KASHISH SANGHVI (2438)

SIMRAN AVACHAT (2405)

POORVA MOGALE (2555)
SALONI KAJROLKAR (2525)
NAMAN SANSI (2560)

ZEE5
MEDIA INDUSTRY AND PLANNING
PRESENTATION OVERVIEW

Platform Introduction
USP
Advertising
opportunity
Media Buying Options
Targetting
Opportunities
PLATFORM
INTRODUCTION
An OTT streaming service run by Zee Entertainment
Enterprises. It is a subscription-based platform.
It brings in original features, lifestyle shows,
children's programs, live TV, and exclusive short
series with 90+ live TV channels across regional
languages like Gujarati, Malayali, Marathi, Punjabi,
etc.
UNIQUE SELLING PROPOSITION

(USP OF ZEE 5)

Zee5 concentrates primarily on Hindi language content for its original

films portfolio.
Its 'Ghar Baithe Manoranjan' Campaign targetted the Hindi/regional
speakers and household content. Their ads and content are primarily
for middle-class and regional audiences. Its primary market is the Tier 2
and Tier 3 cities, differentiating it from Hotstar, which primarily targets
the urban population.
Its low subscription rates account for more users from the Tier 2&3
cities.
Due to this strategy, advertisers who are looking to promote themselves
in the tier 2 and 3 cities actually come to Zee5 to advertise.
ADVERTISING
OPPORTUNITIES

Zee5 offers a wide variety of ad formats for advertising on

its platform.
1. Bumper
2. Pre Roll
3. Mid Roll
4. Post Roll
5. Display Ads: Medium rectangle, Native Desktop,
Leaderboard, Mobile Banner, and Native Mobile.
 Different pricing models are available on the
ZEE5 Ads Manager portal for advertising on
ZEE5.
Video Ads / Instream Ads

Video ads are available on a CPM (Cost per

1000 impressions) and CPCV (Cost per
MEDIA BUYING completed views) basis.
OPTIONS
Pricing will vary and depend on the level of
targeting (Basic level targeting, Medium level
targeting, and High-level targeting).
ZEE5 has very high ad completion rates - over
90% for video ads up to 30 seconds and over
85% for video ads up to 60 seconds.
TARGETTING OPPORTUNITIES

Reach the right audience with our effective targeting features.

Demographics (Age & Gender) - Connect with your target audiences with first party age &
gender.
Geography - Target the campaign in a specific city or state of India.
Interest - Reach highly relevant audience, based on their interests and preferences.
Language - Deliver the campaign in the user preferred language.
Platforms - Target your audience platform wise (Desktop, Mobile, Tablet, Connected TV).
OS and OS Versions - You can customize the campaign to target the OS and OS versions.
Devices and Models - Deliver the campaign on the device you want to target.
Mobile Carriers - Target your audience based on their mobile carriers.
Time and Date - Run the campaigns on your desired day and time.
Network - Target your audience based on their network 2G, 3G, 4G, and Wifi.
Frequency Capping - Limit how often you want to deliver campaign to each user.
THANK YOU!