Pra Wipro

WIPRO CONSUMER CARE LTD
AN ORGANIZATIONAL STUDY AT WIPRO CONSUMER CARE LTD
A Project Report Submitted to Bangalore University For the Partial Fulfillment of the Degree of MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY: PRAVEEN KUMAR.M REG NO: 09RWCMA071
UNDER THE GUIDANCE OF
Internal Guide Mrs. Madhura
External Guide Mr.Manjunath Hegde
DEPT. OF MANAGEMENT STUDIES T JOHN COLLEGE BANGALORE-560059 2010-11
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DECLARATION
This is to declare that this Internship Project entitled An Organizational Study conducted at WIPRO CONSUMER CARE LTD is an original and bonafide work carried out by me in partial fulfillment of the requirement for the award of Masters Degree in Business Administration (MBA) course of Bangalore University, under the guidance of Mrs.MADHURA of T John College, Bangalore.
Place: BANGALORE (Praveen kumar) Date:
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ACKNOWLEDGEMENT
I express my sincere thanks and heartfelt gratitude to Mrs.Madhura, of T John College, Bangalore for his excellence and inspiring guidance and suggestions throughout this project work. Without his inspiring encouragement, it would have not been possible for me to bring out this project. I have immense pleasure in expressing my deepest gratitude to our director Mr.Ranganath Swamy because of whom I got the opportunity to undergo in plant training in WIPRO CONSUMER CARE LTD. I sincerely thank to WIPRO CONSUMER CARE LTD for giving me the permission to do this project and for extending their kind co-operation to me and I thank the staff of WCCL. for their co-operation in department visit and the plant visit. I express my splendid thanks to all my lecturers, librarian for extending library facilities needed to complete this project. Last but not least, my sincere thanks to everybody who has helped me directly or indirectly for making this project report a grand success.
(Praveen kumar)
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CONTENTS S.NO.
CHAPTERS
Page No.
01
INTRODUCTION
1-4
02
COMPANY PROFILE & PRODUCT PROFILE DEPARTMENTAL AREAS
5-24
03
28-57
04
SWOT ANALYSIS , VISION AND MISSION FINDINGS SUGGESIONS AND CONCLUSION
58-62
05
63-66
06
BIBLIOGRAPHY
67
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INTRODUCTION
Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in 1945. Primarily an oil factory, the chief products were sunflower, vanaspathi and 787 laundry soap (a byproduct of the vanaspathi operations). The company was called western India products limited, with a modest presence in Maharashtra and Madhyapradesh. In the 1970s Wipro embarked on an ambitious phase of expansion and diversification. It was in the early eighties that Wipro made its foray into the consumer care products. Wipro, an organization which gives prominent importance to adopting technologies to suit the environment in which it carries on its business. Inspiration, experimenting and converting ideas into reality has been the culture of Wipro which results in getting the best output. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma projects. Wipro gives prior importance to the customer than organization with a human face remains unchanged over a period of time. Azim H Premji who is awarded as Best ethical person started the organization with Vanaspathi production and followed by Toilet soap manufacturing unit. Wipro consumer care and lighting has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a leader in institutional lighting i also a leader in institutional lighting in specified segments like software, pharma and retail. They have been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. They have grown both organically and through acquisitions. Their growth has been lead by growth in toilet soaps (led by Santoor), domestic and institutional lighting and their recent foray into modular furniture. They have also gained from new launches in fabric wash and the wellness segment.
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1.1 ABOUT THE INDUSTRY (Reference to the country and state)
W R Co s mrc r .T mu I O n u e ae u k r P
In this competitive economy FMCG (Fast moving consumer goods) market is having significant demand in low to middle income consumers and above all highly price sensitive.
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it consists of goods, which are directly consumable, packaged and branded. The FMCG market in India has undergone extreme changes following Economic liberalization, qualitative and quantitative restrictions under the new trade policy. India stands as the third largest industry in FMCG industry after textile and petroleum. The profile of FMCG industry food and processed foods, personal care products and dental products. Insecticides, liquor, batteries are also included in this category. Progressive reduction in excise duties on major FMCG product categories, rapid extensions of media reach especially TV, considerable caring of licensing restrictions are some of major drives if the Indian FMCG market in the recent past. The industry contributes to the exchequer by way of income tax and central excise to the extent of 95% and 16% respectively of the total collection. It provides considerable employment both in terms of the 1994 data; it provided 6% of the total 9.1 million. The industry has a significant rural bias and accounts for 56% of the total rural demand. The fast moving consumer goods (FMCG) market in India has undergone radical changes following economic liberalization, lifting of qualitative and quantitative restrictions under the new trade policies and the country coming under the ambit of WTO. Some of the major drivers of the Indian FMCG market in the recent past have been: Progressive reduction in excise duties on major FMCG product categories Considerable easing of licensing restrictions Rapid extensions of media reach especially TV. Almost double the rate of economic growth as compared to the past and this growth spans all levels of society.
For the consumer, the change has been heralded by a cornucopia of foreign brands now available legally on shop and helves, which were earlier produced only through the grey market. For the industry, the change has manifested itself in the entry of host of multinationals that has earlier kept away from the Indian market because of official restrictions. For the media, particularly the fledging electronic channels, the changes have
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come as an advertisement bonanza as the new players and the old slug it out in a promotional blitz to capture customer attention and market share. Some of the fast moving consumable goods are toilet soaps, baby care soaps, health drinks; body talcs are greatly available in different verities and having huge competition. Brand loyalty plays very important role in these segments and the quality of the promotional activities is another important factor which creates demand and which increases the sales of the product. In these Sectors quality and durability of the product plays vital role in buying decision among the consumers.
I.2
OBJECTIVS OF THE ORGANIZATION:

To know the organizational structure of WCCL To know the product and service offered by WCCL
To know its growth strategy& potential.

To know strength, weakness, opportunities and threats of WCCL
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2.1History of the Wipro consumer care ltd .

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Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in 1945. Primarily an oil factory, the chief products. Primarily an oil factory, the chief products were sunflower vanaspathi and 787 laundry soap (a byproduct of the vanaspathi operations). The company was called western India products limited, with a modest presence in Maharashtra and Madhya Pradesh. In the 1970s Wipro embarked on an ambitious phase of expansion and diversification. It was in the early eighties that Wipro made its foray into the consumer care products. Wipro, an organization which gives prominent importance to adopting technologies to suit the environment in which it carries on its business. Inspiration, experimenting and converting ideas into reality has been the culture of Wipro which results in getting the best output. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma projects. Wipro gives prior importance to the customer than organization with a human face remains unchanged over a period of time. Azim H Premji who is awarded as Best ethical person started the organization with Vanaspathi production and followed by Toilet soap manufacturing unit. Wipro consumer care has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a leader in institutional lighting in specified segments like software, pharma and retail. They have been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. They have grown both organically and through acquisitions.
Their growth has been lead by growth in toilet soaps (led by Santoor), domestic and institutional lighting and their recent foray into modular furniture. They have also gained from new launches in fabric wash and the wellness segment. T-JOHN COLLEGE Page 12
In India, the growth rates of the segments they operate in, have averaged around 14%, while they have grown at twice the market growth rates in the last three years. Wipro consumer care has a commitment to creating Business Managers who are capable of understanding the business in its entirety and driving it to the next level ; people who understand the consumer psyche, anticipate need gaps and create products to fill these gaps before anybody else. People who can unlearn as fast as they learn and adapt to new business paradigms without losing momentum. People who have fun while doing all of the above.
2.2 Timeline:
Wipro Limited was incorporated in 1945 and commenced its operations in 1946 . Significant milestones are:
1947 - Establishment of an Oil crushing unit at Amalner in Maharashtra. 1970 - Manufacture of Hydrogenated cooking (Vanaspati) medium at Amalner. 1982 - Introduced Flexi Packs for Hydrogenated cooking medium - a first in India. 1986 - Santoor soap launched. 1991 - Wipro Lighting established. 1991 - Wipro Baby Soft Products launched. 1999 - Launch of Wipro Active. 2003 - Launch of Wipro Safe wash. 2003 Glucovita acquired. 2003 - Chandrika Marketing Rights obtained. 2004 - Launch of Santoor Face wash and Cream. T-JOHN COLLEGE Page 13
2005 Launch of Wipro sangeevani honey. 2005-06 - Amongst the fastest growing FMCG companies. 2009 UN Habitant business award
Nature of the business:

Wipro delivers unmatched business value to customers through a combination of process of excellence, quality frameworks and service delivery innovation. Wipros business can be broadly classified into the following 6 categories.
Wipro Technologies:
Wipro technologies in the global IT services business division of Wipro Limited working in over twenty offices around the world, Wipro technologies use powerful technologies to provide services for business transformation and product realization as well as complete solutions for the service provider makes.
Wipro InfoTech:
Wipro InfoTech is a division of Wipro Limited and provides customers with high value information technology solution, infrastructure services and platforms in India and is all said to offer high end technology services and solutions for the Asia, Pacific and Middle East Markets.
Wipro consumer care:
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Wipro consumer care is the FMCG arm of Wipro Limited which continuously introduces innovative products and adds value to the existing brands, each of which is the promise of good health and value for money. Its brands include Santoor, Wipro Shikakai, Wipro Active and Wipro baby soft.
Wipro Fluid power Limited:

Wipro infrastructure engineering (formally Wipro fluid power) was the Wipros first diversification in 1975 to address the hydraulic equipment requirements of mobile original equipment manufacturers in India. Over the past 25 years, the Wipro Fluid Power business unit has become a leader in the hydraulic cylinders and truck tipping systems market in India. Wipro Fluid Power intends growing its business by leveraging its dominant market share in India to serve the global manufacturing requirements of hydraulic cylinders and truck tippers.
Quality policy:
Their quality policy shall be: 1. To sustain a competitive edge in quality through continuous assessment of customers expectations and needs. 2. To pursue excellence in all aspects of production operation. 3. To promote a culture of conforming to specifications and requirements. 4. To involve people at all levels in the pursuit of excellence. 5. To spread a culture of excellence to all the vendors
2.3 PRODUCT PROFILE OF TUMKUR FACTORY

Activities of Tumkur factory:

The Tumkur Factory manufactures the following products: Wipro consumer care business offers established brands addressing consumer needs in personal care, toiletries, and baby care.
Personal Care Santoor Chandrika Milk & Roses Active Talc Hair Care Wipro Shikakai Siddha Shampoo Baby Care Wipro Baby soft Wipro Baby soft Tulsi & Almonds Wipro Babysoft Saffron Wipro Babysoft Talc Wipro Babysoft Oils Wipro Babysoft Diapers Wellness Sanjeevani Glucovita Isabgol Fabric Care Safewash
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Personal care
Santoor
Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category. The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market T-JOHN COLLEGE Page 17
Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands in India. Santoor is available in three variants Santoor (Sandal & Turmeric), Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil a favourite of discerning consumers.
Chandrika
Wipro took over the brand in Indian and SAARC Countries in June, 2004. Since then the brand has grown in strength and has further consolidated its position in the Ayurvedic Soap Category.The Brand is a significant player in the Ayurvedic Soap Category. It is the No.1 Ayurvedic Soap in Kerala and is widely distributed in Southern and Western India. Today the Brand stands committed to providing healthy and glowing skin by offering a product that is enriched with 7 essential oils and the goodness of Ayurveda Amritam with 18 Ayurvedic herbs, is an enrichment of the original Chandrika, and is enhanced with the addition of sensuous aromatic Ayurvedic oil (given in a little bottle within each packed cake of soap), creating a unique bathing experience that rejuvenates both mind and body.
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Milk & Roses

Milk n Roses is a premium white soap offering from WIPRO Consumer Care. Its the only soap offering goodness of milk and soft feel of rose for best care of your skin. Its been a favourite of many in North and West for last 10 years. Its evolved over the years to offer Baby jaisi komal twacha with skin emollients. Its special ingredients also make it the first white soap which is good for use in winters. Milk n Roses has always offered more value for money to consumers with better product, better offer at affordable price. Milk n Roses has always offered more value for money to consumers with better product, better offer at affordable price. They are currently available in biggest ever offer of Buy 3 Get 1 free in two sizes 100g and 125g.
Active Talc
About 26 crore people in India use Talcum powder as a basic cosmetic. There are a whole lot of Talcum powder brands but Wipro Active Talc is unique. It is a value for money talcum powder, which not only has cosmetic properties but also has antibacterial properties. Active Talc is the only cosmetic talc brand that has Triclosan, a broad-spectrum antibacterial/ anti microbial agent. Its antibacterial action stays on the skin for long and fights bacteria, which interacts with sweat causing malodour. Apart from the antibacterial action, it has a great lingering floral fragrance that beats other talcum powders hands down in blind tests. Active Talc is a fine white talc with non-skin pore clogging properties which is critical for skin breathing as a clogged skin leads to breakouts and pimples. It is available in an attractive pack of white and pink and has 3 skus: 400g, 100g and 50g
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Hair Care
Wipro Shikakai
Wipro foresaw the need for a Shikakai soap way back in 1986 and Wipro Shikakai soap was launched then in a record time of 4 weeks - from conception to the final product roll out. Today Wipro Shikakai soap is the largest selling Shikakai soap in the country. As per India Todays survey soaps are the largest products used for cleaning of hair with 40% households using soap on hair. Traditionally, naturally occurring Shikakai fruits were used for cleansing hair and are known for their do good properties of promoting hair growth and preventing dandruff. Wipro Shikakai soap combines the market need for a hair soap enriched with the goodness of natural Shikakai. Wipro Shikakai has the goodness of naturally occurring Shikakai in the form of a water soluble extract making it easy to use and wash off. The soap therefore helped solve the problems of using natural Shikakai which is water insoluble and has operational issues in terms of collecting, drying and grinding the pods.
Siddha Shampoo
Siddha herbal shampoo drew its name from the Siddha form of medicine, which is an alternate practice of medicine like Ayurveda and Unani. As in the case of Siddha form of medicine, this shampoo has a holistic approach and provides all round care for hair. Launched in 1988, this brand has helped enhance the pride of many women by endowing them with long, lustrous and healthy hair. Siddha herbal shampoo encapsulates the goodness of Amla, Tulsi, Neem and Henna, which are well known for their beneficial effects on hair.
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Wellness
Sanjeevani
An extension of Wipro Sanjeevani, Wipro Sanjeevani Honey was launched in 2005 in Maharashtra and later extended to other states. Wipro Sanjeevani Honey brings the purest honey from the best-known sources of the Himalayas and the Sunder bans. The honey is processed and packaged to retain the goodness of all the natural ingredients present in honey. In keeping with current consumption habits, Wipro Sanjeevani Honey was launched in two additional flavors - lemon and ginger. Consuming honey with lemon or ginger is an age-old practice in India as various health benefits are associated with these combinations. While the former is known as a good remedy for weight loss when had in warm water, the latter is used to cure colds and coughs, when taken in the correct proportions. Wipro Sanjeevani Lemon Honey with its unique Khatta-meetha taste has found great favor with children as well.
Glucovita
Glucovita was acquired by Wipro from HLL in year 2003 as part of its strategy to aggressively grow in wellness segment. Glucovita commands market leadership in large swathes of southern Indian markets like Kerala, Tamil Nadu hinterland, coastal Andhra Pradesh and in international markets like Nepal. Glucovita is a Calcium, Vitamin D and minerals fortified glucose powder (Dextrose Monohydrate) that not only gives you instant energy but also great taste, whenever you want it. Swad bhi. Shakti bhi. It comes in innovative flavours like Badam and Orange besides the regular one. It comes in handy pack sizes of 50g, 100g, 200g & 500g and is widely available in retail stores across the country. Glucovita can be had before and after any tiring activity to give ones body instant energy. Calcium in Glucovita helps maintain strong healthy bones while Vitamin D helps in absorption of minerals. Glucovita also helps one fight fatigue caused by dehydration.
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Soap segment:
Roughly 50% of Wipros consumer care business comes from the toilet soap category. Where its biggest brand till date Santoor, holds way. Wipros share in the national toilet soap market is just 4.6% reflecting its skewed regional character in the FMCG sector. For instance, Wipro through Santoor is the leading soap market in Andhrapradesh with 18% of market share. Chandrika enjoys strong equity in South India. The market for Ayurvedhic and Herbal products is growing and Chandrika though not as large a brand as the Medimix is poised to take advantage of it. If the company wills it Chandrika, though not as well distributed in up country markets, like Jeeva from Jyothi labs and Medimix has good brand properties which Wipro can build. Wipro is extending milk and roses not only to sell in Punjab, to other states in the north. Wipro babysoft soap, pitted against global Johnson and Johnson accounts for 30% share at the segment in Andhra Pradesh.
This year we re-launched Santoor soap, with new packaging accompanied by a new advertising campaign. The re-launch has been successful in enhancing imagery as well as resulting in volume gains - unlike the current scenario where most other FMCG brand relaunches have higher impact on imagery than on actual volume levels. Santoors success is clearly reflected in its leadership status in AP and surging market shares across South and West India. The group is a second largest player in the baby care products area and is the only company, which has all products for baby care, starting from nipples and bottles to diapers.
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Ownership Pattern
Wipro Limited is a public listed company. The shares outstanding as of June 2007 are 1,43,19,92,871 equity shares. The shares beneficially owned by the directors include the equity shares owned by their family members to which such directors disclaim beneficial ownership. Azim H Premji who is also the chairman and managing director holds the majority share holding of 81.09% of Wipro Ltd. The non promoters holding comprising of Institutions like mutual funds, banks, insurance companies, foreign institutional investors and corporate bodies make up 5.13% and individuals hold the remaining 13.78%
Competitors information:
Competitors are located primarily in India and include multinational and Indian companies such as Hindustan Lever for soaps, toiletries . Certain competitors have recently focused on sales strategies on increasing volumes through lower prices. Sustained price pressures by competitors may require Wipro to respond with similar or different pricing strategies.
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2.4 Infrastructure facilities:

Wipros head quarters and corporate offices are located at DoddaKannellli, sarjapur road, Bangalore in India. The offices are approximately 3, 00,000 square feet. Wipro has purchased approximately 2, 62,000 square feet of land adjoining the corporate offices for future expansion plans. Wipro has one sales and marketing offices located in each of the following countries: Canada, France, Germany, Japan, Sweden, Italy, Switzerland, Finland, the Netherlands, the United Kingdom, China and Japan. In addition there are eleven sales and marketing offices in the United States. In addition there are eleven sales and marketing offices in the United Sates. Wipro operates in ten manufacturing sites, aggregating approximately 12, 64,871 square feet and approximately 4,037,997 square feet of land. It owns seven of these facilities, located in Amalner, Tumkur, Bangalore, Mysore, Hindupur and Chennai and Pondicherry in India. It has leased on a long term basis two facilities located in Waley and Baddi, India. There is one software development facility in London, United Kingdom equipped with a world class technology infrastructure that includes networked work stations, servers, data communication links, captive power generators and other plants and machinery.
Tumkur factory layout Total site available Plant & Building area Plantation Area % of utilization :12 Acres % of utilization :59% : 20 Acres : 8 Acres : 41%
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2.5 Achievements/Awards
Wipro has made a name for itself as a company providing reliable services worldwide. The technological expertise and service skills exhibited by Wipro have been appreciated by its list of clients scaling various industry sectors. The media has been quick to document the impressive work, milestones and awards achieved by Wipro.
of Innovation list.
Wipro only Indian company in the business weeks IN25 Champions Only Indian company to be ranked among the Top 10 Global Outsourcing providers in the IAOP Fortune Global 100 listings. Global Make 2005 Award; Most admired knowledge Enterprise Study: Telcos Oct 2005. Wipro among Worlds 400 best big companies: Forbes, Sep 2004. Indias most valuable company (Business today, October 2001). Corporate audit function: commitment to quality improvement award (Institute of internal auditors). Spectra mind awarded the first runners up for excellence in innovative HR practices in a survey organized by Watson Wyatt and Delhi Management Association, October 2002). KMWorlds km Reality award for 2002 in recognition of Wipros knowledge management practices and processes. ITSMA Award for services Marketing Excellence Integrated lead Generation program conferred top honors. Top company for leaders in Asia Pacific-2003 in Hewitt Survey.
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2.6 FUTURE GROWTH AND PROSPECTUS: The demand for FMCG products is set to boom by almost 60% by 2007 and more than 100% by 2015. This will be driven by the rising share of middle class from 67% in 2003 to 88% in 2015 Indias per capital disposable income is currently at 566US$ per 1150 by 2015. Spurt in the industrial and service sector is also likely to boost the urban consumption demand. Rapid growth in the retailing industries which was mainly
unorganized as witnesses a raped growth into organized sector with the entry of corporate groups such as TATA, ITC and RELIANCE etc into the retailing market. WCC can exploit the situation to diversify its products and increase its market share by revamping their product marketing advertising, Distribution format to meet the customer requirement.
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F ORYLAYOU ACT T
G R E E N L A N D
ETP & STP 66KV Station Hydrogenation & Stearic Acid Plant Chilling Plant Process Water UTILITIES (Steam, Water) Power Control Room & DG Fatty Acid & Glycerin Plant Process Water Toilet Soap Plant Admin Oil receipt & Tank Yard Stores Stores Ware House V A N A S P A T H I
Main Gat
Secu HR
Toilets Canteen Engg Lab
G A R D E N
AO & H2Compr .
R&D P
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2.7 ORGANISATION STRUCTURE
WCC President
G.M- Sales
G.M-LPD
GM Quality
GM-HR
G.M-Finance
G.M-Marketing
G.M-Trade sales Chief Executive Manufacturing
G.M Manufacturing business
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Factory Manager Tumkur
Factory Manager
Guduvanchery
Factory Manager Waluj
Factory Manager Amalner
Factory Manager Mysore
LIST OF BOARD OF DIRECTORS AS OF JULY 25, 2008 Mr. Azim Premji Dr. Ashok Ganguly B.C.Prabakar Dr. Jagadish.M.Seth P.M.Sharma N.Vaghul William Arthur(Bill)Owens Chair person & C.E.O & Managing Director Chair person, ICICI One source Limited Practitioner Of Law Prof of Marketing, Emroy University U.S.A Chair Person, BATA India Limited Chair Person, ICICI Bank Limited Former C.E.O & Vice chairperson Novtel
2.8 Work Flow model

The internal operations of the Factory are divided into the following five primary functions. 1. Commercial - Material and Distribution, Planning, Procurement, Inspection, Storage and Distribution. 2. Manufacturing, 3. Quality Control & Effluent treatment. 4. Engineering. 5. Accounts, Personnel, Boiler and Utilities
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Materials and distribution material planning, Inspection and Storage, Distribution of finished goods (Chr no 1) PRODU PRODUCTION PLAN
RECEIPT INCOMING QC STORAGE
MANUFACTURING SECTION
FINISHED GOODS STORAGE
RECEIVING DESP.PLAN FROM BO
ARRANGE TRANSPORT
ARRANGE
DESPATCHES
Manufacturing
PRODN. PLANNING
MANUFAC -TURING
INPROCESS QC
PACKING
FINAL QC
FINISHED GOODS
Engineering
MATERIALS & MANPOWER PLANNING
MAINTANCE
TRIAL RUN
HANDOVER EQUIPMENT
Contracts and amendments T-JOHN COLLEGE Page 30
CUSTOMER
MADD
CONTRACTS & AMMENDMENTS
REVIEW WITH CONCERNED QLTY & QTY INFORMATION TO AFFECTED DEPT
PERSONNEL
ACCOUNTS
UTILITIES
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3.1 COMMERCIAL DEPARTMENT Commercial department plays a vital role in the day-to-day activities in the factory. Materials are planned depending upon the marketing environment which further depends on the market study and commitment by the sales team. Materials are sourced through authorized stockiest and directly from the manufacturers at the best possible cost and who are evaluated form time to time for quality, quantity and timely service COMMERCIAL DEPARTMENTAL STRUCTURE (Chr no 2) Factory manager Commercial manager Senior officer materials Material admn. & warehouse Commercial assistants
Stores Commercial assistants
distribution dept.
Sectional in charge
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Commercial department is considered as the most important department as it meets the Raw Material requirement of the production departments, which are essential for the production purpose. The requirement plan is prepared commercial department based on the requirement of marketing depending on the forecast made by marketing materials which helps in finding out future requirements, the raw materials to be purchased etc., Materials of Good qualities are purchased at most economical cost by this department. It is undertaken because:
Commercial function consists of mainly Purchase function Distribution function Commodities function Stores function
3.1(a) Purchase function:

This function is taken care by a separate section, which deals with the procurement of raw material from various suppliers by keeping in mind the quality aspect. This section ensures that vendor supplies in accordance with the quality assurance departments requirements through proper inspection and testing .Wipro maintains a very cordial relationship with its suppliers. The head of the Commercial department is the commercial manager who reports to the general manager.
3.1(b) Distribution function/warehouse function:
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Distribution function is a service function undertaken by Distribution section. In Wipro, distribution takes place according to the requirement and estimated sales placed by different marketing area offices at Business Office in Bombay, where centralized distribution department is there for facilitating distribution. Economy aspect is considered while making a distribution which includes items like Toilet Soaps, Oil etc.
Distribution reports are prepared, production status, stock reconciliation, freight standard are also checked and records relating to it are maintained.
3.1 (C )Commodities function: It is a service function rendered by the commodities section, which acts as a custodian of oils. Oils are purchased through daily purchase commitment with the business office Bombay, according to the standards fixed by the president. The different types of oil include palm oil, coconut oil etc. while purchasing oils the General terms and conditions for purchase or delivery of Wipro is followed. Maximum time limit for receiving of oil is 4 p.m. Daily Material Administration Department (MADD) reports are maintained, which contains the information about the opening stock of oil, receipts, issues, closing stock, des sent to Bombay. Purchasing is done through brokers. In Case of delay in delivery, debit note is issued and penalty is levied for which broker is responsible. The commitment register is maintained which is a book of prime checking. Separate books are maintained for imported oils and other locally bought oils. The commercial manager is authorized to purchase bulk oil in expectation of increase in oil price in future but, the excess cash ploughed for this purpose get interested i.e. interest is charged for excess cash used.
3.1(d) Stores function:
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An efficient and well equipped stores section is an asset to effective inventory control. Stores are the place where raw material and other purchases are kept. In stores department the materials are classified according to the needs of the production departments. Eg. Materials for refinery and T.S.P. are kept separately. The materials after being ordered by purchase section come to the stores which undergo for inspection, after that only material are stored as per the needs of various production departments. The rejected materials are stored as per the needs of various production sdepartments. The rejected materials are kept side and sent back to suppliers. Certain materials bought are tested by quality assurance lab and only after its verification materials are accepted and stored. The stores section is spacious and also has a cold storage area in which materials are kept to prevent any kind of deterioration.
Computerization of purchase department facilitated the easy access to information relating to the stores such as stock position, value, quantity of raw material issued, quantity remaining etc. The main functions of stores are: Receipt of raw material from vendors after verifying delivery Chelan Inspection of raw material Issuing of user departments by issue slips Updating of stock ( stock verification)
Stores work in close co-ordination with purchase and finance department. For procurement of raw material, standard is set by commercial manager for maintaining quality level which is an element according to Wipro.
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3.2 ENGINEERING DEPARTMENT The important and main function of the engineering department is maintenance department is to keep the machines in good conditions (i.e. running efficiently and effectively). This department has to see that production process is carried on smoothly, keeping in accordance with plans and schedules and reducing the idle time of machines. This department is mainly concerned with the mechanical, electrical and civil works relating to machineries. ENGINEERING DEPARTMENT STRUCTURE (Chr no 3)
Factory Manager
Manager Maintenance
Officer Maintenance/ Shift in charge Maintenance Operator Welder
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Helper
Some of the important activities performed by this department are as follows: Keep the machine in proper condition and avoiding downtime of machineries. Projection of working of machines and modification undertaken in case of necessity to save power and time and to keep up production Conducting periodic checking and planning for uninterrupted, systematic operation. Maintaining records relating to machineries. Placing orders with commercial department for the spare parts required and checking the quality and specification, standard of it when it is received. Boiler inspection, factory inspection i.e. pressure vessel maintenance.
Electrical Diesel generator section:

This section takes care of the following activities: o Overhauling and generators maintenance. o Electrical installation. o Checking all electrical equipments like earth etc. preventive maintenance, supervision of major break down. o Work schedule preparation and if position is critical, making shut downs.
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o Removing dust, maintenance of break-down records and planned measures relating to it. o As a preventive measure checking cabling, starters, sign boards, earths loose connections and taking safety measures. o Checking whether minimum electrical material stocks are maintained in stores and if not placing purchase requisition. o Supervision of workers. o Proper lubrication of machines and greasing and regular audit of all critical parts after their identification and keeping records of it.
3.3 QUALITY ASSURANCE DEPARTMENT Quality: means fitness, merit or excellence. In purchasing, quality is related to suitability and cost. Quality is not always related to inner excellence. The best quality is that which can be purchase at reasonable cost to fulfill the need. In Wipro, quality and service get prime importance and price get the secondary consideration QUALITY ASSURANCE DEPARTMENT STRUCTURE .(chr.no.4) Factory manager Quality assurance manager
QA 7 Analysts 2 in each shift 1 in general shift
ETP 3 Operators 1 each in shift
Contract 2 helpers(QA) 1 in gen.shift 1 in night
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Quality Assurance: all those planned and systematic actions necessary to provide adequate confidence that a product/ service will satisfy given requirement for quality. The quality policy of Wipro, is to design, manufacture and market at competitive prices, products of such quality which results in total consumer satisfaction, quality reputation and market leadership.
Some objectives of quality assurance department are: Cost reduction. Quality and process improvement and development. Maintaining required quality manuals as per internal and external / statutory specifications and so on. The main functions performed by this department are: Raw material testing. Intermediate samples and finished products are also tested.
In case, when products quality is not met, the materials are rejected and for finished goods dispatching is not permitted. While purchasing ago based products if quality is not met, rebate in payment is done. The specifications for products are revised yearly and the standards are set b the department itself. The daily audit and weekly audit are done, which is submitted to president. No time and date for audit is specified to ensure continuous awareness among other departments.
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The authority is delegated to sub-ordinates and has full freedom to take decisions relevant to their work and they have given full chance for self-development. Some samples are given to different employees to conduct test for the purpose of internal analysis and also to know the employees capability so that proper guidelines are given to them in case of any difficulty. The new quality testing improvement if any made will be communicated to other plant situated at Amalner to help in overall development of the concern. In Wipro, the overall quality assurance department is looked after by the quality control manager who is the head of the department, who is assisted by chemists and he is responsible for quality programme implementation and acts in consultation with vice-president (Q.A) for this purpose.
3.4 PRODUCTION DEPARTMENT All the aspects relating to the manufacture of Soaps are taken care by this department. The products produced essentially meet the application and quality requirements of the customers and yet conforming to National and International standards including aesthetic characteristics with special attention to ease and economy of manufacture. Some of the functions performed by production department are: Directing and controlling of production operations to meet business plan within approved budgets which include material conversion cost, usage of utilities and chemicals, inventory and operating maintenance costs. Taking care of safety programs. To supervise, appraise, motivate and lead sub-ordinates to achieve planned performances through mutually supportive organizational relationships. Carryout bench marking exercises on competitors product to improve quality of products. T-JOHN COLLEGE Page 40
To install, implement and maintain quality system in accordance with standards. Keeping relationship with other departments and business office and provision of accurate information in a supportive manner. Providing support and guidance to shift officers in increasing efficiencies of operations and removing bottlenecks. To ensure compliance with statutory regulations of FDA/ weights and Measures Act and also review quality and management by conducting meetings. Monitoring manpower usage and production to achieve planned productivity ratios. Participating towards product development by planning and organization pilot and plant level trivial.
Problem solving/complexity:
Processing of raw material which is oil based has to be carried out with minimum Regular analysis of operations and processes to increase efficiency with respect to Constantly interacting with different divisions and control of in process socks so Planning and coordinating departmental activities during periods of high Meeting statutory requirements and keeping with production schedules and
information and analytical support, without affecting operational efficiencies. cost and volumes. as to be within approved limits. absenteeism and sudden pressures from market. products. keeping abreast of latest technology development in new methods, materials, process and
Job purpose:
Planning, organizing and controlling the manufacture of Toilet soap, fatty acid and glycerin noodles in line with business plan, meeting norms of quantity, cost, quality and statutory requirements. There are two production departments viz, T-JOHN COLLEGE Page 41
1) 2) respectively.
FAG plant TS plant engaged in the manufacture of Fatty Acid and Toilet soap
3.4 (a ) FAGP (Fatty Acid and Glycerin Plant):

FAGP STRUCTURE (Chr no 5)
Factory Manager
Manager FAGP
Shift Officers
Charge hands
Operators and helpers
This plant was started in 1990. In FAG Plant, Fatty acid was produced. There are about 15 workers in 3 shifts working in this plant. Production manager is in charge of this plant and he is responsible for production planning, control, maintaining coordination with customers, T-JOHN COLLEGE Page 42
keeping interaction with inter departments, providing necessary raw materials to the process. Next to production manager, junior officer of production is there who look after the implementing part of production plan, communicating production plan to shift in chargers, effective coordination with employees as well as higher authorities, interacting with other departments in providing necessary raw materials and transferring finished goods, solving interdepartmental problems etc. Shift in chargers are responsible for implementing production plan as per instruction from higher authorities. Coordination and control over jobs in respective sections with concerned employees. Handling maximum responsibility during shift, making decisions during shift timings when higher authorities are not available. . 3.5
(b).TSP (Toilet Soap Plant):
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TOILET SOAPPLANT FINISHING
TSP STRUCTURE (Chr no 6)
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Factory Manager
Manager TSP
Shift Officers
Charge hands
Operators & Helpers
Production officer who is below production manager is responsible for preparation of cumulative reports, maintaining T.F.M.(Total Fatty Matter), conducting new trial , following standards, allotting shifts to people, absenteeism, overtime control and keep informing to production manager. Production function shift in chargers look after the quality, production, out skipping and safety matters. The raw material used in this plant is Fatty Acid and Caustic Soda and these raw materials are received from FAG plant as by-products through placing weekly requirement with FAG plant and stores. Any wastages arising during the time of production like stiffener and wrapper are thrown or burnt out. All information relating to production, stocks are recorded in log books and compressed information are written in main book which also includes human resource used. The records maintained are shift report, operation report, transfer slips prepared to make Distilled F.A. report, process report by quality department, quality control report and weekly reports.
3.5
FINANCE DEPARTMENT
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Finance department is considered as a nervous system of the organization as performance of every activity needs money one way or the other. There is also necessity of maintaining proper books of records relating to the transactions for which existence of accounts department is essential. FINANCE DEPARTMENT STRUCTURE (Chr no 7) Factory Manager
Manager accounts
Officer Accounts sales tax and commercial tax
Resident Engineering on Lien
Jr.Offer payment & Banking
Staff costing & Finance accounts
Objectives:
The objectives of the accounts department are to help the firm to achieve its target for the year in coordination with other departments, keeping up-to-date records and making it easily accessible. Wipro makes efforts to provide the customer the desired goods and to maintain a very high quality and it is ultimately directed towards achieving profitability which is a must for concerns growth and sustenance.
Functions:
The important function of accounts department is maintaining different accounts for carrying the business. These accounts include purchases a/c, sales a/c, cash transactions, payment of salaries and wages including incentives to employees, central excise and sales tax payments.
Costing section:
This section follows a standard costing system as a cost control technique. Each processes idle time to be taken, quantity of raw material used, rate and other details are maintained and it is reviewed yearly and rates are changed quarterly. In Wipro accounts are maintained as per periodic cycle (PC). Four weeks make 1 PC and 13 weeks make 1 quarter. Monthly MIS is done and reports are maintained. President and specialist in concerned field fix the standard for each item and for each step control is exercised. The duties of this section are to find any adverse variation in cost and planning about activities. Process costing is done for each process.
Accounts section:
The important functions carried on by this section are: Passing entries of purchases Maintenance of vouchers Making financial entries Excise regulation as excise is calculated on the basis of cost statements.
System section:
The system analyzer and the programmer take care of this section and perform the activities like software, hardware management, programme development and rectification of problems if any.
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SAP is used in programming and UNIX operating system is followed in Wipro. Hardware maintenance is taken care of by the people from Bangalore division. Wipro has more cash transactions than credit. It has minimum number of debtors for whom maximum of 45 days of credit period allowed for payment and now, extending the period to 60 days was in process. Bills are managed by stores and are then sent to accounts department. This section looks after bank operations, costing works and maintains partys accounts also. Most of transactions are made through DD and Cheques, valuation is also done. Sales may be consignment sell or direct sell. Sales invoices are prepared as per statutory requirement and only some scraps are sold from unit.
Depreciation policy:
The firm follows the rates and procedures indicated in schedule 16 of companys act, 1956 to provide for depreciation on assets. The firm follows the straight line method of depreciation.
Cash and Bank Transactions:

All cash transactions are affected by accounts departments. These may be in the form of sale proceeds of stearic acid, scrap and toilet soaps. Receipts are received from Bombay by DD. Other items are sold on advance payment but for stearic acid 30 days credit period is allowed. The books maintained are: Sales register, Product summary (monthly), Tax summary (monthly), Purchase register, Summary vouchers, Bank and cash books, General ledger, Partys ledger The transactions of this unit are done through SBI and B.R.S is prepared for the transaction for verification purpose.
Finance for new projects:

Working capital is used as one of the sources for financing and sales earnings are also used for financing. Treasurer department in Corporate Office will take care of outside source for financing purpose. T-JOHN COLLEGE Page 48
The Accounts department controls the expenditure by formulating budgets. It advises management and signals wherever the department budgets exceed the actual budgets. The department helps and activates the collection from customers. It helps to keep the interest on overheads less tan the budgeted level and helps in achieving profitability.
Excise and sales tax:

Raw material is used for final products art purchased after paying duty on it by the party which is accounted in books A part 1 where final consumption of quantity entries are made. A part 2 consists of amount of duty paid by the suppliers. To clear the final products 16% duty is paid. CENVAT is also taken care off and materials are classified as finished and raw material going towards final products to make it easy for calculation. Raw materials a/c, capital goods a/c are maintained for record purpose. Factory gate sale is based on costing and in consignment selling fixed trade discount; expenses are deducted from raw material cost and net amount used for calculation.
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3.6
HUMAN RESOURCE DEPARTMENT: Personnel department is well organized and prime importance is given to workforce
which is the primary objective of personnel department and focus is more on labor rather than machine. HUMAN RESOURCE DEPARTMENT STRUCTURE (Chr no 8) Factory Manager
H R Manager
Chief HR Executive
Security Officer
Staff security shift incharge
Functions:
Man power planning: Wipro forecast personnel needs, assesses personnel supply and match supply demand factors through personnel related programmes. To achieve long term objectives regular manpower planning is essential. Recruitment: Wipro recruit highly qualified and experienced persons to right jobs. Recruitment is based on written test, group discussions and interviews. Training and development after recruitment, training is given to fresh employees to develop specific skills, T-JOHN COLLEGE Page 50
Impart knowledge and abilities so that current employees performance can be increased which in turn increases productivity. Performance appraisal: Employees performance is measured with such factors as job knowledge, quality and quantity of output, leadership abilities, supervision, cooperation, versatility, health etc. Employee remuneration: it is one of the major functions of personnel department. Remuneration is paid to the workers for their efficient work in the organization. Remuneration depends upon nature of job, seniority and merit. Workers are loyal to their jobs and to the organization in Wipro. Integration: integration of management and workers are quite often so those grievances of the workers are solved, this increase the harmony and discipline in the organization. Promotion policy: works men are promoted on the basis of Vacancy Seniority
Staffs are promoted on the basis of Merit cum seniority Performance
Welfare measures:
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Wipro runs a canteen to facilitate its employees. The Medical facilities provided to the employee are
company gives 90% subsidized food to the employees. absolutely free of cost and there is a provision made for annual medical check up to all the employees.
Industrial relations in Wipro are good. Company products are given to the employees at reduced rates and rewards are given to the departments which have achieved the set target. Uniforms, shoes and hand gloves are provided to the employees. SKILL This module highlights the procedure for identifying, organizing and reviewing. Training programme for employees at Tumkur. This is prepared in accordance with competence, awareness and training procedure of quality manual Procedure: The success of any organization depends upon the knowledge, skills and capabilities of its people. It is very essential that an organization identify the factors, which would affect the performance and initiate actions to correct these. One of the interventions could be well designed. The employees in the factory are put through the following training programmes. 1. Induction training 2. Orientation training 3. Need based training 4. Development training 5. External training 6. On-the-job training Except for On-the-job training all other programmes are co-coordinated by personnel department. T-JOHN COLLEGE Page 52
Induction training:
All employees upon joining go through an induction-training programme conducted by personnel department This programme comprises of the following: Our promise as enumerated by the company chairman are covered in detail by personnel department. A brief session about the organization, organizational structure, product profile and company policies. The employees are briefed on the functional knowledge of each department. The Head of the Department, in which the employee is placed, gives a briefing on the quality system of the factory department and new incumbents role in the system.
Orientation training: The orientation for all newly inducted employees is organized by personnel department and training is imparted on the following subjects as show against each of the following: 5S (House-Keeping)- personnel department Plant & departmental procedure- respective department Quality system: confirming ISO-9001-2000 Management repetitive Safety policy & procedure- safety coordinator
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Identification of training needs:

The training needs for Jr. Staff and management are identified through the Annual performance appraisal by Head of the Department. Such identified training needs are summarized and recommended by Personnel department. Through performance review by HOD on an On Going basis individual training needs arising out of Annual performance appraisals are picked up and seminar or courses that address these needs are identified. Training of workmen is basically on the job activity. They are trained periodically on the subjects/ areas as specified. The training needs assessment for them will be limited only to any specified requirement for the job. Training needs for trainers will be assessed once in a year by Personnel department in consultation with factory managers. Training will be imparted as per assessment.
Need based training programme:

i. The training needs of employees (except for on- the job training) as identified by HOD is based upon the performance or wherever any specified training needs arise are recorded in Training need assessment form. ii. The filled in training need assessment forms are forwarded to personnel department. The training calendar is prepared for the financial year by personnel department in consultation with HODs. iii. Considering the area/ course content of training, in-house or external training programme is organized. In-house training imparted by approved trainer.
Development training:
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Development training is organized for individual to enable them to be effective and productive on their respective jobs. The focus of such training is on methods and techniques for day-to-day work. The emphasis on knowledge, skills up gradation, sharing of best practices across Wipro. The individual required to attain such training are identified and recommended by personnel department to factory manager.
External training programme:

Training sponsorship forms for employees who are to be sent for external training programme are filled by departmental head. The personnel department scrutinizes such training requirement and submits recommendation to factory manager. The final approval for such training programme is given by factory manager.
On the job training:

Training programme is organized by every department for the following areas: a) Unit operating procedure (U O P) b) Plant safety procedure (P S P) c) Plant emergency plan (P E P) d) Unit emergency plan (U E P) e) Job safety analysis (J S A) f) ISO:9001:2000 Awareness The common training subjects for all employees are: First aid Safety awareness Hygiene sanitation and house keeping First safety
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The training records for On-the-job training are maintained by respective department for their employees. Information is sent to personnel department for such subjects in 6 months i.e., once in a period of two quarters, Quarter I and II Quarter III and IV
Training Records:
Training records are maintained by personnel department for all In-House
programmes, including on-thejob training. Personnel department records all training programmes in Employee Training Record for every individual. Training records are signed by employees for recording the proof of having
attended the training programmes. Training records are kept in the respective departments and a copy is sent to personnel department. In case of In-House training programmes conducted by internal and external
sources for an identified group of employees, the details are entered in training record which is signed by all employees attending the programme. One copy is sent to personnel department for making entry in Employee Training Record.
For the purpose of conducting training, a list of approved trainers from internal
sources is maintained. It is prepared by management representative and approved by factory manager. All facilities are provided for the activity Records of training feedback receive from the trainers and their sectional heads
are maintained by personnel department.
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Feedback:
Employees undergoing other than On-The-Job training give feedback on the adequacy and effectiveness or training programmes in the feedback form to personnel department.
Review of Training programme:

The feedback received from trainers is periodically reviewed by Head of Personnel in consultations with departmental heads too. Make necessary changes/ improvements in programmes to meet changing training needs of employees. Evaluate training programmes conducted by external agencies to decide relevancy for sponsoring candidates or continuing with external agencies. The reviews are recorded. Training status is maintained on the training status format by all the departments.
Maintenance of records:
a) The employee training records are maintained as long as the employee is part of factory team. b) All the quality records are maintained for a period of one year. After the retention period is obsolete, records shall be removed from Quality system records.
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SYSTEMS Inventory control System An efficient and well equipped stores section is an asset to effective inventory control. Stores are the place where raw material and other purchases are kept. In stores department, the materials are classified according to the needs of the production department. Purchasing is done through brokers. In case of any delay in delivery, debit note is issued and penalty is levied for which broker is responsible. The commitment register is maintained which is a book of prime checking. Separate books are maintained for imported oils and other locally bought oils. The commercial manager is authorized to purchase the bulk oil in expectation of increase in oil price in future but, the excess cash ploughed for this purpose gets interested i.e. interest is charged for excess cash used. The materials after being ordered by purchase section come to the stores which undergo for inspection, after that only material are stored as per the needs of various production departments. The rejected materials are kept aside and sent back to suppliers. Certain Materials bought are tested by quality assurance lab and only after its verification materials are accepted and stored. The stores section is spacious and also has a cold storage area in which materials are kept to prevent any kind of deterioration. Computerization of purchase departments facilitate the easy access to information relating to the stores such as stock position, value, quantity of raw material issued, quantity remaining etc. The main functions of stores are: Receipt of raw material from vendors after verifying delivery Chelan
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Inspection of raw material Issuing of user departments by issue slips Updating of stock ( stock verification)
Stores work in close co-ordination with purchase and finance department. For procurement of raw material, standard is set by commercial manager for maintaining quality level which is an element according to Wipro. SHARED VALUES Winning is about making customers successful. Winning is about making all stakeholders successful. In business, Winning is not about Winning Against but its about Winning With. Intensity to win is the burning desire to stretch and challenge our limits. Its the desire to realize and expand our potential. Its about continuous innovation and striving to be better every time. Its about excelling in everything we do. Its about multiplying forces as a team. No one wins 100% of the time, but those who have the Intensity to win, win more often than not.
Fuelled by culture and values

Wipro is built on a foundation of Values. The values form the essence of their culture. The values are a guide to their behavior. With 75,000 people across 29 countries, its the values that ties them together that is what makes Wipro, Wipro. They call their values the Spirit of Wipro. The spirit of Wipro is deeply rooted in their history and in what they are, and at the same time is soaring with their aspirations. Each Wiproite is expected to live the Spirit of Wipro- manifest it in thought and action.
Spirit of wipro
Intensity to win T-JOHN COLLEGE Page 59
Make customers successful Team, Innovate, Excel Act with Sensitivity Respect for the individual Thoughtful and responsible Unyielding Integrity Delivering on commitments Honesty and fairness in action The spirit of wipro is an invisible synthesis of all three statements. It means manifesting intensity to win, acting with sensitivity and being unyielding on integrity all the time. Quality has always been a strong part of Wipros proposition. Wipro boasts of many pioneering achievements in quality journey. Quality is focused on not only in the product or service that touches its customers, but also on internal processes and as an enabler facilitating on going business transformation to meet dynamic market challenges. Their quality policy shall be: 1. 2. 3. 4. 5. To sustain a competitive edge in quality through continuous assessment of
customers expectations and needs. To pursue excellence in all aspects of production operation. To promote a culture of conforming to specifications and requirements. To involve people at all levels in the pursuit of excellence. To spread a culture of excellence to all the vendors.
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Environment, Health and Safety Policy

We at Wipro Consumer Care engaged in manufacture of Soaps, Fatty Acids, Glycerin are committed to provide safe and healthy environment to all our employees and stakeholders through suitable Environment Management Systems aimed at:
1.
Prevention of pollution and workplace hazards through compliance with relevant legislations, regulations, applicable to our organization and operations.
2.
Conservation of natural resources by efficient use of energy, water and effective utilization of all raw materials and resources.
3.
Prevention of losses by way of damages to environment, personal injuries, loss of life case by fires, accidents and security lapses.
4.
Continual improvement of Organizations, environmental, occupational health and safety performance through periodic reviews of the systems, its processes and training of employees at all levels.
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4.1 STRENTHS: 1) System. 2) Wipros business engine is powered by people, process and Wipro consumer care is certified by ISO 9001, ISO 14001, ISO
18001 and all these certifications integratedly contributed to Integrated Management
infrastructure excellence. It is fuelled by culture and values, innovation, brand, good governance and good citizenship. 3) For consumer care products, it has access to more than 1.5
million retail outlets. This distribution reach provides Wipro with a significant competitive advantage and allows it to grow business with minimal increases in personnel. 4) The ability to retain highly skilled personnel is enhanced by
leadership position, opportunities to work with leading edge technologies and focus on training and compensation. 5) Wipros strengths in Research and Development services position
it to take advantage of a recovery in global research and development spending.
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4.2 Weakness:
1) Wipros failure to complete fixed price, fixed time frame
contracts on budget and on time may negatively affect the profitability, which has negative impact on the value of the shareholders investment. 2) satisfactory. Communication between the company and end users is not
4.3 Opportunities:
1) Wipro has the opportunity to engage in future acquisitions,
investments, strategic partnerships or other ventures that can enable to anticipate and develop new services and enhance existing services in order to keep pace with rapid changes and in the industry 2) The BPO services revenue depend to a large extent on a small
number of clients and the revenue could decline if a major client reduces the volume of services obtained. Wipro has the opportunity to increase the client base.
3)
Low quality, delay in service, inability in customized design
and requirement, inferior finishing of competitors brands have posed an opportunity for Wipro to capture major share in the market.
4.4 Threats:
1) Wipro focuses on high growth industries, such as networking and
communications. Any decrease in demand for technology in such industries may
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significantly decrease the demand for its services, which may impair the growth and cause the revenues to decline. 2) The revenues and expenses are difficult to predict due to fluctuation,
given the nature of the markets. This increases the likelihood that results could fall below the expectation of market analysis, which could cause the price of equity shares to decline. 3) The revenues could be significantly affected if the governments,
restricts companies from taking outsourcing work from foreign corporations. 4) An economic slowdown, terrorist attacks in the states and other acts
of violence or war could delay or reduce the number of new purchase orders and disrupt operations in the United States, thereby negatively affecting the financial results and prospects. 5) to decline. Restrictions of immigration may affect the ability to compete for and
provide services to clients in the US, which could hamper growth and cause revenue
4.5 Vision:
Fuelled by culture and values
Wipro is built on a foundation of Values. The values form the essence of their culture. The values are a guide to their behavior. With 75,000 people across 29 countries, its the values that ties them together that is what makes Wipro, Wipro. They call their values the Spirit of Wipro.
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The spirit of Wipro is deeply rooted in their history and in what they are, and at the same time is soaring with their aspirations. Each Wipro is expected to live the Spirit of Wipro- manifest it in thought and action.
Spirit of Wipro Intensity to win

Make customers successful Team, Innovate, Excel
Act with Sensitivity

Respect for the individual Thoughtful and responsible
Unyielding Integrity
Delivering on commitments Honesty and fairness in action
The spirit of wipro is an invisible synthesis of all three statements. It means manifesting intensity to win, acting with sensitivity and being unyielding on integrity all the time.
4.6 Mission:
Quality has always been a strong part of Wipros proposition. Wipro boasts of many pioneering achievements in quality journey. Quality is focused on not only in the product or service that touches its customers, but also on internal processes and as an enabler facilitating on going business transformation to meet dynamic market challenges.
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5.1 FINDINGS
Wipro Consumer Care, Business Unit of Wipro Limited, has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products.
Wipro Consumer Care has been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. Acquired brands, Glucovita, a health drink from HLL, and Chandrika toilet soap
from the Chandrika family, have also shown excellent growth with new roll outs and brand imagery enhancement.
The group is a second largest player in the baby care products area and is the only company, which has all products for baby care, starting from nipples and bottles to diapers. Wipros acquisition strategy is to identify under-marketed brands, on which the company can leverage existing strengths in marketing or distribution. Freedom to work, opportunity for team building where in employees come together as a team and have solved many problems by there own efforts . In wipro consumer care, there is no employee satisfaction which give raise for strikes.
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5.2 SUGGESTION Certain motivational factors should be implemented by the management to over come strikes.
Encouragement of workers participation in decision making will increase the morale among workers. To come with new brands in soaps, as there are very few To give more importance for wipro consumer care as they are giving for wipro IT. To give more importance for promotional polices. Should go for more adds through medias Should concentrate on rural marketing though new brands where it suits rural people To increase the market share through new pricing polices
There is necessity to revive on wages, should increase the wages to build motivation among labours
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5.3 CONCLUSION: Inspiration, experimentation, converting ideas into reality has been the culture of Wipro, which results in getting best output. Wipro gives prior importance to the Customer than Organization as it is witnessed by them that the needs of customers for an organization with the human face remain unchanged over a period of time. Wipro consumer care is certified by ISO 9001, ISO 14001, ISO 18001 and all the certifications integratedly contributed to Integrated Management System. For consumer care and lighting products, it has access to more that 1.5 million retail outlets. Wipro consumer care has been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years.
The people working in the company are loyal and committed which has become a strong pillar on which company stands today. They fallow open system of communications which eases the formalities and smoothen quick decision making for the betterment of the company.
To conclude Wipro consumer care and lighting a business unit of Wipro limited, has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products
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BIBILOGRAPHY: Books: 1. Maheshwari, S.N., Banking Law and Practice.1stEd.Kalyani Publishers, New Delhi,1996,pp157-171.
2. Mithani,D.M., Banking and financial systems.6th Ed. Himalaya Publishing
House,Mumbai,2004,pp165-181.
3. Rao,V.S.P.,Human Resource Management.2nd Ed. Excel Books. New
Delhi,2006,pp631-633. .
The journal referred: Company Profile Annual reports of the company
Related Websites: www.wipro.co.in www.wipro corporate.com www.wipro consumercare.com
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WIPRO CONSUMER CARE LTD

AN ORGANIZATIONAL STUDY AT WIPRO CONSUMER CARE LTD

SUBMITTED BY: PRAVEEN KUMAR.M REG NO: 09RWCMA071

UNDER THE GUIDANCE OF

Internal Guide Mrs. Madhura

External Guide Mr.Manjunath Hegde

DEPT. OF MANAGEMENT STUDIES T JOHN COLLEGE BANGALORE-560059 2010-11

WIPRO CONSUMER CARE LTD

Place: BANGALORE (Praveen kumar) Date:

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

COMPANY PROFILE & PRODUCT PROFILE DEPARTMENTAL AREAS

SWOT ANALYSIS , VISION AND MISSION FINDINGS SUGGESIONS AND CONCLUSION

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

1.1 ABOUT THE INDUSTRY (Reference to the country and state)

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

OBJECTIVS OF THE ORGANIZATION:

To know its growth strategy& potential.

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

2.1History of the Wipro consumer care ltd .

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

WIPRO CONSUMER CARE LTD

Nature of the business:

Wipro consumer care:

WIPRO CONSUMER CARE LTD

Wipro Fluid power Limited:

2.3 PRODUCT PROFILE OF TUMKUR FACTORY

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Activities of Tumkur factory:

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Milk & Roses

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WIPRO CONSUMER CARE LTD

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2.4 Infrastructure facilities:

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Toilets Canteen Engg Lab

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2.7 ORGANISATION STRUCTURE

G.M-Trade sales Chief Executive Manufacturing

G.M Manufacturing business

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Factory Manager Tumkur

Factory Manager Waluj

Factory Manager Amalner

Factory Manager Mysore

2.8 Work Flow model

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FINISHED GOODS STORAGE

RECEIVING DESP.PLAN FROM BO

MATERIALS & MANPOWER PLANNING