Question 

1
Complete
Mark 1.00 out of 1.00

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Question text
Product manager must be persuasive  & able to influence the management.

Select one:
True
False

Question 2
Complete
Mark 1.00 out of 1.00

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Question text
Determining if product management is the optimal structure for a particular company
involves a number of considerations, including:

Select one:
a.
the company's strategies

b.
the company's culture

c.
the company's structure

d.
the company's mission and vision

Question 3
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Yet all of the tools and techniques espoused by management gurus have not replaced the
importance of a solid organizational structure ________________________to guide an
organization in accomplishing corporate goals.

Select one:
a.
organizational structure

b.
management principles

c.
corporate strategies

d.
marketing tools

Question 4
Complete
Mark 1.00 out of 1.00

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Question text
Product design is a corporate process of designing and commercializing new products.

Select one:
True
False

Question 5
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Category
Answer  management involves looking at a line of products as it might be
evaluated by a market segment. To accomplish this, product managers might need to work
together as a category team.

Question 6
Complete
Mark 1.00 out of 1.00

Flag question

Question text
To succeed, firms employ many different strategies, including:

Select one:
a.
competency management

b.
customer retention program

c.
strategic leveraging

d.
all of the above

Question 7
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
____________________ is a matrix organizational structure in which a product manager is
charged with the success of a product or product line but has no direct authority over the
individuals producing and selling the product.

Select one:
a.
Product Management

b.
Human Resource Management

c.
Marketing Management

Question 8
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The product manager is a generalist who must rely on few functional specialists to develop
and market the product line.

Select one:
True
False

Question 9
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Despite its limitations, product management (or some variation of it) has found its way into
virtually every type of industry, going well beyond the traditional consumer-product brand-
manager position.

Select one:
True
False

Question 10
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Customer
Be careful not to lose sight of the Answer  as you strive to create
competitively superior products and services.

Question 11
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Market & share forecasting, budgeting, coordinating with production, executing promotion,
packaging, etc. is the role of associate Product Manager.

Select one:
True
False
Question 12
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Consumer goods product managers will find it necessary to be more involved with the trade
as retailers gain more knowledge of and “influence” with consumers.

Select one:
True
False

Question 13
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers are used in all types of ______________ from consumer packaged goods to
services (such as financial institutions) to industrial companies (such as original equipment
manufacturers, component suppliers, and after-market firms) to nonprofit organizations
(such as hospitals).

Select one:
a.
companies

b.
industries

c.
sectors
Question 14
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Marketing management is the holistic job of product managers, including planning,
forecasting, and marketing products or services.

Select one:
True
False

Question 15
Complete
Mark 1.00 out of 1.00

Flag question

Question text
If you have specific groups of customers who require unique products, or if you must
needs
combine standard products in unique ways to meet the Answer  of these customer
groups, consider segment management as an alternative (or in addition) to product
management.

Question 16
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Global companies will have cross-border product business teams responsible for leveraging
capabilities throughout the world. These will be “virtual teams,” which do not meet regularly
on a face-to-face basis and are not located in the same country.
Select one:
True
False

Question 17
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product Management
Common criticism of the Answer  structure is that it is a “fast-track” or
“stepping-stone” position, overemphasizing short-term results.

Question 18
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Other job titles for product manager could include:

Select one:
a.
brand manager

b.
industry manager

c.
customer segment manager

d.
all of the above
Question 19
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product Manager acts as a “mini-CEO” by taking responsibility for the overall health of the
brand.

Select one:
True
False

Question 20
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A product manager is typically a lower manager charged with managing and marketing
existing products (and developing new products) for a given product line, brand, or service.

Select one:
True
False

Question 1
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Market managers are used when a company needs to develop different markets for a single
product line. Focus is on developing the _________ rather than on taking the product to
market.

Select one:
a.
market

b.
product

c.
service

Question 2
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Frequently cited traits looked for in product managers include an entrepreneurial attitude,
leadership, and ___________________________.

Select one:
a.
hard-working

b.
self-confidence

c.
responsible

Question 3
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Other products such as shoes, tea, visits to the cinema, and cans of soft drink and so on are
typically purchased for use or consumption by individuals. These products are accordingly
generally classified as industrial products.

Select one:
True
False

Question 4
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ________________________________ would contract out or conduct marketing research
activities required to fully understand customer needs and competitive capabilities and
provide input into company growth and acquisition opportunities.

Select one:
a.
regional sales manager

b.
area manager

c.
marketing research manager

Question 5
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are entrepreneurial not only coordinate projects but also develop
product plans.

Select one:
True
False

Question 6
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Intangible
An Answer  product is a product that can only be perceived indirectly.

Question 7
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are __________________ primarily function as administrators to assure
deadlines are met and requests are carried out.

Select one:
a.
coordinators

b.
creators

c.
trainors

Question 8
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The downfall of several product or brand management systems was the establishment of a
product manager as caretaker of the product, with an emphasis on “safe” results.

Select one:
True
False

Question 9
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Since beginning product managers typically spend most of their time gathering and
organizing information on the product, its customers, and the competition, product
knowledge is paramount.

Select one:
True
False

Question 10
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
It is anything that can be offered to a market that might satisfy a want or need.

Select one:
a.
product

b.
service
c.
good

Question 11
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Some products such as heavy machinery, cooling towers, factories, ships and Lorries are
with few exceptions purchased by industrial organizations. Such products can thus be
classified as consumer products.

Select one:
True
False

Question 12
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Acquired abilities should include organizational, time management, and communication
skills.

Select one:
a.
organizational skills

b.
time management

c.
communication skills

d.
all of the above

Question 13
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Marketing executives from consumer goods firms tended to view service managers as
coordinators of strategy to a greater degree than was true for industrial firms.

Select one:
True
False

Question 14
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
A product is the item offered for sale. A product can be a service or an item. It can be
physical or in virtual form.

Select one:
True
False

Question 15
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It is an article or substance that is manufactured or refined for sale. In manufacturing,
products are bought as raw materials and sold as finished goods.

Select one:
a.
good

b.
product

c.
service

Question 16
Complete
Mark 1.00 out of 1.00

Flag question
 Question text
Purchase
Answer is unplanned -result of marketer’s actions.

Question 17
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are leaders are more entrepreneurial and become more active in the
strategic planning of products and services for the company.

Select one:
True
False

Question 18
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Tangible
A Answer  product is a physical object that can be perceived by touch.

Question 19
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ______________________________ would support the product managers by providing
communication materials and handling company-wide promotional and public relations
activities.
Select one:
a.
product manager

b.
area manager

c.
marketing service manager

Question 20
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The _____________________________ would provide the day-to-day motivation and management
of the sales force and support the product managers in the introduction of new products.

Select one:
a.
service manager

b.
regional sales manager

c.
product manager

Question 1
Complete
Mark 1.00 out of 1.00

Flag question
 Question text
Frequently cited traits looked for in product managers include an entrepreneurial attitude,
leadership, and ___________________________.

Select one:
a.
responsible

b.
self-confidence

c.
hard-working

Question 2
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product manager must be persuasive  & able to influence the management.

Select one:
True
False

Question 3
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product Management
Common criticism of the Answer  structure is that it is a “fast-track” or
“stepping-stone” position, overemphasizing short-term results.
Question 4
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ________________________________ would contract out or conduct marketing research
activities required to fully understand customer needs and competitive capabilities and
provide input into company growth and acquisition opportunities.

Select one:
a.
regional sales manager

b.
area manager

c.
marketing research manager

Question 5
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Other job titles for product manager could include:

Select one:
a.
brand manager

b.
industry manager

c.
customer segment manager
 d.
all of the above

Question 6
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It is anything that can be offered to a market that might satisfy a want or need.

Select one:
a.
service
b.
good
c.
product

Question 7
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Although this is less common (and perhaps less desirable if customer input is an
afterthought), it is an organizational form that can fit certain needs.

Select one:
True
False

Question 8
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It is an article or substance that is manufactured or refined for sale. In manufacturing,
products are bought as raw materials and sold as finished goods.

Select one:
a.
service

b.
good

c.
product

Question 9
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Since beginning product managers typically spend most of their time gathering and
organizing information on the product, its customers, and the competition, product
knowledge is paramount.

Select one:
True
False

Question 10
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Acquired abilities should include organizational, time management, and communication
skills.

Select one:
a.
organizational skills

b.
time management

c.
communication skills

d.
all of the above

Question 11
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are __________________ primarily function as administrators to assure
deadlines are met and requests are carried out.

Select one:
a.
trainors

b.
creators

c.
coordinators
Question 12
Complete
Mark 1.00 out of 1.00

Flag question

Question text
To succeed, firms employ many different strategies, including:

Select one:
a.
competency management

b.
customer retention program

c.
strategic leveraging

d.
all of the above

Question 13
Complete
Mark 1.00 out of 1.00

Flag question

Question text
customer
Be careful not to lose sight of the Answer  as you strive to create
competitively superior products and services.

Question 14
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Despite its limitations, product management (or some variation of it) has found its way into
virtually every type of industry, going well beyond the traditional consumer-product brand-
manager position.

Select one:
True
False

Question 15
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A product is the item offered for sale. A product can be a service or an item. It can be
physical or in virtual form.

Select one:
True
False

Question 16
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Market & share forecasting, budgeting, coordinating with production, executing promotion,
packaging, etc. is the role of associate Product Manager.
Select one:
True
False

Question 17
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Marketing management is the holistic job of product managers, including planning,
forecasting, and marketing products or services.

Select one:
True
False

Question 18
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Some products such as heavy machinery, cooling towers, factories, ships and Lorries are
with few exceptions purchased by industrial organizations. Such products can thus be
classified as consumer products.

Select one:
True
False

Question 19
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Product design is a corporate process of designing and commercializing new products.

Select one:
True
False

Question 20
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are leaders are more entrepreneurial and become more active in the
strategic planning of products and services for the company.

Select one:
True
False

Question 21
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ______________________________ would support the product managers by providing
communication materials and handling company-wide promotional and public relations
activities.

Select one:
a.
area manager

b.
marketing service manager

c.
product manager

Question 22
Complete
Mark 1.00 out of 1.00

Flag question

Question text
______________________ marketing strategies are based on the knowledge of the target market
and its segments. Attention should primarily be paid to the motivation and deciding
methods of consumers, which largely affects their buying behavior.

Select one:
a.
Traditional

b.
Modern

c.
Contemporary

Question 23
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
If you have specific groups of customers who require unique products, or if you must
needs
combine standard products in unique ways to meet the Answer  of these customer
groups, consider segment management as an alternative (or in addition) to product
management.

Question 24
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Yet all of the tools and techniques espoused by management gurus have not replaced the
importance of a solid organizational structure ________________________to guide an
organization in accomplishing corporate goals.

Select one:
a.
marketing tools

b.
corporate strategies

c.
management principles

d.
organizational structure

Question 25
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The product manager is a generalist who must rely on few functional specialists to develop
and market the product line.

Select one:
True
False

Question 26
Complete
Mark 1.00 out of 1.00

Flag question

Question text
____________________ is a matrix organizational structure in which a product manager is
charged with the success of a product or product line but has no direct authority over the
individuals producing and selling the product.

Select one:
a.
Marketing Management

b.
Human Resource Management

c.
Product Management

Question 27
Complete
Mark 0.00 out of 1.00
 Flag question

Question text
The downfall of several product or brand management systems was the establishment of a
product manager as caretaker of the product, with an emphasis on “safe” results.

Select one:
True
False

Question 28
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Determining if product management is the optimal structure for a particular company
involves a number of considerations, including:

Select one:
a.
the company's structure

b.
the company's culture

c.
the company's strategies

d.
the company's mission and vision

Question 29
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Consumer goods product managers will find it necessary to be more involved with the trade
as retailers gain more knowledge of and “influence” with consumers.

Select one:
True
False

Question 30
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The main function of product management is to:

Select one:
a.
develop the product

b.
idea generation

c.
product features enhancement

d.
all of the above

Question 31
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Purchase decisions occur when customer is exposed to promotional activity, like
salesperson’s persuasion or incentives like special discounts.

Select one:
True
False

Question 32
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers are used in all types of ______________ from consumer packaged goods to
services (such as financial institutions) to industrial companies (such as original equipment
manufacturers, component suppliers, and after-market firms) to nonprofit organizations
(such as hospitals).

Select one:
a.
industries

b.
sectors

c.
companies

Question 33
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Since beginning product managers typically spend most of their time gathering and
organizing information on the product, its customers, and the competition, product
knowledge is paramount.

Select one:
True
False

Question 34
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product Manager acts as a “mini-CEO” by taking responsibility for the overall health of the
brand.

Select one:
True
False

Question 35
Complete
Mark 0.00 out of 1.00

Flag question
 Question text
Product Life Cycle
Answer  is an organizational life cycle function within a company
dealing with the planning, forecasting, and production, or marketing of a product or
products at all stages of the product life cycle.

Question 36
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Market managers are used when a company needs to develop different markets for a single
product line. Focus is on developing the _________ rather than on taking the product to
market.

Select one:
a.
product

b.
market

c.
service

Question 37
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Internal conflicts faced by a Product Manager are:

Select one:
 a.
Newness in product

b.
Similar powerful substitutes

c.
Change in technology

d.
none of the above

Question 38
Complete
Mark 1.00 out of 1.00

Flag question

Question text
External conflicts faced by a Product Manager are:

Select one:
a.
Identical products

b.
none of the above

c.
Pursued goals

d.
Process implementation

Question 39
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The downfall of several product or brand management systems was the establishment of a
product manager as caretaker of the product, with an emphasis on “safe” results.

Select one:
True
False

Question 40
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are entrepreneurial not only coordinate projects but also develop
product plans.

Select one:
True
False

Question 41
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Marketing executives from consumer goods firms tended to view service managers as
coordinators of strategy to a greater degree than was true for industrial firms.

Select one:
 True
False

Question 42
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product components are used to assist with the operation of the organization but are not
directly used in producing goods or services

Select one:
True
False

Question 43
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A product manager is typically a lower manager charged with managing and marketing
existing products (and developing new products) for a given product line, brand, or service.

Select one:
True
False

Question 44
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The _____________________________ would provide the day-to-day motivation and management
of the sales force and support the product managers in the introduction of new products.

Select one:
a.
product manager

b.
regional sales manager

c.
service manager

Question 45
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Global companies will have cross-border product business teams responsible for leveraging
capabilities throughout the world. These will be “virtual teams,” which do not meet regularly
on a face-to-face basis and are not located in the same country.

Select one:
True
False

Question 46
Complete
Mark 0.00 out of 1.00

Flag question

Question text
A greater importance was placed on forecasting and competitor intelligence for industrial
product managers than was true for consumer product managers.

Select one:
True
False

Question 47
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers who are __________________ primarily function as administrators to assure
deadlines are met and requests are carried out.

Select one:
a.
trainors

b.
creators

c.
coordinators

Question 48
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Other products such as shoes, tea, visits to the cinema, and cans of soft drink and so on are
typically purchased for use or consumption by individuals. These products are accordingly
generally classified as industrial products.

Select one:
True
False

Question 49
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Category
Answer  management involves looking at a line of products as it might be
evaluated by a market segment. To accomplish this, product managers might need to work
together as a category team.

Question 50
Complete
Mark 0.00 out of 1.00

Flag question

Question text
The contemporary dynamic environment determines the consumers’ position in the
qualitative and quantitative dimensions of life. The current world of consumers and
consumption is shaped by the impact of two basic factors: globalization and modernization.
Select one:
True
False