Limitations of Study 1.

Time period was very short for conduct the survey at Surat city, find outt h e r e s p o n d e n t , c o l l e c t t h e a n s w e r s f r o m t h e m , t h e n a n a l y s i s i t a n d pre pare the Project Report. 2.Some of the respondents are not able to give any k ind of i n f o r m a t i o n because of their top management has strictly regarding their rules &regulation. 3.Looking to the routine academic activities running parallel with t h e course sufficient time is not provided to study the subject. 4.Busy schedule of the Marketing Manager because most of time they areon tour for marketing purpose. 5.Cost was again the major obstacle in conducting the project report. 6.During t he s urvey finding out t he Retail St ores in Surat And that t o in limited period of time so I just collect 20 samples from different areas.

Some of the dealers as well as the customers were not forthcoming with information as they thought it to be a waste of time. Some customers were notable to respond due to lack of awareness. A number of dealers were biased towards a particular brand which was giving them better returns. Some of the shop owners were not available so, contacted person was not able to present a fair view. Respondent s lack of time to give information and their casual attitude was a big hindrance in the study. The dealers were biased by some recent experiences which they had with a particular distributor regarding the service or distribution.

Objectives of the study Primary objective: To know the Availability of Baroda Dairy s milk in Area (Pratapnagar, tarsali & Manjalpur). Secondary objectives: To know about the competitive position of Baroda Dairy sMilk in Pratapnagar, Tarsali & Manjalpur

To know about the respondent s opinion on quality, price of milk.

To know the buying behavior of consumers towards purchase of Amul Milk .

To know the satisfaction level of consumers.

To know the gap between the consumers expectations and what the company serves to its customers. To know the drawbacks of Baroda Dairy s Milk and the reason of dissatisfaction if any.

To know which factors affects the purchase behavior of individuals in the purchase of milk in a town To know the purchase pattern of individuals in the purchase of milk in a

Town.

Importance of the study To the organization: To know the Satisfaction level of people about the Availability of Baroda Dairy s milk. To formulate future marketing strategies in a region to increase the profit To know the purchasing pattern of milk among the consumers in the area of pratapnagar, tarsali and manjalpur. Provides factual data for business decision. Helps the organization to take managerial decisions. Helps the organization to retain the customers in the market. Provides information on the consumer s understanding, needs, opinions, grievances etc. Company can plan new product and strategies to overcome competitor s action.

Can improve quality of products and add value of money to consumers.

Company can reach its goals through its vision and mission.

To know the competitive level in the market.

To know what problems are faced by consumers and also to make an attempt to eliminate.

HYPOTHESIS

A hypothesis is a tentative statement about the relationship between two or more variables. A hypothesis is a specific, testable prediction about what you expect to happen in your study. High decision making procedure about the hypothesis is called as HYPOTHESIS TESTING.

Statistical Hypothesis

A statistical hypothesis test is a method of making decisions using experimental data. In statistics, a result is called statistically significant if it is unlikely to have occurred by chance.

In statistical hypothesis testing two hypotheses are compared, which are called the null hypothesis and the alternative hypothesis.

NULL HYPTHESIS

The null hypothesis is the hypothesis that states that there is no relation between the phenomena whose relation is under investigation, or at least not of the form given by the alternative hypothesis. It is denoted by H

ALTERNATIVE HYPOTHESIS

The alternative hypothesis, as the name suggests, is the alternative to the null hypothesis: it states that there is some kind of relation. The alternative hypothesis may take several forms, depending on the nature of the hypothesized relation; in particular, it can be two-sided or one-sided. It is denoted by H

TEST OF ANALYSIS
T Test :

(0 e) Chi-square test statistic =

2

= ----------------E

Chi - Square Test :

(O E) Chi-square test statistic =

2

= ----------------E

where O = Observed E = Expected