakukuha ha akon ha mouth ha akon mga client gihapon pero dakot bulig it social media
signgon ta nala it mga 7%
Q7. . What do you think is more effective marketing tool applicable to your company?
Answer: aw oo ha facebook, like nagbubutang ako hin free lechon free gowns specially na
bago ako yana it akon gin bubutang promo is free gown for couple na magpapakasal may free
gowns ako for entourage before mayda ako free letchon.
Q8. In the number of years you have handled different events, what were the different
Ansawer: ahhh dako dako ha mga benefits han pag organize kita hin mga event before kasi
nag oorganzie la ako hin mga pageant nakilala gudman ako so nakilala ako naapply ko hiya
being a politician kay after I graduated seminary dumalagan ako ka councilor then napirde
gihapon ako because of lack of money di masyado nakilala so an naging organizer na ako
mga event mas the more nga nakilala ako dire la haakon bungto kundi ha iba na lugar dayun
like ha mga mayors gihapon ha pagiging organizer ko han mga pageant damu nak mga
kasangkayan na politician na mayor were in hira an nag push haakon para sumulod gjp hin
pagiging brgy councilor.
Q9. . Do you feel competition in very high among event organizers in the city like you?
Why?
Answer:umm dire ako nakiki pag compete actually haira kay inin mayda kami kanya kanya
na design kanya kanya na style so aada na gihap iton ine kinahanglan mola inen sugad
haakon na maiya na ako na event organizer nabawbawan na ako yana na mga bago its
because hira nag loan nag loan hira para makadamun gamit ako waray ako nagloan naghinay
hinay la ako kay nadire ako na madagmit it imp ag asenso then you will fall ha kadam una
naim utang kay hi ako an akon strategy I started from nothing talaga nakilala kaman haak
from handler from organizing event naghinay hinay la ako pamalit hin gown dati nahuram la
ako hin gown tas waray may napahuram haakon because an akon ba huna huna na time will
come dire ako papahuram gown waray may napa rent haak kamo it mag rerent so asya iton
gin tutuk haakon hunahuna time will come akot mag paparent hin gown dire ako mahilig
makipag compete ha iba kay ada nagitikang hin baga dire maupay nasisira ba mayda man
kami kanya kanya talent sugad ako dire la ako organizer hin wedding organizer ako hin mga
pageant brgy councilor ako at the same time bantay ako tak mga boarder so I don’t need to
compete with others para la makilala ako
1. yana na pansin ko mga 80% from our clients coming from my social media mas dako
gudman nabubulig labi na kun mag popost kan imo mga events dakot bulig it social
media.
Translation: Right now, I observe that around 80% of my clients are coming from social
media. It has a greater help especially when I post in social media.
Interpretation: Social media is a great way to catch potential clients especially if you keep
on posting on your page.
2. yes oo pwede dakot iya income yana na panahon yana na panahon especially nag
pandemic an mga tawo is tutuk ha social media news mga ano mga news ada nakuha
it aton specially mga teen ager yana mahilig hira ha social media so dakot bulig ha
amon na mga nagnenegosyo.
Translation: Yes, it gave a bigger income especially during this pandemic, people are always
in social media. It has a big help in our business.
Interpretation: Some businesses were affected positively even there is a pandemic because
of the help of social media. It gave new clients which leads to bigger income.
3. aw oo ha facebook, like nagbubutang ako hin free lechon free gowns specially na
bago ako yana it akon gin bubutang promo is free gown for couple na magpapakasal
may free gowns ako for entourage before mayda ako free letchon.
Translation: Yes, in Facebook. Like we put ‘Free lechon’ or ‘Free Gowns’. It works.
Interpretation: Social Media Marketing can be more effective with the right strategy.
Giving away some Free inclusions can also boost your sales.
RESPONDENT #5
in Company
Kenneth Dairo College PartyScape Owner 2 Years
1. Give us background about you. Participant’s profile: Name, Age, Educational
Sir Kenneth Dairo:
Once again good aft Im Kenneth Dairo, Im 22 years old currently 4 th year student taking
course bachelor of science in Tourism Management major in events management and Im the
owner or founder of Partyscapes balloon décor and more and we are now almost 2 years in
the business.
Q1 Tell us about your events company and the services that you handle.
Partyscapes balloon and Décor and more focuses more on decorating or organizing birthdays
such as usually we cater we handle like first birthday, debut and some other occasions but not
that grand as weddings or we were just simple business decors paman la.
Q2 Does your social media marketing platform help you more now than before?
Yes, actually it would help me a lot because when we started our business we only depend on
referrals like word of mouth or friends to friends. We don’t really use facebook or some other
social media platforms but some of my friends suggested that why not build up facebook
page to further improve or to further by then the reach of my business. Yeah, it has help me a
lot in terms of connection and promotion.
Q3 Does your social media marketing platform help you more now than before?
Mainly im into facebook for I reached on that and in some ways tiktok for content creation
because I believe most of the people right now are on tiktok also but still facebook is on the
lean in terms of public consumers something like that.
Q4 From the clients you have handled, how many percent is coming from your social
In terms of percentage like that I think 8 out of 10 events for example.e last month 5 events 3
of them came from my facebook page only and others came from friends referrals or just my
friends. Yeah I have more clients through facebook.
Q5 What are the problems you encounter towards your possible clients from your social
Problems so far are one of the problems pala I encounter I have some misunderstanding or
misinformation in terms of for like example clients inquiring for my service they are from
other regions like because I have some of lacking informations but I have fixed it already. I
think that’s the only problem I encountered so far.
Q6 . Do you consider the use of social media as effective marketing tool for your

Yes, that the social media marketing platform that im using is indeed effective like it has it
proved what ive said earlier it has improved the way connecting to people or promote my
service it has help me to expose my experiences and business like by simply posting my
pictures or videos on facebook or tiktok and yeah it has reached a lot of people and helps me
to grow.
Q7 Do you intend to spend more on increasing coverage or reach for your SMMP? If
yes, why? If no, why?
Actually having this positive results that the social media platforms brought to my business
yeah without a doubt Im willing to increase or to improve the way I use this platforms for I
believe that this is good for investment I am looking forward to be able to improve my
business and in further to grow my business.
Q8 Do you intend to use more SMMP for your company? Why?
As I’ve said earlier im currently using facebook and tiktok and I am looking forward to use
Instagram I think and youtube din in sometime but currently im focus on using facebook and
tiktok because they are the most they are somehow easy to use and I have more interaction in
those social media platform currently.
Q9. What do you think is more effective marketing tool applicable to your company?
Hmm its facebook for I have more interaction as ive said and I have more used to facebook
compared to other social media platforms.
Q10 In the number of years you have handled different events, what were the different

Answer: Actually it has given me a lot of benefits. First, again help me reach more clients it
can help me to communicate more easily event, next it helps me to promote my business
effectively for I can, for I am able to post pictures and videos and behind the scenes like that I
think that’s it.
Q11 Do you feel competition in very high among event organizers in the city like you?
Why?
ANSWERS: Actually seeing them also using social media platform seeing their products
observe that they are also growing their business, I think there’s a competition there’s a type
of competition in here our place, but its not that exaggerated like that so I think there’s a lot
of opportunities, like us who are starting palang I don’t see any problem like that at all. It’s
just an opportunity to be an event or service provider.
1. Yes, it would help me a lot because when we started our business we only depend on
referrals like word of mouth or friends to friends. We don’t really use Facebook or
some other social media platforms but some of my friends suggested that why not
build up Facebook page to further improve or to further by then the reach of my
business. Yeah, it has help me a lot in terms of connection and promotion.
Interpretation: Referrals from one client to another is undoubtedly effective but, building
your own business page provided a faster growth towards the number of potential clients
even faster. It also made my business more accessible for those people in interest.
2. I have some misunderstanding or misinformation in terms of for like example clients
inquiring for my service they are from other regions like because I have some of
lacking information, but I have fixed it already. I think that’s the only problem I
encountered so far.
Interpretation: One of the problems in social media marketing is the inquiries and interests
of people outside your target range which creates confusion between the supplier and the
client. That is why the owner must be able to provide clear details to avoid confusions.
3. Yes, that the social media marketing platform that I’m using is indeed effective like it
has it proved what I’ve said earlier it has improved the way connecting to people or
promote my service it has help me to expose my experiences and business like by
simply posting my pictures or videos on Facebook or Tiktok and yeah it has reached a
lot of people and helps me to grow.
Interpretation: The most effective result of social media marketing is that it connects the
supplier directly to the potential clients.

CHAPTER V
RESULT AND DISCUSSION
This chapter discusses the data presented in the Chapter IV on lived experiences of
Event Organizers on the use of Social Media Marketing Platform at Tacloban City, Leyte.
Result
1. Event Organizers proved the effectiveness of Social Media Platform.
Details and Discussions
 Accessibility – we can easily communicate with our clients through social media just
by having an internet access. It makes connecting with the client easier.
 Discovery of Potential Clients – because of exposing your recent works on social
media by posting it, it attracts potential clients. This sparks their interest just by
browsing through the catalogue of photos and videos of the previous works of the
event organizer.
 Easy to Promote – Promotion is a lot easier because the variety of people scrolling
through the feed is wide. In this way, you do not only promote your works and
services to some specific type of people.
 Wide Coverage – Boosting your own business page creates a wider coverage of
potential clients.
 Discovering new strategies – Event Industry is always a learning process all
throughout. So discovering new strategies on how to effectively market your business
will come through from time to time.
 Company Growth – with the process of social media marketing, it generates income
to the business owner which leads to company growth.

Result
2. Different problems that were encountered in dealing with SMMPs.
Details and Discussions
 Comparison – Because of the options that are available from the different social
media platforms, comparison from one work to another is usually done by the clients;
not knowing that every event outcome also depends on the budget of the client.
 Budgeting – some organizers are comfortable with dropping their own prices while
some are not; adjusting their budgets from the clients wants and needs can sometimes
be crucial because of the demands given by the clients.
 Feedback – Comments and feedbacks from former clients are significant because it
helps the event organizers be better. So, handling negative feedbacks respectfully
should be considered by the event organizers.
 Internet connection – Since social media platforms are part of technology, it is given
that internet connections may be a problem sometimes.
 Sudden burst of inquiries – Without proper handling and control of the business page,
sudden burst of inquiries from outside of your range may come in and may be left
unanswered. This may lead to negative feedback from the potential clients.
CHAPTER VI
CONCLUSION
This chapter provides the conclusion of the study that was conducted by the
researchers. This can help the future researchers, BSTM students who are major in Events
Management, teachers, and aspiring event professionals.
Coming up with a business needs a smart strategy and dedication to keep the business
going. One of this is, marketing your business through the different social media platforms.
Social Media has been the biggest and strongest influence one can interact. It has various of
information circulating throughout the platform.
Social Media Marketing Platform (SMMP) has been proven to be effective in use for
the Event Organizers. It has provided business growth, accessibility, discovery of potential
clients, promotion, and effectivity in the business. On a final note, the researchers have
conducted that the Social Media Marketing Platform is helpful and effective for the Event
Organizers.
RESEARCHER’S PROFILE
Name: Jhon Karl Cañete
Email Address: jaka.canete@gmail.com
Contact Number: 09051019312
Address: Palo, Leyte.
Name: Ken M. Taboada
Email Address: tooezforken@gmail.com
Address: Tacloban City, Leyte.
Name: Gerald G. Leuterio
Email Address: geraldleuterio2731@gmail.com
Address: Tacloban City

Name: Jayrone Paul S. Olvina
Email Address: jayronepaul@gmail.com
Address: Tacloban City. Leyte.
Name: Kyle Patrick Neal M. Faner
Email Address: patrickfaner12345@gmail.com
Name: Ray Gabriel G. De Veyra
Email Address: rgdeveyra@gmail.com
Name: Kens Harold T. Villegas
Email Address: kensharoldvillegas@gmail.com

REFERENCE PAGE
G. Rathnakar ICTACT JOURNAL ON MANAGEMENT STUDIES, AUGUST 2018, VOLUME: 04,
ISSUE: 03 “Impact of Social Media on Event Marketing – An Analysis”
(http://ictactjournals.in/paper/IJMS_Vol4_Iss3_Paper1_783_787.pdf).
Tiago Caramuru (July 2021) on Social Media Management in the Event Industry.
(https://eventscase.com/blog/social-media-management-in-the-event-industry).
Julius Solaris (Event MB Trends) 2022 on Social Media for Events, why we should care about
promoting Event using Social Media?
(https://www.eventmanagerblog.com/social-media-events).
Jessica Leven in Social Media and Events 2010 and Event Academy trading name of Ashton
Academy Ltd.
(https://eventacademy.com/from-the-course/social-media-for-event-management/).
Serap Serin Karacaer “The Role of Social Media in Event Marketing: Outcomes for Practitioners and
Participants”
(https://www.igi-global.com/chapter/the-role-of-social-media-in-event-marketing/267513).

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LIVED EXPERIENCES OF EVENT ORGANIZERS ON THE USE OF SOCIAL

MEDIA MARKETING PLATFORM IN TACLOBAN CITY:

DR. SOLOMON D. FALLER JR, CGSP

MR. MARC Y. LLARENAS, MBA, CSGP

Background of the Study

overcome this through dedicated work and attention to details.

According to www.eventeducation.com, an event can be described as a public and

Nowadays, clients would need the services of an event organizer. As defined by

jobdescriptionandresume.com, an event organizer is responsible for planning, managing and

events and exhibitions.

schools, business sectors and deprived sectors of the community.

Market presence of event organizers is inevitable especially in this age of technology

company to the hearts and mind of the clients.

According to www.wordstream.com, social media marketing or SMM, is a form

order to achieve your marketing and branding goals. Social media marketing includes

engagement, as well as paid social media advertising.

overseas client, usually it assures client on the events company authenticity.

increase your traffic tremendously. Promoting your products and services.

2.) Is Social Media an effective marketing platform;

Objective of the Study

accessible to event organizers and clients.

Scope and Delimitation of the Study

in the past will be sought.

the researchers will be proceeding to a virtual interview.

Significance of the Study

most effective social media marketing platform used by the respondents.

products and services.

could guide them as they start their own events business.

Event Organizers / Company

Social Media Marketing Platforms

products and services to possible clients

communication, the traditional methods of advertising and communicating and researching to

the advancement in the electronic media is gaining popularity. Traditional medium of

communication has been replaced by this interactive form of digital medium of

social media can also identify the advantages to be gained by business

presence and interaction.

could not access before

for complex decision-making processes, such as ticket purchasing or registration.

presented on social media.

throughs can have a direct impact on your search engine rankings.

allows for new dimensions of communication.

bookmarking, writing communities and scrapbooking.

When planning your event, it is becoming increasingly important to have a Social

be used before, during and after the event

As a result, in today’s generation businesses and arising companies such as event

social media platforms.

Hermeneutic phenomenology will be used to generate, analyze and interpret the

business transactions. Van Manen’s (2014) hermeneutic phenomenological approach is used

sample of respondents for the study

using Google Meet, Zoom Video-conference, Fb Messenger chat or face-to-face Interview.

Meet, Zoom Video-conference, FB Messenger or face-to-face discussion.

flowing question-and-answer discussion. Notes and audio-video recordings will be generated

analyses and interpretations of the data if necessary.

during the virtual interview:

Name of Educational Company Position in the Number

Respondents Attainment Events of Years

Fig.2. Primary Details of the respondent.

Sample Respondents Interview Questions:

1. Give us background about you. Participants profile: Name, Age, Educational

Attainment, Company, Position in the Company and Number of years in company.

media marketing platform?

media marketing platform?

If yes, why? If no, why?