Professional Documents
Culture Documents
Marketing Plan Part 1
Marketing Plan Part 1
a skateboard. The Aerial-Board has the ability to hover off the ground using
electric motors with propellers attached to it, this allows for the board to hover 1-6
inches off the ground depending on the weight of the rider. The Aerial-Board can
be controlled in 2 modes. The first is manual mode which rides similar to that of a
skateboard where the rider will lean to move forwards, backwards, and to the
sides. The other mode is controlled mode where the rider can control the board
with their smart devices. The Aerial-Board is the only self hovering board that can
float and only being able to maintain flotation over metals like iron or steel. The
SWOT Analysis:
Strengths:
electric transportation.
- Smart Device controls allow for use from individuals with a wide
names to use.
Weaknesses:
Opportunities:
(Government)
Threats:
The global Aerial-board market size is valued at USD 778 million in 2021 and is
Acumen Research and Consulting, 2022. The market's expected growth rate is
options and away from gas powered transport. Many countries have set dates
when they plan on no longer selling gas powered vehicles. This leaves a large
gap in the market that we could potentially fill by targeting individuals who don’t
have the money for an electric vehicle but don’t want to rely on public
transportation.
The true “hover” board market is relatively small market with most of the major
players only having prototypes according to Brett Williams from the Mashable
article in 2017. One of the main players in the market is Lexus. Lexus is an
extremely popular brand that is known for reliability and safety in vehicles. They
created a magnetic field powered hoverboard. The other large players in the
market are Hendo Hover and Omni. Hendo Hover released a electromagnetic
hoverboard back in 2013, they released a 2.0 version in 2015. Omni hoverboard
uses a propeller system for their arial board. They have since continued
conducting flight demos and have begun showing off the product.
western cities there are roads, sidewalks and bike lanes. It is potentially
to operate.
application and region. By product type, the global Aerial-Board market can be
segmented into 7.5 and 9 inch. On the basis of application, the global Aerial-
personal mobility and others. On the basis of region, the global Aerial-Board
market can be segmented into North America, Latin America, Europe, Middle
Demographics: Geographic:
People with high incomes People in large commercial cities all around
Students, Recreational people and People who want value for their money
in the large urban cities all around the World, who earn more than 50K a year,
and enjoy new technology. Segment B includes individuals aged 18-30, located
in big commercial cities around the World, who enjoy travelling and need means
conclusion that Segment A would be our targeted segment since the aerial-board
is not on the cheaper side and we want our main focus to be on large urban cities
and our product to be available world wide where people enjoy and avail the
The demand for Aerial-Boards has increased considerably owing to the rising
use of boards for recreational activities as well as for personal mobility and is
population of youngsters are some key factors further expected to boost the
demand for Aerial-Boards thus driving the growth of the global Aerial-Board
Ideal Customers:
- A young adult who is fed up with being late for work due to traffic. The
would love the Aerial-board. This individual would likely be intrigued using
still get a workout in. The Aerial-Board is a good option if they are looking
to find something different and new. Opting for the manual mode would
- An individual of any age who is healing from a minor injury and is working
Section 5: Positioning
Positioning Statement
Aerial boards are for young professionals who want a cheap green alternative
mode of transport, aerial board is the cheapest hoverboard in its category so the
consumer can experience hover technology without breaking the bank we can do
this because we believe in the future of this technology and we are the best
As you can see in the positioning statement, Aerial board wishes to make
hoverboard from one of our competitors is $15,000 with products on the high
being closer to $36,000 (Exhibit A). We on the other hand wish to strip down the
luxury that our competitors offer to provide a cost effective hoverboard that can
lower it in the future as technology improves. The reason we hope to sell our
product at this price point is to make it easier for our target consumer to get our
product since most of the people in the our target market would be priced out by
Exhibits
Exhibit A
References:
https://paperssolution.com/file/hoverboard-target-530/
https://www.acumenresearchandconsulting.com/hoverboard-market
hoverboard-companies