CANDIDATE PROFILE

NAME: KEFILOE
SURNAME: THAKALI
POSITION:
CLIENT:
NATIONALITY: SOUTH AFRICAN
ETHNICITY: AFRICAN FEMALE
NOTICE PERIOD: ONE CALENDAR MONTH

PROFILE SUMMARY
 International Diploma in Integrated Marketing Communications
 Certificate in Digital Marketing
 Currently employed at Spark Media in the role of Marketing Sales Operations Executive
 Previously employed at Independent Newspapers in the role of Market Analyst where she worked for 4
years
 Gained extensive experience working for firms such as Telmar Media Systems, The Citizen Newspaper,
Ornico Media Monitoring as the Marketing Services Executive, and Client Services Executive

Should you require any further information, please contact Nolo Madumo on 0741 436 853
EDUCATION
Red & Yellow Creative School of Business
Certificate in Digital Marketing (2015)

AAA School of Advertising

International Diploma in Integrated Marketing Communications specialising in Media
Management (2007)

COURSES
Damelin
Office Computing (2006)

EMPLOYMENT
SPARK MEDIA, Johannesburg, November 2013 -- Current
Marketing Sales Operations Executive

 Work well independently and on a team to solve problems

 Organised and prioritized work to complete assignments in a timely, efficient manner
 Work with the sales team to develop and deploy sales support documents relevant to the needs of the
business and various print products within the Caxton Group
 Analyse and interpret data from both industry research and company's own research tools
 Conceptualise and write sales support documents and presentations
 Monitor, manage and update sales tools using online & offline databases
 Understand, maintain, and grow knowledge of all marketing tools required in order to meet the objectives
of the brief

Reason for leaving:

INDEPENDENT NEWSPAPERS (THE INC), Johannesburg, July 2009 – October 2013

Market Analyst

 Building sound working relationships with sales personnel, accept and discuss briefs, write, and present
clear, concise documents as per each brief incorporating all available databases
 Present reports /documents to clients, both internal and external Participating in brainstorming sessions,
contribute ideas/concepts able to be carried through to a practical level to increase ad spend among non-
traditional press advertisers, under-performing clients, etc.
 Identify gaps in the marketplace and find innovative ways to present opportunities for the Independent
Group (INC)
 Monitoring industry news and trends within the media industry

Reason for leaving:

TELMAR MEDIA SYSTEMS, Johannesburg, August 2007 – June 2009

By inviting this candidate for an interview, you are deemed to be accepting Jellybean Partner’s terms of business.
Client Services Executive

 Training of Telmar clients on how to use the Telmar Suite of programs.

 Advising of clients from a strategic perspective on how to utilise the software to achieve required
objectives
 Presenting Strategic insights which programs clients need to use
 Offering support and management of client portfolios ranging from Advertising Agencies, Media Owners,
and Marketers
 Promoting and selling the Telmar software to prospective clients
 Installation and updating of the Telmar software
 Conducting regular client visits to ensure that the Telmar software is working optimally, that it is up to date
and to resolve any software related queries
 Assisting clients with technical queries via helpdesk
 To provide a responsive and efficient telephone support service with all clients’ calls and answering these
calls to reach a satisfactory conclusion for the client

Reason for leaving:

THE CITIZEN NEWSPAPER, Johannesburg, November 2006 – August 2007

Marketing Services Executive

 Lesson delivery in Accounting, Tax, Auditing, and Financial Management

 Maintained ongoing communications with sales reps and leaderships
 Develop and maintain sales tool in order to ensure consistent and accurate information that facilitates and
aids the sales process
 Research analysis utilising profiling tools (Telmar, Adex)
 Provide product and client intelligence in order for sales to capitalise on the current client base
 Proactively identify industry trends in order to develop and implement adapted strategies
 Continuous monitoring of the market and competitors

Reason for leaving:

ORNICO MEDIA MONITORING, Johannesburg, December 2005 – November 2006

Media Reader

 Assisted with management of client presence on varying print media platforms

 Analysis of different trends in the media industry
 Effectively analysed media trends to determine important information about competition

Reason for leaving:

By inviting this candidate for an interview, you are deemed to be accepting Jellybean Partner’s terms of business.