1.

Introduction
E - commerce has grown in popularity as a result of technological improvements in the digital
domain, and it has become a part of everyone's daily lives. Each firm must recognize its strong
and weak points, as well as all of its strengths and prospects, in order to design good
organization plan to accomplish successful and subsequent rise. When a corporation examines
the most important components of the business on an internally and externally levels, it is able to
make decisions that increase the company's value and offer a greater customer satisfaction. As e -
commerce is well-managed, it aids in establishing a global presence for both large and small
enterprises with both business-to-business and business-to-consumer initiatives.
The actual concerns of maintaining e-commerce infrastructure, as well as numerous restrictions
and legal problems to consider while establishing and adopting a digital company plan, were
discussed in this study. The significance of the 4th industrial revolution in e- commerce and the
application of big data analytics in e- commerce. These queries do provide answers to each of
these issues while also allowing you to grasp all of the aspects that influence e - commerce.

3. Findings
When a business engages in electronic commerce, the paper discovered that there are numerous
hazards, such as authenticity risks, strategic partner integrity risks, and online transaction risks.
The nature of connections with electronic commerce partners, the integrity of transactions, the
processing of business transactions through an electronic medium, the reliability of systems,
issues related to privacy, the return of various goods, warranty issues, regulatory issues, and
taxation issues are all examples of electronic commerce business risks.The research discovered
that when it comes to establishing and implementing a digital company strategy, there are
various legal problems to consider, including privacy and data collecting, intellectual property,
and laws and regulations. Similarly, the latest study discovered that big data aids in the control of
large information indexes that include market patterns and consumer preferences. Big data
analytics is used in e-commerce to follow a customer's purchase journey, provide a tailored
experience, improve consumer sentiment evaluation, provide better customer support, optimize
pricing, and forecast demand. Finally, the report discovered that the fourth industrial revolution
has four major effects on businesses: customer assumptions, item upgrade, collective
development, and hierarchical structures. Users are increasingly at the center of the economy, if
they are consumers or businesses, and this is linked to improving how clients are treated. Actual
products and services can now be enhanced with additional capabilities that increase their value.
Presently, customers utilizing smartphones account for a significant portion of all internet traffic,
making it critical that web - based business establishments adapt to flexible monitors.
4. Conclusion
The aim of this paper was to address 4 questions: the functional threats associated with
maintaining e-commerce facilities, limitations or legal concerns to be regarded while creating
and implementing a digital business strategy, including use of big data analytics in e- commerce,
and the role of the fourth industrial revolution in e- commerce. These questions provide in-depth
answers to all of these issues while also allowing you to grasp all of the aspects that influence
electronic commerce. The characteristic of interconnection with e- commerce associates, the
integrity of transactions, the processing of commercial transactions through an electronic
medium, the reliability of systems, issues security and privacy, the return of various goods and
their warranties issues, regulatory issues, and taxation issues are all identified as electronic
commerce business risks in the paper. The paper discovered that when it comes to establishing
and implementing a digital company strategy, there are numerous legal problems to consider,
including privacy and data collecting, intellectual property, and laws and regulations. Big data
analytics is used in e-commerce to follow a customer's purchase journey, provide a tailored
experience, improve consumer sentiment evaluation, provide better customer support, optimize
pricing, and forecast demand. Ultimately, the report discovered that the fourth industrial
revolution has four major effects on businesses: customer assumptions, item upgrade, collective
development, and hierarchical structures. As a result, companies must pay close attention to all
of the risks associated with online businesses if they want to be successful in the long run, and
this necessitates excellent managerial strategies and experience, as it is impossible to adequately
meet the needs of targeted consumers without them.

5. Recommendations
The paper suggests that:
i. Managers should gain a deeper understanding of the risks of security vulnerabilities and
cyberattacks and take steps to make their websites more secure in order to protect their sensitive
information from phishing, unsecured online services, and website hacking.
ii. Manager needs to be aware of transaction integrity and ensure that no fraud or crime is taking
place. 
iii. Managers need to ensure that returns and refunds are genuine and that there is no fraud
involved.
iv. Managers need to ensure that they are well-versed in all regulatory and tax-related issues. 
v. Rather than storing personal information about clients without their knowledge, the
corporation should focus on acquiring data with their approval.
vi. Rather than trying to copy other people's ideas, managers must pay attention to safeguarding
their copyrighted material and not violating copyrights. They should have unique ideas on their
internet sites rather than replicating other people's ideas. 
vii. A firm should not be using false or misrepresentative header information, misguided titles,
acknowledge its texts as sales promotion, notify recipients in which the firm can be found,
recommend recipients how to stop receiving future emails from the firm, and monitor what
everyone else is doing for the good of the company when trying to advertise its goods.
viii. The organization should be aware of the guidelines and laws that the FTC and various
controllers cover, educate oneself on what it needs to do to consent, and work with any controller
to resolve any issues that arise. 
ix. The company should concentrate on effectively utilizing information to gain a better
understanding of customers' preferred products and providing them with goods in accordance
with their preferences.