A major project report on

“A STUDY ON CUSTOMER SATISFACTION ”

AT
JAIN FARM FRESH FOODS LTD

Submitted in partial fulfillment of the requirements for theAward of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
C. JEEVAN SAI
(Regd. No.0519026017
)

Under the Esteemed Guidance of

Mrs. KR. GAYATHRI , MBA
(Asst. Professor, Department of Business Administration
)

VIGNANASUDHA DEGREE COLLEGE

BACHELOR OF BUSINESS ADMINISTRATION

(Affiliated to SV University,T IRUPATI)

Murugani Palli Road, Chittoor.

2018-2021
VIGNANASUDHA DEGREE COLLEGE BACHELOR OF BUSINESS
ADMINISTRATION

(Affiliated to SV University, TIRUPATI

)
Murugani Palli Road, CHITTOOR-517001.

CERTIFICATE

This is to certify that

C. JEEVAN SAI bearingRegd. No.0519026017
is a
bonafied student of this college, studying
VI semester BBA,
during the academic
year2018-2021has submitted the project report
“A STUDY ON CUSTOMER
SATISFACTION ” for the partial fulfillment of the semester.

Project Gu
ide External Examiner
 DECLARATION

“ A STUDY ON CUSTOMER
I hereby declare that the project report entitled

SATISFACTION ” is an original independent record of research worksubmitted to SV

University, TIRUPATI , under the guidance of Mrs. KR. GAYATHRI , MBA Asst.
Professor, Dept. of Business Administration VIGNANASUDHA DEGREE
COLLEGE, Murugani Palli Road Chittoor for the award of the degree of BACHELOR
OF BUSINESS ADMINISTRATION and has not been submitted earlier for the award
of any degree anddiploma of any University.

Place: C. JEEVAN SAI

Date: (Regd. No. 0519026017)

 ACKNOWLEDGEMENT
The satisfaction and exhilaration that accompanies the successful of all my tasks
would be in complete without mentioning the people who made it possible, whose
constant guidance and encouragement, crowned all my efforts with success.

I express my deep gratitude to Mr. V.RADHA KRISHNA MURTHY GARU,

Chairman of VIGNANASUDHA DEGREE COLLEGE for his encouragement in this
academic pursuit.

I extend my heartful thanks to Mr. SOMASEKHAR Principal of

VIGNANASUDHA DEGREE COLLEGE for his encouragement in this academic
pursuit.

I am pleased to acknowledge my indebtedness to my guide Mrs. KR.

GAYATHRI, MBA for valuable guidance and numerate suggestions and keen interest
and constant co-operation throughout this endeavor.

I sincerely express my gratitude my external project guide and technical and

nontechnical staff in JAIN FARM FRESH FOODS LTD. for making my project gets
complete successfully.

I am thankful to all my faculty members, my family and friends for their support
and continuous co-operation throughout this project work.

CONTENT

CHAPTER TITLE PAGE NO.

01 Introduction 01
 Industry profile
03
 Company profile
08
  Product Profile
12
Review of literature
02 13
Research Methodology
03
 Need for the study
21
 Scope of the study
22
 Objectives of the study
23
 Research Methodology
24
 Limitations of the study
26
Data analysis
04 27
Findings
05 47
 Suggestions
50
 Conclusion
51
Bibliography
56