Let’s Go

Chalo Ghumne!
What We Do?

We have travel agency which name as Lets Go. In this we provide 4 Services.

1. Bus Travelling Packages.

2. Space Travelling Packages.
3. Cruise Travelling Packages.
4. Train Travelling Packages.
4 Pillars Of Branding For Train Travelling
Packages.

1. Strategic
A. Purpose

Make a better travelling experience in train journey.

B. Mission
Make people's train journey happy!
C. Vision

1. We make good experience ticket booking platform.

2. We assure train compartment should be clean and hygienic.
3. We provide good quality of services to them.
4. We guide our staff to how behave with passengers.
5. We insure our customer is getting enjoyed by hole journey.
6. To upgrade our services , we take feedback form from our customer.

D. Values
1. Integrity
2. Humble
3. Honest
4. Hard worker
5. Punctual
2. Messaging

A. Personality
Hard Working

B. Voice & Tone

1. Humble
2. Happy
3. Soft

C. TagLine
Chalo Ghumne!

D. Value Proposition
1. We provide UnForgettable journey experience.
3. Visual

A. Logo

B. Typography
1. Roboto
2. Arial

C. Colors
1. Red 4. White
2. Blue 5. Orange
3. Black

D. Images
Traveling stock images
4. Awareness

A. Perceived value
We Serve travelling Entire India at Only 99,999 rs Only For 100 Days.
( Includes: BreakFast, Lunch, Dinner, Destination visits and Accommodation. )

B. Targeting
1. Foreigners
2. Solo traveller
C. Campaigns
1. Travel India
2. 100 Days Journey of India
3. Lets Go To India

D. Homogeneous Messaging

1. Travel all india at low cost

7P’s Of Marketing

1. Product
1. Quality
We Provide good Quality of Food and infrastructure

2. Features
1. We provide AC/NON AC Compartment with minimum price hike.
2. We provide good quality of WIFI.
2. Price
1. Discounts
1. We don't give discounts

2. Payment Terms
1. Online pay
2. EMI options

3 Place
1. Market Coverage
All india We are

2. Channels
1. Online Search
2. Social Media
3. Vloggers
4. ADs
4. Promotion
1. Online Marketing
1. Youtube
2. Social Media
3. Influencer
4. Search ads

5. Physical Evidence
1. Websites
2. Social Media Pages
3. Offices ambaines
6. Process
1. Standardization
1. We make SOPs

7. People
1. Employees
1. We hire minimum 12th Pass Candidate
2. We give training to them
3. We work on their skill improvement

2. Organization
1. Be Humble
2. Be Polite
3. Be Grounded
4. Be Honest
 SWOT Analysis

Strength : We have good staff, We provide good customer services, & We work hard and honest.
Weakness: Government, Competitor Strategy.
Opportunity: Serve not good services, not better portal, Food is not good, Packages are very high,
Frauds travel agency & not good employees behaviour.

Threats: They have lots of money.

TAM, SAM & SOM

Tam= 42% of World Wide ( Travel in train )

Sam= 12 % of World Wide ( Want to travel india by Train )

Som= 3% of World Wide ( Actual they can afford it )

Marketing Funnel

1. At first we show our ads to our target customer.

2. Second thing we make our branding strong with the help of social media and other things.
3. We create landing page where we can educate all about our train travelling packages.
4. If they interested, then we can take their name, contact number.
5. We reach out to them buy our sales team and discuss all things
6. If they interested we can close deal otherwise we fill out our feedback form, in that form we ask
about what they want and what insecurity they feeling about dont buying this package ?
7. Then we create ads like that and re target them.
8. If they interested we can close deal.
Business Model Canvas
Audience Persona

Age=< 18 && >=60

Gender: Male,Female & Others
Income < 1 lac/ Month
Family Size < 4 or SOLO Traveller
Location: World Wide
Need: Want to travel india by train.
Challenges: Family not allowed, don't have time, less money, first time travelling.
Goals: Travel india, travel india by train, travel all india, travel at low cost, safe travelling.
About Customer: As we see above data, it clears that our customer is a type of person
where he can earn good money and want to take rest from his work life and also there
is solo traveler who want to travel india but he has less money but he can pay that
much amount through installment. And also our customer is foreigners which they can
comes india for vacation and for travelling hole india
Empathy Map Canvas
Thank You!