Subject:

Management Information System

Topic:
Comparison of Dudh Sagar Dairy To Amul Dairy

Submitted by:
Shardul Gamara (21SOMBA21013)
Nayan Godhani (21SOMBA21014)
Nisha Parmar (21SOMBA21034)
For the Submission of SEE exam

Under the guidance of:

Dr. Aarti joshi

Submitted to:
School of Management
RK. University, Rajkot
January, 2022

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 Introduction

We saw in the previous presentation how Dudh Sagar Dairy

manage everything and how those people use MIS.

Now we will see how Amul dairy is ahead by using MIS, how
Dudh Sagar dairy also can get more name by using MIS. We
will now compare Dudh Sagar dairy with Amul dairy.

So, there is a basic information of Amul dairy :

About Amul Dairy

Full form : Anand Milk Union Limited

Founded : 14 December, 1946 (76 years ago)

Founder : Tribhuvandas Patel

Headquarter : Anand, Gujarat, India

CEO : Rupinder Singh Sodhi (30 June, 2010 – Present)

Revenue : 386 billion Rupees in 2020.

Number of employees : 1000 (marketing arm)

3.6 million milk producing members

Tagline : The Taste Of India

Website : amul.com
Amuldairy.com
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 Background Of Amul Dairy

Amul founded in 1946, Amul is managed by the Gujarat Co-

operative Milk Marketing Federation ltd. (GCMMF), a
cooperative body that comprises 3.6 million milk producers of
Gujarat today.

Amul started India’s white revolution that made India the

world’s biggest maker of milk and milk products. Amul was
founded by Tribhuvandas Patel under the direction of Sardar
Vallabhbhai Patel, the first deputy prime minister of India.

The Kaira District Milk Union Limited was then conceived

in1946. Tribhuvandas headed the organization until his death in
the 70s. He spoke to Dr. Veghese Kurien in 1949 and persuaded
Dr. Kurien to assist in the mission of the white revolution. Dr.
Veghese Kurien is widely considered the founder of Amul.

Products Of Amul

Amul milk Milk powder Mithai range

Butter Chocolates Roti softener

Bread spreads Fresh cream Panchamrit

Cheese sauce Mithai mate Amul sour cream

Beverage range Bakery Products Happy treats

Ice cream Amul PRO Amul peanut

Ghee Amul puffles Amul cattle feed

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Organization Structure
Board of Director

Managing Director

Assistant General Manager

Manager

Deputy Manager

Assistant Manager

Senior executive

Executive

Senior Officer

Assistant

Workers

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 Process Of Amul Dairy

1. Collecting milk at village level

2. Send to processing plant for

segregation, gradation and
packaing

3. Distribution channel spread

across the state

Bringing them finally at your door – step

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 Supply Chain Management In Amul
Farmers

Village Local
Village Milk sold
cooperative Restaurants to village
cooperative / Other
societies & Local
societies (with milk related
(without Residents
chilling units) business
chilling units)

Chilling plants
Network Services Milk processing
 Veterinary union &
services warehouse
 Animal
husbandry GCMMF
 Animal feed warehouse
factory
 Milk can
producers wholesalers
 Agriculture
university
 Rural mgmt.
institute Home delivery
Retailers
 Trucking contractor
facilities

Consumers

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 Customer Relationship Management
In Amul

 World milk day celebration

 In store interactive celebration on festivals

 Information technology integration

 Mobile app for consumers :

 Amul Store Locator
 Amul Explorer

Finance Resource Management In Amul

Sources of capital for Amul Dairy :

 As the products are sold on a daily basis to Gujarat Co-

operative Milk Marketing Federation (GCMMF). An
amount is given by the federation to the union so that it
gets paid for the sale of its products.
 The societies that are involved in its functioning hold fixed
deposits that act as a major source of capital.
 As these fixed deposits release some kind of interest when
deposited in banks like UTI, BOB etc. These act as another
source of finance.
 The share capital is not public hence it is not listed in the
market it is exclusively for the members of the society.

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 Human Resource Management In Amul

Authority No. of
Employees/workers
Manager 48
Assistant 101
Officers 180
Workers 846
Total 1175

No. of shift :
 1st shift time : 08:30 A.M. to 04:30 P.M.
 2nd shift time : 04:30 P.M. to 12:30 A.M.
 3rd shift time : 12:30 A.M. to 08:30 A.M.

Wages & Salary :

 A common method is followed for the wage and salary
administration according to : “Muster roll”.
 Time keeper sends that muster roll to the account
department for attendance of each and every employee.
This will analyze and entered in the computer.
 After this salary is calculated for each employee through
computer, they prepare salary sleep of employees.

Wage structure (approx.) :

Post Grade Pay scale

Managing director Manager 21000-28000
General manager Manager 15000-21000
Assistant General Manager Manager 7000-15000
Assistant Clerical 2500-7500
Senior Clerk Worker 2000-5000

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The system operates Amul for different manner and with the
help of this system different records are maintained with the
help of ERP ORACLE. Types of records maintained through
HRIS.

 Personal administration
 Salary administration
 Leave and absence recording
 Skill inventory
 Performance appraisal
 Human resource planning
 Recruitment
 Career planning
 Collective bargaining
 Database
 Service records
 Employee summary
 Training
 Time keeping
 Personal detail of employees
 Previous organization details
 Service records
 Joining details
 Retirement details

Human resource information system is also useful in the

turnover analysis of the Amul, it helps the organization to know
the number of time employees left the organization.

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 Comparison Of Amul Dairy &
Dudh Sagar Dairy
Amul dairy adopt Business Intelligence System, this is new
kind of IT integration to transform and improve the entire
supply chain, right from the cows owned by the farmers to the
consumers residing in the metro. Globally, there is no such co-
operative which involves millions of farmers like Amul do. The
IT project is a role model for dairy co-operative across the
country.

We saw in Dudh Sagar dairy that they receiving raw milk from
nearer villages of Sardhar and in Amul dairy they receiving raw
milk across the Gujarat.

In Amul dairy they do proper entry of each and every farmer

and in Dudh Sagar dairy they use card for the entry of farmers
it means they not use any ERP system for raw milk deliver.

In Amul dairy they filtering raw milk by using line filter.

Reverse osmosis, Nanofiltration, Ultrafiltration, Microfiltration
this process is include in liner filter. But in Dudh Sagar dairy
they only use stainless steel canning funnel which is not give
micro level result.

Amul dairy add vitamin in milk like “vitamin A”, “vitamin D”,
“vitamin E”, “Riboflavin (B2)”, “Niacin”, “Folate”,
“Pyridoxine (B6)”. In Dudh Sagar dairy they only add vitamin
A and vitamin D.

Dudh Sagar Dairy provide milk to Vadodara but they can not
cover nearer area of Vadodara because of lack of supply chain
management. They sale direct milk to retailer but if they use
supply chain management first sale milk to wholesaler then
their brand Dharmaj get more attention from the people.
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Amul Dairy also manage the customer relationship. They
celebrate word milk day for customer, in store interactive
celebration on festivals and they also launched mobile app for
consumers like “Amul Store Locator” and “Amul Explorer”.

Like Amul Dairy, Dudh Sagar Dairy should also launch a

mobile application for its customers so that they can share daily
information with their customers.

Dudh Sagar dairy does not give attention to their employee.

They have not proper entry of each employee. They have not
any background information of any employee. Dudh Sagar
Dairy does not keep track of whether its employee have any
new skill or not, whether its employee happy or not from the
firm. If those people use ERP ORACLE they can know all the
information related to its employees.

Dudh Sagar Dairy should also promote their brand Dharmaj in

social media so everyone can know the brand because if they
do not promote their brand in any social media then how can
people know about that brand. Now a days all are promote their
brand in social media because in this era everybody uses the
social media.

In short, Dudh Sagar Dairy should adopt the business

intelligence system so they can manage easily supply chain
management, customer relationship management, finance
resource management, human resource management.

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