Regional Content Calendar

My Name

Master of Business Administration, Nexford University

BUS 5020: Global Marketing Practices

Dr. Noelle Kendrick

July 31, 2022

 THREE (3) MONTHS CONTENT CALENDAR FOR THE RANGIN BRAND OF DOLCE & GABBANA:
AUGUST – OCTOBER, 2022

DAYS HOLIDAY CONTENT TYPE CAPTION LINK POST ASSET

PUBLISHING PUBLISHING SOCIAL MEDIA

DATE TIME NETWORK

“How our client

turned up today https://www.
SUNDAY NIL August 1, 5.30 PM Photo in her Rangin dolcegabbana.co Instagram
2022 Outfit. We give m/
you nothing but
absolute luxury” Leads to company
Click link in Bio to online store
order this.

“Who is ready for

the upcoming
Independence?
We have special https://www.
deals for you. Get dolcegabbana.co
10% off all luxury m/
TUESDAY NIL August 9, 10.30 AM Carousel Post of Instagram;
Rangin dresses.
2022 Luxury Items Facebook;
Promo runs from
Leads to company Pinterest
August 12 to 14.
We can tell online store
you’re excited
”
 “You asked and
we listened. Here
comes our
Independence https://www.
FRIDAY NIL August 12, 11.00 AM Carousel Post of Day sales. Hit the dolcegabbana.co Instagram;
2022 Luxury Dresses link in our Bio to m/ Pinterest;
order these
Facebook
beautiful pieces Leads to company
at 10% discount. online store
Offer lasts till
August 14. You do
not want to miss
out on this great
deal”
 “Take a look at
these amazing
Rangin pieces
selling at the best
prices ever. At
https://www. Instagram,
Dolce & Gabbana,
dolcegabbana.co Facebook
we offer you
11.00 AM Carousel Post of m/ targeted
nothing by
Luxury Dresses Luxury… Sieze this promotion
opportunity Leads to company
to own luxury online store
dresses at
affordable prices.
Hit the link in
FRIDAY NIL August 12, NOW!”
2022 “Bought your
Independence
Day dress yet? Video Link
See how our https://www. Instagram,
client killed it in dolcegabbana.co Facebook
Video Inspiration this beautiful m/ targeted C:\Users\D_G\Do
3.30 PM of how to dress luxury dress. Get promotion wnloads\WhatsAp
on Independence this dress at 10% Leads to company p Video 2022-07-
Day discount. online store

Reverses to 29 at 3.29.02
original price PM.mp4
after 14th. Do not
miss out”
 “Our brand gives
you nothing but
elegance, luxury,
quality,
exclusivity. These
keep our clients
https://www. Instagram,
coming back for
more. Have a dolcegabbana.co Facebook
SATURDAY NIL August 13, 10.00 AM Carousel Photos taste of what m/ targeted
2022 of Luxury dresses affordable luxury promotion
feels like by Leads to company
enjoying our online store
amazing 10%
discount on all
dresses. Link in
Bio”
“Happy
Independence
Day to our
beautiful Dolce &
Gabbana Ladies.
May this day https://www. Instragram,
bring you good
MONDAY Independence August 15, 9.10 AM Single Post dolcegabbana.co Facebook,
tidings. Thank
Day 2022 m/ Pinterest
you for your
massive
patronage. From Leads to company
All of Us at Dolce online store
& Gabbana”
 https://www.
“Who can relate to dolcegabbana.co Instragram,
THURSDAY NIL Sept. 1, 2022 3.30 PM Comic Post this? m/ Facebook,
” Pinterest
Leads to company
online store
“We identify with
our Indian
Brothers and https://www.
Sisters as we dolcegabbana.co Instragram,
SUNDAY Mahatma Oct. 2, 2022 celebrate the m/ Facebook,
great man of our
Gandhi 10.30 AM Related Post Pinterest
history, Mahatma Leads to company
Jayanti
Gandhi. Happy online store
Celebration”
“Hey Fam, we are
at it again. Watch
out for our Diwali
Sales. It will last
for only 4 days
https://www.
starting from the
Sales dolcegabbana.co Instragram,
20th to 23rd of
WEDNESDAY NIL Oct. 19, 2022 11.30 AM Announcement m/ Facebook,
October 2022.
Guess what? Its Pinterest
going to be a 15% Leads to company
discount on ALL online store
clothing. Yeah,
you heard it right.
Let the orders flow
in”
 “This is Luxury;
this is quality; https://www.
this is dolcegabbana.co Instagram,
Carousel Photos affordability. Hit m/ Facebook
link in bio to targeted
THURSDAY NIL Oct. 20, 2022 10.30 AM of Luxury dresses
order at 15% Leads to company
on sale promotion
discount on ALL online store
items. This deal is
on Fire”

“This is Luxury;
this is quality; https://www. Instagram,
Carousel Photos this is Rangin. Hit dolcegabbana.co Facebook
3.30 PM of Luxury dresses link in bio to m/ targeted
on sale order at 15% promotion
discount on ALL Leads to company
items. This deal is online store
on Fire”
“Rock this luxury https://www. Video Link
Fashion Video piece for Diwali dolcegabbana.co Instagram,
SATURDAY NIL Oct. 22, 2022 11.30 AM Inspiration of at a whooping m/ Facebook C:\Users\D_G\Do
how to dress on 15% discount” targeted wnloads\PM.mp4
Independence Click link below Leads to company promotion
Day to place your online store
order”
 “As we celebrate
the Gift of Light,
may this light https://www.
MONDAY Diwali/Deepavali Oct. 22, 2022 11.30 AM Related Post shine so bring in dolcegabbana.co
our lives and your m/ Instragram,
Homes. Happy Facebook,
Diwali to our Leads to company Pinterest
Hindu Clients online store
from ALL of us at
Dolce &
Gabbana”

DISCREPANCIES WITH CONTENT CALENDAR DEVELOPED FOR HOME COUNTRY.

Dolce & Gabbana is an Italian brand, and as such, observes completely different calendar from the host Country, India – both religiously

and culturally. Most Indian Holidays have cultural inclinations, but majority of them are generally observed and may result to closure

of schools and shops on such days. However, for Italy, there are not much culturally related holidays, but more of religious observations

and national public holidays (Kim Ann Zimmermann, 2017). In August, for instance, there are no major holidays/celebrations in Italy

that can form a promotional basis for a targeted advert, while in India, we leveraged on the Indian Independence Day celebration to run

a promotion for Independence Sales. Being a Masculine society, Indian luxury consumers look out for opportunities and celebrations as

this to showcase their successes and achievements, hence the company records massive sales during these celebrative seasons. Marketing

promotions/brand communication cannot happen during this time in Italy because the cultural ceremonies at this time of the year

(Assumption of Mary) are not ones to leverage on.

The cultural history of the home country, Italy is traced back to the Ancient Roman Empire and Italy houses the popular city, Rome,

which happens to be the largest city in the country by population (Kim Ann Zimmermann, 2017). This explains why majority of the

celebrations and public holidays in Italy are religious. We have Assumption of Mary on August 15, Feast of Saint Januarius on September

19, All Saint on November 1, etc. In India, where there are numerous cultural celebrations compared to religious ones, there is need to

leverage on these celebrations to run marketing promotions. In Italy, public holidays are declared for many religious celebrations. This

results in a change of communication strategy in the host country from what could have been adopted in the home country.

Overall, even though the channel marketing strategy for both regions may be similar because both countries share similar levels of

cultural nuances with respect to Hofstede’s cultural dimension (2021) – they both score high in Masculinity and Long Term Orientation,

the global brand communication strategy has to be tweaked occasioned by some other differing cultural nuances. This was what

necessitated the above content calendar to enable the company to align with the culture and tradition of its target market/audience. With

this, our global brand communication will adequately resonate with the targeted consumers to ensure they key into our offerings as much

as possible.
 References

CoSchedule. (2021, July 30). 2022 Content Calendar Template to Organize Your Entire Year. CoSchedule Blog.

https://coschedule.com/blog/annual-content-calendar-template https://www.facebook.com/tripsavvytips. (2019).

Guide to Major Indian Holidays and Festivals. TripSavvy.

https://www.tripsavvy.com/indian-holidays-and-festivals-1458365

Kim Ann Zimmermann. (2017, September 14). Italian Culture: Facts, Customs & Traditions. Live Science; Live Science.

https://www.livescience.com/44376-italian-culture.html

Hofstede Insights. (2021). India. Hofstede Insights. https://www.hofstede-insights.com/country/india/