Cafés/Bars in Vietnam

Euromonitor International
March 2022
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LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Bars/pubs the hardest hit category within consumer foodservice ............................................. 1
Specialist coffee and tea shops find opportunities in difficult circumstances ............................ 1
Rise of delivery and takeaway redefines outlet expansion ....................................................... 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Specialist coffee and tea shops expected to see strong recovery ............................................ 2
Independent players gain an advantage ................................................................................... 2
Health trends have various interpretations ............................................................................... 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Cafés/Bars by Category: Units/Outlets 2016-2021 ....................................... 3
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021 ....... 3
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021 ................ 4
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021 ...................... 4
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021 .......... 5
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-
2021 ............................................................................................................. 5
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value
2017-2021 .................................................................................................... 5
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value
2018-2021 .................................................................................................... 6
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026 ........................ 7
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions
2021-2026 .................................................................................................... 7
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-
2026 ............................................................................................................. 8
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026 ....... 8
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth
2021-2026 .................................................................................................... 9
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value
Growth 2021-2026 ....................................................................................... 9

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CAFÉS/BARS IN VIETNAM
KEY DATA FINDINGS
▪ Foodservice value sales fall by 18% in current terms in 2021 to VND59.4 trillion, whilst outlet
numbers decrease by 1% to 32,835
▪ Juice/smoothie bars is the best performing category in 2021, with foodservice value sales still
falling by 10% in current terms to VND1.8 trillion
▪ SuperFoods Group is the leading player in 2021, with a foodservice value share of 3%
▪ Foodservice value sales are set to rise at a current value CAGR of 18% (2021 constant value
CAGR of 14%) over the forecast period to VND137 trillion, whilst the number of outlets is
expected to increase at a CAGR of 4% to 39,966

2021 DEVELOPMENTS

Bars/pubs the hardest hit category within consumer foodservice

Bars/pubs are considered to have the highest risk of COVID-19 transmission, due to the high
density of customers in one area, and the long time that people usually spend in these outlets.
As such, the government banned the operation of bars/pubs for the longest time in the whole
consumer foodservice industry. During 2021, in many major cities these outlets had to close for
more than half the year due to the government’s regulation to curb the new wave of COVID-19.
Besides legislation, customers’ tightening budgets was also a factor contributing to the decline
of bars/pubs in 2021. As bars/pubs are usually more expensive than other foodservice formats,
some consumers chose to drink in other venues, or held gatherings at their houses to save
money.
Even more chained and independent bars/pubs closed down permanently in 2021, as they
could not cope with the long-term loss of revenue. Many other operators converted their
businesses to full-service restaurants to avoid the government’s ban and were able to continue
operating.

Specialist coffee and tea shops find opportunities in difficult

circumstances
Learning from their experience in 2020, many players in specialist coffee and tea shops
adopted new strategies and were able to maintain their businesses despite the new wave of
COVID-19. In 2021, The Coffee House launched canned milk coffee, which is sold in its own
outlets, and also in many other online and offline retailers. This helped the company retain some
revenue despite the long lockdown period. Meanwhile, Phuc Long collaborated with the
Vinmart+ mini supermarket chain to launch a new chain of Phuc Long kiosks within Vinmart+
outlets. Many of these kiosks still operated during the lockdown despite the government’s ban
on consumer foodservice, thanks to their location within a grocery retailer.

Rise of delivery and takeaway redefines outlet expansion

With the rise of the delivery and takeaway trends, many players also opened new outlets with
a smaller size or in kiosk format to reduce their rental costs, whilst still maintaining outlet
expansion to offer customers more convenience. This especially applied to some bubble tea
shops, as the main target customers are young consumers who are more price-sensitive.

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The long period of lockdown in 2021 also led to the closure of several key outlets, such as
The Coffee House Signature and Starbucks Rex Hotel. Even though these were very popular
outlets and usually draw large crowds, their rental costs were also much higher than average,
and companies had to close them despite their historical or branding significance.

PROSPECTS AND OPPORTUNITIES

Specialist coffee and tea shops expected to see strong recovery

Vietnam has a strong coffee culture, with people enjoying hanging out in a coffee shop for a
chat. Bubble tea shops are also still trendy amongst students and younger consumers. These
factors will help specialist coffee and tea shops to rebound strongly in 2022. The cheaper prices
in this category compared with many others within consumer foodservice will also help it to
recover rapidly.
To aid recovery, many players are adhering to the government’s regulation of social
distancing by placing tables further apart, or limiting the number of patrons in their outlets. This
creates more confidence amongst consumers, as they are less worried about sitting near
strangers. Offering special promotions for delivery and takeaway orders is also a common
strategy, as many people do not wish to sit in the outlet, in order to reduce their chances of
exposure to COVID-19.

Independent players gain an advantage

During the long lockdown in 2021, independent players appear to have gained an advantage
over chained players. While chained players are usually more rigid and structured, independent
players are more flexible and adaptable to the fast-changing environment and government
regulations. Many independent players are also family-owned and operate from their own
houses, reducing rental costs.
Independent players also have an advantage in terms of differentiation and uniqueness.
Despite the impact of COVID-19, many new players entered the market with new styles of
décor, menus or other features to attract customers. The popularity of social media created the
need amongst young people to constantly try out new outlets to find new places to take photos
and review. As chained outlets are usually similar to each other, they can become boring and
lose their attractiveness. As a result, independent cafés/bars recorded a slower decline in 2021
compared with chained cafés/bars, and is also set to see stronger current value growth in the
forecast period.

Health trends have various interpretations

Health trends continue to be prominent in Vietnam. They also become more diverse in 2021,
and this is expected to continue over the forecast period. One trend has been the rise of fruit
juice and fruit-based drinks, as they are believed to be healthier and boost the immune system,
which is important to consumers to help prevent them getting sick from COVID-19. Calorie
counting continues to be another major trend amongst health-conscious office workers, which
gives the opportunity to products such as kombucha and low sugar drinks. Lastly, dining
alfresco also seems to be a rising preference, as consumers believe that sitting outdoors
reduces their chances of being infected by COVID-19 compared with sitting indoors.
The rising health trend may shape the décor and menus of specialist coffee and tea shops in
the near future. Besides, it will also create rising competition with other consumer foodservice
channels, such as street stalls/kiosks, which are also quick to adapt to health trends and can
sell similar drinks at a cheaper price.

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CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2016-2021

outlets
2016 2017 2018 2019 2020 2021

- Bars/Pubs 886 945 996 1,039 1,017 1,001

-- Chained Bars/Pubs 36 43 44 37 30 24
-- Independent Bars/Pubs 850 902 952 1,002 987 977
- Cafés 13,143 13,331 13,495 13,648 13,716 13,647
-- Chained Cafés - - - - - -
-- Independent Cafés 13,143 13,331 13,495 13,648 13,716 13,647
- Juice/Smoothie Bars 1,020 1,057 1,089 1,115 1,082 1,071
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 1,020 1,057 1,089 1,115 1,082 1,071
Smoothie Bars
- Specialist Coffee and 14,340 14,404 14,431 16,011 17,330 17,116
Tea Shops
-- Chained Specialist 3,341 3,174 2,943 3,604 4,303 4,219
Coffee and Tea Shops
-- Independent 10,999 11,230 11,488 12,407 13,027 12,897
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 3,377 3,217 2,987 3,641 4,333 4,243
- Independent Cafés/Bars 26,012 26,520 27,024 28,172 28,812 28,592
Cafés/Bars 29,389 29,737 30,011 31,813 33,145 32,835
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021

'000 transactions
2016 2017 2018 2019 2020 2021

- Bars/Pubs 23,709.1 25,259.4 26,750.5 27,927.2 18,019.7 12,149.4

-- Chained Bars/Pubs 813.0 907.1 997.8 758.0 359.8 140.6
-- Independent Bars/Pubs 22,896.2 24,352.3 25,752.7 27,169.1 17,659.9 12,008.7
- Cafés 649,088.3 659,920.7 669,862.9 676,561.6 527,718.0 448,560.3
-- Chained Cafés - - - - - -
-- Independent Cafés 649,088.3 659,920.7 669,862.9 676,561.6 527,718.0 448,560.3
- Juice/Smoothie Bars 45,417.9 47,393.6 49,052.3 50,494.9 45,445.5 38,628.6
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 45,417.9 47,393.6 49,052.3 50,494.9 45,445.5 38,628.6
Smoothie Bars
- Specialist Coffee and 423,575.5 440,783.9 464,837.2 548,766.5 550,512.9 436,812.9
Tea Shops
-- Chained Specialist 109,092.4 117,446.8 131,800.0 165,773.8 179,009.9 132,180.5
Coffee and Tea Shops
-- Independent 314,483.1 323,337.1 333,037.2 382,992.8 371,503.0 304,632.4
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 109,905.4 118,353.9 132,797.8 166,531.8 179,369.7 132,321.1
- Independent Cafés/Bars 1,031,88 1,055,00 1,077,70 1,137,21 962,326.4 803,830.1

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5.4 3.6 5.1 8.4

Cafés/Bars 1,141,79 1,173,35 1,210,50 1,303,75 1,141,69 936,151.3
0.8 7.5 3.0 0.2 6.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021

VND billion
2016 2017 2018 2019 2020 2021

- Bars/Pubs 18,877.7 20,769.2 22,675.1 24,154.6 14,388.1 9,283.0

-- Chained Bars/Pubs 648.1 742.1 868.3 603.3 257.3 97.9
-- Independent Bars/Pubs 18,229.5 20,027.1 21,806.8 23,551.3 14,130.8 9,185.0
- Cafés 36,856.3 38,670.8 40,409.7 42,026.1 31,519.5 27,737.2
-- Chained Cafés - - - - - -
-- Independent Cafés 36,856.3 38,670.8 40,409.7 42,026.1 31,519.5 27,737.2
- Juice/Smoothie Bars 2,027.6 2,159.0 2,285.7 2,400.0 2,040.0 1,836.0
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 2,027.6 2,159.0 2,285.7 2,400.0 2,040.0 1,836.0
Smoothie Bars
- Specialist Coffee and 20,103.6 21,283.2 22,224.0 24,610.2 24,731.3 20,513.3
Tea Shops
-- Chained Specialist 8,429.9 9,043.9 9,311.5 10,793.9 11,605.8 9,356.6
Coffee and Tea Shops
-- Independent 11,673.7 12,239.3 12,912.5 13,816.3 13,125.5 11,156.7
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 9,078.0 9,786.1 10,179.8 11,397.1 11,863.1 9,454.6
- Independent Cafés/Bars 68,787.2 73,096.3 77,414.6 81,793.7 60,815.9 49,914.9
Cafés/Bars 77,865.2 82,882.3 87,594.4 93,190.9 72,679.0 59,369.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021

% Units/Outlets growth
2020/21 2016-21 CAGR 2016/21 Total

- Bars/Pubs -1.6 2.5 13.0

-- Chained Bars/Pubs -20.0 -7.8 -33.3
-- Independent Bars/Pubs -1.0 2.8 14.9
- Cafés -0.5 0.8 3.8
-- Chained Cafés - - -
-- Independent Cafés -0.5 0.8 3.8
- Juice/Smoothie Bars -1.0 1.0 5.0
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars -1.0 1.0 5.0
- Specialist Coffee and Tea Shops -1.2 3.6 19.4
-- Chained Specialist Coffee and Tea -2.0 4.8 26.3
Shops
-- Independent Specialist Coffee and -1.0 3.2 17.3
Tea Shops
- Chained Cafés/Bars -2.1 4.7 25.6
- Independent Cafés/Bars -0.8 1.9 9.9
Cafés/Bars -0.9 2.2 11.7

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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021

% transaction growth
2020/21 2016-21 CAGR 2016/21 Total

- Bars/Pubs -32.6 -12.5 -48.8

-- Chained Bars/Pubs -60.9 -29.6 -82.7
-- Independent Bars/Pubs -32.0 -12.1 -47.6
- Cafés -15.0 -7.1 -30.9
-- Chained Cafés - - -
-- Independent Cafés -15.0 -7.1 -30.9
- Juice/Smoothie Bars -15.0 -3.2 -14.9
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars -15.0 -3.2 -14.9
- Specialist Coffee and Tea Shops -20.7 0.6 3.1
-- Chained Specialist Coffee and Tea -26.2 3.9 21.2
Shops
-- Independent Specialist Coffee and -18.0 -0.6 -3.1
Tea Shops
- Chained Cafés/Bars -26.2 3.8 20.4
- Independent Cafés/Bars -16.5 -4.9 -22.1
Cafés/Bars -18.0 -3.9 -18.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021

% value growth
2020/21 2016-21 CAGR 2016/21 Total

- Bars/Pubs -35.5 -13.2 -50.8

-- Chained Bars/Pubs -61.9 -31.5 -84.9
-- Independent Bars/Pubs -35.0 -12.8 -49.6
- Cafés -12.0 -5.5 -24.7
-- Chained Cafés - - -
-- Independent Cafés -12.0 -5.5 -24.7
- Juice/Smoothie Bars -10.0 -2.0 -9.5
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars -10.0 -2.0 -9.5
- Specialist Coffee and Tea Shops -17.1 0.4 2.0
-- Chained Specialist Coffee and Tea -19.4 2.1 11.0
Shops
-- Independent Specialist Coffee and -15.0 -0.9 -4.4
Tea Shops
- Chained Cafés/Bars -20.3 0.8 4.1
- Independent Cafés/Bars -17.9 -6.2 -27.4
Cafés/Bars -18.3 -5.3 -23.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-

2021

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% value
Company 2017 2018 2019 2020 2021

Jollibee Foods Corp 12.4 16.0 19.9 18.5 20.7

Starbucks Corp 4.4 5.8 6.8 6.4 7.7
Phuc Long Coffee & Tea 3.0 4.7 6.8 6.7 7.2
Co Ltd
Coffee House Vietnam Co 4.3 6.6 7.5 6.2 7.0
Ltd
Trung Nguyen Legend Corp - 3.4 3.5 2.5 2.4
Golden Gate Trade & 6.4 7.4 4.3 1.4 0.6
Services JSC
McDonald's Corp 0.4 0.4 0.4 0.5 0.4
Dunkin' Brands Group Inc 0.6 0.5 0.4 - -
International Coffee & 1.1 1.1 - - -
Tea LLC
Trung Nguyen Corp 26.8 - - - -
Jireh International Pty - - - - -
Ltd
Retail Food Group Ltd - - - - -
Viet Thai International - - - - -
JSC
Others 40.6 54.2 50.4 57.8 54.1
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021

% value
Brand Global Brand Owner 2018 2019 2020 2021

Highlands Coffee Jollibee Foods Corp 16.0 19.3 18.0 20.3

Starbucks Starbucks Corp 5.8 6.8 6.4 7.7
Phuc Long Phuc Long Coffee & Tea 4.7 6.8 6.7 7.2
Co Ltd
The Coffee House Coffee House Vietnam Co 6.6 7.5 6.2 7.0
Ltd
Trung Nguyen Legend Trung Nguyen Legend Corp 3.4 3.5 2.5 2.4
Vuvuzela Beer Club Golden Gate Trade & 7.4 4.3 1.4 0.6
Services JSC
McCafé McDonald's Corp 0.4 0.4 0.5 0.4
The Coffee Bean & Jollibee Foods Corp - 0.6 0.5 0.3
Tea Leaf
Dunkin' Donuts Dunkin' Brands Group Inc 0.5 0.4 - -
The Coffee Bean & International Coffee & 1.1 - - -
Tea Leaf Tea LLC
Gloria Jean's Coffees Jireh International Pty - - - -
Ltd
Gloria Jean's Coffees Retail Food Group Ltd - - - -
Trung Nguyen Trung Nguyen Corp - - - -
Trung Nguyen Legend Trung Nguyen Corp - - - -
Highlands Coffee Viet Thai International - - - -
JSC
Others 54.2 50.4 57.8 54.1
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

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Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026

outlets
2021 2022 2023 2024 2025 2026

- Bars/Pubs 1,001 1,043 1,082 1,117 1,148 1,178

-- Chained Bars/Pubs 24 22 20 18 16 14
-- Independent Bars/Pubs 977 1,021 1,062 1,099 1,132 1,164
- Cafés 13,647 13,743 13,908 14,102 14,327 14,528
-- Chained Cafés - - - - - -
-- Independent Cafés 13,647 13,743 13,908 14,102 14,327 14,528
- Juice/Smoothie Bars 1,071 1,082 1,091 1,098 1,102 1,105
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 1,071 1,082 1,091 1,098 1,102 1,105
Smoothie Bars
- Specialist Coffee and 17,116 18,312 19,522 20,736 21,944 23,155
Tea Shops
-- Chained Specialist 4,219 4,641 5,058 5,462 5,845 6,219
Coffee and Tea Shops
-- Independent 12,897 13,671 14,464 15,274 16,099 16,936
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 4,243 4,663 5,078 5,480 5,861 6,233
- Independent Cafés/Bars 28,592 29,517 30,525 31,573 32,660 33,733
Cafés/Bars 32,835 34,180 35,603 37,053 38,521 39,966
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026

'000 transactions
2021 2022 2023 2024 2025 2026

- Bars/Pubs 12,149.4 21,196.6 28,084.5 29,316.8 30,468.8 31,520.0

-- Chained Bars/Pubs 140.6 181.3 134.2 108.7 92.4 80.4
-- Independent Bars/Pubs 12,008.7 21,015.3 27,950.4 29,208.1 30,376.4 31,439.6
- Cafés 448,560.3 605,556.4 696,389.9 717,281.6 731,627.2 744,064.9
-- Chained Cafés - - - - - -
-- Independent Cafés 448,560.3 605,556.4 696,389.9 717,281.6 731,627.2 744,064.9
- Juice/Smoothie Bars 38,628.6 48,285.8 52,148.7 54,234.6 56,132.8 57,816.8
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 38,628.6 48,285.8 52,148.7 54,234.6 56,132.8 57,816.8
Smoothie Bars
- Specialist Coffee and 436,812.9 597,741.9 701,097.1 759,869.5 817,965.9 873,950.1
Tea Shops
-- Chained Specialist 132,180.5 195,627.1 238,665.1 269,691.5 299,357.6 326,299.8
Coffee and Tea Shops
-- Independent 304,632.4 402,114.8 462,432.0 490,178.0 518,608.3 547,650.3
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 132,321.1 195,808.4 238,799.3 269,800.2 299,450.0 326,380.2
- Independent Cafés/Bars 803,830.1 1,076,97 1,238,92 1,290,90 1,336,74 1,380,97
2.3 0.9 2.3 4.8 1.6
Cafés/Bars 936,151.3 1,272,78 1,477,72 1,560,70 1,636,19 1,707,35

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0.8 0.2 2.5 4.8 1.8

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026

VND billion
2021 2022 2023 2024 2025 2026

- Bars/Pubs 9,283.0 17,572.1 23,646.4 25,040.9 26,402.2 27,710.7

-- Chained Bars/Pubs 97.9 120.6 86.8 67.7 55.5 46.6
-- Independent Bars/Pubs 9,185.0 17,451.5 23,559.6 24,973.1 26,346.7 27,664.0
- Cafés 27,737.2 37,722.6 43,758.2 45,289.7 46,422.0 47,443.3
-- Chained Cafés - - - - - -
-- Independent Cafés 27,737.2 37,722.6 43,758.2 45,289.7 46,422.0 47,443.3
- Juice/Smoothie Bars 1,836.0 2,313.3 2,510.0 2,617.9 2,717.4 2,807.1
-- Chained Juice/ - - - - - -
Smoothie Bars
-- Independent Juice/ 1,836.0 2,313.3 2,510.0 2,617.9 2,717.4 2,807.1
Smoothie Bars
- Specialist Coffee and 20,513.3 27,415.8 31,109.0 32,795.0 34,308.9 35,610.5
Tea Shops
-- Chained Specialist 9,356.6 12,912.1 14,719.8 15,750.2 16,616.5 17,281.1
Coffee and Tea Shops
-- Independent 11,156.7 14,503.7 16,389.2 17,044.8 17,692.5 18,329.4
Specialist Coffee and
Tea Shops
- Chained Cafés/Bars 9,454.6 13,032.7 14,806.7 15,818.0 16,672.0 17,327.8
- Independent Cafés/Bars 49,914.9 71,991.2 86,216.9 89,925.6 93,178.5 96,243.7
Cafés/Bars 59,369.5 85,023.9 101,023.6 105,743.5 109,850.5 113,571.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026

% Units/Outlets growth
2021/2022 2021-26 CAGR 2021/26 Total

- Bars/Pubs 4.2 3.3 17.7

-- Chained Bars/Pubs -8.3 -10.2 -41.7
-- Independent Bars/Pubs 4.5 3.6 19.1
- Cafés 0.7 1.3 6.5
-- Chained Cafés - - -
-- Independent Cafés 0.7 1.3 6.5
- Juice/Smoothie Bars 1.0 0.6 3.2
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars 1.0 0.6 3.2
- Specialist Coffee and Tea Shops 7.0 6.2 35.3
-- Chained Specialist Coffee and Tea 10.0 8.1 47.4
Shops
-- Independent Specialist Coffee and 6.0 5.6 31.3
Tea Shops
- Chained Cafés/Bars 9.9 8.0 46.9
- Independent Cafés/Bars 3.2 3.4 18.0
Cafés/Bars 4.1 4.0 21.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

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Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026

% transaction growth
2021/2022 2021-26 CAGR 2021/26 Total

- Bars/Pubs 74.5 21.0 159.4

-- Chained Bars/Pubs 28.9 -10.6 -42.8
-- Independent Bars/Pubs 75.0 21.2 161.8
- Cafés 35.0 10.7 65.9
-- Chained Cafés - - -
-- Independent Cafés 35.0 10.7 65.9
- Juice/Smoothie Bars 25.0 8.4 49.7
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars 25.0 8.4 49.7
- Specialist Coffee and Tea Shops 36.8 14.9 100.1
-- Chained Specialist Coffee and Tea 48.0 19.8 146.9
Shops
-- Independent Specialist Coffee and 32.0 12.4 79.8
Tea Shops
- Chained Cafés/Bars 48.0 19.8 146.7
- Independent Cafés/Bars 34.0 11.4 71.8
Cafés/Bars 36.0 12.8 82.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-

2026

% value growth
2021/2022 2021-26 CAGR 2021/26 Total

- Bars/Pubs 89.3 24.4 198.5

-- Chained Bars/Pubs 23.1 -13.8 -52.4
-- Independent Bars/Pubs 90.0 24.7 201.2
- Cafés 36.0 11.3 71.0
-- Chained Cafés - - -
-- Independent Cafés 36.0 11.3 71.0
- Juice/Smoothie Bars 26.0 8.9 52.9
-- Chained Juice/Smoothie Bars - - -
-- Independent Juice/Smoothie Bars 26.0 8.9 52.9
- Specialist Coffee and Tea Shops 33.6 11.7 73.6
-- Chained Specialist Coffee and Tea 38.0 13.1 84.7
Shops
-- Independent Specialist Coffee and 30.0 10.4 64.3
Tea Shops
- Chained Cafés/Bars 37.8 12.9 83.3
- Independent Cafés/Bars 44.2 14.0 92.8
Cafés/Bars 43.2 13.9 91.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International