Professional Documents
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Textile
Textile
Published: 30-Mar-22
Modified: 22-Aug-22
1. Classification of textile companies
2. Key characteristics of business model of textile companies
3. Summary
The current article aims to highlight the key features of the business model of
textile companies. After reading the current article, an investor would know what
makes any textile company a strong or a weak player. She would understand the
features of fundamentally strong textile companies and how to find them.
Textile companies cover entities across the whole supply chain, which includes
growing the fibre, spinning it into yarn, preparation of the plain cloth (fabric) and
then manufacturing and sale of garments (apparel). Therefore, whenever an
investor comes across any textile company, then she should, first, assess which
segment of the textile value/supply chain, it belongs to.
1) Fibre growers/manufacturers:
Textile fibre is mainly divided into natural fibre and man-made fibre. Natural fibre
mainly consists of cotton; however, there are other kinds of natural fibre also like
hemp fibre, stinging nestled fibre, coffee ground fibre, pineapple fabric piñatex,
banana fibre, lotus fibre etc. Nevertheless in the natural fibre category, cotton is
the most widely used fibre in the world.
Textile industry risk analysis by VIS Credit Rating Company Limited, Pakistan,
January 2022 (click here), page 2:
The risk of substitution for cotton fibre is extremely low, as there is a natural lack
of an alternative raw material for the manufacture of textile products. However,
internationally developments have been made for more sustainable innovations
in the industry, that also provide alternatives to cotton fiber, e.g., Hemp fiber,
stinging nestled fiber, coffee ground fiber, pineapple fabric piñatex, banana fiber
and lotus fiber.
Manmade fibre is of two types: synthetic and cellulosic. Synthetic fibres are
primarily produced from petrochemicals and therefore are derivatives of crude oil.
They mainly constitute polyester staple fibre (PSF), acrylic staple fibre (ASF) and
nylon staple fibre (NSF). Cellulosic fibre is made from cellulose (wood) and
mainly constitutes viscose staple fibre (VSF). Among the manmade fibres,
polyester forms the major (about 80%) portion.
In India, cotton constitutes about 70% of yarn while the remaining comprises
primarily manmade fibre. This is in sharp contrast to global yarn production, in
which manmade fibre comprises 65%.
Rating methodology – textiles (spinning) by ICRA, March 2022 (click here), page
3:
Manmade fibre accounts for ~65% share in the world’s fibre consumption… In
contrast, cotton yarn accounts for nearly 70% of the total spun yarn production
in India.
Such a sharp difference in the pattern of yarn consumption in India vis-à-vis the
world is primarily due to govt. policies. The manmade fibre in India attracts higher
taxes than cotton, which has pushed the textile industry toward cotton. As a
result, cotton is the most available fibre in the Indian market.
Manmade fibres are primarily crude oil derivatives and their raw material are
produced by refineries. Their prices are dependent on crude oil prices and their
demand-supply situation in the Indian and international markets. Their raw
material is covered under the petrochemical industry instead of the textile
industry.
Therefore, the scope of the textile industry begins with the first step where
natural or manmade fibre is converted into threat i.e. yarn.
Spinning involves making thread/yarn from fibre. Spinning mills buy cotton from
farmers/manmade fibre from refineries and convert it into thread. Depending
upon the requirement of customers, spinning mills get specialized in making
cotton yarn, manmade yarn or blended (mixed) yarn.
Fabric makers (knitters, weavers) buy yarn from spinning mills and convert it into
cloth. Fabric makers mainly sell the cloth to garment manufacturers as a B2B
sale who in turn, make readymade garments for selling in the market. However,
some fabric manufacturers sell their cloth directly to customers (B2C) by creating
their own brands and sales channel (e.g. Raymond) that meet the need of people
who do not buy readymade clothes and instead like to get it stitched from tailors.
The garments/apparel sector constitutes the final stage in the textile value chain
where the cloth prepared by knitters/weavers is converted into garments and sold
to customers. It includes two segments: apparel manufacturing which makes the
clothes and apparel retailing which sell the clothes in the shops. Some players do
exclusive apparel manufacturing or apparel retailing; however, some players do
both, manufacturing as well as retailing.
An investor would appreciate that companies in each part of the textile value
chain: spinning, knitting and garmenting face different business challenges and
therefore, it is essential for an investor to assess at what stage of the textile value
chain a company operates before she does its detailed analysis.
In the value chain of the textile industry, spinning and knitting lead to commodity
products.
In the case of spinning, the characteristics of the yarn are specified by the fabric
maker in the terms of the type of fibre, count number, blend ratio etc. Once these
specifications are finalized then the yarn produced by one spinning mill is not
very different from the yarn produced by another spinning mill. Therefore, most of
the yarn produced in the industry is commodity yarn and the fabric maker can
source the yarn from any supplier who is willing to offer it at acceptable terms.
Rating methodology – textiles (spinning) by ICRA, March 2022 (click here), page
3:
The Indian spinning industry is highly fragmented…given the commoditized
nature of the product with limited product differentiation
Nevertheless, many spinners try to differentiate themselves by producing yarn,
which is of premium quality (i.e. of higher counts) as well as by producing value-
added yarn like compact yarn, slub yarn, mélange yarn etc.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020 (click here), page 2:
High level of fragmentation and commoditised nature of product results in high
competitive intensity
Nevertheless, a few players are able to differentiate themselves by way of
making fabric of premium quality with respect to specifications like grams per
square meter (GSM), picks per inch etc. and by producing fabric that needs less
processing before manufacturing garments.
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 11:
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 4:
In addition to being sold to garment manufacturers, fabric is sold directly to
customers who prefer customised stitching over ready-made garments. Thus,
entities focusing on the B2C model, which are able to establish their brand…they
have higher profit margins compared to entities which are mostly present in
the unbranded commoditised segment.
Therefore, an investor would appreciate that in spinning and knitting (fabric
making) segments, most of the textile industry produces commoditised, and non-
differentiable products. Once the characteristics like type of fibre, blending,
counts etc. are finalised after that the product of one manufacturer is not very
different from the product of another.
Nevertheless, a few spinning mills and a few fabric producers are able to
differentiate their products and earn a high-profit margin.
In the case of the garment-making (apparel) segment, the products are not
commoditised. This is because, in the garment segment, an apparel
manufacturer can differentiate its products by its design abilities.
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, pages 11-
12:
The textile industry as a whole is highly fragmented with many small players
dominating each of the segments of the textile value chain i.e. spinning, fabric-
making and apparel. One of the major reasons for such composition of the textile
industry is govt. policies that promote small scale industries in the textile sector,
which is driven by the large employment generation in the textile sector.
Other major reasons for the highly fragmented nature of the textile industry are
very low entry barriers because the technology, raw material and labour are
easily available.
Rating methodology for textiles sector by India Ratings, August 2020 (click here),
page 2:
The industry is highly fragmented due to low-entry barriers and easy availability
of raw material and labour, leading to a large unorganised sector participant and
only a few large players.
An investor would appreciate that when an industry is fragmented with many
small players producing primarily commodity goods, then it would have very high
competition, which in turn would impact the pricing power of the players. As a
result, the majority of players in the textile industry do not have pricing power
over their customers.
India has the second largest spinning capacity in the world after China, with
more than 50 million spindles, equivalent to ~20% of the global spun yarn
capacity.
Overall, the Indian spinning industry is highly fragmented, with the largest player
in the industry accounting for less than 3% of the overall installed capacity of the
country. As per ICRA’s estimates, installed capacities in the Indian spinning
sector average at ~30,000 spindles per unit
The manmade fibre mills segment is no different from cotton spinning mills. The
manmade fibre spinning mills segment is also fragmented.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 1:
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
The domestic fabric manufacturing industry is fragmented with ~85% of the fabric
production concentrated in the small-scale units in the unorganized sector.
The share of large mills which comprises integrated composite mills is only ~3-
4% in the total domestic fabric production (with balance accounted by the
handloom sector).
An investor would appreciate that a fragmented industry with a large number of
unorganized players producing commoditised and non-differentiable products
would have a very high competitive intensity and a very low pricing power over
their customers.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 1:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 3:
The Indian branded apparel retail industry is intensely competitive, with the
presence of several large domestic and international brands, as well as smaller,
regional brands.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 1:
Sandeep Jain: Sir I think in today’s scenario, we see all the leading brands not
only Indian brands but the international brands also, no brand can survive
without discounts so when it is end of season discount sale every brand be it
a strong brand or a weak brand has to adjust to the market conditions.
An investor may read out a detailed analysis of Monte Carlo Fashions Ltd in the
following article: Analysis: Monte Carlo Fashions Ltd
Therefore, from the above discussion, an investor would appreciate that almost
the entire textile value chain including spinning mills, fabric makers and apparel
manufacturers and retailers, is highly fragmented where many small players
providing non-differentiable products and services compete with each other. As a
result, most of the players do not have any pricing power.
The credit rating agency, ICRA stated that out of the hundreds of textile players
analysed by it, the average net profit margin (NPM) of spinning mills is about 1%
whereas the NPM of fabric and apparel players is about 3%.
While an investor analyses various companies in the textile value chain, then she
realizes that the raw material costs whether it is cotton or manmade fibre or the
fabric or garments form the largest portion of its operating costs.
CRISIL Ratings’ criteria for the cotton textiles industry, May 2013 (click here),
page 3:
Raw cotton, the primary input for spinning units, constitutes about 60 per cent of
the units’ cost of production
As per the credit rating agency, ICRA, for the fabric manufacturers, yarn costs
are about 60% of their operating costs.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 7:
Out of all the textile players, cotton spinning mills are most sensitive to the raw
material price and availability changes. This is because; first, cotton is primarily
available in the harvesting season (Oct. to March) and the cotton-spinning mills
have to stock cotton appropriately looking at their order book and expectations of
availability and prices of cotton during the non-harvest season. Therefore, the
cotton-spinning mills end up having a high level of inventory stocking during the
harvest season.
Spinning mills producing yarn from manmade fibre are comparatively less
exposed to inventory risk as they do not have to stock inventory for the non-
harvesting season like cotton-spinning mills. This is because manmade fibre is
available round the year. Nevertheless, manmade fibre spinning mills are
exposed to fluctuating raw material prices because the prices of manmade fibre
are linked to crude oil prices, which are very volatile.
In a series of orders against Grasim Industries Ltd, which is the only producer of
viscose stable fibre (VSF) in India and has more than 85% market share, the
Competition Commission of India (CCI) found that the company was involved in
unfair business practices (read here: CCI order March 2020, CCI order August
2021).
CCI found that Grasim (opposite party 2, OP-2) was arbitrarily charging a higher
price to those customers who bought a higher quantity of VSF. It was also
charging a higher price to those mills who were selling VSF yarn in the domestic
market and a cheaper price to mills who were exporting VSF yarn in the export
market.
OP-2 and its pricing policy failed to reasonably justify the reasons for higher net
prices recovered from domestic spinners as compared to other segments.
CCI also found that Grasim was keeping a tight check on the VSF utilization by
the spinning mills by forcing them to share their production data with Grasim in
order to block any attempt by its VSF customers to sell the VSF in the market by
trading or exporting it.
The act of OP-2, with respect to seeking from its customers’ details of VSF
bought and used for production of VSF yarn in the garb of offering discounts as a
condition for sale of VSF can be interpreted as not only preventing the resale of
VSF by its customers in India but also preventing the export of VSF by its
customers as a competitor to OP-2 in the export market. By seeking the details
of production and sale from its customer, OP-2, has been controlling the entire
market in its favour.
In one of the cases, CCI found that Grasim had charged such high prices to a
VSF spinner that it had to shut down its VSF spinning business because it could
not compete with other VSF spinners whom Grasim was selling VSF at a
cheaper price.
Therefore, an investor would appreciate that the relatively low bargaining power
of MMF spinners against MMF producers puts them in a seriously disadvantaged
position.
While analysing fabric and garment manufacturers, an investor would notice that
even though, raw material prices are a significant cost for them, still, the volatility
of their raw material prices i.e. yarn cost for fabric manufacturers and fabric cost
for apparel manufacturers does not have a very high impact on them. This is
because they manufacture goods only after getting confirmed ordered and they
price their products by factoring in the current ongoing prices of raw material
(yarn or fabric).
Sandeep Jain:…As far as your question about the high cotton prices are
concerned yes there have been increase in the cotton prices but fortunately, we
have been able to pass all the cost increase to our garments
Further advised reading: Analysis: Monte Carlo Fashions Ltd
Moreover, fabric and apparel manufacturers benefit from the year-round
availability of their raw materials i.e. yarn and fabric, unlike raw cotton. Therefore,
they do not have to stock a high raw material inventory like cotton-spinning mills,
which reduces their susceptibility to fluctuations in their raw material prices.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 5:
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 5:
From the above discussion, an investor would remember that almost all the
segments of the textile industry are highly fragmented and dominated by small
players. Therefore, all the players face intense price-based competition. An
investor would appreciate that in such a situation, the players with the lowest cost
of production gain major competitive advantages.
Rating methodology for textiles sector by India Ratings, August 2020, page 8:
Rating methodology for textiles sector by India Ratings, August 2020, page 2:
large players are likely to have more stable market and customer bases,
whereas small players would be more vulnerable to competition and raw
material price volatility even when the demand is stable.
In the spinning segment, it is essential to have a large spindle capacity. If a mill
has a smaller spindle capacity than the industry average of 28,000 spindles, then
the mill would find it difficult to be cost-efficient and would be at a competitive
disadvantage.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 3:
Rating methodology for textiles sector by India Ratings, August 2020, page 6:
companies supplying to international brands require a long lead time for new
vendor approval, thereby creating an entry barrier for new players.
Therefore, an investor would appreciate that in the entire textile value chain
whether it is spinning, fabric or apparel manufacturing, due to intense competition
and almost non-differentiable products, companies have to focus on lowering
their cost of production and large capacities with economies of scale help a lot to
achieve it. Smaller players are at a competitive disadvantage even during times
when demand is stable.
Rating methodology for textiles sector by India Ratings, August 2020, page 2:
large players are likely to have more stable market and customer bases,
whereas small players would be more vulnerable to competition and raw
material price volatility even when the demand is stable.
Further advised reading: Credit Rating Reports: A Complete Guide for Stock
Investors
The textile industry is a capital intensive sector, which needs large capital both
for installing plants & machinery as well as for managing working capital due to
the raw-material intensive nature of the business.
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 11:
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 12:
While cotton arrivals are spread over a six-month period from October to
March, quality cotton is usually available in the first few months.
Moreover, during the non-harvesting months, April to September, the availability
of cotton is lower and additionally, the cotton prices start reflecting the
expectations of the cotton crop in the next harvesting season. Therefore, the
quality, availability and price of cotton become uncertain during the non-
harvesting season.
The companies which are capable of procuring large quantities of similar quality
cotton fibre are looked at favourably as it enables them to maintain uniformity in
the quality of yarn manufactured.
The practice of buying a large amount of cotton during the harvesting season
leads to a large requirement of inventory by spinning mills, which makes their
operations working capital intensive. In addition, it also puts them at the risk of
inventory losses if the prices of cotton decline later on.
Spinning mills usually procure cotton fibre stock during the harvesting season
to ensure optimisation of operations during the non-harvesting season. This,
however, exposes the players to adverse fluctuations in the raw material prices.
Any significant decline in the prices of the fibre, especially for the entities having
excess inventory on their books, can lead to inventory losses.
In fact, in the past during FY2012, cotton prices did decline sharply and most of
the spinning mills faced inventory losses. As a result, the cotton mills started
cutting down on their inventory levels and reduced it to about 2-3 months of
inventory FY2017 onwards from earlier levels of about 6 months of inventory.
CRISIL Ratings’ criteria for the cotton textiles industry, February 2018 (click
here), page 5:
After the inventory losses incurred in fiscal 2012, cotton spinners are cautious on
stocking cotton for long periods. Thus, most have shifted to a leaner inventory
cycle of 2-3 months in fiscal 2017, as against the earlier norm of 6 months.
In comparison, the working capital intensity of spinning mills based on manmade
fibre is lower than cotton-spinning mills because manmade fibre is available
round the year without any seasonality. As a result, manmade fibre-spinning mills
do not need to do excess stocking. On average, manmade fibre spinning mills
maintain an inventory of 1-months as compared to an inventory of 3-months for
cotton-spinning mills.
Rating methodology – textiles (spinning) by ICRA, March 2022, page 6:
fiscal year-end inventory levels average close to ~three months for cotton-based
spinners and typically stand at ~1 month (at year-ends) for mills based on
manmade fibre.
Further advised reading: Inventory Turnover Ratio: A Complete Guide
Therefore, an investor would notice that the spinning mills segment is highly
capital intensive both from the perspective of fixed capital as well as working
capital.
When an investor looks at the fabric making segment, then she notices that
fabric manufacturing is also capital intensive and needs significant investment in
plant and machinery as well as working capital.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 7:
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 1:
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 11:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, March
2018, pages 5 & 7:
On an average, for the last five years, for more than 100 apparel entities
(manufacturers and apparel retailers) rated by ICRA, the overall inventory levels
have remained close to ~100 days.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, March
2018, page 3:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 6:
When the apparels are retailed through entity-managed EBOs, the apparel
inventory remains with the entity till it is sold to the final customers. However, in
case of retailing through distribution partners, i.e. MBOs and franchisee-
managed EBOs, the entity enters into either/or mix of the sale or return (SOR)
model or an outright sale model with their distribution partners.
In the sale or return (SOR) model, all the unsold inventory at the end of the
season is taken back by the company. However, in the outright sale model, the
company’s risk of unsold inventory is eliminated as there is no provision for the
return of unsold garments to the company. However, in such situations, the
shops ask for a longer credit period to compensate for the higher inventory risk
undertaken by them.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 6:
In some cases under the SOR model, the sale is recognised when the entity
transfers the inventory to the channel partner, and the unsold inventory with the
channel partners at the end of the season is taken back by the entity and is
reflected as sales returns.
In the outright sale model, the apparels once sold to the channel partners
are not taken back. High proportion of sales on an outright sale basis keeps
the inventory levels under control as there are no unexpected returns at the end
of the season; however, the outright sale model is analysed for the pace of
debtor collection, as sometimes, the entities tend to extend a longer credit
period, if the sales at the end of channel partner are slow.
Nevertheless, an investor would appreciate that the garment designs become out
of fashion very soon and therefore, it is difficult to sell garments from the previous
season. As a result, the unsold garments lose their value fast. Therefore,
inventory management is very critical for apparel manufacturers and retailers.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 6:
ICRA also notes that in the case of the outright sale model, large unsold
inventories at the MBOs/franchise managed the EBOs can impact the future
sales of the entity and thus the policy on inventory liquidation through discount
sharing with channel partners is also compared with other players.
Therefore, an investor would appreciate that in the textile value chain, the
spinning segment is the most fixed-capital intensive, and fabric making is
somewhat fixed-capital intensive. However, garment manufacturing is not much
fixed-capital intensive instead it is a more labour-intensive business.
From a working capital perspective, both spinning and fabric-making are working
capital intensive; however, garment manufacturing and retailing are much more
working-capital intensive in comparison. In addition, the risk of inventory
obsolescence is also highest in the garment/apparel business.
An investor would also appreciate that the textile industry needs regular
modernization of plants & machinery to keep them efficient. Modernization itself
adds to the capital-intensive nature of textile mills.
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 13:
Modernising a textile unit is fairly capital intensive, and in general, the industry
has lagged behind other cotton exporting nations in this respect; only a few
financially strong companies resort to continuous modernisation.
Another factor that makes textile companies capital intensive is their high power
requirements. Spinning mills are the most power-intensive segment of the textile
value chain. For a spinning mill, power costs are about 10% of revenue.
Power cost also forms a fair component of cost (about 10% of sales)
Many times, to ensure uninterrupted and good power supply, textile companies
install captive power plants, which increases the capital intensiveness of their
business.
CRISIL Ratings’ criteria for the cotton textiles industry, May 2013, page 3:
labour costs vary from 6 per cent to 14 per cent among CRISIL-rated companies
Labour intensive operations expose textile companies to problems like strikes,
labour unrest etc., which force companies to have multiple manufacturing plants
so that labour problems at one plant may not affect the tight delivery schedules of
customers.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 3:
However, given the labour intensity of the sector, large units can also face
challenges related to manpower issues, such as strikes, labour unrests etc.
In order to reduce the dependence on labour, usually, textile companies go for
modernization of plants because the new machines with better technology are
more automated and reduce the dependence on labour.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 9:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 8:
apparel manufacturers continue to have access to capital subsidies for eligible
benchmarked machinery at a higher rate of 15% (with a cap of Rs. 30 crore)
under TUFS, vis-à-vis 10% under the earlier scheme.
Therefore, an investor would appreciate that despite being a capital intensive
sector, even the small-scale textile players have added and modernised
capacities because the govt. has supported them by way of various incentives
and subsidies.
Going ahead, an investor should always keep in mind the capital-intensive nature
of the textile business and the role of govt. incentives whenever she analyses
any textile company. Any reduction in the govt. incentives may impact the
financial position of the companies and their ability to do capital expenditure.
An investor would appreciate that the demand in the textile sector is linked to the
macroeconomic conditions in the country. This is because the purchase of
fabric/garments is linked to consumer confidence, spending power and
discretion. As a result, the demand for textile products undergoes cyclical
changes in line with the general economic cycles (boom and bust phases).
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
Spinning industry is cyclical in nature, given that its performance is linked to the
level of volatility in commodity prices (oil or cotton).
In addition, the textile sector sees a high level of seasonality where most of the
sales are seen in the winter season. There are two factors contributing to the
same. First, the shopping for garments increases in the festive season, which
happens in winter. Second, winter garments are usually more high-value in
nature than summer garments. As a result, the sales of the textile industry
especially apparel pick up in winter every year.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 8:
The apparel sales are seasonal with most of the sales in the second half of the
year during festival season in both the domestic and export markets, and the
sale of higher value winter wear apparels.
Therefore, an investor may note that on average the value of garment sales
increase during the second half of the year in the winters and declines during the
first half of the year in the summers.
Apart from cyclicity linked to general economic cycles and the seasonality during
the year, many times, in some segments of the textile industry, the boom and
bust cycles are due to suboptimal capacity planning by the players.
For example, in the denim segment, the cyclicity is driven by capacity additions.
During the boom phases, many companies start capacity additions, which take
time to get complete. When these capacities start operations simultaneously,
they lead to overcapacity in the industry. As a result, the capacity utilization falls
leading the companies to compete on prices to get orders to run their plants. As
a result, every player witnesses a decline in realizations.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 2:
From the above discussion, an investor would appreciate that the business of
textile companies is cyclical with low-profit margins. This is true for all the
segments i.e. spinning, fabric and apparel.
In order to improve the profit margins and reduce the cyclicity and seasonality
risks, many textile companies go for different strategies like diversification in
operations, focusing on premium business segments as well as vertical
integration of operations i.e. forward or backward integration.
7.1) Diversification:
An investor would notice that most of the textile companies in the fragmented
industry producing commodity products running a capital-intensive business with
very low pricing power are running a very fragile business. This is evident by the
fact that many small scale textile units go out of business in each economic
downturn, which is common due to the cyclical nature of the textile business.
One strategy used by the textile mills to reduce the risk in their business is to
diversify. Companies diversify their business in the terms of different products,
customers, market geographies, sales channels etc.
Spinning mills diversify their product range by bringing in flexibility to use different
fibres (cotton, manmade, blended etc.) as well as producing yarn of different
count ranges. Such companies can effectively handle the challenges in any one
product segment by shifting production to another segment, which might be
doing good.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, pages 3-4:
For a fabric unit, diversification relates not only to fibre content and type of
yarn (spun vs filament) but also to the gsm range, pick range, width, variety and
finishing of the fabric manufactured.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 4:
Direct sales to the customers are usually more profitable because such sales
save on the commissions paid to dealers. However, such sales come with an
added burden for the companies in the terms of order sourcing, customer
servicing, the credit risk of non-payment by customers etc., which is avoided
when companies engage with dealers.
Direct sales to the end customers can lead to better profitability margins for the
textile companies vis-à-vis sales made through the dealer network or through
buying houses. However, the same can lead to elongated payment terms and
exposes the companies to credit risk of the end customers, especially if major
sales are being derived from a particular set of customers. Sales through the
dealer network, on the other hand, can result in bulk production for the mills
and timely payment realisation.
Many times, textile mills, which are mostly small scale units prefer not to handle
these sales & marketing activities and in turn, they route even the direct orders
received by them via dealers. Dealers add further value by acting as financiers
for textile mills by making them faster payments even before they are received
from customers. In addition, dealers also share the credit risk for the textile
companies on behalf of the customers brought in by them.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, pages 3-4:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, pages 3-4:
However, sourcing orders through dealers/ buying houses also results in limited
bargaining power for manufacturers as buying houses can source from different
suppliers on the basis of the lowest pricing.
Therefore, an investor would appreciate that dealers in the textile industry have
built their place in the system by solving the problems of small scale textile
companies related to sales & marketing, financing and customer credit.
Therefore, an investor may keep this in mind while assessing the sales strategy
of any textile company.
From the above discussion, an investor would appreciate that most textile
companies produce commodity, non-differentiable products where a customer
can easily switch from one supplier to another. Such a business takes away the
pricing power of companies and results in intense price-based competition in the
industry. As a result, their business model is very weak.
However, some textile companies from each of the segments of spinning, fabric
and apparel venture into value-added and premium products to strengthen their
business model.
Rating methodology for textiles sector by India Ratings, August 2020, page 5:
VAPs also offer the possibility of a strong degree of integration with customers.
The tailoring of products to meet specific end-customer needs can make it
more difficult for these customers to easily switch suppliers and adds stability to
producer earnings
To focus on the premium segment, spinning mills focus on producing yarn of
higher counts. Fine quality yarn of higher counts is used in premium apparel and
therefore, has a high realization and profit margins. In addition, the demand for
premium apparel does not decline with moderate changes in its price i.e. price
inelastic. As a result, the textile companies get room to increase prices in case
their input costs go up without a significant decrease in the demand for their
products.
Rating methodology for textiles sector by India Ratings, August 2020, page 5:
players having ‘finer count’ yarn or ‘higher thread count’ fabric in their product
mix, cater to the elite market segment where demand is relatively price
inelastic and margins are high.
In the case of fabric makers, apart from making premium fabric and selling it to
apparel manufacturers (B2B), a few players sell their fabric directly to customers
(B2C) who wish to get their clothes stitched instead of wearing readymade
garments. Such companies usually create brands around their B2C offering and
are able to earn a high price and profit margin.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 4:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Brand strength: For branded apparel retailers, brand strength manifests itself in
the form of pricing power and the ability to grow.
An investor would appreciate that strong brands whether in the fabrics or apparel
space have higher pricing power, realizations, and profit margins over unbranded
commoditized products. The demand for products of strong brands is usually
price-inelastic i.e. the demand does not fall when there is a moderate increase in
prices. As a result, companies can pass on the increase in their input costs to
their customers and strengthen their business model.
Additionally a strong brand, due to its premium pricing and high-profit margins,
allows companies to handle economic downturns better by offering discounts,
which maintains sales during the tough time from existing customers as well as
other customers who buy products at a reduced cost during discounts.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 5:
Strong and established brands enjoy a premium pricing over others and also
have better pricing power. In addition, because of the strength of the brand,
the demand is relatively less price elastic, which provides flexibility to pass on
the increase in the input costs to maintain the profit margins. Moreover, given the
premium pricing, strong brands have the cushion to offer discounts during
economic downturns to sustain the demand from existing customers and
potential customers who were earlier reluctant to buy because of higher prices.
Therefore, an investor would appreciate that entry into the premium segment,
offering value-added products and creating strong brands helps companies in
strengthening their business model.
Apart from diversification and premium offerings, textile companies also attempt
to integrate their business operations to make their operations cost-effective and
resistant to cyclical changes in the economy.
An investor would appreciate from the earlier discussion that the textile industry
is intensely competitive where most of the companies operate at a very low-profit
margin. As a result, the companies’ business is very sensitive to any changes in
the demand or raw material prices. Numerous small players go into losses during
economic downturns and even shut their businesses.
In order to improve their profitability, reduce the volatility and reduce the impact
of fluctuating raw material prices, a few textile mills opt for vertical integration,
both forward and backward integration so that they may perform more value-
adding steps in-house leading to higher profitability. In addition, they are able to
control the supply and quality of raw material as well as save on transportation
and packaging costs of raw material.
While the prices of fabrics also tend to fluctuate in relation to the yarn prices,
the profit margins in fabric-making are steadier vis-a-vis yarn manufacturing,
considering higher raw material holding requirements as well as greater
exposure to volatility in prices of raw materials (cotton/ polyester) in the yarn
business. Besides diversification benefits, captive yarn availability for in-house
consumption results in savings in transportation, packing and selling costs.
Hence forward-integrated mills with sizeable in-house yarn consumption tend to
witness lower volatility in margins than a standalone spinning mill.
Along similar lines, fabric makers go for backward integration in spinning as it
reduces their raw material costs and provides better control on the quality of yarn
available to make the fabric.
CRISIL Ratings’ criteria for the cotton textiles industry, May 2013, page 2:
Fabric manufacturers, who integrate forwards into garmenting will therefore face
lesser cyclicality risks and command better margins.
From the above discussion on the capital-intensiveness of textile businesses, an
investor would remember that out of all the segments, spinning and fabric-
making are fixed capital intensive whereas garment manufacturing is not fixed
capital intensive. Instead, garment manufacturing is a labour-intensive process.
Rating methodology for textiles sector by India Ratings, August 2020, page 5:
A garment manufacturing unit can also have backward integration with a fabric or
a yarn manufacturing unit (though restricted to large players only because of the
capital intensive nature). The same generally leads to relatively higher
profitability margins owing to the presence of more number of value-added jobs
in-house. For a garmenting unit, backward integration with a fabric
manufacturing unit also allows it to have better control on the quality at the
weaving and processing stages.
Therefore, an investor would notice that in general, any vertical integration for
spinning, fabric as well as garment manufacturing units helps the companies in
increasing their profit margins as well as reducing the volatility in the margins.
Nevertheless, an investor would appreciate from the earlier discussion that in the
textile value chain, the spinning mill segment is much higher capital-intensive
than fabric and apparel businesses. In addition, the spinning mills need to stock
cotton for the non-harvest season leading to high inventory levels and increase
risk of inventory losses.
Therefore, a company that is primarily a yarn manufacturer i.e. spinning mill and
forward integrates into a fabric and garment making business, then it is moving
into segments, which are less capital intensive and with easy to manage
inventory levels.
On the contrary, when fabric or garment making units backwards integrate into
the spinning business, then they enter into a segment, which is much more
capital intensive with difficult inventory management.
Therefore, many times, when fabric and garment units attempt to backwards
integrate into the spinning section, then these companies face many challenges.
For example, when a fabric maker enters into the spinning business, then it is a
segment with different business risks and a higher inventory risk and higher
volatility of margins linked to raw-material price fluctuations. As a result, when
cotton prices in the open market decline, then the integrated fabric player (fabric
+ spinning) faces inventory losses whereas if it had stayed a standalone fabric
maker, then it would have benefited from lower raw material costs.
Rating methodology for entities in the textile industry – fabric making, ICRA, April
2020, page 3:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, pages 10-11:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, pages 10-11:
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, pages 10-11:
One of the primary reasons for such cost disadvantages hurting the Indian textile
industry is the duties imposed by the govt.
Rating methodology for textiles sector by India Ratings, August 2020, page 8:
CRISIL Ratings’ criteria for the cotton textiles industry, February 2021, page 13:
the Indian spinning sector compares poorly with that of China and Southeast
Asian countries, thus constraining global competitiveness.
The poor competitiveness of Indian spinning mills is not limited only to cotton
yarn. In fact, in the manmade fibre (MMF) yarn as well, Indian yarn producers are
not competitive enough. Higher taxes and adverse custom duties levied by the
Indian govt seems to have put Indian MMF yarn producers at a disadvantage.
The MMF segment’s growth in India in the past has been marred by the adverse
indirect tax structure on the manmade fibres against cotton. Besides being
taxable at higher rates, the MMF segment has an inverted duty
structure which affects competitiveness of players in the segment.
Rating Methodology for Entities in the Textile Industry – Apparels, ICRA, April
2020, page 7:
Rating methodology for textiles sector by India Ratings, August 2020, page 2:
Changes in the government’s export policy and incentives schemes may impact
the earnings profile of exporters as export incentives account for 2%-7% of their
revenue.
From the earlier discussion, an investor would remember that as per ICRA, in the
last 5 years, spinning mills had a net profit margin (NPM) of 1% whereas fabric
makers and apparel manufacturers had a net profit margin of 3%. In light of the
low net profit margins of textile companies, any change in export incentives that
contribute 2%-7% of revenue may push the company into losses.
It seems that the export incentives to the textile sector in India are less than the
incentives like favourable duty structure available to textile companies in
Vietnam, Sri Lanka, Bangladesh and China. As a result, textile companies of
these countries are able to export to India and give a lot of competition to Indian
textile companies in the Indian market.
Rating methodology for textiles sector by India Ratings, August 2020, page 2:
Summary
The Indian textile industry is characterised by intense competition between
numerous small-scale players. Large-integrated players constitute only a very
minor portion of the industry. Most of the textile players, be it spinning mills,
fabric or garment/apparel manufacturers produce commodity products, which are
non-differentiable from each other; therefore, customers can easily switch from
one supplier to another.
However, the volatility of profit margins of fabric makers is lower than spinning
mills because, first, fabric makers do not have to stock yarn for full-year
production and second, they produce fabric mostly after getting confirmed orders,
which are priced after factoring in current yarn prices.
A few fabric makers go for diversification into processing different types of yarn
(cotton or manmade) and produce different kinds of fabric (GSM, colour, texture,
wrinkle-free water/oil resistance etc.) to mitigate the impact of the cyclical
business environment. To improve their profit margins, fabric producers focus on
the premium segment with price-inelastic demand. A few players sell fabric
directly to consumers under their own brand name. These steps give some
pricing power to the fabric manufacturers where they can pass on the increase in
yarn costs to their customers.
Some fabric makers also go for vertical integration into spinning mills as well as
garment making to earn a higher profit margin. However, entering into the
spinning division is risky because it is much more capital intensive and has
different inventory management dynamics. During times of lower cotton prices,
an integrated fabric maker suffers losses on its cotton stock whereas a
standalone fabric maker would benefit by buying cheaper yarn from the open
market. Therefore, most of the time, fabric makers do forward integration and
limit backward integration.
Unbranded garments are near commodities where the companies do not have
any pricing power. However, branded garment makers differentiate themselves
by design and product quality. As a result, established brand companies have
some pricing power backed by price-inelastic demand where garment
manufacturers produce clothes after getting confirmed orders and price them by
factoring in the latest fabric/yarn/cotton prices. Therefore, the pricing power in the
apparel segment is limited to established brands; however, it is not a very strong
pricing power because all the brands whether Indian or International have to offer
discounts and match them with the competitors to attract customers to their
shops.
Apparel players prefer to stay asset-light because they can easily outsource
garment manufacturing to capture a high demand and the low fixed-cost nature
of the business helps them survive economic downturns better.
Therefore, while analysing any textile company, an investor should focus on the
following points:
Regards,
Dr Vijay Malik