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INTERACTIVE SUSTAINABILITY
When it comes to activities, planners are increasingly choosing ones which get attendees
directly involved in sustainability efforts, as they strive to appeal to millennials and
Generation Z, according to Chaulet.
“Millennials and Generation Z are well-known to be quite independent in their way of
thinking and not liking to do the usual ‘Let’s visit a city in a bus and sight-see.’ That
absolutely doesn’t attract them,” Chaulet said. “But what works, for example, is organizing
activities around farming your own vegetables, learning about the local economy, and then
eating the foods you harvested or planted during this conference, so that you really have
the full experience.”
This is a significant change from the typical kind of event activity, which may involve the
local destination, but in a way that is focused on pleasure rather than making a difference. It
has become a necessity, however, as companies struggle to engage younger generations.
“We’re seeing a lot of team-building group activities around protection of animals that are
really great,” Chaulet added. “These kinds of activities are having a lot of success right
now.”
Tags: global dmc partners, meetings, meetingsiq, sustainability