INSTRUCTION:

1. Report MUST contain minimum pages of 12 (exclude front cover, table of content and
references).
2. Date of Submission: 27th of November
3. COPY AND PASTE STRICTLY NOT ALLOWED. Please elaborate with your own words.
No marks for plagiarism.
FORMAT:
Font 11, Arial (JUSTIFY), 1.5 spacing

PROGRAM OUTCOME
PEO1 Apply the technical skills and competency in travel, hospitality and tourism, showing
awareness and business acumen to pursue a higher level of education.
COURSE OUTCOME
CO1 Describe FOUR (4) main characteristics of service marketing using examples in the
hospitality industry.
CO2 Explain the factors affecting the consumer behavior and elaborate the buyer
decision process.
ASSESSMENT:
Report will be evaluated based on the rubric attached.
ARRANGEMENT OF THE REPORT:
- Cover page : Yellow
- Table of content
- Introduction
- Content
- Conclusion
- References
QUESTION:
You are required to find one (1) company/product that related to your industry. Based on your
experience and study, come out with one report consist of:

a) The company’s marketing mix (4 P’s)

b) Review of product purchase by you from that company chosen - Major or minor
purchase?
- Do you satisfy with the product?
- Will you repurchase the product?
c) Relate your product purchase with Buyer Decision Process

d) Conclusion
 REPORT WRITING RUBRIC
Below
Attribute Excellent Good Satisfactory Poor Score
average
Originality 30 24 18 12 6
(30 marks) High evidence Shows effort Modifications Minimal Just cut and
of original of producing into ‘own’ effort to paste
work. Due originality effort indicate
credit given to work originality
original
source.
Content 30 24 18 12 6
Richness Very The content is Acceptable Not enough Inability to
(30 marks) competence more than effort point of synthesize
adequate argument

Flow of 20 16 12 8 4
Ideas Very well Good linkage Evidence Not well Shoddy work
(20 marks) thought out between of linkage planned
points of between
arguments points of
argument
Writing 10 8 6 4 2
style Good Simple and Uneven with Poor Poor
(10 marks) easy with some command of expressions
journalism
with complete adequate reference language with and full of
reference reference few reference jargons with
no reference

Grammar 10 8 6 4 2
(10 marks) No Minimal Acceptable Too many of Full of
grammatical grammatical level of grammatical grammatical
error error grammatical error error
error
Total = 100
/100