Overview

COMMUNICATION

The term "communication" comes from the Latin word "communicare," which means "to
share" or "to make common" (E. Weekley, 1967). The process of understanding and
sharing meaning is defined as communication (Pearson, J., and P. Nelson, 2000)

As this definition demonstrates, communication is more than just the transfer of

information. The phrase implies that a message must be successfully transmitted or
imparted, whether it be information, ideas, or emotions.

Furthermore, Alberts, Nakayama, and Martin (2007) define communication as a

"transactional process in which individuals construct meaning via the exchange of
verbal signals in specific circumstances, impacted by individual and social influences
and rooted in culture. Culture is defined as the source of patterns of perceptions,
attitudes, and behavior that a community communicates and passes on as a shared
legacy. As a result, culture often determines the person's context so that they are forced
to choose from the available possibilities in society; as a result, culture offers the
strongest fabric for societal dynamics. Therefore, "culture influences all or almost all
communication interactions."

Three essential components of the communication process:

1. Sender
2. Channel
3. Receiver

Communication as an Academic Discipline

● The discipline of communication is the study of how individuals use verbal and
nonverbal communication to generate meaning in a variety of situations. This can
be from one person to another, or from one person to groups, in a government,
commercial sector, civil society, school, or community environment, to large
 audiences across cultures, utilizing a range of channels and media.
Communication's influence on human behavior is also of importance to this field.
● Communication is indeed an academic discipline that studies interpersonal
communication. Interpersonal connections, groups and teams, companies,
communities, and cultures are all built on the foundation of human interaction.
● The goal of communication is to expand one's understanding of interactional
processes and communicative conduct. The field focuses on people's
interactions and ties in both private and public settings, as well as face-to-face
and through various communication technologies.

Careers

1. Social media manager/ digital media planner

The emergence of digital media has changed the way we communicate and consume
information. Working in this industry means leveraging social networks, online news
platforms, and other digital technologies to disseminate a company’s message.

As a social media manager or digital media planner, you may be tasked with:
● Running a company’s social media accounts
● Developing a digital content strategy
● Leveraging visual elements to tell brand stories
● Communicating with the public online
● Planning and tracking the success of digital campaigns

2. Public relations specialist

The field of public relations focuses on managing the spread of information and
messages between individuals or organizations and the general public. This is often
done to create a more favorable public image.

As a public relations specialist, you may be tasked with:

● Writing press releases
 ● Speaking to the media
● Developing persuasive story ideas to earn media placement
● Analyzing trends
● Problem-solving after a crisis

3. HR specialist

The human resources (HR) department at an organization oversees many elements of

the employee lifecycle. Human resource specialists are there to support employees and
maintain company morale.

As an HR specialist, you may be tasked with:

● Recruiting and hiring new employees
● Training new hires
● Moderating workplace conflict
● Supporting employee health and wellness
● Managing disciplinary actions
● Conducting benefit analysis

4. Meeting or event planner

A lot of work goes into the success of an event, including detailed planning, effective
promotion, and efficient communication with speakers and attendees. Meeting and
event planners might work onsite for hotels or convention centers or for particular
organizations or event planning firms.
As an event planner, you may be tasked with:
● Conducting market research
● Negotiating contracts with vendors
● Working with clients to identify goals and needs
● Coordinating logistics with technology, lodging, food and beverage, and
transportation providers
● Collaborating with marketing and PR to promote the event

5. Media Professional

The main focus of the media sector is to communicate, whether for educational or
entertainment purposes. Roles in traditional media are varied and include jobs in
television, film, and radio.

As a media professional, you may be tasked with:

● Presenting information verbally
● Interviewing notable individuals
● Providing commentary
● Combining visual and audio elements to tell a story

6. Salesperson

Salespeople leverage written and verbal communication skills to deliver pitches, sell
products, and win repeat customers. You’ll find sales roles in a wide variety of
industries, including retail, real estate, insurance, manufacturing, financial services, and
travel.

As a salesperson, you may be tasked with:

● Explaining the benefits of a product or service
● Managing client relationships
● Analyzing existing and potential needs of a client
● Resolving complaints
● Reaching out to new clients through cold calling.

Importance to Society
● Communication has the potential to play a key role in empowering
progress. Communication processes can equip both women and men to
provide information and knowledge as a basis for change and innovation,
make decisions about their livelihood, and thus increase their overall
involvement in development by enabling a conversation between people
and other sectors of society (Communication in a changing world, 2022).
● Communication is an essential component of human connections. The
exchange of information between communication subjects is at the heart
of the concept of communication. As a result, information is meaningless
without communication. Even at the beginnings of sociality, community
 education, communication, and engagement were skeptical
(SupremeEssays.net, 2019).
● Communication is the establishment for dividing data among individuals to
guarantee that everything is perceived and can be followed up on. A
person begins conveying when he begins creating his first commotion in
the demonstration of drawing his folks' consideration. Each feeling that
human beings depict on their appearances, the development of their
hands, the way they look at somebody, and their discourse quickly impart
their plans to other people (Âñûm, n.d.).
● Communication is fundamental. Wherever people want to create mutual
understanding, knowledge, and expertise with how to communicate are
necessary. Communication is defined as the act of passing significant
information from oneself to others who will receive the information they
aim to express. In order for information to be transmitted, both parties
must be on the same page. Because communication allows one individual
to connect with another who requires that knowledge, it is the foundation
of interpersonal interactions (Importance Of Communication In Society |
ipl.org, 2013).

Social Issue and a Mind Map

Freedom of Media
● Rappler: When Maria Ressa, the co-founder and executive editor of the news
website Rappler, and Russian editor Dmitry Muratov were given the Nobel Peace
Prize in October, media freedom and freedom of expression received a
significant boost. For reporting on "drug war" executions and helping to uncover
what Ressa called Duterte's "weaponization of the Internet" to target government
opponents and dissidents, Ressa and Rappler have faced retaliation from the
Duterte regime and its supporters. The assassination of journalists is still going
on (World report 2022: Rights trends in the Philippines, 2022).
 ● Killing Journalists: Orlando Dinoy of Newsline Philippines and Energy Radio
RM was assassinated in his Digos City home in October. Reynante Cortes, a
radio presenter, was shot and killed by an unidentified shooter as he was leaving
his radio station in Cebu City, in the central Philippines, in July. Cortes' on-air
criticism of local politics and corruption was well-known. Gunmen assassinated
Virgilio Maganes, a newspaper columnist and radio commentator, in Villasis,
Pangasinan, a region north of Manila, in November 2020 (World report 2022:
Rights trends in the Philippines, 2022).
● Red-tagging: Municipal police in Kalinga province, in the northern Philippines,
harassed journalists from Northern Dispatch, a weekly newspaper, in April for
covering an event organized by leftist groups. Authorities later "red-tagged"
journalists from the same newspaper. Bulatlat and AlterMidya, two leftist media
organizations, accused the Philippine military of waging "denial of service"
attacks on their websites in September (World report 2022: Rights trends in the
Philippines, 2022).

How It Can Be Addressed

● Take Action: Take immediate and strong action against any infringement of
media freedom around the world, including press statements, phone calls,
meetings, letters, and targeted sanctions against culprits. This includes speaking
out against violence against journalists and the inability of authorities to identify
and prosecute assailants, as well as limits on media access, website blocking,
and censorship on specific themes (Repucci, 2019).
● Support Social Media Use Amidst Repression: Support social media as a
means of expressing oneself in repressive environments (Repucci, 2019).
● Preserve Media Freedom: Ensure that their activities do not justify or inspire
press freedom abuses. Democratic countries, in particular, have a critical role to
play in preserving media freedom (Repucci, 2019).

Reference
Âñûm, Ŕ. (n.d.). Importance of communication in society. Academia.edu - Share
research.
https://www.academia.edu/20198715/Importance_of_Communication_in_Society?fbclid
=IwAR0AZ_6yCL3kjN0PG1aWukZ8WcbJoX7TsOfGnsxCrEr-eTVKqMRyHD_-FfY
Communication in a changing world. (2022). Fao.org.
https://www.fao.org/3/X2550E/X2550e01.htm
Editor EBR. (2020, August 7). The European Business Review. The European Business
Review.
https://www.europeanbusinessreview.com/the-vital-role-of-communication-in-all-aspects
-of-business/
Importance Of Communication In Society | ipl.org. (2013). Ipl.org.
https://www.ipl.org/essay/Importance-Of-Communication-In-Society-F393A9NPJ4D6
Repucci, S. (2019, February 10). Media Freedom: A Downward Spiral.
https://freedomhouse.org/report/freedom-and-media/2019/media-freedom-downward-sp
iral
SupremeEssays.net. (2019, April 16). The Role of Communication in Society.
Supremeessays.net; SupremeEssays.net.
https://supremeessays.net/blog/the-role-of-communication-in-society.html
World report 2022: Rights trends in the Philippines. (2022, January 12). Human Rights
Watch. https://www.hrw.org/world-report/2022/country-chapters/philippines#5b498e
What can you do with a communication degree: 10 career paths. (2021, March 30).
Coursera.
https://www.coursera.org/articles/what-can-you-do-with-a-communication-degree

12, O., 21, F., 22, A., 30, A., 21, A., & 24, M. (2020, December 30). The discipline of
Communication. ELCOMBLUS. Retrieved from
https://www.elcomblus.com/the-discipline-of-communication/

What is communication? (n.d.). Retrieved from

https://2012books.lardbucket.org/books/an-introduction-to-group-communication/s03-02
-what-is-communication.html
The word communication derives from 'communicare', which means to share.
"communication" is derived from the Latin word "COMMUNICARE" or "COMMUNICO"
both. - ppt download. SlidePlayer. (n.d.). Retrieved from
https://slideplayer.com/slide/11789030/