Brand Analysis

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STORE AND DISPLAY

VASANSI JAIPUR
Vasansi Jaipur is the brainchild of Shailendra Sancheti which got established in 2002.
Headquartered in Jaipur , the apparel brand is producing best greige fabrics , organic
, breathable , lightweight clothes.

COMPETITOR ANALYSIS
Shailendra Sancheti a master of color , and a graduate in chemistry. Blessed with the
unique ability to experiment with fabric properties m he innovated fabric processing
techniques in the blink of an eye.
Founding Date 2007 1970
A visionary with an exceptional flair for prints , he was the first to introduce traditional
tie-dyes and hand block prints in pastel and earthy hues. PRICE RANGE ₹3500 - ₹150000 ₹2500 - ₹65000

COLLECTIONS COLLECTION Saree, Lehengas, Indo Sarees, Suits, Kurtis,


Western, Kurtis Lehengas, Gowns,
SMART CASUAL FUSION WERE ANARKALI
₹3500 - ₹8500 ₹5500 - ₹48000 ₹3500 - ₹26000 Stores 35+ Stores Pan India 10+ Stores Pan India
And 2 International Stores

KALKI . FASHION
SAREES LEHENGAS EVENING WEAR
₹4000 - ₹50000 ₹11000 - ₹100000 ₹3000 - ₹30000

PROCESS OF MANUFACTURING

The manufacturing process at Vasansi Jaipur starts


with procuring grey fabric (white THAAN) directly from
textile mills in Bangalore, Benaras, Mumbai, Surat and
PROCUREMENT DYEING PRINTING
weavers in remote village (sourcing over 500 type of
fabric from approximately a total of around 200 ● Tiles with glossy finish
vendors). Than from dyeing, printing and further ● Spotlight focused at the clothes, and chandelier in the middle.
processing the fabric in their 33 year old factory, to ● Brass frame racks for clothing display
product sampling and stitching in their other ● Off white wall paint for backdrops.
humongous unit in sitapur. The entire production cycle ● Display is in a linear placement
involve in creating a garment takes place in-house at
Vasansi Jaipur. SAMPLING EMBROIDERY STICHING

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