Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

Issues raised by media in ownership and funding in contemporary media practice.

Nowadays, media in ownership and funding do raised up several issues through production,
distribution and exhibition, affecting media practice. Ownership is talking about a monopoly
where a few powerful institutions control pretty much everything, including parent company and
subsidiaries. (改:ownership definition)To support my argument, I will look at the case of
Disney buying the rights for the Star Wars saga, in 2012 for £2.5 billion from LucasFilm.

the first issue was ...


insert your case ( production-- content&funning )

second issue was distribution


two case studies comprative ( liscening agreement, marketing )

exhibition

You might also like