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com
Created By Hafiz Peerzada Zain Usmani
 zainusmani94@gmail.com
Created By Hafiz Peerzada Zain Usmani
Telecommunication Companies

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Created By Hafiz Peerzada Zain Usmani
Introduction
❑First International brand of China Mobile being
launch in Pakistan.

❑CMPak act as a ambassador of friendship

between China and Pakistan.

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❑42 Million subscriber base.

❑22% market share.

Created By Hafiz Peerzada Zain Usmani
Vision Statement

“TO DELIVER THE BEST NETWORK SERVICES WITH

VALUE ADDED SERVICES THAT IS IN REACH OF
COMMON PERSON”

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Created By Hafiz Peerzada Zain Usmani
Mission Statement

“TO BE A NUMBER ONE CELLULAR OPERATOR IN

PAKISTAN”

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Created By Hafiz Peerzada Zain Usmani
Other Key Players In The Market
38% Market Share 73 Million
Subscribers

26% Market Share 49 Million

Subscribers

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12% Market Share 23 Million
Subscribers

Created By Hafiz Peerzada Zain Usmani

 Steps To Create Marketing
Strategies

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Figure Out The Value Propositions
❑Identify the main customer benefits and what
value your product/services bring to the
customer.

❑Value propositions are clear, to the point, and

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they focus on solving customer problems.

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Determine Marketing Strategies, Objectives
❑Organizations define and communicate their
goals using objectives.

❑Evaluate the success and effectiveness of a

particular marketing strategy.

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❑Align expectations and plans, coordinate efforts,
and hold teams accountable for achieving
results.
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Understand Your Customer
❑Embed your customer needs and seek to solve
their problems through your marketing
strategies.

❑Align a company’s products and services with

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the wants and needs of its customer.

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Define Your Buyer Personas
❑It is fictional, generalized representation of your
ideal customer.

❑They help marketers better understanding and

get closer to customer.

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❑Through research you find out best way of
communication with your customer.

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Analyze Your Market And Competitors
❑You need to have a expert knowledge into what
happening in your market and how are
competitor doing.

❑Identify the gaps, and fill it with new trends and

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innovative ideas.

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Establish Your Marketing Method
❑Chose best marketing method to explain, teach
and communicate your brand message with your
customer.

❑You also know, which social channel your

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audience prefer.

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Question?
38% Market Share 73 Million
Subscribers

26% Market Share 49 Million

Subscribers

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22% Market Share 42 Million
Subscribers

12% Market Share 23 Million

Subscribers

Created By Hafiz Peerzada Zain Usmani

Answer

Distribution

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Channels
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Franchisee Promo

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Region Report

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Region Report

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Created By Hafiz Peerzada Zain Usmani
References
https://www.slideshare.net/fais
alnadeem587/zong-final

https://www.brandwatch.com/b
log/building-perfect-marketing-

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strategy/

Official Reports

Created By Hafiz Peerzada Zain Usmani

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Created By Hafiz Peerzada Zain Usmani