Institute of Management Sciences, University of Balochistan, Quetta.

BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

Paktel was the pioneer cellular operator of Pakistan. It was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable
& Wireless (it was a British telecommunications company 1860-2010). It carried out AMPS services until 2004 when the company switched to GSM technology.
With the launch of Mobilink and its rapid success in 1998, Paktel (and instaphone) lost the dominant market share. In November 2000, Millicom (a South African
company) acquired 98.9% equity interest in Paktel. In November 2006, Millicom announced that it had decided to exit the Pakistani market. On January 22,
2007, Millicom International Cellular S.A. stated that it would sell its 88.86 percent stake in Paktel to China Mobile for $284 million. On 4 May 2007, Paktel
Limited was renamed to China Mobile Pakistan. On May 16, 2007 China Mobile announced that it had increased its stake in CMPak to 100%. On April 1, 2008,
Paktel was rebranded to Zong. China Mobile Pakistan organized a launch event on April 5, 2008.
China Mobile Communications Corporation is a Chinese state-owned telecommunication company. The company is the largest mobile telecommunications
company by market capitalization today since March 2011. It is also the world's largest mobile phone operator by subscribers with about 945.50 million (945.5
crores) as of June 2021.

At the time of acquisition. Paktel had only 2% market share, Zong has seen exponential growth in the last few years to increase it by 10 folds to about
22%. Currently, CMPak is engaged in the provision of cellular mobile voice and data services to the Pakistani market through 2G, 3G and 4G
technologies. Zong has built the third largest cellular network in the country with over 10,000 base stations. To go green, Zong has installed solar powered
cell sites in various locations. It has country's largest solar power telecommunication network. On 23 April 2014, Pakistan concluded the auction for the
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

next generation of mobile spectrum. Zong paid $516 million for a 10 MHz spectrum in the 2.1 GHz frequency range for 3G and a 10 MHz spectrum in the
1.8 GHz frequency range for 4G, making it Pakistan's first 3G and 4G operator. As of August 2019, Zong is the first of three mobile network operators in
Pakistan to successfully conduct 5G trials. In 2016, Zong was declared the number 1 data network by the PTA.
Pakistan’s cellular and digital services frontrunner, Zong 4G, has been recognized as the
most superior network of the country by Pakistan Telecom Authority’s (PTA) latest
Quality of Service (QoS) survey (Q4), 2021.

In the recent Quality of Service (QoS) survey carried out by PTA in 18

cities and nine motorways, highways, intercity roads across all four
provinces to measure the performance of the services of Pakistani Cellular
Mobile Operators (CMOs). The survey gauged the CMO performances
against the issued KPIs of voice, network coverage, SMS, and mobile
broadband/data using a state-of-the-art automated QoS Monitoring and
Benchmarking tool. In the survey, Zong took the lead in major
performance metrics including mobile network coverage, mobile
broadband service, voice call quality, and overall telecom ranking. “We’re
delighted to have topped the PTA QoS charts for Q4, 2021, and are always
in pursuit of service excellence on every single front,” shared Zong’s
official spokesperson on the achievement. “We will continue to find new ways of serving our customers better and drive the digital change that
Pakistan needs at the moment. Moreover, we extend our heartfelt gratitude to our customers for their trust in Zong as their preferred digital
connectivity partner,” the spokesperson added.

Zong has taken the industry by storm with its recently launched TV Commercial starring some of the most prolific Social Media
influencers who unveil the new tagline for the brand- Let’s Get Digital. Embracing the digital revolution and leading it from the
front, Zong 4G has stretched the conventional boundaries and has proved to be the youth’s brand of choice for their digital
needs.
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

SWOT Analysis

S# S W O T
1

7
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

EFE Matrix
S# Key External Factors Weight Rating Weighted Score
1 Opportunities

1 Threats

Total 1.00
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

IFE Matrix
S# Key Internal Factors Weight Rating Weighted Score
1 Strength

1 Weaknesses

Total 1.00
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

Competitive Profile Matrix

Weight Rating Weighted Rating Weighted Rating Weighted

S# Critical Success Factors Score Score Score
1

Total 1.00
 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

SWOT Analysis of Zong

Strengths Weaknesses
1. Strong image of parent company 1. No focus on elite class
2. Fastest growing network 2. Prior image of Paktel
3. Network portability
3.
4. Resources and assets
5. International Exposure 4.
6. High Quality Services
5.
7. Economical Packages
6.

Opportunities Threats
1. Market development 1. Threat of new entrance.
2. M&As 2. Bargaining power of buyers
3. New product development 3. Threat of substitute products
4. CPEC 4. Law and order situation
5. Market penetration 5. Economic and political condition
6. 6.

IFE Total: 3.25 EFE Total Score: 3.05

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________

 Institute of Management Sciences, University of Balochistan, Quetta.
BBA/BPA (Morning) Program Summer 2022 Strategic Management August 2022

Name:____________________________________________________________________ Enrollment #________________