Population: United States New York Cit 84M | Chicago 2.7M. Seattle 687K Population: Outside the United States | 739M. E i 8 i Japan 126M Other Useful Assumptions for the United States People per Household 2.5 people GDP $16.8T Corporate Tax Rate 35% Percent with Bachelor's Degree 30% Percent Under the Age of 18 B z&Number of Internet Users Key Regions North America 320M Europe 636M LatAm 385M Key Countries Japan 118M.Smartphone Facts Smartphone Install Base USA (226M Brazil 79M Mobile OS Market Share Global _US iOS 12.5% 36.5%Social Network Facts Users, by Geography Europe 412M Africa 170MOnline Advertising Facts Industry Metrics CTR for Google AdWords Ad Search CTR for Google AdWords Ad Display CPM for Display Ad CPM for Video Ad Average CPC on Google AdWords Overall Average CPC on Display Network ‘Avg CPM for iOS Banners ‘Avg CPM for Android Banners Avg Conversion Rate Adwords Search Avg Conversion Rate Adwords Display Annual Ad Revenues, Key Players Google Facebook ‘Twitter Snapchat eCommerce Facts # of Users Purchasing via E-commerce - Global Total Online Sales - Global Total Online Sales - USA Average Annual E-Commerce Revenue per User - Global Parcel Shipped Volume - USA 2% 0.35% $2.80 $2.14 <$1 $0.20-$2.00 $0.15-$1.50 2.70% 0.89% $79.4B $26.8B $2.5B $404.5M 1.61B $1.915T $390B $1,189 10BEnterprise Software Facts Cloud Infrastructure Spending $368 ‘Traditional Data Center Infrastructure Spending $61B Total IT spending on Enterprise Software $3518 Global ERP Software Revenue $34B Global CRM Software Revenue $26.3B Global IT SaaS Spending $2468 Streaming Services - Paid Subscriber Base Spotify 50M Netflix. 90M Apple Music 27M Pandora 43M. Hulu 32M HBO NOW 800K Other Relevant Internet Facts Average Time Spent per Day in Mobile - US 3.1 hours Mobile Share of Web Traffic - Global 50.30% # of YouTube Videos Watched Every Day 5B ‘Total iOS Apps in App Store 2.2M Total Android Apps 2.8M