allicassel@americangirl.

com

libbyleist@nbc.com

American Girl Announces 35th Anniversary Celebration

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Dear Libby Leist:

Saturday, Nov. 7, 2020, is a big day for American Girl. Celebrating our 35th Anniversary, over 5,000 parents
and children will attend the blowout party at major American Girl Retail Store right here, in New York. This
event will be held from 9 a.m. to 5 p.m. Our guests will be treated to American Girl birthday tea party cake,
balloons, and party favor packs filled with exclusive products. There will also be special appearances from
company president, Jamie Cygielman, and the President of the United States Donald Trump, his wife Melania,
and son, Barron.

Because our company strives to celebrate girls and all that they can be, this celebration is not only about our
company’s anniversary, but rather the girls that enjoy our products. Broadcasting our story on the nation’s
largest platform, allows everyone the opportunity at home to see the celebration and feel as though they
celebrated with us. Connecting with your audience through childhood memories, such as American Girl, allows
for more viewer engagement and interest in tuning into this segment.

We at American Girl would love for you to cover the story of our 35th Anniversary celebration. If you have any
questions at all, please feel free to email me at allicassel@americangirl.com. I will follow up with an additional
email in the following week. Thank you so much for considering our story.

Sincerely,
Alli Cassel

Director of Public Relations

American Girl
8400 Fairway Place
Middleton, WI 53562, U.S.A.
800-845-0005
Twitter Pitch

@libbyleist, learn about American Girl’s 35th anniversary celebration! Thousands will attend this event right
here in New York. www.americangirl.com/35years #AG35years