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MOHIT TOPPO ABOUT ME

DIGITAL MARKETING, SPECIALIST Competent and well-organized Digital Marketing professional

with detailed understanding in area of Social Media Marketing

with a relevant industry experience. Also, I am Strongly

focused with the ability to complete tasks accurately in a fast-

paced environment with conflicting deadlines.

RELEVANT EXPERIENCE
CONTACTS

+91-7869393769
Awesome Click Tech House
itsmohit001@gmail.com
Social Media Strategist | Nov 19, 2019 – Till present
·Providing assistance to clients with creating social media
C-405, Pushpanjali Residency
profiles to advertise their business activities.
Phase-1,
·Designed and implemented strategic plans for integrating
ghodbunder road,
marketing ideas.
Kasarvadavli, ovala,
·Designed strategies for communications to reach target
Thane west, Maharashtra -
audiences.
400615
·Handled the digital marketing strategies for clients to
meet their objectives.
·Drafted contingency plans for all projects including
CONNECTION alternative solutions for project issues.
https://www.linkedin.com/in/
·Evaluated marketing strategy effectiveness by reviewing
mohit-toppo-71114b129/
competitors' ratings and programming.
·Optimized campaigns by monitoring metrics of systems
including redirects, click and bounce rates and other KPIs.
·Responsible for the planning and management of
SKILLS
budgets.
GOOGLE TOOLS EXPERT
·Ensured advertising and promotion programs were
compatible with public relations purposes.
CREATIVE/ARTWORK SPECIALIST
·Conducted strategic analysis of competitors' strengths
MARKET RESEARCH & ANALYSIS
and weaknesses.
·Handled all in-house advertising programs for both media
ONLINE/OFFLINE BRANDING
and print.
CAMPAIGN DEVELOPMENT &

MANAGEMENT

ON/OFF PAGE SEO ANALYSIS Hafele India Pvt Limited


CAMPAIGN SPECIALIST - Digital Marketing Intern | Jan 19 – May 31,2019
ALL PLATFORMS
·Collaborated on the development of new service and
DIGITAL DESIGNING products, such as Meister Service Launch, with the
objective to increase the service awareness.
·Evaluated the campaign leads and arranging it for the
targeting process.
HOBBIES
·Created and implemented strategies for information and
communications programs.
·Assisted in creating an offline event plan for the
contestants.
·Maintaining records of all the dealers across the country.
·Dispatch & logistics work.
PERSONAL DETAILS Develop, implement, track and optimize digital marketing
campaigns through email, web, social media, and social
Date of Birth – 28.05.1995
media advertising.
Languages known – Hindi & English
Create strategy to drive qualified traffic to E-commerce
sites through various channels including email,
advertising campaigns, and social media campaigns.
Grey Phantom films
Digital marketing specialist |June 5, 2018 – Jan 05, 2019 Production & development head | June 1,2019 – Contract
Monitor and analyze standard marketing metrics (Google ·Creating Strategy for the implementation of idea.
analytics) ·Making plans for publishing of artworks, blogs,
Campaign Management newsletters & other content.
Support VP of Sales with lead generation as well as client ·On/off page SEO audit and website development.
proposals and presentations ·Keyword planning & research, backlink generation,
Implement and update database leads in CRM Dynamics demographic planning & optimization
Drive content marketing initiatives including blog posts, Established KPIs and configured reports to measure
white papers, and email marketing campaign results then recommended methods to increase
Manage and build presence on social media platforms conversion rates, reduce opt-outs, etc.
Maintain and update company website using WordPress. Developed and executed A/B tests via email to maximize
Track and report sales metrics on a monthly basis. conversions.
the data. Created content calendars and scheduled content for
·Include in offline brand communication & all prints. client channels including email and social; measured and
·Assisted NEWS18 in their publishing strategy in peak optimized campaigns.
occasions. Developed content for paid campaigns and ensured all
·Evaluated marketing strategy effectiveness by reviewing visual and copy were concise, compelling, and on-brand.
competitors' ratings and programming.
·Optimized campaigns by monitoring metrics of systems
including redirects, click and bounce rates and other
KPIs.

Yash Raj Films Synapse


Brand Communication | Sept 20 – Contract period Contract Digital Marketing | Jan 19 – May 31,2019
·Associating with different brands for the development of ·Creating Strategy for the implementation of idea.
media communication & engagement. ·Making plans for publishing of artworks, blogs,
·Creating, designing and developing sets for all newsletters & other content.
campaigns and shoots. ·On/off page SEO audit and website development.
·Created and implemented strategies for information and ·Keyword planning & research, backlink generation,
communications programs. demographic planning & optimization
·Assisted in creating an offline event plan for the Established KPIs and configured reports to measure
engagement and promotional purpose. campaign results then recommended methods to increase
·Creating audit report to represent the information & conversion rates, reduce opt-outs, etc.
business model. Developed and executed A/B tests via email to maximize
·Maintaining new casting directories. conversions.
Designing, creating & developing new campaign models Created content calendars and scheduled content for
client channels including email and social; measured and
optimized campaigns.
Developed content for paid campaigns and ensured all
visual and copy were concise, compelling, and on-brand.

Times Logistics Limited Significant Entertainment


Freelance Digital Marketing |Oct 16, 2021 – Contract Freelance Digital Marketing |Sep 16,2021 –Contract
·Responsible for maintaining consistency across the Resposibilities included marketing research & analysis,
brand by ensuring all online content. interpretation and insight mining for the industry,
·Set up hosting for each website, uploaded sites to host resulting in strategic suggestions for Emami in terms of
account, and established go-live procedures. existing products and communication, on online & offline
·Created exceptional visuals and graphics to increase channels
company recognition on various public platforms. ·Evaluated marketing strategy effectiveness by reviewing
·Created a distinct graphic style and colour scheme for competitors' ratings and programming.
all company letterhead and labels in order to promote ·Optimized campaigns by monitoring metrics of systems
brand identity. including redirects, click and bounce rates and other KPIs.
·Created marketing materials for sales meetings and ·Responsible for the planning and management of
trade shows for distribution to company executives for budgets.
approval. ·Ensured advertising and promotion programs were
·Created and led an organic campaign to reach out to compatible with public relations purposes.
people and get the traffic to the website. ·Conducted strategic analysis of competitors' strengths
·Designed proposals to describe various copy methods and weaknesses.
for Times Logistics Limited. ·Handled all in-house advertising programs for both media
·Created content & strategy and for the description for and print.
the website.
S C H OOL BAC K G R O U N D

Qualification School/Institute Board/University CGPA/Percentage Year of Passing



High School
Campion School C.B.S. E 7.8 2011
(10th)

Higher Secondary St. John’s Hr sec


Madhya Pradesh State Board 61.2 2014
(10+2) school

Bachelor of Engineering Sagar Institute of Research & Rajiv Gandhi Proudyogiki


70.9 2018
(E.C.E) Technology, Bhopal Vishwavidyalaya

C E R TIFICATE P R O G R A M S

· All India Radio – Training


· C/C++ language
· Embedded systems & hardware programming – AVR microcontroller
· Digital Circuit designing
· Cartography

D E C LARATIO N

I hereby declare that the information given above is true in the best of my knowledge. If you are in favor with
my appointment, I shall deliver my best performance to the entire satisfaction to my superiors and colleagues
associated with the organization to achieve organization aim/goal.

DESIGNATION: SMM - SPECIALIST

PLACE: MUMBAI

(MOHIT TOPPO)

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