Affle Big Pres

AIL/SE/IAM/2021-22/89 December 13, 2021
To
BSE Limited National Stock Exchange of India Ltd

Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C-l, G
Dalal Street, Mumbai 400 001 Block, Bandra Kurla Complex, Bandra
(East), Mumbai - 400 051
Scrip Code: 542752 Symbol: AFFLE
Re: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015
Dear Sir/ Madam,
Pursuant to the abovementioned Regulations, we wish to inform you that the Company hosted its
Analyst/Investor Day on December 13, 2021. Please find enclosed the presentation made to the analysts
today.
Submitted for your information and records.
Thanking you,
Yours Faithfully,
For Affle (India) Limited
Parmita Choudhury
Company Secretary & Compliance Officer
Affle (India) Limited

Regd. Office | 102, Wellington Business Park-I, Off Andheri Kurla Road, Marol, Andheri (East), Mumbai – 400059
Communication Office |P659, 6th floor, Tower C, JMD Megapolis, Sohna Road, Sector – 48, Gurgaon:122018
(P) 0124-4992914 (W) www.affle.com CIN: L65990MH1994PLC080451
Affle (India) Limited
Investor Day 2021
December 13, 2021
Disclaimer
This presentation and the accompanying slides (the “Presentation”) have been statements that are based on management’s current expectations or beliefs as well
prepared by Affle (India) Limited (“Affle” or the “Company”) solely for information as a number of assumptions about the Company’s operations and factors beyond
purposes and does not constitute an offer to sell, or recommendation or the Company’s control or third party sources and involve known and unknown risks
solicitation of an offer to subscribe for, or purchase any securities, and nothing and uncertainties that could cause actual results to differ materially from those
contained herein shall form the basis of any contract or commitment whatsoever. contemplated by the relevant forward looking statements. Forward looking
This Presentation is not intended to be a prospectus (as defined under the statements contained in this Presentation regarding business trends or activities
Companies Act, 2013, as amended) or an offer document under the Securities and should not be taken as a representation that such trends or activities will continue
Exchange Board of India (Issue of Capital and Disclosure Requirements) in the future and no undue reliance should be placed on them.
Regulations, 2009, as amended.
The information contained in this Presentation is not to be taken as any
The information contained in this Presentation should be considered in the context recommendation made by the Company or any other person to enter into any
of the circumstances prevailing at the time, and to be read in conjunction to our agreement with regard to any investment. You will be solely responsible for your
financial results, uploaded on the Stock Exchanges where the Company is listed. own assessment of the market and the market position of the Company and you
This Presentation will not be updated to reflect material developments including will conduct your own analysis and be solely responsible for forming your own view
economic, regulatory, market and other developments, which may occur after the of the potential future performance of the business of the Company.
date of the Presentation. You acknowledge and agree that the Company and/or its
By attending this presentation and/or accepting a copy of this document, you
affiliated companies and/or their respective employees and/or agents have no
agree to be bound by the foregoing limitations and conditions and, in particular,
responsibility or liability (express or implied) whatsoever and howsoever arising
will be taken to have represented, warranted and undertaken that: (i) you have
(including, without limitation for any claim, proceedings, action, suits, losses,
read and agree to comply with the contents of this notice including, without
expenses, damages or costs) which may be brought against or suffered by any
limitation, the obligation to keep this document and its contents confidential; (ii)
person as a result of acting in reliance upon the whole or any part of the contents
you will not at any time have any discussion, correspondence or contact concerning
of this Presentation and neither the Company, its affiliated companies nor their
the information in this document with any of the directors or employees of the
respective employees or agents accepts any liability for any error, omission or
Company or its subsidiaries nor with any of their customers or suppliers, or any
misstatement, negligent or otherwise, in this Presentation and any liability in
governmental or regulatory body without the prior written consent of the
respect of the Presentation or any inaccuracy therein or omission therefrom which
Company; (iii) you agree not to remove or copy this document, or any materials
might otherwise arise is hereby expressly disclaimed.
provided in connection herewith; and (iv) you are an eligible investor attending
Certain statements contained in this Presentation are statements of the Company’s this presentation.
beliefs, plans and expectations about the future and other forward looking
2
Affle2.0 Consumer Platform Stack
Ecosystem-level Transitions
7
Connected Devices I
6 Online & Offline Conversions
Maximizing Consumer LTV I Conversions
New User Repeat User
5
Ads into Consumer Recommendations

On-Device In-App Timeline Data Science
4
Core Tech & Data Platform I Patents & Privacy

mDMP mFaaS Data Science
3
Affle2.0 Strategy I Consumer Platform

Vernacular Verticals Emerging Markets
2
Affle2.0 Culture I Built to Last

Entrepreneurship & Governance Tech & Innovation Sustainable Growth
1
15+ years Global
Track record Reach & opportunity
Performance driven Leading

Business model In India
Scalable Committed
Data platforms Leadership
Affle2.0 Culture I
High Positive
Built to Last Growth markets Cashflows
Growth driven Robust

Global customer base Profitability
Accelerated Strategic
Consumer digital adoption Organic & inorganic growth plan
Affle2.0 Culture | Entrepreneurship & Governance
Key Management Team Non-Executive Board Members
Anuj Khanna Sohum

Kapil Mohan Bhutani Sumit Mamak Chadha
Managing Director & Chief Executive Officer
Chief Financial & Operations Officer Non-Executive Independent Director
Chairman of the Board
Anuj Kumar
Martin Azanco Vivek Narayan Gour
Chief Revenue & Operating Officer
Co-Founder & Co-CEO (Jampp) Non-Executive Independent Director
Executive Director
Charles Yong Jien Foong Martje Abeldt Bijynath

Chief Architect & Technology Officer Chief Revenue Officer (RevX) Non-Executive Independent Director
Mei Theng Leong

Diego Meller Noelia Amoedo
Non-Executive Director
Co-Founder & Co-CEO (Jampp) Chief Executive Officer (Mediasmart)
Sujoy Golan Advisors to the Board

Elad Natanson
Chief of Marketing & Omnichannel
Chief Executive Officer (Appnext)
Platforms
Richard Alan Humphreys
Advisor of Affle (India) Limited, Director of
Eran Kariti Vipul Kedia Affle Holdings Pte. Ltd. (AHPL)
Chief Technology Officer (Appnext) Chief Data & Platforms Officer
Jay Snyder
Advisor Affle (India) Limited
Guillermo Fernandez Sanz Independent Observer, On Board of AHPL
Viraj Sinh
Chief Technology Officer
Managing Partner - International
(Mediasmart)
5
Affle2.0 Culture | Tech Innovations & Accreditation
Global Tech IP Portfolio Unified Consumer

Tech Proposition
Total 20 Patents with 6 granted
in US and 14 other filed across
jurisdictions
2.4bn1 Connected
Devices Reached
Award-winning Ad Fraud
Detection Platform 15+ years of focused
Affle’s mFaas: Real-time solution R&D and innovation
for addressing digital ad fraud,
with multiple patents granted
and/or filed Real-time Predictive
Artificial Intelligence
Algorithm
SGD Accreditation Machine Learning
Affle Platform accredited by Deep Learning
Powering Futuristic
IMDA Singapore for 3rd
Tech Use Cases
consecutive time in December,
2020 Note: 1. For the 12 months period of Oct 1, 2020 to Sept 30, 2021
*mTraction is accredited under the Accreditation@SG Digital (SG:D) programme 6
Affle2.0 Culture | Tech & Thought Leadership
Affle2.0 Culture | Sustainable Profitable Growth
4-Year CAGR: Revenue 45.7% I EBITDA 41.9% I PAT 54.7%
Particulars in Rs. million
1,030
719
419 478
5,168
4,272
3,338
2,494
1,672
1,300
888 1,031 871
703 655 706
455 488
278
FY2018 FY2019 FY2020 FY2021 H1 FY2022

(Unaudited)
Revenue from Operations EBITDA PAT (Normalized)
Note: PAT normalized for gain on fair valuation of financial instruments (Refer our respective quarterly earnings presentations for the detailed working)
FY2021 OCF adjusted for deferred tax liability of Rs. 14.18mn 8
Affle2.0 Culture | Inclusive ESG Initiatives
Ranked amongst the leading ESG responsible companies ahead of many Indian IT/Tech Companies by ESGrisk.ai
(Indian Rating Company) in its ESG Yearbook 2021
Our Guiding Values Proactive Adoption of ESG Reporting Outcomes
531 ESG Score

1 Innovation
Innovation and Dedicated ESG

2 Agility Responsible
Business Practices People-oriented Committee
Culture
3 Leadership Uplift the Society
Sustainability
Principles Repay the Planet 82 GRI Principles
& Sub-Factors
4 Integrity Reported
Social 10 UNSDG Aligned

5
Consciousness
Our 1st Integrated Annual Report 2020-21
9
7
Connected Devices I
5

4

3

2 Anuj Kumar
Chief Revenue &
Affle2.0 Culture I Built to Last Operating Officer

1
Affle2.0 Strategy | Simplifying & Unifying the
Ecosystem
Advertiser Consumer
Verticalization Vernacular
Consumer Platform Business
Converted Average CPCU1 CPCU Revenue

users (mn) (INR) (INR mn)
FY2021 105.3 40.8 4,294
ROI FY2020 72.3 41.0 2,965

Converted
Users
Notes: 1. Cost per converted user (Pricing model for Affle, which is the cost paid by the advertiser) 11
Affle2.0 Strategy| Three-pronged Growth Framework
Simplify & Unify the

Ecosystem
Value & ROI Led Propositions
Verticalized Focus to
Maximise Impact
12
Affle2.0 Strategy | Powering Performance Driven
High-ROI CPCU Model
90.2% of Consumer Platform revenue contributed by CPCU model in H1 FY2022 and 9.8% from Non-CPCU
New user conversion Existing user repeat New/existing user

(online) conversion (online) conversion (offline)
Use Case – Targeted new consumer Use Case – Target interested Use Case – Driving footfalls and
acquisition optimized to in-app consumer to complete the transactions at physical retail stores
transaction/registration/event transaction (O2O)
13
Affle2.0 Strategy | Targeting High Growth Markets
and Industry Segments
Global business anchored in Emerging Markets Verticalized approach for leadership within fast growing
(IND, SEA, LATAM & MEA) resilient industry segments
Category E Category F
EdTech FMCG
E-commerce Fintech
Entertainment Foodtech
Category G Category H
Primary markets: Other key markets:

India, Southeast Asia, North America, Europe,
Middle East & Africa North Asia
Gaming Government
and Latin America
Healthtech
2.4bn+1 Connected devices Reached Globally Groceries
Note: 1. For the 12 months period of October 1, 2020, to September 30, 2021, on a consolidated basis 14
Affle2.0 Strategy| Leveraging upon Strong Macros
Fast Growing Digital Ad Market
1 Global Digital Ad Market to grow by 9% with Emerging markets like
India expected to grow at 25-30% together with other emerging markets
like SEA & LATAM also exceeding global trends*
Growing Penetration of Connected Devices

2 Only half the world is online with US/UK at ~80% smartphone penetration
and Emerging Markets trailing with India 32%, Brazil 51% & Indonesia 59%**
Rapid Digitization of Existing and New Industry Verticals

3 The digital revolution is happening everywhere with existing industry
verticals getting disrupted and many new categories and advertisers
emerging regularly (Fintech, Healthtech, Edtech etc.)
Transformation of Commerce
4 Rapid growth of online commerce globally forecast to contribute 22% of
all commerce by 2024 with equally rapid digital disruptions happening in
retail commerce
Source: * eMarketer; **GSMA 15
7
Connected Devices I
5
Vipul Kedia
Chief Data &
Ads into Consumer Recommendations Platforms Officer
4

3

2
Affle2.0 Culture I Built to Last Charles Yong

Chief Architect &
Entrepreneurship & Governance Tech & Innovation Sustainable Growth Technology Officer
1
mDMP - The Enabler of our CPCU Business
Usage Affinity Intent Affinity Product Affinity
Who will be the Who will be the What product will

next user? next shopper? they buy?
2.4Bn+ 100+ 40+ Advanced Internal

Connected Pre-Defined Interest AI / ML AffleID For
Devices Segments Categories Models Each Device
17
Driving Scalable Growth for Our CPCU Business
Converted Users – Consistent Growth over Several Quarters
18
mDMP in a Nutshell
AUDIENCE AI/ML PROCESSING QUALITY FILTERS EXPERIENCE INSIGHT

(Good Data) (Bad Data)
OEMs and Filtered Raw Data from

Operators all Platforms
Direct App
Integrations Prediction of Shoppers
vs. Non-Shoppers
Apps via
Ad Exchanges
Vertical Affinity
Classification
Integration with
Walled Gardens Advanced fraud Relevant Ads and App Transparent In-
detection systems to recommendations across depth analysis
Vernacular block suspicious traffic relevant placements to across channels for
Advertiser Apps Classification maximize conversion business decisions
probability
19
Cutting Edge Technology Platforms to Boost ROI
Data from
Diverse • Ingestion of billions data points per day across
Channels channels
Advanced • 25+ checks - Deterministic & Probabilistic

Traffic
• Standalone + Timeseries Fraud Detection
Distillation
• Machine Learning Models with real time feedback loop from

Runtime campaigns
Optimisation
• Smart Auto Classification into Predefined Segments

Machine • Multi layered Data Science Models for Predictive Segmentation
Intelligence
20
Sophisticated Multi-Layered Intelligence Framework
Predictive Analysis Which products to

advertise to a
particular user?
Classification basis Behaviour Analysis

Lifetime Value
AI/ML Modeling Supervised and

Unsupervised
Learning
High / Med / Low Auto Segmentation

Affinity Shoppers (Clustering / Regression / KMeans)
Rule Based / Decision Trees Categorization to

Broad Interest
Categories
Good Traffic / Bad
Traffic
1st Level Inference - Single level Feature Analysis
Identification
21
Sample AI & ML Driven Behavioral Models
Gender Prediction Attribution Lift MBA Analysis Language Affinity

Models (Topic Models, word
(MLlib: Random Forest) (AB testing/ RL) (Apriori Algo)
embeddings)
Age Prediction Fraud Detection Affluence Prediction Location Affinity

(Ensemble: Isolation
(Xgboost) (Logistic Regression) (Heuristic Sparsity mgmt)
forest)
Lifetime Value Product

Churn Propensity Prediction Purchase Propensity
Recommendation
(ANN) (Logistic regression)
(Pareto NBD) (Deep-FM)
22
Privacy by Design and Data Security
External Frameworks
Final Submissions to Auditors
Privacy By
Design
Security
By Design
Internal Frameworks
23
Innovation-led Tech DNA
Consumer Acceptable Advertising Traffic

Advertising Distillation
20 6
Patents Patents
Filed Granted
Vernacular Affinity Optimizations for Mobile
Identification Ecosystem
Multiple Vernacular Detection Engagements in Video /

Audio streams
24
7
Connected Devices I
5

4

Elad Natanson
mDMP mFaaS Data Science Chief Executive Officer
3
(Appnext)
2

1
App Recommendation I At a Glance
End-to-end discovery solutions from the initial device setup and along the users’ daily mobile journey
514+ 18 7.2+
Million Billion
Daily Smartphone Average Daily Daily App

Users Interactions Recommendation
Proven track record Industry leading Unique recommendation

with top OEM brands patent technology engine
Note: Data as of Dec 11, 2021
26
App ecommendation ‘ imeline’ echnology
Turns behavioral data Predictions are based on the Apps are suggested based on
from ads to recommendations user’s mobile daily journey predictive analytics and behavior
driven AI technology
Acquire new user and Patent technology that displays contextual

re-engage existing and personal app recommendations within a
myriad of apps and directly on-device
27
Continuous Experiences
First Experience 7:00 8:30 12:30
appnext.com
SETUP
PROCESS
DYNAMIC
PRELOAD
WIDGET KEYBOARD MINUS 1 SCREEN

28
18:00 19:30 21:00 22:30
FOLDER IN-APP DISCOVERY OEM STORES REWARDED

DISCOVERY
29
Use Case: Powering OEM1 Ecosystem
Delivering tech-powered discovery solutions to a leading OEM since 2018
Setup Wizard Keyboard Apps Minus 1 Dynamic Preloads
Successfully completed the

integration of our recommendation
engine into leading OEM devices in
India, Southeast Asia and Europe,
reaching over 250 million monthly
users internationally, ensuring
greater reach, user base growth
and faster time to install for its
advertisers’ clients worldwide
OEM1 OEM1 OEM1 OEM1
Store Ads Keyboard Must have
30
Industry Recognitions
31
7
Connected Devices I
5

4

3

2

1
Q&A Session - 1
Participants who wish to ask

questions can raise their hand
and they will be taken into the
Speaker Room one-by-one
Once the Q&A session ends, we

will resume after a 5-mins break
33
7
Connected Devices I
5

On-Device In-App Timeline Data Science Martje Abeldt
4
Chief Revenue Officer
(RevX)
3

2

1
The Lifetime Value (LTV) Market Opportunity
2020 Mobile Landscape – At a Glance
Source: App Annie - State of Mobile 2021

35
Conquering Time-Spend to Drive LTV

36
App Retargeting Fuels E-Commerce Revenue

37
Large Opportunity for Repeat Conversions
38
High-Frequency Repeat Conversions in On-Demand

39
The Boom in Gaming and In-App Revenues

40
App Retargeting is Key for Activation & Revenue
Retention Rate Aggregated Over Days Revenue Events Aggregated Over Days
Days (1-30) Days (1-31)
Source: https://www.adjust.com/blog/retargeting-vs-new-user-acquisition/
41
Full Funnel App Retargeting Maximizes LTV
Newly Acquired Users Active Users Dormant Users

Prevent churn through early Offer attractive reasons to spend Retarget users with timely and
activation and a great onboarding time on your app and increase relevant ads before they lapse
experience LTV
42
Technology-Driven Advertising Performance
Dynamic Real-time Targeting Placement Optimization

We connect with every single user Advertising lives through its delivery. We
individually to make the most out leverage inventory sources granularly
of your budget based on performance
Creative Innovation Conversion Prediction

We leverage creatives Every single impression enables us
towards empathy, to effectively predict both
relevance and “ease of conversion success and ROI. We
engagement” to achieve the leverage our deep-learning
best performance for algorithms for bid optimization on
branding and performance all funnel stages to reach the most
valuable users
43
7
Connected Devices I
5
Noelia Amoedo
Chief Executive Officer
On-Device In-App Timeline Data Science (Mediasmart)
4

3

2

1
Integrated Online & Offline Worlds
Geofenced campaigns with high precision
Drive to Store with Incremental Metrics
Free POI discovery tool
Premium dashboard and heatmaps
Location-based audiences and insights
45
Location Based Audiences & Insights
DISCOVER
LAYER INSIGHTS
ONLINE & ABOUT YOUR
OFFLINE
OMNICHANNEL
AUDIENCE DISCOVER INSIGHTS ABOUT YOUR
AUDIENCES
INSIGHTS
CUSTOMERS
AUDIENCE OR VISITORS
INTELLIGENCE
CUSTOMERS OR VISITORS
TARGET PEOPLE
EXAMPLE BUILD AUDIENCE
EXAMPLE
WORKING 30%
IN ALSO VISITED COMPETITOR BASED1,ON46% ALSO VISITED
E-SHOPPER
30% ALSO WOMEN COMPETITOR
VISITED WHO STAY IN1,HIGH-END
46% ALSO VISITED
FINANCIALCOMPETITOR 2, 7% DOWNLOADED PLACE OF
YOURRESIDENCE
APP YESTERDAY
APARTMENTS
COMPETITOR OR2, VISIT
7% PARTICULAR YOUR
DOWNLOADED MALLSAPP YESTERDAY
OFFICE DISTRICTS
AND 60% USED YOUR APP IN THE LAST 10 DAYS
AND 60% USED YOUR APP IN THE LAST 10 DAYS
46
Integrating Consumer Journeys on Connected Devices
Connected TV specifically refers to televisions

that have access to an internet connection and
can load or stream digital content
Ecosystem CTV
Smart TV Internet-connected devices for streaming Game consoles

TVs that connect to the internet directly Boxes such as Chromecast, Amazon Fire TV Includes consoles like Xbox, Playstation,
to stream content. stick, Apple TV, etc., that stream to a TV. Nintendo and more that stream to a TV
47
Leveraging Programmatic Methodology
In Real Time
Target Location
Your campaigns can reach only Where the household is located
your target
Audiences
Customize What we previously know about
Your ads can be personalized for users in that household or the
your different targets household itself
Measure & Optimize Context

You can measure and optimize What is the context when serving
your campaign as it goes the ad (from TV show being
watched to weather outside)
48
Building Engagement & Driving Conversions with
Household Sync
High Impact
storytelling on
CTV
Amplified
engagement on
CTV exposed
audience
Retarget the users who saw your ad on CTV on

any other connected device within the Action driven
household, within a certain timeframe after and measured
they have seen the ad on the big screen on mobile
49
7
Connected Devices I
5
Diego Meller
Co-Founder & Co-CEO
Ads into Consumer Recommendations (Jampp)
4

3

2

1
Creating Growth Opportunities in Transitions
Joining Forces with Affle Ecosystem-level Transitions
Fintech
58%* iOS
+
E-commerce
Dominant Mobile OS Entertainment
In the US
Foodtech
ne of Jampp’s key
markets
Gaming
51
What changed when Apple released iOS 14.5?
April 2021
All apps in iOS 14.5 are now

forced to ask for permission from
the user to store and use Apple’s
Identifier for Advertisers (IDFA)
for tracking purposes (the same
way they ask permission for
notifications, location, camera,
etc.)
With the change, Apple introduced

SKAN, an ad network API to help
advertisers measure the success of
ad campaigns while maintaining
user privacy
52
Delivering Conversions across Mobile Platforms
100% Programmatic Full Funnel

Jampp’s proprietary DSP technology Focused on New User and Repeat
connects directly to all major User Conversions
programmatic exchanges
Outcome Driven Privacy Compliant

Our algorithms bid on ad impressions Our iOS product is fully compliant
that are more likely to lead to a and an early adopter of Apple’s SKAN
conversion framework
53
Thriving in the New Environment
+10X 41%
More efficient conversions in SKAN
Increase in SKAN generated
campaigns (vs. Android) thus
conversions (growth since June) generating much greater campaign
ROI
Rapidly Growing Product
Jampp’s SKAN product has been
50%
More efficient conversions in SKAN
growing very rapidly since the launch
campaigns (vs. IDFA-only) thus
and has been winning consistent generating much greater campaign
customer and industry recognition ROI
* Case Study of an advertiser

54
7
Connected Devices I
5

4

3

2

1
Q&A Session - 2
Participants who wish to ask

questions can share their
queries over the text through
the Q&A window, for our team
to address them
56
Contact Us
Website
www.affle.com
Investor Relations Contact

investor.relations@affle.com

Affle Big Pres

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AIL/SE/IAM/2021-22/89 December 13, 2021

BSE Limited National Stock Exchange of India Ltd

Scrip Code: 542752 Symbol: AFFLE

Dear Sir/ Madam,

Submitted for your information and records.

Affle (India) Limited

Ads into Consumer Recommendations

Core Tech & Data Platform I Patents & Privacy

Affle2.0 Strategy I Consumer Platform

Affle2.0 Culture I Built to Last

Performance driven Leading

Growth driven Robust

Anuj Khanna Sohum

Charles Yong Jien Foong Martje Abeldt Bijynath

Mei Theng Leong

Sujoy Golan Advisors to the Board

Global Tech IP Portfolio Unified Consumer

Particulars in Rs. million

FY2018 FY2019 FY2020 FY2021 H1 FY2022

Our Guiding Values Proactive Adoption of ESG Reporting Outcomes

531 ESG Score

Innovation and Dedicated ESG

Social 10 UNSDG Aligned

Ads into Consumer Recommendations

Core Tech & Data Platform I Patents & Privacy

Affle2.0 Strategy I Consumer Platform

Entrepreneurship & Governance Tech & Innovation Sustainable Growth

Converted Average CPCU1 CPCU Revenue

FY2021 105.3 40.8 4,294

ROI FY2020 72.3 41.0 2,965

Simplify & Unify the

Value & ROI Led Propositions

New user conversion Existing user repeat New/existing user

Primary markets: Other key markets:

Growing Penetration of Connected Devices

Rapid Digitization of Existing and New Industry Verticals

Core Tech & Data Platform I Patents & Privacy

Affle2.0 Strategy I Consumer Platform

Affle2.0 Culture I Built to Last Charles Yong

Usage Affinity Intent Affinity Product Affinity

Who will be the Who will be the What product will

2.4Bn+ 100+ 40+ Advanced Internal

AUDIENCE AI/ML PROCESSING QUALITY FILTERS EXPERIENCE INSIGHT

OEMs and Filtered Raw Data from

Advanced • 25+ checks - Deterministic & Probabilistic

• Machine Learning Models with real time feedback loop from

• Smart Auto Classification into Predefined Segments

Predictive Analysis Which products to

Classification basis Behaviour Analysis

AI/ML Modeling Supervised and

High / Med / Low Auto Segmentation

Rule Based / Decision Trees Categorization to

Gender Prediction Attribution Lift MBA Analysis Language Affinity

Age Prediction Fraud Detection Affluence Prediction Location Affinity

Lifetime Value Product

Final Submissions to Auditors

Consumer Acceptable Advertising Traffic

Multiple Vernacular Detection Engagements in Video /

Ads into Consumer Recommendations

Core Tech & Data Platform I Patents & Privacy

Affle2.0 Culture I Built to Last

Daily Smartphone Average Daily Daily App

Proven track record Industry leading Unique recommendation