Group Project

Deadline for submission: November 30, 2022

Submit your output (hardcopy) in Room 1, ILEGG Building
Format:
A4 Size
Font: Arial – 12
Double Space
All-white plastic slide folder

I. Case Study

Typhoon Nalgae (Paeng) Shatters Hopes of Tourism Recovery

The outputs will then be assessed accordingly through the following rubric:

Identification of problems – 10%

Problems Statements – 20%
Problem Analysis – 15%
Identification of Alternatives – 15%
Evaluation of Alternatives – 15%
Recommended Course of Action – 20%
Implementation Plan – 5%

INSTRUCTION:

The case study format:

1. Cover Page
2. Executive Summary. Explain what you will examine in the case study.
3. Background. Provide background information and the most relevant facts.
4. Case Evaluation
5. Proposed Solutions
6. Conclusion
7. Implementation
8. References

CASE

RESORT owners along the white beach of Puerto Galera south of the Philippine capital
were expecting a boost to their revenues during the long weekend holiday after President
Ferdinand R. Marcos, Jr. made mask-wearing indoors optional.
But Typhoon Nalgae (Paeng) came, forcing visitors to cancel reservations, killing dozens
and sending rescuers to search for missing victims.
“The holiday resulted in a sharp increase in bookings, but before the ink had dried on
those new records, they were all swept away by the winds of the storm,” British Daniel
Stracey, who manages Lalaguna Villas Luxury Dive Resort & Spa, said in a Facebook
Messenger chat.
“We saw hope that made our hearts flutter briefly. But the slightest good news was
followed hastily by the bad,” he added.
The luxury resort in the province of Oriental Mindoro, which is about an hour by boat from
Batangas port, was estimated to have foregone P1 million in sales at the weekend, an
amount that would have funded the holiday bonuses of its workers, Mr. Stracey said.
Thankfully though, damage on most facilities along Puerto Galera’s white beach was
minimal.
Noe Lineses, who owns an online platform that organizes trips and tours to the popular
beach destination, said resorts and cafeterias had prepared for Halloween parties for its
visitors.
When ferry trips got canceled on Oct. 28, more than 3,000 tourists failed to make the trip
to Puerto Galera, he said.
“There are many establishments in Puerto Galera that are struggling to survive due to the
on and off nature of tourism nowadays,” he said in a Messenger chat. “Long weekends
would have guaranteed income to many, but unluckily, the typhoon came.
The town had lost as much as P50 million in potential income due to the typhoon, Mr.
Lineses said.
Both Mr. Stracey and Mr. Lineses hope that the Christmas holiday could somehow offset
the losses from the typhoon.
The Philippines lies along the typhoon belt in the Pacific and experiences about 20 storms
each year. It also lies in the so-called Pacific Ring of Fire, a belt of volcanoes around the
Pacific Ocean where most of the world’s earthquakes strike.
The Philippines’ 16th typhoon this year also affected other tourist spots including the
world-renowned Boracay Island in Aklan province.
CONTINGENCIES
Beibi Balana, a member of a Facebook group on DIY (Do-It-Yourself) travel, said Paeng
had brought rains to the small island as early as Oct. 27, forcing them to delay their land
tour for a day and cancel all water activities.
She was one of thousands of tourists who were stranded after flights to Manila were
moved from Oct. 29 to the 31st.
“Typhoons threaten itineraries, disrupting potential revenues from tourism products and
services, while costs may have already been incurred due to preparations for guest
arrivals,” said John Paolo R. Rivera, associate director of the Asian Institute of
Management’s Dr. Andrew L. Tan Center for Tourism.
“Rebooking is also disruptive especially when reservations have already been paid,” he
said in a Viber message. “It messes up the system and smaller tourism enterprises may
not have the ability to adjust.”
Paeng disrupted the operations of at least six airports and 78 seaports, according to a
report by the local disaster agency.
More than 180 flights were canceled and only 4% of affected seaports were operational.
Almost 8,000 passengers, more than 2,400 rolling cargoes and 68 vessels were stranded.
Many businesses also incurred losses after the typhoon caused brownouts. More than
124 cities experienced brownouts at the weekend.
“We cannot do anything about the Philippines’ vulnerability to natural calamities,” Mr.
Rivera said. “They will definitely disrupt tourism activities to some extent. For small
players reliant on tourism receipts, contingency should be available.”
Small players should have alternative sources of livelihood so they can cope when
disruptions happen, he added.
The government and the private sector should also work together to make tourism
infrastructure resilient to typhoons and other natural calamities, Mr. Rivera said.
“Better weather forecasting equipment should be available to generate reliable
information, allowing players and tourists to make adjustments even before calamity
strikes,” he added.
Mr. Marcos and his economic managers have said the revival of Philippine tourism would
boost the Southeast Asian nation’s economic recovery.
Tourism arrivals in the Philippines have hit 1.7 million as of Oct. 17, exceeding the target
for the year, Tourism Secretary Maria Esperanza Christina Frasco said earlier this month.
The tourism sector accounted for 12.8% of Philippine economic output in 2019, or about
P2.48 trillion. Tourism’s economic contribution fell to 5.2% last year as most countries
closed their borders amid a global coronavirus pandemic.

II. Basic Organizational Plan

The output (Basic Organizational Plan) will be graded through the following rubric:

- Content – 30%
- Neatness – 10%
- Organizational Management Elements – 20%
- Grammar/technicalities – 20%
- Creativity - 20%

INSTRUCTION:

Create a Basic Organizational Management Blueprint to aid in the recovery of a

tourism business following the pandemic and Typhoon Nalgae (Paeng). (5 basic
functions of management must be applied)