Computers in Human Behavior 35 (2014) 586

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Computers in Human Behavior

journal homepage: www.elsevier.com/locate/comphumbeh

Corrigendum

Corrigendum to ‘‘Why smartphone advertising attracts customers:

A model of Web advertising, flow, and personalization’’ [Comput. Hum.
Behav. 33 (2014) 256–269]
Yoo Jung Kim a, JinYoung Han b,⇑
a
Hoseo University, Department of Digital Business, 268 Anseo-dong, Cheonan, Chungnam 330-713, South Korea
b
Chung-Ang University, School of Computer Science & Engineering, 84 Heukseok-Ro, Dongjak-gu, Seoul 156-756, South Korea

The authors regret that Table 2 for the above-referenced article The corrected Table 2 appears below.
contained errors. The data regarding ‘‘Daily Internet usage time
(using a smartphone)’’ had some incorrect items listed.

Table 2
Survey respondent profile (n = 256).

Measure Item Frequency Percentage (%)

Gender Male 74 28.9
Female 181 70.7
Missing 1 0.4
Age Under 20 23 9
21–30 187 73
31–40 7 2.7
41–50 22 8.6
51–60 17 6.6
Missing 0 0
Education High school 1 0.4
Undergraduate student 198 77.3
Bachelor’s Degree 45 17.6
Master’s Degree 11 4.3
Missing 1 0.4
Internet usage period (using a smartphone) Under 6 months 14 5.5
6 months to 1 year 44 17.2
1–2 years 113 44.1
2–3 years 44 17.2
Over 3 years 40 15.6
Missing 1 0.4
Daily Internet usage time (using a smartphone) Seldom 11 4.3
Under 1 h 44 17.2
1–2 h 74 28.9
2–3 h 53 20.7
Over 3 h 74 28.9
Frequency of reading or viewing an advertisement on a smartphone 1–3 per day 117 45.7
More than 3 per day 102 39.8
1 per 2–3 days 16 6.3
1 per 4–5 days 4 1.6
1 per week 17 6.6

DOI of original article: http://dx.doi.org/10.1016/j.chb.2014.01.015

⇑ Corresponding author. Address: 526, 208 Building, 84 Heukseok-Ro, Dongjak-gu, Seoul 156-756, South Korea. Tel.: +82 2 820 5935; fax: +82 2 823 5301.
E-mail addresses: faith@hoseo.edu (Y.J. Kim), win1999@naver.com (J. Han).

http://dx.doi.org/10.1016/j.chb.2014.03.042
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