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Research
Akın Öncül
Abstract
By the help of technology, hundreds of new occupations have been emerging for the last
few decades. Thus, the prestige of the occupations has been changing so fast. The term
prestige also changes from country to country. However, there is an unchanging view of the
term "prestige". Basically, If an occupation requires higher education and brings more money,
it is a high prestige job. On the contrary, jobs that require less education and bring less money
are seen as low prestige jobs. This research aims to investigate if a language change happens
between a high prestige and a low prestige job. If so, this paper claims that there is a sharp
difference in the prestige between two different occupations. In this research, the term
prestige will be examined on the basis of the preference of Turkish people. Hence,
Academicians will be taken into account as a high prestige job owners. Peddlers, on the other
hand, will be taken into account as a low prestige job owners. This research is going to be
conducted with 20 academicians and 20 peddlers. As for the methods, academicians would be
observed in symposiums and seminars. Also, a question & answer session would be done in
person. For peddlers, brief conversations are going to be made. At the end of the research, It
1 Introduction
In our world, we now can judge people by looking at their jobs and the amount of money they
earn, instead of looking at their personalities, their way of thinking. This is what prestige
means. Prestige also affects the language we use in daily life. “The word ‘prestige’ derives
from the Latin verb praestringere as generally employed in the phrase praestringere oculos,
‘to bind or dazzle the eyes' (Harold Nicolson, 1937). What we mean by prestige, especially
occupational prestige is depended on the country. While the most prestigious jobs are thought
to be a professor and a physician in Turkey; in the U.S.A., the most prestigious jobs are
thought to be a physicist and a scientist. Additionally, the language also changes when the
occupation changes. There are several factors that affect the language change. These factors
can be education, regional differences, economic factors, personal and social factors. The
reason for the language change according to the occupation might be because when people
get high-status jobs, they want to be seen as prestigious individuals. Thus, they adopt overt
prestige and they abandon their accents or dialects. In this article, the aim is to find out if
academicians have more tendency to use standard language more than peddlers. To find out
● Even though most of the academicians use standard language, there might be some
contradictions.
2 Literature Review
Anthony P.M Coxon and Charles L. Jones have conducted the research named The Images of
Occupational Prestige: A study in Social Cognition’’ The article is based on the choices of
Neil J. MacKinnon and Tom Langford have conducted the research named "The Meaning of
3 Research Questions
● Is there any difference in terms of the use of the language between an academician and
a peddler?
● What are the reasons for language change between these occupations?
4 Hypothesis
Academicians tend to use the standard language, while peddlers use non-standard language as
5 Methodology
A qualitative research method would be used to prove the hypothesis. Data would be
collected by asking questions to the peddlers and having a short conversation with them.
the question & answer session would be done with academicians in private, as well. As for
there would not be any female job owner as it is very rare to find a female peddler. To make it
equal, no female would be observed. For the data analysis, the diagnostic analysis would be
used. Stress and intonation, vocabulary, gestures, and mimics would be observed
6 Expected Results
After the research, it is expected to find out that academicians use a language closer to the
standard, while peddlers use a non-standard language with different accents and dialects. It is
also expected that very few academicians use non-standard language. The reason behind this
might be the choice of that academician who wants to be seen as more sincere, or he would
like to let people know where he is from. As for the main issue, different use of language
differences such as living in a big city or living in a small town, economic factors such as
being unable to get educated or opportunity limitations and lastly, social and personal factors.
7 Conclusion
In daily life, it is obvious to see that people use language differently. Additionally, these
differences have also numerous reasons. In this article, the very first aim was to uncover that
occupational prestige affects the way we use the language. So, two occupations were chosen
to investigate if the language change occurs. One was a low-status job, peddler; another one
was a high-status job, which is academicianship. After all the studies, it was expected that
academicians use the language more prestigious, in a standard way; while peddlers use the