Gujarat Co-operative Milk Marketing Federation Limited

AMUL DAIRY ROAD, ANAND 388 001, INDIA.PHONE: 258506, 258508, 258509 FAX: 2692 -240208

IMPORTER cum DISTRIBUTOR -PROPOSAL

Photograph of
Proprietor/Partner
AREA / COUNTRY OF OPERATIONS : ______________________________
(Provide Country’s Dairy scenario as per Annexure 1)

1. Name & address of proposed party

2. Business registration/incorporation details with date :

3. Contact person’s name and Mobile no and E-mail address :

4. Name and address of Banker with Banking details : (attach copy of bank statement for last 3 months)

5. Distribution arrangement of the other reputed/leading consumer/food products companies in the same market
(Please list all Major Indian brands like Dabur, Haldiram, ITC, Vadilal, Shaktibhog, Vaghbakri etc and Major dairy
player of the country)

Name of the company Name of Address of Approx Area of

Distributor/Stockiest the party Turnover operation
Wholesale Dealer etc. In US $

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6. Photograph : Front Office, Re-distribution Vehicle and Warehouse photographs
(Please add the same as separate annexure to this form)

7. Details of Establishment, Distribution & Facilities etc. which can be made available by
us, for AMUL Products:

A. STORAGE SPACE (both Dry and Refrigerated)

Address:

Dimension/Area in sq. ft:

B. REFRIGERATION FACILITY Refrigerators Already Will Capacity
(indicate capacity in liters/cft/cs) available Buy

Address :

Cold Room (for Cft

Dairy Product)
Cold Room (for
Frozen Product)
Cft
Deep Freezers
( In Nos ) Ltrs
Walk in-Cooler C/S

C. DELIVERY VEHICLES (with Vehicle Model, Capacity and Ref/NonRef) with Registration No.
(Attach Vehicle photograph separately)

D. STAFF EMPLOYED FULLTIME

(Specify total against each category) Field salesmen -

Attach Bio Data as per attached annexure Counter Salesmen -

Clerical Staff -

Labour -

Others -
E. PERSON IN-CHARGE Name: -Mr.
Person who will be responsible for day-to-day Status of person (Pl. tick)
Operation of Federation Franchise i) Working Manager
ii) Partner
iii)Proprietor
iv) Any other
(Pl. specify Relationship)
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 8. RETAILERS / INSTITUTES LIST AS PER BELOW FORMAT. (Attach separate list in Annexure)
SN NAME OF ADRESS TYPE* CLASS A/B/C MONTHLY TO ($.)
RETAILER

*Type: Modern Format Store / Hypermarket / Supermarket./Kirana/General Stores/Sweet Shop/Departmental

Store / Bakery/Icecream parlor/Pan plus Shop/Chemist/ Gift shop/Convenient Store/ Dairy Outlet/ APO/
Scooping Parlor / Institute etc - Attach extra sheet if needed)

9. Business Potential Profile of the country / area for AMUL Products.

City / Popul- Estimated Monthly Potential, Cases

Area to ation No. of potential Value
be (INDIAN Outlets PM
covere )
d Non Ref DF Sum Ghee UHT Butter Cheese Pane Beverag Shri Other Total Ice- Paneer US $
Ref er e kha Cream,
nd Ltrs

Total

10. Details of Companies/ Products represented by Applicant concern:

Status
Appointed in Annual
Company Product Range (WD/Super
(Month & Year) Sales (in US$)
WD/Sub WD)

11. Total Turnover of Applicant Concern, last year, inclusive of above representations and
other business (Wholesale / Retail) in US $ : ___________________________

(Provide copy of last 3 years Audited Income Tax Return)

12. ASSOCIATE/SISTER CONCERNS (if any) : Details

(Sister concern is a business concern where the proposed party has legal stake)

Details of Franchise held/business done

Name & Established Annual
Appointed in
Address In (year) Company Status Sales (Rs.
(month & Year)
Lacs)

14. Working Capital, applicant firm is in a US$

Position to engage for AMUL products

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15. We hereby make the following declarations:-

a. All details given by us above are true to the best of our knowledge.
b. Should there be any significant changes in any of the details provided by us, we undertake to keep the Federation
informed in writing promptly.

c. We have been explained the terms, conditions and other details regarding supplies, payment etc. and we agree to
abide by these.

d. We have understood that this proposed arrangement is on principal to principal basis.

e. We shall take all possible steps to maximize sales of Amul products and our field force will help organize effective
merchandising of your products at retail outlets.

f. We shall provide adequate facilities for efficient distribution, as required from time to time.

g. We shall store the products as per the product characteristics/requirements

h. We agree to provide to GCMMF, stock and sales statements, statistical data, copies of sales invoices etc. periodically
as required by GCMMF Officials.

i. We have understood that so long as we have fully taken care of the demand for products/service of the areas
indicated to us by GCMMF, we are not free thereafter to sell the products elsewhere.

j. We agree that GCMMF shall be free to appoint other wholesale Dealers and/or make direct supplies to other
parties without reference/compensation to us.

k. We undertake not to sell to clients at prices exceeding those advised to us from time to time by GCMMF. We
understand we are however free to charge lower prices.

l. We shall provide free delivery service to clients within our Municipal limits. And shall not insist on clients to buy
case lot quantities.

m. We have understood that it is our responsibility to observe relevant statutory rules and regulations in force from
time to time and we undertake to keep the GCMMF indemnified from the consequences arising out of any lapse
on our part in observing these.

n. As an importer cum distributor, we understand that we are required to order and sell entire range of
Amul products as being given to us and we also undertake to clear the consignment from customs /
health at our cost. In case of any change in regulations / new regulations, it will be our duty to inform
GCMMF to do necessary changes in the product / packing.

o. Any import / selling permit required as per local laws shall be obtained by us at our cost and will be
shared with GCMMF.

Seal & signature Seal of the applicant Applicant

Firm
GCMMF Ltd Signature
Date:
Name
Place:
Designation/status

Observation of Recommendation of Approval of

Export Team COO Managing Director

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 WD Sales Man BIO – DATA
(Fill separate for each salesman to be employed for GCMMF)

(Affix
Photgraph)
1. Name :

2. Address :

3. Contact Number :

4. Date of Birth :

5. Age :

6. Educational Qualification :

SN Details Main Part Time/ Full Year of % Mark Remarks

Subject Time/ Passing Obtained (If any)
Correspondence

7. Work Experience :

Period
SN Name of Company Job Details
From To

This is for your information, please.

Signature:

Annexure 1
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 Information on Country’s Dairy Scenario

Country’s total Milk Production :

No of animals :
Major players in Dairy :
Major Competing Products (Average Price and Photo):

Country’s Import of Milk / Milk products in last 3 years :

Import duty details on each of the dairy products alongwith HSN Code :

Any other relevant data for Amul in given territory :

Annexure 2

Photos of Infrastructure (office / warehouse / vehicles)

Annexure 3

List of retail outlet served by us as per format given