Vision

by Richard Cristina
 Ideation
Where have your your ideas come from?
What is the number one reason
why startups fail?
 • Top 10 list of why business’ fail (In order)

1. Lack of Market Need

42%
2. Lack of Cash
3. Wrong Team
4. Too much Competition
5. Pricing Issues
6. Poor Product
7. Business Model
8. Ineffective Marketing
9. Not Customer Centric
10. Poor timing
Validation.
If you don’t achieve
Product Market fit,
you cannot scale your
company!
• What should you validate?

Pain

Product
Market
Fit

Product Market

“The moment when a start up finally finds a widespread set of customers that resonate with
its product” – Eric Ries, author of ‘Lean Startup for Product Market Fit’.
 Pain
Greater chance for Success
Can’t 10
live
without

Nice 5

Problem
doesn’t Most likely will Fail Accessibility
0
exist
Friction User Friendly

Pain Point Scale!

How do I achieve
Product Market fit?
 Ask yourself…
What are the current solutions on the market today that
my customer can access to solve this problem?

How much am I expecting to change my customers

‘current’ habits to solve this problem?
Lean Startup Process.
• Develop a set of hypothesis?
• What assumptions are you making?

• List the top 3 or 4 assumptions that should focus on the pain you’re solving,
the market and the solution/product.

• Develop a series of questions that would obtain responses from your audience
to prove your hypothesis.
• Use online tools
• Develop a survey of questions that explores your hypothesis with your intended
customers.

• You are looking to prove your assumptions correct or not.

• Use online tools
• Build an audience, setting your demographics using an audience building tool like
Prolific.
Pain Validation.
Product Validation.
Market Validation.
What else you can do?
• Interview as many of your customers
face to face
• Ask Open Questions
• Don’t Ask Your Mum!
Desired Outcome.
• Prove your assumptions are correct.
Or PIVOT!
• Recommended Reading
The Only Thing That
Matters – Achieving
Product Market Fit.
Vision