Statement of the Problem

This feasibility study is intended to evaluate the feasibility of selling 'milktea’ with healthy varieties.

Specifically, it aims to evaluate and analyze the following areas:

 Research Procedures
 Respondents
 Instrument
 Data Gathering Procedures
 Sampling Techniques
 Gantt Chart of Research Activities
 Market Study
 Project Description
 Marketing Environment
 Competitions and Barriers
 Marketing Strategy
 Organization and Management Study
 Business Structure
 Legal Requirements
 Technical Study
 Location of the Study
 Services Description
 Equipment and Supplies Requirement
 Financial Study
 Mode of Financing
 Capital Requirements
 Financial Statements
 Financial Measures and Analysis

Objectives of the Study

Objectives of the Study The objectives of the study are as follows:

 To engage its customers so as to gain understanding on customers point of view and to gather
feedback.
 To analyze existing competitors to see if the proposed product will be able to break into the
market.
 To initiate strong awareness about Diet Milk Tea throughout younger generations’ consumers as
well as the people who are in for a healthy lifestyle.
 To project financial information and requirements of the business as a key measure for its
success.
 To assess the information and data gathered to determine the feasibility of this study in the
Philippine setting