Full Superasia

UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS
2021
INTERNSIP REOPRT ON SUPERASIA GROUP
SUBMITTED BY: ABEERA ARIF BB17009 MORNING SECTION- A
2017-2021 FINANCE SPECIALZATION
SUBMITTED TO: DR. WASEEM UR REHMAN
DEPARTMENT OF BUSIENSS AMINSITRATION,
UNIVERSITY OF THE PUNJAB,
GUJRANWALA CAMPUS.
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TABLE OF CONTENTS
Letter issued by Institute 5
Letter issued by the Organization 6
Acknowledgement 7
Executive Summary 8
Chairman’s Message 12
Introduction 13
History of manufacturing industry…………………………………………………………..…...15
History of Super Asia………………………………………………………………………….…

17
Vision/Mission…………………………………………………………………………………...18
Core values/Philosophy………………………………………………………………………….19
Chronology………………………………………………………………………………………20
Products…………………………………………………………………………………………..2
0
Services…………………………………………………………………………………………..24
Employee
benefits………………………………………………………………………………..25
Import/
Export…………………………………………………………………………………….27
Branches………………………………………………………………………………………….2
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Organizational structure………………………………………………………………………….28
Personnels………………………………………………………………………………………..31
Organizational division…………………………………………………………………………..42
SWOT analysis…………………………………………………………………………………..44
PEST analysis……………………………………………………………………………………47
IFE/EFE matrix…………………………………………………………………………………..50
BCG analysis…………………………………………………………………………………….54
Financial statements……………………….……………………………………………………..57
Ratio analysis…………………………………………………………………………………….68
Horizontal
analysis……………………………………………………………………………….77
Vertical analysis………………………………………………………………………………….78
Training program………………………………………………………………………………...80
Recommendations………………………………………………………………………………..81
Conclusion……………………………………………………………………………………….83
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INTERNSHIP PERMISSION LETTER ISSUED BY THE UNIVERSITY
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INTERNSHIP LETTER ISSUED BY THE ORGANIZATION
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ACKNOWLEDGMENT
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All praises and thanks to Allah Almighty. The Lord and Creator of this universe by
Whose power and glory all good things are accomplished. He is also the most Merciful, who
bestowed on me the potential, ability and an opportunity to work on this project.
I am grateful to my respected supervisor Dr. Waseem Ur Rehman who has guided

me in each and every step of this project. Indeed, without his kind guidance I may
not have been able to even start this project. May ALLAH give him the reward which he
deserves. I am also grateful to my mentors who are related to the organization of Super Asia Ltd.
Despite of the most hectic schedule, Sir Tariq Mahmood (GM Finance) helped me
so much. I'm really grateful to him for clarifying my concepts and making me learn
from his experience. Whatever I have learnt from him will definitely be helpful in
my upcoming study and the professional life ahead.
In the end, I am also thankful to all my teachers and specially my HOD Dr. Naveed Iqbal
(Business Administration). I have a lot of prayers for them who gave me the knowledge and
support to make me able to complete my bachelor’s degree. May Allah SWT bless all
my teachers and my mentors. Ameen.
Abeera Arif
Department of Business Administration
Finance Specialization
EXECUTIVE SUMMARY
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I have completed my 6 weeks internship at Super Asia Gujranwala. In Pakistan, a large
number of industries like, Waves, Dawlance, Pell, Pak, and Nas Gas etc are providing
and producing the home appliance. Super Asia is one of the best emerging and growing
industries in Pakistan. Super Asia is a heavy manufacturing industry of Gujranwala
which i s p r o d u c i n g a n d m a n u f a c t u r i n g a l o t o f h o m e a p p l i a n c e s l i k e washing
machines, fans, air conditioners, microwave oven, geysers and water coolers. I t
has also introduced Super Asia motor cycle SA 70.
Like all heavy industries, Super Asia also have defined their vision and mission
statements, it has its values and objectives which the company has to achieve. It has
its branches in big cities of Pakistan like Gujranwala, Lahore, Karachi, Hyderabad,
Multan, Faisalabad and Rawalpindi. In Gujranwala, the branch is situated in a very large area
and has a large number of departments like manufacturing department, assembling
department, tool shop, packing department and godowns.
Home appliances are very important component of our life and are necessary
things in our homes, without home appliances it is very difficult to spend our lives. It was the
time when people did not have the washing machines, fans, air coolers, air conditioners,
microwave ovens, water coolers and heaters but time makes the inventions and necessities make
the inventions. Now at this time it is very difficult to spend the life without these appliances.
Super Asia is rightly rated as largest growing industry of Gujranwala. It is a true example of
progress made by leaps and bounds. It is engaged in producing a large variety of products
touching the diverse industries like automobiles, electronics, home appliances, and even food
chains. It is a family owned business. Super Asia was found 30 years started to grow in 1980s.
Super Asia is very successful in its various businesses especially in Home

Appliances. It is eagerly looking forward to modernize its culture and diversify its investments in
other areas as food chain. Super Asia believes in individual importance in collective success.
Mutual respect civility, creativity, and collective activity towards common goals are considered
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as core values. Ethical behaviors greatly affect decision making in company. Company believes
in growing profitability. Super Asia is involved in many After sale and other services along with
production, which differentiate them from their local competitors. There are four departments
which serve all production units namely: Marketing, HR, sales, and accounting departments.
Almost every department except HR department, which consists of a single HR manager, has a
supervising manager and assisting staff working under him. Marketing department use a wide
range of tactics to enhance sales ranging from TV advertisements to lucky draws. HR department
is not performing all the functions in the manner in which it should perform. Sales department
works parallel to and in collaboration with marketing department and has a sales force as
assisting team to sales manager.
The Part I of this report includes:
 A brief introduction to the organization.

 History and present status of the organization in business network.
 Comparison of the unit with other units of the same industrials sector and reflection on its
development patterns (success/failures).
 Objective/mission vision statement of the organization
The Part II of this report consists of Company’s management system which is focused on:
 Organizational Chart of the governing body

 Policy formulation process-meetings, how frequent.
 Employees/personnel in various sections
 Designations and number
 Job assignments/description, qualification and matching benefits.
 Career ladder.
 Job assessment methods, accountability incentives etc.

 Major managerial policies, practices/styles.
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Part III of this report is based upon the administrative or the management styles of the
organization which are as follows:
 It may include Management/Administrative styles/Hierarchy/organizational structure

 Impact of different styles on the morale and efficiently of workers.
Part IV of this internship report has the following contents:
 A brief discussion of production facilities.

 Critique on various production methods/schedules. Discussion on any bottlenecks present
in the production, operation with solutions recommending possible improvements.
Part V of this report is based upon the Company’s Accounting procedures which include:
 Analysis of Various Accounting Procedures in the Company
 Horizontal Analysis and Vertical Analysis of various Financial Statements.
 Complete ratio Analysis of financial statements
Part VI of this report is based upon training program of the organization consisting of:
 This part provides the details of the work performed by the internee during internship
period.
 Enrich by special notes and anecdotes.
 Difficulties faced in getting data.
The final part VII of the report consists of recommendations and solutions if necessary.
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The main focus of the project is the evaluation of accounting system and cost efficiency. The
accounting department is headed by a chief accountant who is also General Manager of the
company. Accounting department serves all production units. Manager Accounts deals with
routine and operational matters of Accounting Department. This department also performs the
functions of costing, Cost Accounting, and Finance. In its accounting function, department
performs recording, summarizing, classification, and reporting as well. Company uses an
integrated system of accounts with perpetual inventory system.
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CHAIRMAN’S MESSAGE
‘ I feel immensely proud to declare that Super Asia Group is a benefitting tribute to the public.
Our work force and the satisfied customers play a major part in the Super Asia’s success story.
The vision of the founder was to become a winning streak from the outset. His profound insight
into the dynamics of Home Appliance Industry continues to inspire the management of Super
Asia till date. Despite the unstable economy of the region Super Asia has achieved commendable
milestones. Today Super Asia with its diversified range of offerings has become a trusted brand
for generations, nationally and internationally. Blend of supreme quality and technological
advancement in our products gives us an edge over our counterparts. We have faced many
challenges in our journey to the top but it was all made easy due to our unvarying innovation and
by our untiring efforts to meet customer demands. I would like to reassure all the stake holders
that the management of Super Asia not only looks ahead with a deep sense of enterprise,
progressive outlook and professional attitude, but constantly reviews, grasps and benefits from
the state of the art technologies and modern research to achieve new heights of success.’
~ HAJI MOHAMMAD YOUSAF
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INTRODUCTION TO THE ORGANISATION
The saga of Super Asia started in 1975 by Mr. Mian Mohammad Din, the founder of Super
Asia. He made his idea a reality by being the first local manufacturer of washing machines in
Pakistan.
With the advent of Super Asia Group in 80’s became the era that changed lifestyles
of generations to come. Super Asia has the honor of producing first of its kind complete plastic
body washing machine in Pakistan. Super Asia work on the lines, caters-to-all and thus has
introduced products of different values in the market with the latest technology. We are the
market leader in washing machine since 1975and strive to replicate our strengths in our other
products and businesses, thus offering our best across the region. The very First Washing
Machines in the 1975, Room Air Coolers in 1980, Gas & Electric Water Heaters in 1985, Water
Dispensers in 1995, Fans in 1998, Motorcycles and Insulation & Packing Material units in 2003,
Microwave Ovens and Air Conditioners in 2004, Automotive Parts in2006, Three-wheeler CNG
auto-rickshaw in 2008, Hardees International Burger Chain in 2009, Gas Stove and Cooker
Hood in 2010 are some of the major milestones of Super Asia Group. Super Asia Group is
striving to be the leader in all of their products, nationally and internationally and to win the
utmost satisfaction, trust and loyalty of their much valued customers.

Super Asia is engaged in producing top order home appliances in
South Asia. Recognition of its achievements in quality products are manifested in the form of
the ISO9002 certification. The success tale spread well over 25 years when Super Asia produced
the first washing machine of Pakistan. Later on Super Asia started producing room
air coolers, gas and electric geysers. Keeping in view the requirements and purchasing power of
all the segments of the society Super Asia has introduced different washing machines t o m e e t
their demands. Super Asia has the honor to produce complete plastic body
washing machine for the first time in Pakistan. Another hallmark in quality products
is introducing the double action washing technology through side and center
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Plaster. In Pakistan, Super Asia has not only introduced a large range of Room Air Coolers in
plastic body, but in different sizes and values as well.
.
Super Asia in order to maintain its superiority in producing public utility products has introduced
hot and cold, and only cold water dispenser. It was an instant success' due to its design,
effectiveness and affordable price amongst the consumers. Similarly the
complete range of super Asia fans is of international standard. There are different
sizes, c o l o r s i n C e i l i n g , P e d e s t a l , B r a c k e t , E x h a u s t F a n s .
R e s e a r c h b a s e d products of Super Asia enjoyed a sense of superiority over similar
products in the open market. The objective is, however, to offer consumers products of
international quality at affordable price and this can be judge by the fact that they are
being exported to Saudi Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar from
the last so many years, and t h e i r d e m a n d i s g r o w i n g d a y b y d a y . T h e s u c c e s s
story of Super Asia is due to its chairman Haji Mohammad Yousaf while
M a n a g i n g D i r e c t o r H a j i M u h a m m a d A f z a l looks after the production aspects of
the factory. He has a critical approach towards the products and their prices offered by
their competitors

Haji Muhammad Ashraf, Chief Executive of Super Asia has played a leading role i n
the marketing aspects of the products. He is fully aware of modern trends
i n t h e International Markets. It will not be out of place to mention the services
of Mr. Faisal Afzal, Mr. Abdul Razaq, Mr. Sohail Yousaf and Mr. Umer Ashraf, that
is looking after d i f f e r e n t d e p a r t m e n t s o f S u p e r A s i a . T h e s e f o u r y o u n g
f e l l o w s w i t h t h e i r h i g h e r e ducation and thriving on the experience of their seniors
have produced excellent results. Apart from looking after the affairs of factory,
chairman Haji Muhammad Yousaf is equally paying his attention towards religious affairs
and social work. He has constructed a Mosque; Mian Muhammad Din Trust Hospital is another
example, where free medical treatment is being provided to factory workers, and the needy of
nearby localities.
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HISTORY OF MANUFACTURING INDUSTRY IN PAKISTAN
Home appliances are the necessities for living, w i t h o u t h o m e a p p l i a n c e s i t i s v e r y

d i f f i c u l t t o s p e n d o u r l i v e s . I t w a s t h e t i m e w h e n people did not have the washing
machines, fans, air coolers, air conditioners, microwave ovens, water coolers and heaters but
time makes the inventions and necessities make the inventions. Now at this time it is very
difficult to spend the life without these appliances. A lot of companies are manufacturing these
home appliances in the Pakistan like, Stylo, Toyo, Asia, Nas gas, Super Asia and a large
number of local companies.
Kitchen appliances were designed to make life easier when cooking and preparing
food. Since the mid-1800s, people have been thinking of new and innovative ways
to s t o r e f o o d , c o o k f o o d a n d c l e a n u p a f t e r e a t i n g f o o d . M a n y o f t h e s e
i d e a s w e r e g o o d enough to be used by a large number of people and they are still around
today. Inventors are still trying to make things easier by coming up with new products that do
more things. Following is a few of the inventions that have stood the test of time and
continue to be used by millions of Americans today. In Pakistan it was the 1970
after which the home appliances are started to uses to make the home life easier. No
doubt before 1970 home appliances were used but only elite families were able to
purchase cooking range, air conditioners and microwave oven. There were very
minimum numbers of industries in Pakistan before 1970, after which very rare
people started to produce the appliances at local level. At the start, some people
who start this business, take a start with only one product and steadily start the
production of other products. Most of the companies were dealing only with one product
like some with washing machines, some with fans, some with hot and cold coolers and
geysers in Pakistan.
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But when the producers saw that the foreigner companies are capturing the market and the
product line of these companies is large, the local companies decided to increase their product
line. Pakistani companies start to produce the whole line of home appliances in their companies
and slowly improve their image in the minds of the customers. There are few cities in
Pakistan like Gujranwala, Lahore, Karachi and Gujrat which are f u l f i l l i n g t h e
demands of home appliances in the market of Pakistan. There are large
number of industries producing the washing machines, spinners, cooking range and ovens in
Gujranwala but in fan industry Gujrat is at the top. No doubt, the foreign companies
and Chinese products are the big threat for the local industry but still local companies are
winning the customer minds by providing the quality in the market.

HISTORY OF SUPER ASIA GROUP
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Mian Muhammad Din laid the foundation of Super Asia in 1975, His stated promise was to
“make modern and latest technology Appliances, offer the best value and give the best service to
the customer’s doorstep.” Today Super Asia is a group of companies with various businesses
serving its customers in Pakistan and many other countries in Asia and a proven reputation for
keeping Mr. Muhammad Din’s visionary Promise.
Mian Muhammad Din made his dream a reality by becoming the first local manufacturer of
washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing
machine became a market leader and symbol of quality. As a result of its efforts over the years,
Super Asia has become synonymous with Quality, Innovation, and Customer Satisfaction. The
company has developed a strong market share because of its popular Washing Machines, Room
Air Coolers, Gas & Electric Water Heaters and Fans, which are ranked amongst the top
manufactured products of the country.
It goes way back to 1968, when Mr. Mian M u h a m m a d D i n , t h e

founder of Super Asia, offered its first ever product, Washing Machine
with manufacturing facilities at a small scale to the local community of
Gujranwala, city of Punjab. It was about to change the lifestyle of that generation
and was a struggle to facilitate the end user with automated technology. He was visionary
to predict the pattern of growth in Home Appliances Industry across Pakistan. It took more than
a decade of painstaking engineering work to build up the brand name, Super Asia,
which had become the symbol of Quality, Durability, Innovation and Economy. Today, it is a
conglomerate of companies with more than a dozen different products serving much sectors of
society. The success tale spread well over 25 years when Super Asia produced the first
washing machine of Pakistan. Later on Super Asia started producing room air
co o l e r s , g a s a n d e l e c t r i c g e y s e r s . S u p e r A s i a i n o r d e r t o m a i n t a i n i t s
superiority in producing public utility products has introduced hot and
c o l d , a n d o n l y c o l d w a t e r dispenser. Similarly the complete range of super Asia
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fans is of international standard. There are different sizes, colors in Ceiling,
Pedestal, Bracket, Circu-matic and Exhaust Fans.
VISION STATEMENT
“To be the market leader in every of our products, nationally and regionally”
Our foremost aim is to think big, be the pace setter and modernizer. Since 1972, being the
market leader in washing machines, we have concrete plans to replicate our best practices in
every of our offerings, across the region. It is the VISION that every employee of the
organization is clear about. Our vision is to establish Super Asia as a people-focused, market-
driven company that produces the best home appliances for its customers, associates and
markets. By understanding trends in society and obtaining deep insight into issues confronting
people in their daily lives, we ensure that people’s needs remain at the heart of everything we do.
MISSION STATEMENT
“To win the utmost satisfaction, trust and loyalty of our valued customers”
Super Asia uses the best prevalent tools to win and maintain the satisfaction trust and loyalty of
its valued customers. Quality, Delivery and Innovation are the core elements of our philosophy.
Stake holders at every level strive to maintain the status quo of the company, to deliver the best.
Continues struggle with commitment is technique to accomplish this MISSION. Our foremost
aim is to produce the most modern and technologically advanced products in the business,
ranging from Washing Machines and Fans to Kitchen Appliances and Heaters. Our Household
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Appliances and Machines are built to fulfill needs of our customers, while strictly adhering to
high quality standards.
CORE VALUES
Our brand promise, “quality at an affordable price” encapsulates our commitment to

intimately understand the needs and aspirations of consumers in order to deliver innovative
solutions. These capabilities are firstly, by understanding people and secondly, technology
integration and product design. We put our end users front and center of product innovations
starting with understanding their needs and aspirations. We use best-in-class research facilities
and agencies to validate and ensure that our product innovations are designed around people’s
needs and aspirations, easy to experience and advanced. This hassle free product experience and
zealous after sales service network, we believe are the core catalyst of our success.
PHILOSOPHY
Quality and innovation in design along with strong back up support systems are the core
elements of our philosophy. To attain total customer satisfaction, Super Asia works day and
night to ensure that standards are met. We make a concentrated effort to establish a strong and
committed relationship with our customers and stakeholders so that we can in turn continue to
step forward in achieving our goals.
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CHRONOLOGY OF EVENTS
Continuous development of Super Asia is following as under

1975: Super Asia produced its first ever Washing Machine in Pakistan.
1980: Introduced Air Cooler in the market.
1985: Offered Geyser in the market.
1995: Introduced Water Dispensers in the marketplace.
1998: Fans are launched in the market.
2003: Motorcycles launched and insulation sheet entry in the market.
2004: Air conditioner and Microwave Oven offered.
2006: Automotive Parts presented in the market.
2008: Three-wheeler CNG auto-rickshaw.
2009: Hardees International Burger Chain.
2010: Gas Stove and Cooker Hood.
Every successful company and organization defines its visions and mission and makes the
strategies and rules to achieve these missions and visions. To achieve these visions and missions
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the organizations and companies have to fulfill the objectives so that the long term visions and
missions can be achieved.
SUPER ASIA PRODUCTS
Super Asia Products encompasses a wide range of home appliances, which include Fully
Automatic Machines, Semi-Automatic Washing Machines, Spinners, Air Conditioners, Fans,
Gas and Electric Water Heaters, Water Dispensers, Electric Water Coolers, Room Air Coolers,
Evaporative Air Coolers and Microwave Ovens. One of the top 5 manufacturers in the fan
industry, Super Asia is also a market leader in its Washing Machines, Room Air Cooler and
Water Heaters. Super Asia offers a lot of home appliances for its valuable customers.
Super Asia is a leading manufacturing company in Pakistan and is competing with foreign
companies with its weapon of quality and customer satisfaction. Super Asia is the biggest home
appliances producer in Gujranwala and offers leading home appliances. They offer with lot of
home appliances which compete with all foreign products due to its fine quality, standards and
customer satisfaction. Following are the products which Super Asia offers in the home
appliances products:
 Air Conditioners
 Fans
 Washing Machines
 Room Coolers
 Water Dispensers
 Geysers
 Microwave Ovens
 Motor Bikes Note: Every product has different models.
 Three-Wheeler CNG Auto-Rickshaw.
 Gas Stove and Cooker Hood,
 Washing Machines with its large number of models
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WASHING MACHINES
 Best performance and electric economy with heavy-duty electric motors.
 Double strike bars for clean, bright and extraordinary washing.
 Ideal portable washers for large, medium and small families.
 Maintains its performance even on low voltage.
 Save time & detergent while brilliant washing.
GAS WATER HEATERS

(Large number of models)
 Automatic Thermostat.
 Available in 25 & 55 Dylan.
 No water leakage.
 Available in various colors and sizes.
Microwave Oven
• Defrost Setting.
• Painted Steel Cavity.
• Push Button Door.
• Painted steel cavity.
Air Conditioner
• New Wall Mounted Series.
• Built to the highest international standards.
• Ensuring maximum efficiency, performance and reliability.
Fans
All types and with large number of models.
• Quiet Operation.
• Specially designed blades.
• Even air throw & Revolving grill.
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Room Air Coolers
(large number of models)
•Ultra cool air and quite performance.
•For the first time in Pakistan introduce water proof pump.
•An efficient and energy saver cooling
Water Dispensers
• New & easiest way to get hot & cold drinking water with water guard.
• New striking design.
•Low energy consumption.
•Easy to install
Electric Water Cooler

•Complete plastic front.
•Continue supply of cold water.
•Seasonal effects and rust proof.
•Completely tested Gas Water Heaters.
Motor bikes
(Currently Two models available.)
• CD 70
•CD 78
• Comfortable seat
•Economical
•Less petrol mileage
Rickshaw
•Less CNG mileage
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•Environment friendly.
•Comfortable.
•High Quality Engine
SUPER ASIA SERVICES
The best Feature of super Asia is also providing after sale services. That is big competitive
advantage. Following services are also provided by Super Asia Company:
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 To provide customer prompt, quality and reliable services at their doorstep Super Asia
has a largest after sales service network throughout the country.
 To take care of customer appliances all service centers have latest tools , equipments and
machineries.
 After sales service team consist of Engineers and highly qualified staff with great
professional approach due to this reason customer feels confident, once their appliance
are being maintained.
 Super Asia after sale service also provides the facility to customer of lifting their units
from residence to service center and delivering within 48 hours.
 Take care of our customers by remaining in contact with them so that they should not
face any type of problem.
SUPER ASIA EMPLOYEE BENEFITS
In Super Asia there are different types of benefits provided to their employees including:
 Old Age Benefits (Pension Fund)
 Social Security Card (prepared after three months from the date of joining)
 Housing facility to employees
 Transportation facility to employees
 Provides car to senior manager of the company
 Pay salaries twice a month to employees
EXPORTS
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Super Asia is exporting its products Washing Machine, Fan, Air Cooler to various countries like:
Afghanistan, Sudan, Saudi Arabia, Bangladesh UAE, Egypt, South Africa, Algeria, Turkey,
Qatar . According to their standard in trend. We have also a good network of dealers and after
sales in these countries. Mr. Zaheer is the export manager and deals with the all kinds of exports.
He has been here since 12 years. Super Asia exports their goods to Sudan, Africa and Gulf
countries. Export products are following
 Fans
 Washing Machines
 Room Air Cooler
 Auto Rickshaw
 Motorcycles
Sometimes they export goods by parts like auto rickshaw but mostly assembled like washing
machine or room air cooler. There is no custom duty they have to be paid. There are no
warranties in export countries but they only provide parts to the dealers as required. So the
dealers deal itself with the customer related to claims. Their highly profitable products are fans
and room air cooler mostly in Gulf and Africa region. As the order is concerned they get ordered
according to the season. The communication strategy is through internet and telephone. Export
marketing is also deals by export manager. There are two types of marketing one is through e-
marketing, ads on web sites, emails and telephones. The second one they arrange exhibition on
different countries to get the share of market. They do exhibits in Gulf and Africa region but now
they are planning to arrange the exhibition in china also. Mr. Zaheer Ahmad directly reports to
the director Mr. Afzal Akram.
In documentation they have made the following:
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 Commercial Invoice
 Packing List
 Form
 Clearance of Custom
 Clearance of Port
 Issue of Bill of Lading
After the above documents are arranged then the documentation process completes. As for as the
testing of documents is concerned the chamber of commerce have to check the documents and
give a clearance, because of this they get the rebate on different products like on fan they get
1.72% rebate and on washing machine 1.41% rebate. For the whole process they used Karachi
sea port for the clearance of shipment.
The main competitor in international market is China. Super Asia cannot compete china properly
but in Room air cooler Super Asia have an edge on china because they did not made the room air
cooler instead they made big cooler used in big factories and sheds.
All the payments have to be made by the account department on the request of export manager.
Every country have its own different certification (safety measures) required and they have to
complete all the certification. For example in Kuwait there is KASO. In Africa there is SABS
and so on. Because these are electrical products so that’s the main reason they required safety
measures.
IMPORTS
Mr.Sharjeel Aslam is the manager of imports office since last 15 years. Super Asia imports 50%
of raw material and assembled goods from China and also from Japan, Korea, Singapore and
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Malaysia. They import almost all the raw material of washing machines and other products from
china and other countries, like copper wire, plastic Dana, ball bearing gear and timer etc. They
also import total assembled goods from china like AC, Microwave, Instant water geyser and
Water dispenser. In here they just change the packaging and print the logo of the company. Also
motor bikes parts are import and just assembled here, only few of parts purchased locally and
some made in the company.
The custom duty on each of the product is different. Sale Tax rate is 16%. And Income tax rate is
5%. They have a Free Trade Agreement (FTA) certificate so it waves off the duty by 3 to 4 %. If
they import total assembled goods then its duty is high. For example in water dispenser they
have to pay 25% and if they import in parts and assembled here then the duty will be 15%. In
Korea (FTA) raw material duty is 10%. And in China FTA raw material duty is 6.5% and so on
for other countries.
In trade like AC, Water dispenser and Instant water geyser they have 3 to 4 parties. Before
making the agreement they check their price, style and model and then they select the party for
trade. But in raw material they do not have a specific party like in case of AC and other products
they purchased raw material from open market where they can get low price and better quality
parts. They also have to mention the grade and quality on each of the product.
In documentation process they negotiate with the party related to its product and the terms and
conditions made which include price, rate, quality and way of transmission. Then the company
issue Performa invoice, then they open Letter of Credit (LC) in the bank, and the process of
documentation will be complete. Mr. Sharjeel Aslam directly reports to the director Mr. Afzal
Akram. When the store department needs anything for production they inform the import office
90 days before, because the shipment process takes 60 to 72 days. All the payments made by the
accounts department as the request of Mr. Sharjeel Aslam.
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BRANCHES
Following are the Address of their branch offices:
Super Asia sales & service 89 temple road Lahore , 0300- 8406116
Super Asia sales & service 405 Jinnah colonies Faisalabad. 041- 647943
Super Asia sales & service Gulf Plaza Chandani Chowck near Gondal CNG 1st floor Flat no1
Rawalpindi. 051-4843187, 0321-5181000
Super Asia sales & service Ahmad park colony opposite Jamia-Saqlain road near Khanawal road
Multan. 061-770225
ORGANISATIONAL STRUCTURE
Super Asia is market leader in Washing Machine, Air Cooler and Geyser, till today,
given the presence of numerous local and foreign brands in Pakistani Home Appliances
Market. Super Asia Private Limited basically divided into two parts:
 Super Asia M.Ds Pvt. Ltd.
 Super Asia Motors Bikes Pvt. Ltd.
The Success of Super Asia is due to its Chairman ‘Haji Mohammad Yousaf “while Managing
Director “ Hajji Muhammad Afzal ” look after the production aspects of the factory. He has a
critical approach toward the products and their prices offered by the competitor.
“Haji Muhammad Ashraf “Chief Executive of Super Asia . Directors of Super Asia
are “Mr . Faisal Afzal ”, ” Mr. Abdul Razzaq”, “Mr. Sohail Afzal ”, ”Waqas Ashraf” And “Mr.
Umar Ashraf ” that is looking for different departments of Super Asia. These Five Young
Fellows with their higher education and thriving on the experience of their seniors have
produced excellent Results. We stand for as top five in Fan industry and among the top ten
manufactures of Motorcycles in Pakistan. Super Asia Spans following divisions:
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HOME APPLIANCES DIVISION:
Chairman
Super Asia M. Din Sons ltd Super Asia Trading Co. Superior Electric Private ltd
 Washing machine
 Room Air Cooler
 Geyser
 Water Cooler
 Air Conditioner
 Water Dispensers
 Microwave Oven
 Fan Division
 Ceiling Fan
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 Bracket Fan
 Exhaust Fan
 Pedestal Fan
 Table Fan
AUTOMOTIVES AND AUTOMOBILE DIVISION:
CHAIRMAN
Super Asia Motors Pvt Ltd S. T. High Tech Pvt Ltd
 Motorcycles
 Rickshaw
 Spare parts of motorcycles
INSULATION SHEETS DIVISION:
 Insulation Sheets
SUPER ASIA ADMINISTRATION:
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Chairman
Managing Director Chief Executive
Director
Director Finance Director HR Director Marketing
Production
General Manager General Manager General Manager General Manager
FINANCE DEPARTMENT:
General Manager
Finance Manager Accounts Manager
HR AND ADMINISTRATION:
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General Manager
Human Resource
Administration
Time keeping Canteen
Salaries and wages Cleaning
Building and area maintenance
Legal cases
Trade mark
SECURITY DEPARTMENT:
Security Manager
Security Staff Gate Keeper Premises Residences
SALES AND MARKETING DEPARTMENT:
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Sale & marketing department is advertisement of product and insure the sale volume of Super
Asia. Marketing and sale department serve the following persons.
Country Manager
Dealers Sales Manager
PRODUCTION DEPARTMENT:
Super Asia is specially a production based industry so focus on production department. Raw
material is passed through the different Places to ensure the quality of the products. First Raw
material is passed the quality control department then it is given to assembly line where quality
is properly checked and then it’s converted to finish goods. Production department Include the
following sub Departments:
 Tool Shop
 Molding Shop
 Die Maintenance Shop
 Sheet Shop
 Motor Body Shop
 Motor Winding Shop
 Assembly
 Fan Shop
TOOL SHOP
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Mr.Khalid Khan is the incharge of tool shop. There are new development and maintenance of
different parts of home appliances products like washing machine, room air cooler, fans,
motorcycles. There are 32 workers working in division like die casting, polishing, cutting,
drilling, and welding. There are two lifts for carrying heavy machines and material to the exact
position. The wages of workers are demanded according to their work, and salaries are fixed for
permanent workers. There are also some workers who work for the daily basis system.
MOULDING SHOP
Mr. Fareed Tabasum is the incharge of molding shop. There are heavy machinery in this
department which are import from foreign and run on gas, electricity and diesel. The plastic
products of washing machine, room air cooler are manufactured here. 25000 washing machine
bodies, 18000 room air cooler bodies, are manufactured here. There are 190 workers in which
120 work day time and 70 works for night. All production is decided by production manager.
Defective material is reprocessed. There is also one power controller plant to control power of
this department. In this department they made the different plastic parts of the washing
machines, fans and other products they got a monthly plan of their working in the department.
And according to this they have to supply the parts to the concerned departments.
SHEET SHOP
Mr.Ikram is incharge of sheet shop.In sheet shop there is a cutting of sheets by the machines
which are controlled by senior workers and some are helpers with them. After the cutting the
sheets they sent forward to the concerned department.There are different machines which are
used to give bend,curve and style to the body.There are 25 workers working in this department.
STORE DEPARTMENT
 Store
 Procurement Store for Final Good
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Mr. Mukhtar is the incharge of store department. This is a main store where the purchasing items
are stored and they are transferred to other departments when they need for production. There are
two types of working to manage this store first by manually and second by computerized.
Different types of vouchers are used in store such as goods receiving card (goods received
locally), store card (estimation of stored items) material issue requisition (material issued to
departments). All the things are on record by making these vouchers. There is a weekly meeting
of store incharge with directors to report with all conditions. Special Software is used for
maintaining all the working of store named as Microsoft Dynamics AX. This software makes the
working very easy and efficient.
ASSEMBLY SHOP
Mr. Arif is the incharge of assembly department. In assembly department, there is assembling of
washing machine, room air cooler, water cooler and geyser. 1000 washing machine, 800 room
air cooler, 20 water coolers are assembled on daily basis. 3 stores are attached with assembly
department in which parts of appliances are stored. In this department there are 270 workers,
some workers are permanent and some are on daily wages these workers are divided into
different group.
Each group has to assigned different types of machine and room cooler models and they in a
group have to assemble them all the parts of a machine they get from the store. After assembling
and packing the machines they sent them to godown. The payment is made only when the
complete machine will be arrived in godown. The payment will not be made if they even made
100 machines but they are still in the assembly department. So for the payment complete
machine should be in godown.
FAN SHOP
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Mr.Gazzanfar is the incharge of fan shop. In 1999 Mr. Pervez Musharraf was the chief guest at
the opening ceremony of the fan shop. In this section there are 5 sub departments which are
manufacturing different types of along with 2 stores, one of the raw materials and other one for
finished goods.
There are also different types of fans like
 Ceiling fan
 Bracket fan
 Exhaust fan
 Pedestal fan
 Table fan
SUB DEPARTMENTS
 Management Division
 Production Department
 Assembly Department
 Print Department
 Quality Control Department
 These sub departments are inter linked with each other.
 3 persons in management to perform all working of fan shop.
 Mr. Gazzanfar (Incharge)
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 Mr. Shamim Haider (Foremen)
 Mr. Asif Ahmed (Supervisor).
MEANS OF COMMUNICATION:
The means of communication used within and outside the organization are through letters,
memorandums, digital notifications, official meetings and cross departmental collaboration.
PERSONNELS IN VARIOUS SECTIONS:
In this company e a c h d e p a r t m e n t i s g o v e r n e d b y d i r e c t o r , s o m a r k e t i n g
d i r e c t o r w a s t h e h e a d o f t h e marketing department. Under director the marketing
manager Mr. Mustajab Hussain was m a n a g i n g t h e m a r k e t i n g d e p a r t m e n t . H a j i
M u h a m m a d A s h r a f c h i e f e x e c u t i v e o f t h e company has played a leading role in
the marketing aspects of the products, he is fully aware of the international modern
marketing trends. Mr. Sohail Yousaf is the director of the marketing department and Mr.
Mustajab Hussain is the marketing manager. And a t e a m c o n s i s t i n g o f t h e
a s s i s t a n t s a n d t h e s a l e s m e n i s w o r k i n g u n d e r t h e m a r k e t i n g manager.
As sales department is also considered under the marketing department so the sales
related issues are also handled by the marketing director and manager. Salesmen
have to analyze the market by survey and find their position in the market. Some more
concerned personnel in Super Asia are as follows:
Zain Mughal
Managing Director
Muhammad Amjad
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General Manager Operations
Moazzam Azam
Marketing Director
Aftab Anwar
Manager Institutional Sales
Mujahid Iqbal
Sales Manager
Nabeel Asia
Assistant Manager
Adeel Rao
Branch Manager
Hassan Mahmood
Information Technology Manager
Jamil Jamil
Manager Quality Control
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SUPER ASIA KEY PERSONS:
 Haji Mohammad Yousaf (Chairman)

 Haji Muhammad Ashraf (Chief Executive)
 Haji Muhammad Afzal (Chief Managing Director)
 Mr . Faisal Afzal (Director)
 Mr. Abdul Razzaq (Director)
 Mr. Sohail Afzal (Director)
 Mr. Umar Ashraf (Director)
 Mr. Waqas Afzal (Director)
 Mr. Malik Ayoub (General Manager)
 Mr. Umer Farooq (Chief Finance Officer)
 Mr. Asif Jamal (Asistant Head of Accounts)
 Mr. Sharjeel Butt (Chief Marketing Officer)
 Mr. Abdul Ahad (Chief Production Officer)
AUDIT COMMITTEE
 Mr. Zafar Iqbal Cheema (Chairman/Member)

 Mr. Syeed Bukhari (Member)
 Mr. Manzoor (Member)
COMPANY LEGISLATORS OFFICER
 Syed Manzoor Hoteyana

 M.Ali Shiekh
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SUPER ASIA MOTORS PVT. LTD SUPPLIER (VENDORS)
Super Asia Motor bikes are Almost 125 Venders of providing different parts of bikes.
Some vender names are mentioned below:
 NOVELTY ENGINERING
 SOLO TECH
 SERVICES TYRE
 PANTHAR TYRE
 HAJI GABA
 GREEN FIBER
 ALPHA ENGINEERING WORKS
 PAKISTAN ACCUMULATOR
 SAEED ENGINEERING
 S.T HIGH-TECH
 HASNAIN ENGINEERING
 KENT MOTORS
 RAO TECH
 ALPHA RUBBER AND PLASTIC WORK
 MUGAL ENGINEERING
 PAK AUTOS
 LUBRICO
 TOSHI TEK
 PAK EURO ENGINEERING
 PRINTECH
 NABI SONS
 KANSAI PAINTS
 M. YOUSIF ENGINERRING
 LAL DIN
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 A.S INDUSTRIES
 DIAMOND TYRE
 SHAFI SONS
BANKS
Super Asia is dealing in different banks for vender payments purpose through online & demand
draft system. Basically some Banks Names that are dealing in Gujranwala are mentioned below:
 Habib Bank Limited
 Bank Alfalah Limited
 Askari Bank Limited
 National Bank of Pakistan Grw.
 Muslim Commercial Bank
 NIB Bank Limited

.
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ORGANISATIONAL DIVISIONS
HOME APPLIANCE DIVISION
 Super Asia Mohammad Din Sons Limited

It encompasses a wide range of Home Appliances ranging from Washing Machines, Spinners,
Air Conditioners, Fans, Gas and electric water heaters, Water Dispensers, Electric Water
Coolers, Room Air Coolers and Microwave Ovens, Gas Stoves and Cooker Hoods.
 Super Asia Trading Company

To cater the needs of its international customers Super Asia exports its products to South Asia,
Middle East and other foreign countries.
AUTOMOBILES DIVISION
 Super Asia Motors Private Limited.

Super Asia has succeeded in providing motorcycles which are skillfully designed, keeping in
view economy, quality standards and comfort. The motorcycles are rust free with high
suspension and are shock absorber to ensure lifetime performance. SAM has also recently started
manufacturing rickshaws, (3 wheeler, 200cc 4 Stroke, CNG auto) with the name of “Tuk Tuk”.
The new and improved rickshaws from Super Asia have been brilliantly designed with attractive
color combinations, hence catering to the customary needs of the society. The rickshaws have
been designed with the element of reliability, maximum seating capacity, and are also
environment friendly.
 S.T. High-Tech Private Limited.

This company is a subsidiary company of Super Asia Group that is manufacturing auto spare
parts mainly aluminum die casted parts. State of the art machinery set up has been installed for
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the jobs. This unit is supplying crank cases for motorcycle engines to Super Asia Motors and
also full filling the demand of many other OEM’s in Pakistan engaged in motorcycles
assembling units.
 Insulation Sheet Division
FBW Corporation:
It provides integrated technology based insulation solutions, packing material and carpet
underlay for consultants, architects and downstream customers in construction, shoe industry,
fruit industry, and industry in general for packing etc. The aim of Super Asia is to bring quality-
insulated culture which contributes to a sustainable better environment by minimizing electricity
costs, reducing noise pollution and preventing water leakage.
FOOD DIVISION
 MDS Foods Private Limited (Hardees).

MDS Foods Private Limited is an associated company of Super Asia Group and a franchisee of
CKE International (US based charbroiled burger chain). Super Asia is to open restaurants with
the brand name of HARDEES in Pakistan, one of the world’s leading brands in Quick Service
Restaurants. Two restaurants in Lahore’s most prime areas have duly been completed i.e. on
MM Alam Road and on Thokar Niaz baig, and other restaurants in DHA and other areas are also
in pipe line. Super Asia is striving hard to bring the best from around the world to facilitate the
people of Pakistan and earn good name in the food industry like as well.
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SWOT ANALYSIS
SWOT stands for strengths, weaknesses, opportunities and threats. This is the analysis related to
the strengths which Super Asia proudly have, weakness of Super Asia, opportunities which
Super Asia can avail to prevent from the threats faced to the company and the weaknesses of the
company. The reason to do this analysis is to find out that, what are the strengths of the company
which can overcome the weaknesses of the company and to determine the opportunities which
can company avail to prevent the threats to the company. I will individually examine the
strengths, weaknesses, opportunities and the threats faced by Super Asia here.
STRENGHTS
 High Financial Resources.

 The company has built up goodwill in the market of Pakistan, from a very longtime.
 The company has the largest market share throughout the country in the Washing
Machine industry.
 Brand name of Super Asia is known to almost every person in the country and is very
famous in home appliances industry.
 The company deals in all sorts of home appliances, like Washing Machine, Spinners, Air
Conditioners, Fans, Geysers, Water Dispensers, Room Air Cooler , Microwave Oven and
Cooking Range.
 Super Asia is also the strategic partner of Procter & Gamble. The strategies of Super Asia
are like Procter & Gamble.
 Continuous achievement of FPPCI exports Trophy.
 Super Asia is exporting its products to various regions across the globe mainly markets
like Africa, Middle East and Asia.
 The company is having a number of old employees who are committed and loyal with the
company.
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 Super Asia retains its employees by offering benefits like old age benefits, disability
benefits, disease benefits, medical facilities in the company hospital and advance pay etc.
 The company also has won the Merit Trophy 2005-2006 of Federation of Pakistan
Chamber of Commerce & Industry presented Shaukat Aziz (Prime minister of the time)
to the Managing Director of Super Asia.
WEAKNESSES
 Technical labor of the company has the negative views about the management of Super
Asia.
 There is shortage of skilled labor in the company due to which the company has to face a
large of competition.
 The advertisement budget of Super Asia is very short comparatively other brands in the
market.
 Most of the managerial staff is not well educated.
 There is also a very weak point in the management which is overstaffing. There is
overstaffing in the management.
 The salaries of management staff are very low due to which the well educated and
experienced people does not come for the job in company.
 The management staff do not have direct link with their dealers (sellers of Super Asia’s
products).
 The complaints department does not provide the proper services to the customers of the
company.
 The company has not developed the proper promotional strategies for international
markets.
 Dealers of the company complaints for the low profit margin in Super Asia’ products.
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OPPERTUNITIES
 Entrance new Market in Different Asian Countries.

 Addition New Product Line.
 Due to Government policy of low export duty, Super Asia has opportunities to increase
their exports.
 Due to the strong financial position of the company, the management can use the latest
technology in their products.
 They can use the brand name in the international market to increase their sales of Fans
like their Washing Machines.
 As the company is financially very strong, so it can use electronic and print media to
increase their sales.
 They should invest in the SBUs like Air Conditioner and Microwave Oven which have
low market share and very low growth rate.
 Super Asia should appear in the international industrial exhibition. It is a big opportunity
for the company to create the awareness of its brand in the international markets.
THREATS
 Chinese Technology is the very big threat to Super Asia.

 Gujrat Fans Industry is Also a big Threat To Super Asia.
 Other competitors of Super Asia are offering the same products at relatively lower prices.
 A large number of new incoming companies are increasing the competition in the market.
 Stylus Washing Machine Company is investing a heavy budget in the promotion of their
products.
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 Current Power & Electricity crises are very big hurdle for the manufacturing unit of the
company. Due to the shortage of electricity the company may be unable to meet the
orders.
 The complaints in some particular SBUs, like Motorcycles is a big threat to the brand
name of the company.
PEST ANALYSIS
A scan of the external macro environment in which the firm operates can be expressed in the
following factors
 Political
 Economical
 Technological
 Social
PEST analysis is used to describe a framework for the analysis of these macro environment
factors.
POLITICAL FACTORS
 Pakistani government is somehow stable in these days and focusing on the foreign trade.
Super Asia is taking advantage of this move by government and is trying to increase their
exports.
 Government is providing opportunities to the companies to provide benefits like old-age
benefits, disability benefits, pension, etc. These benefits are to be provided by every
company under the supervision of Social Security Ordinance.
 Super Asia is also providing its employees the benefits of social security.
 Government has allowed the Puffery statements in advertisement but there should be
truth in selling and deception statements are not allowed.
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 The company has a trade mark and a trade name that gives the company an exclusive
right by the government policies to use it and enter into contracts and dealings through its
registered trade name.
 The company is bound to follow the workers safety regulations as laid down by the
workers safety act.
 As the policy of government the minimum wage that should be given to a worker is
9000/= but Super Asia is not following that policy as other companies in the area are also
not following it.
 All the tax related policies are being followed by Super Asia.
 The company also publishes its annual reports as are compulsory to publish by the
government.
ECONOMIC FACTORS
 Super Asia plays an important role for economic growth by contributing to the economy
of the country.
 The cost of production includes wages of workers, salaries to the staff, purchases,
utilities, carriage inward and outward, etc.
 The company offers a variety of products for different classes of customers. For
example, good quality and a bit expensive products for higher class and cheaper products
for middle and lower class customers.
 Some SBUs like washing machine and fans are at their boom while others like
motorcycle, oven, AC, etc are at their growth stage. It never happened that anyone of
Super Asia’s product went into its recession stage.
 The prices of products of Super Asia are higher than products of its competitors but still
Super Asia has the largest market share due to the quality of its products.
 The exchange rate of the company is high due to which the customers have the
confidence on Super Asia.
SOCIAL FACTORS
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 The salaries and wages of the workers and management are not satisfactory so the
income distribution factor is not satisfactory.
 Super Asia is funding many NGOs and welfare organizations in the whole country.
 Super Asia has the honor of being the first and only local home appliances company to
sponsor an international cricket series.
 The company is running a hospital “Mian Muhammad Din Memorial Trust Hospital” for
the welfare of its employees as well as the people of the near vicinities.
 The company is providing various types of home appliances which are helping in
improving the life style of the people.
 The company is providing models in a variety of fashion which can be used differently at
different places.
TECHNOLOGY FACTORS
 The company is having a computerized lath machine which helps in reducing labor cost
and time needed to produce a dye.
 Due to technological improvements many items are available at lower prices from China
and Super Asia is taking full benefit from it.
 The manufacturing department also has different types of dyes for different models or
shapes of washing machine and fan.
 A tool shop also operates within the factory premises, which manufactures its own tools
to be used in production.
 Latest technology is being used by the company for motorcycle engine and air
conditioner machinery.
 The company is also thinking of introducing a new swap machine that would note the
attendance of each employee when one will swap his card into it. This machine will also
provide the management with the statements showing the late minutes of each employee
and the leaves in the month.
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 The company has provided the computers to the staff members to eliminate the cost of
stationery and to save the time.
 Different software are being used in every department for advertisement, employee data
base, payroll and for the maintenance of accounts.
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PORTERS FIVE FORCES MODEL
Super Asia has lost its competitive edge when it comes to other brands. We will discuss in the
light of the Porter’s Five Forces Model. These five forces are following:
 The risk of new entry by potential competitors
 Rivalry among established firms
 The bargaining power of the buyer
 The bargaining power of the supplier
 The threat of substitute products
RIVALRY AMONG ESTABLISHED FIRMS
The direct competitors of Super Asia are Dawlance, Waves, LG, and Haier etc. Dawlance is
market leader in the home appliances and PEL is still on second number. But in window room
air conditioner (WRAC) the PEL is market leader. The indirect competitors for Super Asia in
this industry are Samsung, Orient, Mitsubishi, Sabro, Nobel and others Chinese brands available
in the market. The Super Asia has no big threat from all these companies.
RISK OF NEW ENTRY BY POTENTIAL COMPETITORS
High Investments. Threat for new entrants is high in this industry, partly due to the fact that this
industry is a lucrative industry and is very attractive for foreign companies. But in order to really
make a mark in this industry, you need to have strong investment and funding. For this matter,
Super Asia is at risk of the influx of foreign investments in this sector. Foreign Brands. Foreign
brands like LG, Sony, Samsung, Mitsubishi and Haier etc. are a big threat for Super Asia. The
quality and brand image of foreign brands is high as compared to Super Asia. Foreign brands
have captured the market of split AC and television.
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THE BARGAINING POWER OF THE BUYERS
Company’s buyers are the people who ultimately purchase and consume its products. If there are
so many brands and products available in the market at different prices, the bargaining power of
the buyers will be high because they have many alternatives, they can demand to lower the
prices. On the other hand if there are few brands or companies in the market, then the buyers will
be in a weak position to bargain. As a result, the company can raise its prices and earn greater
profits. If we see the Pakistani industry the bargaining power of the buyers is very high because a
variety of products are available in the market at different prices. So the buyers can choose
the product according to his requirements.

THE BARGAINING POWER OF THE SUPPLIERS
Suppliers can be viewed as a threat when they are in few numbers in the market. In that case, the
suppliers are able to force up the price of inputs. The after effects of that can result in the
reduction in the quality of inputs. If the suppliers of Super Asia Company are weak then
company will force the suppliers to reduce the prices of input and demand for higher quality. If
the suppliers are selling the products that have very few substitutes and are differentiated from
others, then the suppliers are always in good bargaining position. That is why Superasia is doing
vertical integration and producing their own raw materials for finished goods as well like motors,
casing, PVC and pipes, plastic, metal, wiring, knobs etc.
THREAT OF SUBSTITUE PRODUCTS
The market is really concentrated with many different brands producing same products.
Therefore it is very easy to find a substitute for a product in the market under different brand
names. All of these brands operate in the market producing almost identical products but with
different qualities and prices. The easy entry to this market has allowed the Chinese companies
to enter into the market and start selling their product at affordable prices. These competitors
like Haier, LG, Sony, Samsung, Mitsubishi, Changong Ruba etc. have made a place in the
market and floated their products making an overlap of products. There is a lot of
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choice between the brands and therefore this has divided the market shareamongst different
companies making Superasia less profitable and with less market share.
BOSTON COSULTING GROUP ANALYSIS
The business portfolio is the collection of businesses and products that make up the company. So
in Super Asia every product is the business portfolio for the company. The best business
portfolio is one that fits the company's strengths and helps exploit the most attractive
opportunities.
The company must:
 Analyze its current business portfolio and decide which businesses should or less
investment, for example in Super Asia some of the business portfolio need more
investment like Air Conditioner, Microwave Oven and some business portfolios like
Washing Machines need less investment.
 Develop growth strategies for adding new products and businesses to the portfolio, while
at the same time deciding when products and businesses should no longer be retained.
Super Asia has made the strategy for growth and adding new products; like Insulation
Sheet.
METHOD OF PORTFOLIO PLANNING
The two best-known portfolio planning methods are from the Boston Consulting Group (the
subject of this revision note) and by General Electric/Shell. In each method, the first step is to
identify the various Strategic Business Units ("SBU's") in a company portfolio. An SBU
(Strategic Business Unit) is a unit of the company that has a separate mission and objectives and
that can be planned independently from the other businesses.
An SBU can be a company division, a product line or even individual brands - it all depends on
how the company is organized. In Super Asia every of their SBU has separate mission and
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objectives and the management makes the individually planning for every of their SBU. So we
can say that there are 10 SBUs of super Asia
The Boston Consulting Group Box ("BCG Box")

Using the BCG Box (an example is illustrated above) a company classifies all
its SBU's according to two dimensions:
On the horizontal axis: Relative Market Share
 This serves as a measure of SBU strength in the market
On the vertical axis: Market Growth Rate
 this provides a measure of market attractiveness By dividing the matrix into four areas,
four types of SBU can be distinguished:
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STARS
Stars are high growth businesses or products competing in markets where they are relatively
strong compared with the competition. Often they need heavy investment to sustain their growth.
Eventually their growth will slow and, assuming they maintain their relative market share, will
become cash cows. Here the motorcycle and fans of Super Asia best fit because their
growth is high but they still need high investment to sustain their growth.
CASH COWS
Cash cows are low-growth businesses or products with a relatively high market share. These are
mature, successful businesses with relatively little need for investment. They need to be managed
for continued profit - so that they continue to generate the strong cash flows that the company
needs for its Stars. Washing Machines of Super Asia comes under this head because they are
earning a lot for the company and need very low investment.
QUESTION MARKS
Question marks are businesses or products with low market share but which operate in higher
growth markets. This suggests that they have potential, but may require substantial investment in
order to grow market share at the expense of more powerful competitors. Management have to
think hard about "question marks" – which ones should they invest in? Which ones should they
allow to fail or shrink? Water Dispensers, Geyser, Room Air Cooler and Safe Lines have very
low market share but they operate in higher market growth. Super Asia should think about the
Water Dispenser, Geyser, Room Air Cooler and the Insulation Sheet because they can earn a lot
for the company, if investment is made in these business portfolios.
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DOGS
Unsurprisingly, the term "dogs" refers to businesses or products that have low relative share in
unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are
rarely, if ever, worth investing in. Air Conditioners and Microwave Oven of Super Asia are at
this stage.
FINANCIAL STATEMENTS
SUPER ASIA MOTERS (PRIVTE) LIMITED

BALANCE SHEET
AS AT JUNE 30, 2018-19
EQUITY AND LIABILITIES: 2018 2019
EQUITY:
Authorized Capital
50,000 (2018: 50,000) ordinary 50,000,000 50,000,000
Shares of Rs. 1,000/- each
Issued Subscribed & Paid Up Capital
34,200 (2018: 34,200 ) Ordinary 34,200,000 34,200,000
Shares of Rs. 1,000/- each.
Inappropriate Profit (loss). 1,263,706 (8,552,732)
TOTAL EQUITY 35,463,706 25,647,268
NON CURRENT LIABILITIES

Liabilities against Finance lease 799,169 _
Securities from Dealer 35,028,946 53,900,680
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Loans from Directors 253,878,625 168,058,625
289,686,740 221,959,305
CURENT LIABILITIES
Trade and other payables 363,993,168 280,382,438
Current portion of finance lease 331,857 95,271
364,325,024 280,477,709
Contingencies and Commitments -- --

TOTAL LIABILITIES
689,475,470 528,084,282
ASSETS
NON-CURRENT ASSETS
Property plant and equipment 39,445,917 22,086,828
At W.D.V
Capital Work In Progress 10,849,813 --
Long Term Advances 104,283,334 41,940,000
CURRENT ASSETS
Stock in trade 305,688,724 251,441,552
Trade debtors 160,055,288 156,552,969
Advances, Deposits & Prepayments 76,902,123 35,961,666
Cash & Bank Balances 3,100,144 9,251,454
545,746,219 453,207,641
TOTAL ASSETS
689,475,470 528,084,282
The Annexed Notes From an integral part of these financial Statements.
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SUPER ASIA MOTORS (PRIVATE) LIMITED
STATEMENT OF CHANGES IN EQUITY
FOT THE PERIOD ENDED JUNE 30, 2018-19
PARTICULARS SHARE CAPITAL UNAPPROPRIATED LOSS TOTAL

Balance As at 01, July 2018 34,200,000 (20,301,946) 13,898,054
Profit for the Year - 11,749,214 11,749,214
Balance As at June 30, 2019 34,200,000 (8,552,732) 25,647,268
Profit for the Year - 9,816,438 9,816,438
Balance as at June 30, 2019 34,200,000 1,263,706 35,463,706
The Annexed Notes From an integral part of these financial Statements.
SUPER ASIA MOTORS (PVT) LIMITED

NOTES TO THE ACCOUNTS
FOR THE YEAR ENDED JUNE 30, 2019
THE COMPANY AND ITS OPERATIONS
SUPER ASIA MOTORS (PVT) LIMITED was incorporated in February 2003 as private
limited Company under the Companies Ordinance 1984. Its registered office is 5/9 Mohammad
Nagar, Allama Iqbal Road, Lahore, Punjab. The company is principally engaged in the
manufacturing, assembling and sale of Auto Rickshaw And motor Cycle.
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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
The principal accounting Policies which have been adopted in the preparation of the Company
Accounts are as follows:
STATEMENT OF COMPLIANCE
These Statements have been prepared in accordance with approved Accounting standard, as
applicable in Pakistan. Approved Accounting Standards comprise of Accounting and Finance
reporting for Medium Sized entities (MSEs) issued by the Institute of Charted Accountants of
Pakistan and provision of and Directives issued under the Companies Ordinance, 1984. In case
requirement differ, the provisions or directives of the Companies Ordinance, 1984 shall Prevail.
BASIS OF PREPARATIONS
These financial statements have been prepared under the historical cost conversion.
PROPERTY, PLANT, EQUIPMENT AND DEPRICIATION
Property, Plant and Equipment except freehold land and capital work in progress are stated at
cost less accumulated depreciation. Cost in related to certain property, plant and equipment
signifies historical cost and mark up etc.
Depreciation on all operating fixed assets is charged to profit on the reducing balance method on
proportionate basis so as to write off the cost of the assets over their estimated useful lives.
FINANCE LEASE
The lease that transferred substantially all risks and rewards incidental to ownership is classified
as finance leases. Assets subject to finance lease are stated at the lower of present value of
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minimum lease payments under the lease agreements and the fair value of assets. Each lease
payment is allocated b/w the liability and finance charges so as to achieve a constant rate on the
balance outstanding. The interest element of the rental is charged to profit over the lease term.
Assets acquired under a finance lease are deprecated over the useful life of the asset on a
reducing balance method along with other assets. Depreciation on addition to leased assets is
charged from the year in which the asset acquired while no depreciation is charged for the year
in which the asset disposed off.
STOCK IN TRADE
These are stated at lower of weighted average cost or net realization value. The cost is
 Raw Material At weighted Average Cost
 Stock in Trade At weighted Average Cost and related manufacturing expenses.
 Finish Goods At Lower of cost or net realization value.
STORES AND SPARES
Usable stores and spares are valued principally at moving average cost, while items considered
obsolete are carried at nil value. Items in transit are valued plus other charges paid.
BORROWINGS
Loans and borrowings are recorded at the proceeds received. In subsequent Periods, borrowings
are stated at amortized cost using the effective yield method. Finance costs are accounted for on
an accrual basis and are included in creditors, accrued and other liabilities to the extent of the
amount remaining unpaid.
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CREDITORS, ACCRUED AND OTHER LIABILITIES
Liabilities for trade and other amounts payable are carried at cost which is the fair value of the
consideration to be paid in future for goods and services.
PROVISION
Provision are recognized when the company has a present obligation as a result of past event
which it is possible will result in an outflow of economics benefits and a reliable estimate can be
made of the amount of the obligation.
REVENUE RECOGNISTION
Revenue recognized on dispatch of goods to the customers.
TRADE DEBTORS
Trade debts are carried at original invoices amount less as estimate made for doubtful debts
based on review of all outstanding amounts at the year end. Bad debts are written off when
identified.
BORROWING COSTS
Mark up, interest and other charges on long-term borrowings are capitalized up to the date of
commissioning of the related plant and machinery, acquired out of proceeds of such long-term
borrowings. All other markup, interest and other charges are charged to profit & Loss accounts.
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CASH AND CASH EQUIVALENTS
Cash and cash equivalents are carried in the balance sheet at cost. For the purpose of cash flow
statement cash and cash equivalents comprise cash in hand, demand deposits and other bank
balances at the year end.
TAXATION
Provision for current taxation is based on taxable income at the current rates of taxation after
taking into accounts available tax credits and rebates, if any or one percent on turnover(as
minimum tax), whichever is higher.

NOTES TO THE ACCOUNTS
2018 2019
Paid Up Share Capital
34,200 (2011: 34,200 ) Ordinary 34,200,000 34,200,000
Shares of Rs. 1,000/- each.
34,200,000 34,200,000
Liabilities Against Finance Lease
Movement in finance lease liability
is as follows:
Opening Balance 95,271 722,395
Add: During the period 1,524,000 327,707
1,619,271 1,050,102
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Less: Principal Paid During the Period (508,245) (954,831)
Less: Current Portion shown under Current Liabilities (331,857) (95,271)
779,169 _
Minimum Lease Payment Due:
Payable within one Year 516,240 95,970
Payable within 2—5 Years 860,400 _
1,376,640 95,970
Finance Charges:
Payable within one Year 184,383 699
Payable within 2--5 Years 81,231 _
265,614 699
Dealers’ securities:
Security from Motor Cycle Dealers 34,930,946 53,802,680
Security from Warranty Dealers 98,000 98,000
35,028,946 53,900,680
Loans from DIRECTORS

253,878,625
168,058,625
Creditors Accrued & Other Liabilities:
Creditors for Goods 258,076,706
198,987,185
Secured Creditors 35,763,086 _
Advances from Dealers 31,641,291 45,449,244
Accrued & other Payables 37,375,360 34,431,513
WPPF & WWF Payables 1,136,726 1,505,991
363,993,168
280,373,933
Contingencies & Commitments:
There were no contingencies & capital commitments (2011: Nil) as at the
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Balance Sheet date. _ _
Capital Work In Progress - 10,849,813

Long Term Advances: _ _
Advance Against Purchase of Land 104,283,334 41,940,000
Stock In Trade
Raw Material 291,019,081 247,601,552
Finished Goods 14,669,643 3,840,000
305,688,724 251,441,552
Trade Debtors 160,055,228 156,552,969
Advances Deposits & Prepayments:

Advance For expenses 3,491,454 226,124
Staff Advances 250,990 285,748
Advances Income Tax 11,071,857 6,647,025
L/c in Transit 41,582,527 25,504,399
Advances Sale Tax 20,005,295 2,798,370
Securities against sub offices 500,000 500,000
76,902,123 35,961,666
Advance Income Tax:
Opening Balance as on July 01, 6,647,025 6,616,038
Income Tax Deducted during the year 9,710,606 8,281,436
16,357,631 14,897,474
Less: provision From Current Taxation (5,285,774) (8,250,449)
Balance as on June 30. 11,071,857 6,647,025
Cash & Bank Balances:

Cash in Hand 176,175 164,034
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Cash at Bank 2,923,969 9,087,420
3,100,144 9,251,454

INCOME STATEMENT
SALES 2018 2019
Revenue from Sales 804,030,104 825,044,868

Cost of Sales:
Raw Material Consumed 699,551,877 659,872,194
Wages, Salaries & Benefits 20,678,281 18,939,111
Power & fuel 6,265,458 5,326,218
Repair & Maintenances 106,700 86,217
Depreciation 2,897,327 2,352,149
Stores, Consumable & other Overheads 3,692,482 4,296,924
Cost of Goods Manufactured 733,192,126 690,869,813

Finish Goods 3,840,000 55,982,404
Less: Closing Finish Goods (14,669,643) (3,840,000)
Cost Of Sales 722,362,483 743,014,228
Raw Material Consumed:
Raw Material opening 247,601,552 150,181,978
Purchases Including Imports 742,969,406 757,291,768
Material Available For Use 990,570,958 907,473,746
Raw Material Closing (291,019,081) (247,601,552)
Raw Material Consumed 699,551,877 659,872,194
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Administrative Expenses:
Directors’ Remuneration 4,760,000 3,360,000
Staff Salaries & benefits 10,173,045 9,124,965

Entertainment 444,758 433,384
Repair & Maintenance 608,286 523,854
Printing & Stationary 575,021 632,586
Communication Expenses 1,591,156 1,543,593
Rent Rates & Taxes 939,423 1,192,010
Travelling & Conveyance 556,572 497,189

Workers Welfare 38,831 127,098
Legal & Professional Charges 318,210 759,320
Audit Fee 198,000 210,335
Fuel Charges 596,376 734,273
Other Administrative expenses 656,855 61,986
Insurance 787,164 442,599
Depreciation 965,776 1,568,099
23,209,472 21,211,291
Selling & Distribution Expenses:
Publicity & Advertisement 3,642,639 3,897,732
After Sale & Services 9,699,482 8,668,238
Freight & Forwarding 11,841,655 10,105,163
Sales Office Expenses 5,711,257 5,123,267
Other Selling Expenses 5,493 91,775
30,900,526 27,886,175
Other Income:
Insurance Claim Recovered _ 171,103
Gain on Sale of Vehicles -- 246,085
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- 417,188
Financial Expenses:
Bank Charges 833,971 417,115
Lease financial Charges 121,056 74,319
Markup on loan 10,363,658 11,355,925
11,318,685 11,847,359
DATE OF AUTHORIZATION:
These Financial Statements have been approved by board of Directors of the Company &
authorized for issue on October 04, 2019.
CORRESPOUNDING FIGURES:
The Above Figures have been re-arranged where necessary as the reclassification made is
considered more appropriate for the purposes of presentation.
RATIO ANALYSIS
Ratio Analysis is a form of Financial Statement Analysis that is used to obtain a quick indication
of a firm's financial performance in several key areas. The ratios are categorized as Short-term
Solvency Ratios, Debt Management Ratios, Asset Management Ratios, Profitability Ratios, and
Market Value Ratios.
 Calculated using reliable, accurate financial information.
 Calculated consistently from period to period
 Used in comparison to internal benchmarks and goals
 Used in comparison to other companies in your industry
CURRENT RATIO
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Current ratio measures the company ability to meet its short term obligation through its short
term assets. Current ratio of the Super Asia Motors Pvt. Limited is as follow:
CURRENT RATIO = CURRENT ASSETS/CURRENT

LIABILITIES
2019 = 545,746,219 / 364,325,024 = 1.4979

2018 = 453,207,641 / 280,477,709 = 1.616
The current ratio of the company has decreased in 2019 as compared to

2018. A ratio of 2.0 or higher is a comfortable financial position for most enterprises. This ratio
Shows Company’s liquidity position. In 2018 company’s position is better as compare to 2019.
Recommendation: the company must look forward to increase its current ratio, it should try to
maintain its sales to a maximum and should pay the current liabilities as soon as possible.
LIQUIDITY/ACID-TEST RATIO
Liquid ratio measures the company ability to meet its short term obligation through its liquid
assets. Liquid ratio of the Super Asia is as follow:
LIQUID RATIO = LIQUID ASSETS / CURRENT

LIABILITIES
2019 = 240,057,495 / 364,325,024 = 0.659 : 1

2018 = 201,766,089 / 280,477,709= 0.72 : 1
A measure of the amount of liquid assets available to offset current debt (Cash + Accounts
Receivable + deposits / Current Liabilities). We not include the inventory because the inventory
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is not easily convertible into cash. A healthy enterprise will always keep this ratio at 1.0 or
higher. But in this company’s position is satisfactory.
Recommendation: as current assets are more easily convertible to cash, the company must
focus more on purchasing current assets as compared to fixed assets. The company must also
keep a good amount as working capital or as cash in hand in case of any future contingency.
STOCK TURNOVER RATIO

The inventory turnover ratio measures the number of times a company sells its inventory during
the year. A high inventory turnover ratio indicated that the product is selling well.
STOCK TURNOVER RATIO = Cost of Goods Sold /

Average Stock
Average Stock (2019) = Opening stock(2018) +
Closing stock(2019) / 2
= (251,441,552 + 305,688,724) / 2
= 278,565,138
2019
= 722,362,483 / 278,565,138
= 2.6 Times
2018
= 743,012,217 / 251,441,552
= 2.95 Times
Inventory turnover ratio indicates that how many times company converts its inventory into
finish goods. In 2019 company’s efficiency decrease as compare to 2018. They have may be
Changing in Policy for Process of finish Good.
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Recommendation: the company should focus on promotional schemes in order to increase the
sales so that the inventory turnover ratio meets the standard and the product sells at pace.
DEBTOR TURNOVER RATIO:

This number indicates how quickly customers are paying your business. The greater the number
of times receivables turn over during the year, the shorter the time between sales and cash
collection.
DEBTOR TURNOVER Ratio = Net Credit Sales / Average Accounts Receivable

2019
= 804,030,104 /
(156,552,969 + 160,055,228)
= 2.5 Times
2018
= 825,044,868 / 156,552,969
= 5.3 Times
This ratio indicates how many times company receives the money from the customer in 2019
company decreased the recovery times as compare to 2018. They have changing their policy of
recovery to Debtors.
Recommendation: this indication is not good that debtors are taking a lot of time to repay the
amount, the company must work on this policy and make necessary changes to it.
RETURN ON ASSETS (ROA)

An indicator of how profitable a company is relative to its total assets. ROA gives an idea as to
how efficient management is at using its assets to generate earnings.
RETURN ON ASSETS = Net Income after Tax / Total Assets
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2019
= 9,816,438 / 689,475,470
= 0.0142 %
2018
= 11,749,214 /
528,084,282
= 0.0222 %
In 2019 company was earning 0.0142 % by every 100 Rupees of assets but in 2018 this ratio
was Increase as compare to 2019. In 2018 the company utilized the assets more efficiently unless
2019.
Recommendation: the company must hire an expertise that will look upon the situation and
create policies and strategies which will help the company in efficient and better utilization of
resources to generate earnings.
GROSS PROFIT MARGIN

The working of the any institution can be checked from its operations it is doing. GP margin
shows that how much cost has been incurred on the cost of production. GP margin of the Super
Asia is as follows.
GROSS PROFIT MARGIN = GROSS PROFIT / SALES (NET) * (100)

2019
= 81,667,621 / 804,030,104
= 10.15 %
2018
= 82,032,651 / 825,044,868
= 9.94 %
It measures the difference between what it costs to produce a product and what you're selling it
for. In 2019 GP increased as compare to 2018.
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Recommendation: the percentage is already showing an increasing trend whatever policy the
company is following it should keep working on it diligently.
NET PROFIT MARGIN

The working of the any institution can also be checked from its administration and selling
expenses it is doing. NP margin shows that how much cost has been incurred on the selling the
product. NP margin of the Super Asia Pvt. Limited is as follow:
NET PROFIT MARGIN = NET PROFIT / SALES (NET) * 100

2019
= 9,816,438 / 804,030,104
= 1.220 %
2018
= 11,749,214 / 825,044,868
= 1.424 %
Net income divided by sales the amount of each sale Rupees left over after all expenses have
been paid. In this company they decreased their net profit for increasing their expanses. Net
Profit of company in 2019 is 1.220 % which is less than as compare to previous year of the
company 2018 is 1.424%.
Recommendation: the company must focus on reducing its expenses to much of an extent so
that net profit margin can increase.
COMMENTS ON RATIO ANALYSIS
From the Super Asia Pvt. Limited financial statements we can see that the Sales of the company
increase in 2018 as compare to 2019. The cost of goods sold has also increased in 2018 but
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decrease in 2019. So the G.P is also increasing trend as compare to current years but with
fluctuation. The operating expenditure is also in increasing trend which affects the net profit.
But the net profit is decreased as compare to previous years. The export of Super Asia is also
almost 50 % of the total sale of the products in the 2019 and that was in 2014 is 10%. The
taxation provision increased in 2019 as compare to 2018.
LIQUIDITY POSITION
Liquidity ratio is for the firm’s ability to meet the short term obligations. It shows the firm
financial position that the firm has insufficient cash for the short term payments to the creditors
as compare to 2018. The only current ratio of the company is also satisfactory. The Acid test
ratio shows the more liquidity position of the assets. This is also not meeting the requirements of
the company.
LEVERAGE RATIOS
Leverage position indicates that how much the company is using the external financing in the
business. Debt to total assets ratio means that how the assets are financed by the borrowing. The
use of debt during years is fluctuating according to its needs. Debt to equity ratio shows that how
much proportion of the debt in the equity of the company. In 2019 it was increased in and then
decreased in 2018 which show that the debt is greater than equity which made improvement in
the business.
COVERAGE RATIO
This shows that either the financial charges (interest) is met by the EBIT or not. It shows how
many times the company’s EBIT is fulfilling the financial charges. The interest coverage ratio is
in 2019 increased & 2018 is decreased. It means EBIT is fulfilling the financial charges of the
company but not with very good position. The cash coverage of interest ratio shows that how
many times the EBIT + Depreciation meet the financial charges of the company this ratio trend
is as2.54:1 in 2018 but in next year remained same i.e. 2.19:1 is satisfy than interest coverage
ratio.
ACTIVITY RATIOS
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Activity ratio shows that how the firm used the assets in the operation of business. Trend of
activities ratio is fluctuating. In 2018 5.3 times A/R are generated but this ratio is decreased in
2019 2.5 Times. It means the account receivables are converted into cash in 31days. That is very
better for the company to collect from their customers. The inventory turnover show the ratio as
in 2018 is 0.0222 it was decreased in 2019 up to 0.0142 that is very bad position for the
company it means company is taking more time to convert its inventory into Cash. So, Activity
ratio shows that the management is recovering the receivable efficiently but the inventory
turnover and days are not efficient the management should use the efficient utilization of assets
and should manage their inventory.
PROFITABILITY POSITION
The trend in the profitability of the company is 1.220% in 2019, 1.424% in 2018. Profit margin
increased in 2011 but decreased in 2012.The reason of net profit decreasing is that the sale has
increased in 2018 but expenses decreased and increase in the financial charges that directly
effect on the Net profit.
Return on investment measures overall effectiveness & earning power of invested capital, this
ratio is in decrease from 2019 (0.0142%) to (0.0222% in 2018). The reason is simply that due to
other investment; reduce the effective utilization of total assets. Return on Equity is also in
decreasing in 2019 as compared to 2018. In brief we can say that the company performance
fluctuating due to some reasons but in well position the company should take prompt action
about the performance and the profitability to lead the Production sectors
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HORIZONTAL ANALYSIS (TREND ANALYSIS)
BALANCE SHEET
TAKING 2018 AS THE BASE YEAR
EQUITY: 2019 (%)

Authorized Capital 100
Issued Subscribed & Paid Up Capital 100
Inappropriate Profit/loss 72
TOTAL EQUITY 72.3

Liabilities against Finance lease --
Securities from Dealer 153
Loans from Directors 66.2
CURENT LIABILITIES
Trade and other payables 77
Current portion of finance lease 28.7
Contingencies and Commitments --
ASSETS
NON-CURRENT ASSETS
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Property plant and equipment 55.9
At W.D.V
Capital Work In Progress --
Long Term Advances 40.2
CURRENT ASSETS
Stock in trade 82.2
Trade debtors 97.8
Advances, Deposits & Prepayments 46.7
Cash & Bank Balances 298.4
TOTAL ASSETS 76.5
INTERPRETATTION:
In this horizontal analysis, the base year taken is year 2018 and the values of 2019 have been
divided upon the values of 2018. The values are given in percentage. The overall interpretation
of year 2019 is that the financial position of the company in this year has shown an increasing
trend as all the values in %age are showing an increasing trend.
VERTICAL ANALYSIS (COMMON SIZE ANALYSIS)
EQUITY: 2018(%) 2019 (%)

Authorized Capital 140.9 194.9
Issued Subscribed & Paid Up Capital 96.4 133.3
Inappropriate Profit/loss 3.5 -33.3

Liabilities against Finance lease 0.12 --
Securities from Dealer 5.08 10.2
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Loans from Directors 36.8 31.8
CURENT LIABILITIES
Trade and other payables 52.79 53.09
Current portion of finance lease 0.048 0.018
Contingencies and Commitments -- --
ASSETS
NON-CURRENT ASSETS
Property plant and equipment 5.7 4.2
At W.D.V
Capital Work In Progress 1.57 --
Long Term Advances 15.1 7.9
CURRENT ASSETS
Stock in trade 44.3 47.6
Trade debtors 23.21 29.6
Advances, Deposits & Prepayments 11.15 6.81
Cash & Bank Balances 0.449 1.75
INTERPRETATION:
In the vertical analysis, both the years 2018 and 2019 are compared to their total values and their
values are given in %ages. These values again represent a positive trend in financial
performance of the company.
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MY INTERNSHIP EXPERIENCE/ TRAINING PROGRAMME
I have been working in Super Asia MDS Ltd as an internee for 6 weeks.
There is a reason for choosing this company for internship experience was
t h a t i t i s o n e o f t h e biggest companies in our city. Although other companies and banks
also offer the facility of internship for BBA students but I decided to work in Super Asia for its
reputation and i t s f r i e n d l y e n v i r o n m e n t .
A l t h o u g h a n i n t e r n e e i s n o t a p e r m a n e n t e m p l o y e e o f t h e company but can
get a lot of knowledge and skills in this very short period and so did I.
I took it as opportunity for me and my career and tried to acquire as many skills as I could. The
management and other staff of my department have been very cooperative and guided
me throughout my internship period. They treated me like the employee of the company and
took my full time to work in the company for me to get used to of working in an organization.
It was for the first time in my life when I felt that there are some practical and
reasonable assignments in front of me and I tried to accomplish each and every task
with full of my responsibilities and capabilities. The duties and skills I learnt working in
SuperAsia are as follows:
I learnt,
 There is quite a difference between the theoretical knowledge that we get to study from
books as compared to that within a practical organization. Lots of problems and issues
are not even stated in books and we actually cannot implement all the stated solutions
onto an organization
 How to interpret the financial statements of an organization including the balance sheets,
inome statements, statement of equity changes, statement of cashflow etc,
 How can I interpret the current position of the company by analyzing the financial
statements
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 how to enter particular data into a software and how all records are maintained
 I was given particular tasks which included performing the ratio analysis and vertical
and horizontal analysis of the financial statements
DIFFICULTIES FACED IN GETTING DATA
It was quite a challenging task for me to attain the required data as it was very difficult for my
supervisor and training head to keep providing us with all the relevant information and details
due to his own duties and responsibilities, secondly the organization is so extensively distributed
and expanded as well as the data as it was in huge quantity and numbers hence it was very
difficult to be collected and analyzed in such a calculated duration.
RECOMMENDATIONS
During my 6 week internship duration, I have gained the opportunity to use my practical
exposure and knowledge where I have experienced different new skills on the job. Some
recommendations are given to Super Asia according to my own knowledge. I have realized that
Super Asia is performing very well since its inception. It difficult to give suggestion to improve
the working conditions of Super Asia MDS and Motors Bikes Ltd. As we know that nothing is
perfect, there is always a room for improvement, so I have found during my internship can be
made up taking into account the following suggestions:
 Super Asia is also offering motorcycle with its brand name but during my internship
period I came to know that there are a lot of complaints the company is facing from its
motorcycle department. So the organization must improve the quality of its motorcycle in
order to maintain its goodwill.
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 The organization is also in process of computerizing its records which is good sign but it
is going on with small progress. Computerization must be done on early basis. This will
help in increasing efficiency of work done, customer’s satisfaction decreases the
stationary cost and resultantly it will increase profits.
 In past Super Asia MDS Limited has always being suffered from bad Government
policies. Government intervention should be completely avoided.
 Employees Training programmer must be introduced on continuous basis so that

Employees have understanding with the latest developments especially with the
customers.
 Super Asia should introduced incentive plans for employees on regular basis so that if
employees may work whole heartedly for the welfare of their organization. While giving
incentives qualification, work, experience, hard work and such other factors must be
considered.
 Mismanagement of resources must be avoided as much as possible as it decreases profit

but also discourage hard worker and honest employees.
 Fresh graduates must be recruited. As the combination of experienced and fresh can
produce better results and it will improve the efficiency of management.
 Company’s different schemes must be conveyed to the targeted customers so that to

increase the share in market.
 Management by objectives needs to be introduced immediately. It will help improve the

functioning of the organization and will lead to greater participation and the workers and
subordinates will be encouraged.
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CONCLUSION
It’s a period of Globalization, any organization or institute who ignore the element of
globalization automatically kick out from the market. Only those can be surviving who compete
this global market perfectly. There is a “Survival of the fittest.” So the Super Asia Pvt. Ltd has
the opportunity to survive the global market because it has the better good will the can capture
all the country and also stand in global market.
Super Asia is also faces a tenor in which there is both opportunities and threats for it to
be able and survive and growth. But many of the challenges that shall occur will be outside of
the control of the company. Organization exists when two or more people work towards
achieving common goals. An organization can never be better than the people it hires. Hence we
have to get the best to be the best because the performance of the employees reflects the
company’s image and standing in the market.
Out of the three “M”s i.e.

 Man
 Money
 Machine
Hiring employees is not the sole objective rather the primary goal is to devise a
tool that can help the organization attract, maintain, retain and motivate them enough to give
their best to the organization. Training and development is therefore the first step towards
success. Better the quality of the employees better the performance of the company. An
organization’s ability to meet the training and development challenges provides an opportunity
to make significant contribution to the company. Here in the end I want to sum up my report of
internship in Super Asia in few words. Again I would like to say thanks to Super Asia and it all
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2021
employees for providing such supportive environment of learning. I must say that my 6 weeks
internship experience in Super Asia was a great learning time and I believe that it will be very
helpful for me in future career.
During my internship in Super Asia I had chance to practically use my knowledge

and skills which I have gained during my study as well as I gained and experienced different new
skills on the job. It also helped to learn about the manufacturing sector working in Pakistan, its
procedures and products and services. Here in the report I have tried my best to give very
informative and useful details regarding my internship in Super Asia and I believe that by
reading this one would agree with me that gaining practical experience of what we learn in books
is as important and useful as any other thing. I was fortunate enough to secure a position as an
internee here and thereby able to do an in depth analysis of the working environment of this
company from the inside and of the external environment.
86

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UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS

SUBMITTED BY: ABEERA ARIF BB17009 MORNING SECTION- A

2017-2021 FINANCE SPECIALZATION

SUBMITTED TO: DR. WASEEM UR REHMAN

DEPARTMENT OF BUSIENSS AMINSITRATION,

UNIVERSITY OF THE PUNJAB,

History of Super Asia………………………………………………………………………….…

INTERNSHIP LETTER ISSUED BY THE ORGANIZATION

I am grateful to my respected supervisor Dr. Waseem Ur Rehman who has guided

Super Asia is very successful in its various businesses especially in Home

The Part I of this report includes:

 A brief introduction to the organization.

 Objective/mission vision statement of the organization

 Organizational Chart of the governing body

 Job assessment methods, accountability incentives etc.

 It may include Management/Administrative styles/Hierarchy/organizational structure

Part IV of this internship report has the following contents:

 A brief discussion of production facilities.

~ HAJI MOHAMMAD YOUSAF

Home appliances are the necessities for living, w i t h o u t h o m e a p p l i a n c e s i t i s v e r y

It goes way back to 1968, when Mr. Mian M u h a m m a d D i n , t h e

Our brand promise, “quality at an affordable price” encapsulates our commitment to

Continuous development of Super Asia is following as under

SUPER ASIA PRODUCTS

GAS WATER HEATERS

Electric Water Cooler

SUPER ASIA SERVICES

SUPER ASIA EMPLOYEE BENEFITS

 Old Age Benefits (Pension Fund)

 Housing facility to employees

 Transportation facility to employees

 Provides car to senior manager of the company

 Pay salaries twice a month to employees

 Room Air Cooler

In documentation they have made the following:

 Issue of Bill of Lading

Following are the Address of their branch offices:

Super Asia Motors Pvt Ltd S. T. High Tech Pvt Ltd

INSULATION SHEETS DIVISION:

SUPER ASIA ADMINISTRATION:

Managing Director Chief Executive

General Manager General Manager General Manager General Manager

Finance Manager Accounts Manager

Time keeping Canteen

Salaries and wages Cleaning

Building and area maintenance

Security Staff Gate Keeper Premises Residences

SALES AND MARKETING DEPARTMENT:

Dealers Sales Manager

There are also different types of fans like

 Quality Control Department

 These sub departments are inter linked with each other.

 3 persons in management to perform all working of fan shop.

 Mr. Gazzanfar (Incharge)

 Mr. Asif Ahmed (Supervisor).

PERSONNELS IN VARIOUS SECTIONS:

Manager Institutional Sales