Research Report

Research Report Ladies Fitness Salon
Chapter # 1
Problem statement and

Reasoning
1
Problem Statement
We have examined and investigated the requirements for ladies in which they are facing problems. So we
have come to the result of stating such problems as follows:
 No secure area in Gujrat just for women to exercise.
 To give proper awareness to women about how to take care of their health as complications may
occur due to the diet plans they adopt themselves without any guidance.
 To bring change in their normal routine so they take out time or use their spare time in looking
after their health.
 Making it affordable for all classes to enter.
 Providing such classes which they may utilize as situations or problems may occur such as
swimming.
 Making a package of facilities available in one area just for women. So they do not have to go
anywhere else for beauty and fitness together.
Reasoning
Health is a major issue now days. Obesity or anorexic are two extreme positions of the condition
of a body. The purpose of introducing this health club for ladies in Gujrat is to make them aware
of how to be fit and healthy and to give a proper guideline about how to take care of your health
as women. One major reason for the provision of this health club is for women to divert their
normal boring routine towards a healthy usage of their spare time rather than being a coach
potato. As we are providing different services such as swimming is good for ladies so they can
use their skill as required. The second major reason is that to make a comfortable area for women
where they can exercise as well as take care of their beauty through the available skin care
treatments. This fitness salon will not be just for young ladies but will be for women of different
age groups so they can avoid the usage of medicines and be given a proper diet plan advised by
our professional nutritionists. Different exercises will be arranged for women who have joint
problems. The overall reasoning of this health club is to provide advisable and health securing
diet plans as well as awareness for women to show them a proper way to take care of their
2
physical condition. Such activities which entertain our customers will also be arranged in the
health club. It will be an area to provide complete comfort and relieve to out customers as our
aim is to satisfy our clients.
3
Chapter # 2
Introduction
4
Topic Title
Our topic title is “Ladies fitness salon”.
Area of Analysis
Our area of analysis is Gujrat city.
Introduction
A dictionary definition of the word fitness may be something like, “the ability to perform tasks”
and is, in my opinion, perfectly adequate. So physical fitness would by extension, is nothing
more than the ability to perform physical tasks.
A health club (commonly referred to as a gym) is a place which houses exercise equipment for
the purpose of physical exercise.
Need of our business
The need of providing these services is to create the following abilities in the in the ladies:
1. Cardiovascular/respiratory endurance- The ability of body systems together, process, and
deliver oxygen.
2. Stamina - The ability of body systems to process, deliver, store, and utilize energy.
3. Strength - The ability of a muscular unit, or combination of muscular units, to apply force.
4. Flexibility - the ability to maximize the range of motion at a given joint.
5. Power - The ability of a muscular unit, or combination of muscular units, to apply maximum
force in minimum time.
6. Speed - The ability to minimize the time cycle of a repeated movement.
7. Coordination - The ability to combine several distinct movement patterns into a singular
distinct movement.
8. Agility - The ability to minimize transition time from one movement pattern to another.
9. Balance - The ability to control the placement of the body’s center of gravity in relation to its
support base.
10. Accuracy - The ability to control movement in a given direction or at a given intensity.
5
Services provided by us
1-Sport Courts
Badminton is a racquet sport played by either two opposing players (singles) or two opposing pairs
(doubles), who take positions on opposite halves of a rectangular court that is divided by a net.
Table tennis is a sport in which two or four players hit a lightweight, hollow ball back and forth
with rackets. The game takes place on a hard table divided by a net.
2-Swimming pool
A swimming pool, swimming bath, wading pool, or simply a pool, is a usually artificially
constructed container filled with water intended for swimming or water-based recreation. There
are many standard sizes; the largest and deepest is the Olympic size. A pool can be built either
above or in the ground, and from materials such as metal, plastic, fiberglass or concrete.
Hot tubs and spa pools are common heated pools used for relaxation and sometimes for therapy.
Commercial spas are common in the swimming pool area or sauna area of a health club or fitness
centre, in men's clubs, women's clubs, motels and exclusive five star hotel suites. Spa clubs may
have very large pools, some segmented into increasing temperatures.
3-Gym area
A gym is a place which houses exercise equipment for the purpose of physical exercise.
We are providing the following facilities in gym area:
 Main Workout Area

 Personal training
 Group classes
 Aerobic exercise
 A sauna, steam shower, or wellness areas

6
4-Skin Care
Skin care is the maintenance of the hygienic state of the skin under optimal conditions of
cleanliness and comfort. Effective in skin care are proper washing, bathing, cleansing, and the
use of soaps, detergents, oils, etc. In various disease states, therapeutic and protective solutions
and ointments are useful. The care of the skin is particularly important in various occupations, in
exposure to sunlight, in neonates, and in deceits ulcer.
7
Chapter # 3
Literature review
8
Literature review
Health, fitness, and athletic clubs are a rich part of Chicago's history because athletics,
socializing, and business have always been interrelated. However, the concept of an “athletic
club” or “health club” as most people know it today hardly resembles that of earlier times.
At the end of the nineteenth century, the most prominent athletic clubs were private, exclusive
establishments founded by elite Chicagoans to foster business and social networking. Candidates
seeking membership had to be voted in by existing members. Club facilities were not open to the
general public.
Founded in 1890 by three prominent business and professional men from Boston, the Chicago
Athletic Association (CAA) erected its ornate clubhouse on fashionable Michigan Avenue in
1893. It was among very few big-city athletic clubs to survive the economic depression.
While the CAA was indeed an elite men's club, women were regular participants at the
Wednesday night dinners and Sunday afternoon concerts and also flocked in on Ladies' Day,
begun in 1893. Not until 1972 did the club open its membership to women, before a 1987 city
ordinance required all clubs to do so. Nearly two decades passed before Mary Frances Hegarty
was elected as its first woman president.
The Medina Athletic Club was built on North Avenue in 1929 for members of the Masonic
order. Its greatest renown was its Olympic-sized swimming pool located on the 14th floor. A
premier gathering spot for Chicago's elite and visiting dignitaries, it also had a shooting and
archery range, miniature golf course, running track, billiards room, bowling alley, and two-story
boxing arena. Women, although allowed access to the ballroom through a separate entrance and
elevator, could not use any of the athletic facilities. Now the Hotel Inter-Continental Chicago,
the building houses a new health club for hotel guests on the two levels below the swimming
pool, the only remaining feature of its original use.
Belle Ogden Armour and Paulina Harriette Lyon founded the Woman's Athletic Club of Chicago
(WAC) in 1898. Members of the CAA promoted and encouraged its creation. The United States'
9
first private athletic club for women, it was intended to provide women with the same
opportunities for exercise, relaxation, and friendship that were available in the men's clubs. The
original clubhouse boasted a marble swimming pool, Turkish baths, a gymnasium, bowling alley,
and running track. Members could partake in fencing and dance lessons and attend lectures on
nutrition, literature, theater, and current affairs. The club also had a parlor, library, tea room,
dining room, and hair-dressing and massage services. The WAC moved twice, ultimately
erecting its own building at 626 North Michigan Avenue, today a Chicago landmark.
Chicagoans of lower social strata used parks and fieldhouses as their athletic locales at the turn
of the twentieth century. Some fieldhouses, like Davis Square Park on the South Side, contained
gymnasiums for men and women, meeting rooms, a public library, and a cafeteria. Parks all over
the city provided playgrounds for children and sites for competitive sports events sponsored by
the Chicago Park District, as well as corporate sports teams seeking to challenge their
commercial competitors.
The 1970s saw the proliferation of racquet sports enthusiasts, which prompted the opening of
tennis and racquet clubs across Chicago, including the Midtown Tennis Club (1969), McClurg
Court Sports Center (1970), Lakeshore Athletic Club (LSAC, 1972), and the Edens Athletic Club
(1976). When the blizzard of 1979 collapsed the original LSAC on Fullerton Avenue, owner
Jordan Kaiser decided to rebuild it as a “country club in the city,” containing a pool, weight
training, racquet courts, dining, spa services, a physical therapy clinic, and a 450-yard indoor
track. Capturing the growing national fitness craze, LSAC became the largest health club in
America in terms of both square footage and membership.
As the science of exercise physiology grew rapidly during the twentieth century, it became clear
that regular, vigorous exercise that raises the heart rate for an extended period is necessary to
prolong good health and avoid lifestyle diseases. Therefore, some activities which were
commonplace in athletic clubs in the past, such as bowling, archery, shooting, and billiards, lost
importance and popularity since they did not fit the recognized criteria of “health exercise.”
These were replaced by more rhythmic, regimented ways of exercising, including cardio
machines like treadmills, stair climbers, stationary bicycles, and rowing machines, as well as
10
aerobic dance classes, which exploded in popularity in the 1980s. Throughout the 1990s, group
fitness instructors created new class formats that did not involve dancing, such as body sculpting,
cardio boxing, and group yoga, the latter two replacing aerobic dance classes as the most popular
group exercise formats in Chicago in the late 1990s.
In 1980, the East Bank Club was established on the east bank of the North Branch of the Chicago
River as an exclusive club for upscale Chicago professionals, encompassing sports, health and
fitness, socializing, dining, and spa services. National health club chains like Bally's Total
Fitness, Powerhouse Gym, and World Gym also built large fitness clubs in communities
throughout the Chicagoland area.
These joined the “neighborhood gyms” that emerged during the 1970s. The Lincoln Park and
Lake View areas became home to several gyms, each finding its own niche. Weight training to
improve aesthetic appearance and quality of life gained popularity among young people. Chicago
Fitness Center was the first club in Chicago to offer both weight training equipment and martial
arts classes in the same club.
Neighborhood gyms influenced the way clubs structured their membership fees and encouraged
new members. While large chains typically charged new members an initiation fee plus monthly
dues or encouraged long-term memberships, smaller clubs introduced a “no initiation fee/pay-as-
you-go” concept.
Corporate fitness centers also emerged as businesses recognized that regular exercise increased
productivity and reduced insurance costs and employee sick days. In addition to group exercise
classes and athletic facilities, many corporate fitness centers also offered wellness programs,
including smoking cessation, stress management, nutrition education, and health screenings. To
keep employees motivated, incentive programs were established, whereby workout clothing and
gear or club membership discounts were given to employees who adhered to a minimum number
of workouts per week.
11
By the turn of the twenty-first century, the term “athletic club” became all but obsolete, whereas
“health club” and “gym” typically referred to places offering exercise facilities. A few high-end
health clubs that also foster networking and socializing still exist, but most gyms today serve the
sole purpose of exercising, not dining or conducting business. Nearly all gyms have
memberships of mixed gender and socioeconomic strata.
12
Chapter # 4
Conceptual Model
Research Objective
13
Ladies of Pakistan especially targeting the small areas are facing health and fitness complications. Our
motive is to target small areas such as Gujrat then move on to such areas where we can ---------women so
they can secure their health condition. As women moves the family on, without her health further ---
cannot move on healthier. As Pakistan is a developing country looking up overall , the role of women is
as important and vital as the role of men.
The research objective of this study is:
 To create awareness among women about their health.
 Avoiding the usage of medicines and to move on natural treatments.
 Making women more confident and independent for certain complication and situations.
 To constitute and analyze such an area securable just for women.
 Providing an institution to solve all major issues concerned with ladies health.
 Covering all the above given questions the main theme is to provide all the solution to the above
related problems.
 To create hypotheses, make full assurance of need of this ladies fitness salon.
 Our objective is to provide and be honest in making loyal commitment for the health, well being
of the body, mind, spirit and skin care treatment.
Research Questions
In this study we are going to outline the following questions.
1. How to identify the relationship between different services in building fitness salon
worth?
2. How gym area, sports courts, skin care, swimming pool and all other services will
enhance shareholder’s wealth?
3. What are the key elements to strengthen fitness salon worth?
4. What will be the effect of strengthen fitness salon worth on wealth maximization?
14
Hypothesis
In this study we are going to frame the following hypothesis.
H1: It is expected that swimming pool & gym will increase our customer.
H2: It is expected that skin care will increase our customer.
H3: It is expected that sport courts will increase our customer.
H4: It is expected that all services will increase our customer & as well as profit.
H0: It is expected that all the services will not increase our customer & profit.
Theoretical framework
Swimming pool
& gym area
Skin care Fitness salon worth More Customers Profit Maximization
Sport courts
15
Chapter # 5
Research Methodology
16
Research design Methodology

It consists of following steps:
1-Research design
This is an in depth and detail study of the required knowledge for the formation of a triumphant
health club. This is the research which gives the solution to all such problems which may occur
during the construction of fitness salon. It includes such support which makes us able for the
implications of the facilities which we are willing to provide.
2-Data collection
We are collecting the information which is considered to be important so we can fulfill the want
and requirement of our clients from women related to all fields of life by using the research
instrument (questionnaire). The questionnaire which we are using is the closed end
questionnaire. Our sample size is 30 which we are getting it filled by ladies of different age
groups as they are our target.
3-Data analysis
After collecting the data we will analyze the data in keeping view the objective of our research
and analyze this by using the SPSS.
Suppliers Response
We have connected to the most quality suppliers in this field and got our questionnaires filled
from them. As a result the response is positive. The supplier’s response showed us that this
business may come out to be favorable for us to start in Gujrat and taking other areas in
consideration of Pakistan. We have taken full consultancy of our suppliers to get specific results
before taking any solid action.
17
Competitors Response
The competitors questionnaire gave us an idea to come to the solution of getting this business
started but we cannot say that if the information that they have provided us is accurate or not.
But the result brings us to the solution of getting on with this business and to take a firm action
18
Chapter # 6
Frequency Tables &

Bar charts
Frequencies
19
Awa
rene Ser
Int Int Hav ss vic
ere spe wan Ind ere Rea e abo es
st ndi wh t oor Ti st son you ut you
in ng faci ich mus act Int me in Feel Int of ever serv wa
exe we on litie exe wh ic ivit ere to da prob ere not use ices nt
rci ekl hea s in rci ere duri ies st be nc lem st doi a of in
Mar Oc se y lth a se you ng yo in fac e duri in ng fitne fitne hea
ital cup & ex in a heal yo exe exe u faci ilit cla ng diet exe ss ss lth
Ag Stat atio spo erc mo th u rcis rcis lik liti ate sse exer pla rcis cent cent clu
e us n rts ise nth club do e e e es d s cise n e re re b
N V
ali 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
d
M
iss
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
in
g
Frequency Table
Age
Frequenc Valid Cumulative

y Percent Percent Percent
Valid below
15 50.0 50.0 50.0
25
25-35 8 26.7 26.7 76.7
36-45 7 23.3 23.3 100.0
Total 30 100.0 100.0
Marital Status

Valid single 20 66.7 66.7 66.7
marrie
10 33.3 33.3 100.0
d
Total 30 100.0 100.0
Occupation
20

Valid Govt.
14 46.7 46.7 46.7
employees
labour 1 3.3 3.3 50.0
any other 15 50.0 50.0 100.0
Total 30 100.0 100.0
Interest in exercise & sports

Valid yes 26 86.7 86.7 86.7
No 4 13.3 13.3 100.0
Total 30 100.0 100.0
Weekly exercise

Valid Daily 7 23.3 23.3 23.3
Sometimes 15 50.0 50.0 73.3
Never 4 13.3 13.3 86.7
Not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Spending on health in a month

Valid Less than
11 36.7 36.7 36.7
1000
more than
15 50.0 50.0 86.7
1000
Not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Facilities in a health club

21

Valid Gym area 11 36.7 36.7 36.7
sport courts 9 30.0 30.0 66.7
swimming
1 3.3 3.3 70.0
pools
any other 5 16.7 16.7 86.7
not applicable 4 13.3 13.3 100.0
Total 30 100.0 100.0
Which exercise you do

Valid free weights 5 16.7 16.7 16.7
Running 13 43.3 43.3 60.0
any other 8 26.7 26.7 86.7
not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Where you exercise

Valid At home 22 73.3 73.3 73.3
fitness
1 3.3 3.3 76.7
centre
In the park 2 6.7 6.7 83.3
any other 1 3.3 3.3 86.7
not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
22
Want music during exercise

Valid Yes 18 60.0 60.0 60.0
No 8 26.7 26.7 86.7
not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Indoor activities you like

Valid Aerobic
5 16.7 16.7 16.7
exercise
fitness classes 4 13.3 13.3 30.0
skin care 13 43.3 43.3 73.3
any other 4 13.3 13.3 86.7
Total 30 100.0 100.0
Interest in facilities

Valid Gym equipment 4 13.3 13.3 13.3
exercise classes 9 30.0 30.0 43.3
dietary/health
12 40.0 40.0 83.3
classes
any other 1 3.3 3.3 86.7
Total 30 100.0 100.0
23
Time to be facilitated

Valid Morning 19 63.3 63.3 63.3
Evening 7 23.3 23.3 86.7
not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Interest in dance classes

Valid yes 8 26.7 26.7 26.7
No 18 60.0 60.0 86.7
not
4 13.3 13.3 100.0
applicable
Total 30 100.0 100.0
Feel problem during exercise

Valid Yes 2 6.7 6.7 6.7
No 2 6.7 6.7 13.3
not
26 86.7 86.7 100.0
applicable
Total 30 100.0 100.0
Interest in diet plan

Valid Yes 2 6.7 6.7 6.7
No 2 6.7 6.7 13.3
not
26 86.7 86.7 100.0
applicable
Total 30 100.0 100.0
24
Reason of not doing exercise

Valid lack of time 3 10.0 10.0 10.0
medical
1 3.3 3.3 13.3
reason
not applicable 26 86.7 86.7 100.0
Total 30 100.0 100.0
Have you ever use a fitness centre

Valid No 4 13.3 13.3 13.3
not
26 86.7 86.7 100.0
applicable
Total 30 100.0 100.0
Awareness about services of fitness centre

Valid Yes 1 3.3 3.3 3.3
No 3 10.0 10.0 13.3
not
26 86.7 86.7 100.0
applicable
Total 30 100.0 100.0
Services you want in health club

Valid swimmimng
1 3.3 3.3 3.3
pool
sport courts 3 10.0 10.0 13.3
not applicable 26 86.7 86.7 100.0
Total 30 100.0 100.0
25
Bar Charts
Bar Charts with Frequencies
According to the graph between frequencies and age, people of the age of below 25 are more
interested and proficient in performing such activities rather than the age of 25-35 and 36-45.
Marital Status
20
15
Frequency
10
0
single married
Marital Status
26
This graph is concerned about the marital status of our customers. In which the ratio of single is
more than married women.
30
25
20
Frequency
15
10
0
yes No
According to this graph of interest in exercise and sports majority of the ladies are in favor of
doing such activities and are quite health conscious.
27
weekly exercise
14
12
10
Frequency
0
Daily Sometimes Never Not applicable
weekly exercise
Majority women do not exercise everyday due to personal issues and are performing these
activities sometimes according to the above graph. Some exercise daily which has a very low
ratio as compared to the women who exercise sometimes.
28
spending on health in a month
14
12
10
Frequency
0
Less than 1000 more than 1000 Not applicable
Here women are willing to pay more than a 1000 but the difference does not vary much who are
willing to pay less than a thousand.
29
facilities in a health club
12
10
8
Frequency
0
Gym area sport courts swimming pools any other not applicable
People are more interested in the gym area rather than the sport courts according to the above
sketched graph.
30
which exercise you do
12.5
10.0
Frequency
7.5
5.0
2.5
0.0
free weights running any other not applicable
Women usually perform running exercises as comparable to free eights exercising as we have
demonstrated it by the above graphical presentation.
31
where you exercise
25
20
Frequency
15
10
0
At home fitness centre In the park any other not applicable
where you exercise
Women are mostly comfortable in exercising at home so our aim is to provide such comfort in
our ladies fitness salon according to the above graph.
32
want music during exercise
20
15
Frequency
10
0
Yes No not applicable
According to the above graphical presentation ladies are willing to have music during exercise.
33
12.5
10.0
Frequency
7.5
5.0
2.5
0.0
Aerobic exercise fitness classes skin care any other not applicable
The indoor activities in which women are more interested are skin care than aerobic exercises
according the above graphical explanation.
34
12
10
8
Frequency
0
Gym equipment exercise classes dietary/health any other not applicable
classes
Dietary health classes are the at the highest rate in the bar graph which represents women
interests in the provided facilities as comparable to gym equipment & exercise classes.
35
20
15
Frequency
10
0
Morning Evening not applicable
Women would be mostly like to be facilitated in the morning as compared to the evening as
shown in the above graph.
36
20
15
Frequency
10
0
yes No not applicable
As we have questionnaire about dance classes & representing the results by sketching the above
graph we have come to he conclusion that majority of the women are not interested in dance
classes.
37
30
25
20
Frequency
15
10
0
According to the above bar graph not applicable showing the highest rates after that lack of time
as comparable to medical reason.
38
30
25
20
Frequency
15
10
0
Usually women have not been encountered to a fitness center as it has been showed in the above
bar graph representation.
39
30
25
20
Frequency
15
10
0
With respect to the previously mentioned graph this is an expected result that women are
unaware of the provided facilities in a fitness center.
40
30
25
20
Frequency
15
10
0
swimmimng pool sport courts not applicable
This bar graph is showing the highest frequency being no applicable as compared to the options
of swimming pool & sport courts.
41
30
25
20
Frequency
15
10
0
No not applicable
According to this graph the majority of the women in Gujrat have not been associated to a fitness
centre so they are not really concerned.
42
Bar charts with Percentage
Age
50
40
30
Percent
20
10
0
below 25 25-35 36-45
Age
The percentages of women under the age of 25 have maximum percentage of interest in different
categorical exercises, which is about 50 percent according to the graph. The women above 25
onwards have less interest in such activities as compared to the women of below 25.
43
Marital Status
60
Percent
40
20
0
single married
Marital Status
Women having a marital status of being single are more passionate about exercising
incomparable to women of being married.
44
Occupation
50
40
Percent
30
20
10
0
Govt. employees labour any other
Occupation
According to the graphical presentation women which are government employees have a higher
percentage to be interested in exercising rather than women concerned with other occupations.
45
100
80
60
Percent
40
20
0
yes No
According to the graph the percentage rate of ladies being more interested in exercise is greater
than the women who are not engaged an interest in such activities.
46
weekly exercise
50
40
30
Percent
20
10
0
Daily Sometimes Never Not applicable
weekly exercise
The percentage of exercising weekly sometimes is more than exercising daily and never.
47
50
40
30
Percent
20
10
0
Less than 1000 more than 1000 Not applicable
According to the graph the percentage of the people who spend more than one 1000 in a month
on health is grater than the people who spend less a 1000 on the health in a month.
48
40
30
Percent
20
10
0
Gym area sport courts swimming pools any other not applicable
Women have voted towards the facility of gym area due to which it has a higher percentage of
concern as compared to other facilities.
49
50
40
30
Percent
20
10
0
free weights running any other not applicable
Running is the most common exercise performed by women as in comparison other exercises.
50
where you exercise
80
60
Percent
40
20
0
At home fitness centre In the park any other not applicable
where you exercise
As women feel more relaxed exercising at home due to which its percentage is higher rather than
exercising in a park or in any other place.
51
60
50
40
Percent
30
20
10
0
Women would love to be entertained by music due to which the percentage of its in favors is
higher than its negation.
52
50
40
30
Percent
20
10
0
Aerobic exercise fitness classes skin care any other not applicable
As women are beauty conscious so it has been verified through this graphical presentation it has
been showing that women are more concerned with skin care treatments.
53
40
30
Percent
20
10
0
Gym equipment exercise classes dietary/health any other not applicable
classes
Nowadays as life is very busy and hectic people wants things to be much easier accessible so
same goes for women my has been verified trough this graphical representation that the higher
percentage of women is more interested in dietary health classes.
54
60
Percent
40
20
0
Morning Evening not applicable
Mostly women want to be facilitated in the morning as it has been showing in the graph.
55
60
50
40
Percent
30
20
10
0
yes No not applicable
As we belong to the Islamic society so the percentage of the women being interest in dance
classes are less than the women who negate it shown by the graph.
56
100
80
60
Percent
40
20
0
There is a very low percentage of women facing any specific problem during exercise as it has
been verified the above graph.
57
100
80
60
Percent
40
20
0
Three is actually a 50/50 percentage of women concerning themselves in a diet plan as shown in
the above graph.
58
100
80
60
Percent
40
20
0
lack of time medical reason not applicable
Lack of time is particular the reason for the women of not doping exercise as shown in the above
graph.
59
Chapter # 7
Cross Tabs& Mean,

Median & Mode
60
Cross tabs
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Age * want
music during 30 100.0% 0 .0% 30 100.0%
exercise
Age * want music during exercise Crosstabulation
Count
not
Yes No applicable Total
Age below 25 9 3 3 15
25-35 7 1 0 8
36-45 2 4 1 7
Total 18 8 4 30
Cases
Valid Missing Total
Age * weekly
30 100.0% 0 .0% 30 100.0%
exercise
Age * weekly exercise Crosstabulation
Count
weekly exercise
Not
Daily Sometimes Never applicable Total
Age below 25 5 5 2 3 15
25-35 0 7 1 0 8
36-45 2 3 1 1 7
Total 7 15 4 4 30
61
Cases
Valid Missing Total
Age * Feel
problem during 30 100.0% 0 .0% 30 100.0%
exercise
Age * Feel problem during exercise Crosstabulation
Count
not
Yes No applicable Total
Age below 25 1 2 12 15
25-35 0 0 8 8
36-45 1 0 6 7
Total 2 2 26 30
Cases
Valid Missing Total
Marital Status *
Interest in exercise & 30 100.0% 0 .0% 30 100.0%
sports
Marital Status * Interest in exercise & sports Crosstabulation
Count
Interest in exercise &
sports
Yes No Total
Marital single 17 3 20
Status married 9 1 10
Total 26 4 30
62
Cases
Valid Missing Total
weekly exercise
* spending on
30 100.0% 0 .0% 30 100.0%
health in a
month
Weekly exercise * spending on health in a month Crosstabulation
Count
Less than more than Not
1000 1000 applicable Total
weekly Daily 3 4 0 7
exercise Sometimes 7 8 0 15
Never 1 3 0 4
Not applicable 0 0 4 4
Total 11 15 4 30
Cases
Valid Missing Total
weekly exercise *
where you 30 100.0% 0 .0% 30 100.0%
exercise
Weekly exercise * where you exercise Cross tabulation
Count
where you exercise
In the not
At home fitness centre park any other applicable Total
weekly Daily 6 1 0 0 0 7
exercise Sometimes 13 0 2 0 0 15
Never 3 0 0 1 0 4
Not applicable 0 0 0 0 4 4
Total 22 1 2 1 4 30
63
Cases
Valid Missing Total
Age * Have you
ever use a fitness 30 100.0% 0 .0% 30 100.0%
centre
Age * Have you ever use a fitness centre Cross tabulation
Count
Have you ever use a
fitness centre
not
No applicable Total
Age below 25 3 12 15
25-35 0 8 8
36-45 1 6 7
Total 4 26 30
Cases
Valid Missing Total
Interest in diet
plan * Services
30 100.0% 0 .0% 30 100.0%
you want in health
club
Interest in diet plan * Services you want in health club Cross tabulation
Count
swimming not
pool sport courts applicable Total
Interest Yes 0 2 0 2
in diet No 1 1 0 2
plan not
0 0 26 26
applicable
Total 1 3 26 30
64
Cases
Valid Missing Total
Indoor
activities you 30 100.0% 0 .0% 30 100.0%
like * Age
Indoor activities you like * Age Cross tabulation
Count
Age
below 25 25-35 36-45 Total
Indoor Aerobic
2 3 0 5
activities exercise
you like fitness classes 2 2 0 4
skin care 6 3 4 13
any other 2 0 2 4
not applicable 3 0 1 4
Total 15 8 7 30
Cases
Valid Missing Total
Age * which
30 100.0% 0 .0% 30 100.0%
exercise you do
Age * which exercise you do Cross tabulation
Count
Which exercise you do
not
free weights running any other applicable Total
Age below 25 4 5 3 3 15
25-35 1 5 2 0 8
36-45 0 3 3 1 7
Total 5 13 8 4 30
Cases
65
Valid Missing Total

Age * facilities
30 100.0% 0 .0% 30 100.0%
in a health club
Age * facilities in a health club Cross tabulation
Count
swimming not
Gym area sport courts pools any other applicable Total
Age below 25 5 5 0 2 3 15
25-35 4 1 1 2 0 8
36-45 2 3 0 1 1 7
Total 11 9 1 5 4 30
Mean, Median & Mode
Mean
66
Aw
Int aren Ser
ere spe Int Re Hav ess vic
st ndi wa Ind ere aso e abo es
in ng faci wh nt oor Ti st Feel Int n you ut you
ex on litie ich wh mu act Int me in pro ere of ever serv wa
erc we hea s in ex ere sic ivit ere to da ble st not use ices nt
ise ekl lth a erc yo duri ies st be nc m in doi a of in
Mar Oc & y in heal ise u ng yo in fac e duri die ng fitn fitn hea
ital cup sp ex a th yo exe exe u fac ilit cla ng t exe ess ess lth
Ag Stat atio ort erc mo clu u rcis rcis lik iliti ate sse exer pla rcis cent cent clu
e us n s ise nth b do e e e es d s cise n e re re b
N V
ali 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
d
M
iss
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
in
g
Mean 1.7 1.1 2.1 1.7 2.7 1.8 2.9 2.7 1.8 1.8 2.8
1.33 2.5 2.4 1.5 2.80 5.4 2.86 2.83 4.7
33 33 66 66 66 00 33 33 66 66 00
33 667 000 333 00 333 67 33 000
3 3 7 7 7 0 3 3 7 7 0
Median
Aw
aren Ser
Int Int Re Hav ess vic
ere spe wan Ind ere aso e abo es
st ndi faci wh t oor Ti st Int n you ut you
in ng litie ich mus act Int me in Feel ere of ever serv wa
exe we on s in exe wh ic ivit ere to da prob st not use ices nt
rci ekl hea a rci ere duri ies st be nc lem in doi a of in
Mar Oc se y lth heal se you ng yo in fac e duri die ng fitne fitne hea
ital cup & ex in a th yo exe exe u faci ilit cla ng t exe ss ss lth
Ag Stat atio spo erc mo clu u rcis rcis lik liti ate sse exer pla rcis cent cent clu
e us n rts ise nth b do e e e es d s cise n e re re b
N V
ali 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
d
M
iss
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
in
g
Median 1.5 1.0 2.0 2.0 2.0 3.0 1.0 2.0 3.0
1.00 3.5 2.0 1.0 1.0 3.0 3.00 6.0 3.00 3.00 5.0
00 00 00 00 00 00 00 00 00
00 000 000 000 000 000 00 000 00 00 000
0 0 0 0 0 0 0 0 0
Mode
67
Aw
aren Ser
Int Int Re Hav ess vic
ere spe wan Ind ere aso e abo es
st ndi faci wh t oor Ti st n you ut you
in ng litie ich mus act Int me in Feel Int of ever serv wa
exe we on s in exe wh ic ivit ere to da prob ere not use ices nt
rci ekl hea a rci ere duri ies st be nc lem st doi a of in
Mar Oc se y lth heal se you ng yo in fac e duri in ng fitne fitne hea
ital cup & ex in a th yo exe exe u faci ilit cla ng diet exe ss ss lth
Ag Stat atio spo erc mo clu u rcis rcis lik liti ate sse exer pla rcis cent cent clu
e us n rts ise nth b do e e e es d s cise n e re re b
N V
ali 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
d
M
iss
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
in
g
Mode 1.0 4.0 1.0 2.0 2.0 1.0 2.0 1.0 1.0 3.0 3.0 1.0 2.0 3.0 6.0 5.0
1.00 3.00 3.00 3.00
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Chapter # 8
68
Significance of study &

Conclusion &
References
Significance of the study
69
The provision of any business or institution concerning with the health of the public, it is very important
to have appropriate information about what you are doing? How will you provide your services? Which
will be the area or segment you are targeting? Do you have the ability to provide such services concerning
with health of women? Will you cover an appropriate market share to gain profit and survive in the
market?
The significance of this research is the answer to all these questions. The initial step of putting your foot
into a new business is to e fully aware of all such questions stated above. Our research is based on such
analysis which will give us a guideline to satisfy our customers. Health is a vital issue of all humanity, we
are trying to play a small part in giving our services for the well being, health and comfort for women.
Moving on to the importance of health club is to educate, motivate and support women in relax and
comfortable atmosphere or surroundings.
Adopting the wealthy eating lifestyle by planning their diet and meeting their nutritional needs as well as
facilitating skin care treatment. The major importance or significance of the health is that providing a
range of facilities in one area like affordable packages according to the requirement of the clients
Conclusion
We have taken specific measures to see if the business of a health club is favorable or
unfavorable starting in an area considering Gujrat for women. Those measures may include
market research and collection of relevant information for our own specification and
requirement. From all this work we have came to the result of taking this business under
consideration and being serious about it, as we have positive response through our market
research as well as information which has supported us to go forward to be able to pursue an
appropriate business plan, to state things which define our whole business plan or setup. More
than 90% of the women have shown a health conscious attitude which satisfies us in any way;
slowly we may progress side by side with the help of creating awareness through advertising and
proper marketing. Our mission is not just profit oriented but we are customer satisfaction seekers
as well as we will try our level best to not let customers down.
70
References
1. http://library.crossfit.com/free/pdf/CFJ-trial.pdf
2. http://www.davedraper.com/blog/2006/11/11/what-is-fitness/
3. en.wikipedia.org/wiki/Fitness club
4. http://www.fotosearch.com/photos-images/skin-care.html
5. http://www.answers.com/topic/swimming-pool
6. http://en.wikipedia.org/wiki/Badminton
7. http://en.wikipedia.org/wiki/Table_tennis
71
Chapter # 9
Appendixes
72
QUESTIONNAIRE FOR A HEALTH CLUB FOR CUSTOMERS

Age ___________
Marital status ___________
Occupation ___________
Are you interested in exercise and sports activities?
Yes No
If yes; fill section A, if no; fill section B
SECTION A
1) On average how often do you exercise in a week?
A) Daily B) Sometimes C) Never
2) How much can you afford to spend on your health in a month?
A) Less than 1000 B) More than a 1000
3) In a health and fitness club which of the following facilities would you like to have?
A) Gym area B) Sport Courts C) Swimming pools D) Any other
_______________
4) Check the type of exercise you do?
A) Free weights B) Running C) Swimming pool D) Any other
_______________
5) Where do you normally exercise?
A) At Home B) Fitness Centre C) In the park D) Any other
_______________
6) Would you like to enjoy music during exercise?
Yes No
7) Which one of the following indoor activities would you like to take part in?
A) Aerobic Exercise B) Fitness classes (gym) C) Skin care D) Any other
_______________
73
8) Which facilities are you interested in?

A) Gym equipment B) Exercise classes C) Dietary/Health classes D) Any other
_______________
9) During what day/s and would you like to be facilitated?
A) Morning B) Noon C) Evening
10) Are you interested in dance classes?
Yes No
SECTION B
1) Do you feel any problem while doing exercise?
Yes No
2) Are you interested in a proper diet plan?
Yes No
3) What is the reason of not doing exercise?
A) Lack of time B) Cost C) No convenient fitness centers D) Medical
Reasons
D) Any other _______________
4) Have you ever used a fitness center?
Yes No
5) Are you aware of the services that a fitness centre provides?
Yes No
6) What kind of services will create a desire in you to join a health club?
A) Gym Area B) Swimming pools C) Sport Courts D) Any other
_______________
74
Supplier’s Questionnaire
Company name_________________________
Address ______________________________
Phone ________________________________
Fax___________________________________
E-mail________________________________
Year of foundation______________________
Legal form_____________________________
Main products__________________________
1) Who are your most important customers?

________________________________________
2) Sales in previous year

_______________________
3) Does your company have a recognized quality management system?

Yes No
4) Who in your company is the contact for all quality management issues?
_________________________________________
5) Is your staff familiar with the production sequence?

Yes No
6) Do you have production plans?
75
Yes No
7) Is there regular monitoring of the production equipment?

Yes No
8) Does your company have a quality testing department/laboratory?

Yes No
9) Do you carry out incoming inspections?

Yes No
10) Are fire safety regulations in place in your company?

Yes No
11) Is an alarm and danger aversion plan in place in your company?

Yes No
12) Do you take measures to save energy?

Yes No
13) Please confirm you have First Aid arrangements in place

Yes No
14) Do you monitor or track on-time delivery?

Yes No
15) Do you have a cost control program?

Yes No
76
Competitor’s Questionnaire
Company name_________________________
Address ______________________________
Phone ________________________________
Fax___________________________________
E-mail________________________________
Year of foundation______________________
Legal form_____________________________
Main products__________________________
1) What is your competitive position in your industry / market
a) dominant
b) strong
c) favorable
d) tenable
e) weak
2) How is your market share in your market / industry in your (home) country
a) very low
b) low
c) average
d) high
e) very high
3) What is the position of your market share
a) Increasing
b) constant
c) decreasing
77
4) How will you measure your progress?

a) Revenue increase
b) Participation increase
5) What are some meaningful measures of your performance?
a) increase in revenue
b) increase in customers
c) increase in market share
6)What is your customer’s age range?
a) Under 25
b) 25-35
c) 35-45
d) Over 50
7) Number of club members:
a) More then 50
b) More then 100
c) More than 200
8) Number of full-time employees:
a) Less than 2
b) More than 20
9) Sales / Revenue of your Organization (annually - $ or Euro)
c) Less than $10 million
d) $10 million - less than $50 million
e) $50 million - less than $100 million
f) $100 million - $500 million
g) $500 million - less than $1 billion
h) No comment
78
10) Customer willing to pay Customer willing to pay a price for your products & services
that allows you reasonable profit margin
Yes ____ No_____
11)Does the facility conduct boxing activities?
Yes ____ No_____
12) Does the facility conduct gymnastics activities?
Yes ____ No_____
13) Does the facility conduct martial arts activities?
Yes ____ No_____
14) Does the facility conduct massage therapy?
Yes ____ No_____
15) Does the facility provides sporting goods?
Yes ____ No_____
16) Does the facility contain showers?
Yes ____ No_____
17) Does the facility contain swimming pools?
Yes ____ No_____
18) Is there always a lifeguard on duty during operating hours?
Yes ____ No_____
19) Does your company have an Internet Web Site?
Yes ____ No_____
79

Research Report

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Research Report

Uploaded by

Copyright:

Available Formats

Research Report Ladies Fitness Salon

Problem statement and

Our topic title is “Ladies fitness salon”.

Our area of analysis is Gujrat city.

We are providing the following facilities in gym area:

 Main Workout Area

 A sauna, steam shower, or wellness areas

of workouts per week.

The research objective of this study is:

 To create awareness among women about their health.

 Avoiding the usage of medicines and to move on natural treatments.

 To constitute and analyze such an area securable just for women.

In this study we are going to frame the following hypothesis.

H2: It is expected that skin care will increase our customer.

H3: It is expected that sport courts will increase our customer.

Skin care Fitness salon worth More Customers Profit Maximization

Research design Methodology

Frequency Tables &

Frequenc Valid Cumulative

Frequenc Valid Cumulative

Frequenc Valid Cumulative

Interest in exercise & sports

Frequenc Valid Cumulative

Frequenc Valid Cumulative

Spending on health in a month

Frequenc Valid Cumulative

Facilities in a health club

Frequenc Valid Cumulative

Which exercise you do

Frequenc Valid Cumulative

Where you exercise

Frequenc Valid Cumulative

Want music during exercise

Frequenc Valid Cumulative

Indoor activities you like

Frequenc Valid Cumulative

Frequenc Valid Cumulative

Frequenc Valid Cumulative

Interest in dance classes

Frequenc Valid Cumulative

Feel problem during exercise

Frequenc Valid Cumulative

Interest in diet plan

Frequenc Valid Cumulative

Reason of not doing exercise

Frequenc Valid Cumulative

Have you ever use a fitness centre

Frequenc Valid Cumulative

Awareness about services of fitness centre

Frequenc Valid Cumulative

Services you want in health club

Frequenc Valid Cumulative

Interest in exercise & sports

Interest in exercise & sports

spending on health in a month

spending on health in a month

facilities in a health club

facilities in a health club

which exercise you do

which exercise you do

where you exercise

where you exercise

want music during exercise