Objectives:
By allowing them to share their knowledge, the network of experts
 Realize the opportunities and challenges in media and information
 Research and cite recent examples of the power of media and information to affect
change
Activity:
ASK the students the following:
Are media, information, and technology friend or foe? Prove your answer.
I. Economics of Media; Ratings and Revenues
A. Ratings – determine the number of people who watch, listen to or read a
particular media content
B. Revenues- income generated by the advertisers to the media industry.
C. Opportunity:
1. In the year 2010, the creative and copyright industry contributed Php
661.23 billion to the Philippine Economy.
2. This makes an estimated 7.34% of the country’s gross domestic
product (GDP). -- source: Intellectual Property Office of the Philippines
(IPOPHL) and World Intellectual property Organization
D. Challenge
1. Piracy- unauthorized use of another’s production, invention, or
conception, especially in copyright infringement.
2. It hampers the profitability aspect of the media.
3. The right of the owner to sell directly or indirectly through advertising
is violated.
4. The existence of cheap or even free digital technologies like torrent
downloading makes it attractive to consumers.
II. Media and information for Education
A. Learning has never been easier and, at the same time, more complicated
than it is today.
B. Education- the knowledge, skill, and understanding you get from
attending a school, college, or university.
C. Opportunity:
1. Distance learning or online learning is now a fast-becoming trend in
society.
2. Someone who has access to the internet cannot need to attend a class
to get an education. One can earn a degree from the comfort of their
home.
3.
can check and balance each other’s understanding of subjects;
therefore, refining learning through interactions.
4. The convenience, abundance, and interconnection are opportunities
worth taking advantage of.
D. Challenge:
1. The convenience of using media has become problematic because not
only does this promote laziness, but constant access also puts a lot of
pressure on servers, requiring constant upgrades and regular
maintenance around cyberspace.
2. Overwhelming amount of content to be found online requires the
tedious process of sorting through unnecessary or unrelated content
to one’s research.
3. “It is of the highest importance, therefore, not to have useless facts
elbowing out the useful one” – Arthur Conan Doyle
4. It raises credibility and authenticity issues.
III. Media and Information for Social Change
A. Society is heavily influenced by media and information.
B. Social Change- significant alteration of social structure (interaction
between people and groups) and cultural patterns (shared ways of living
and thinking)
C. Opportunity:
1. Social change can could be produced by scientifically designed and
executed communication campaigns. This involves information
dissemination, promotion of development activities, and providing a
medium for social interaction among communities.
D. Challenge:
1. Media and information have the power to sway society’s beliefs and
perceptions by having the tendency to receive data from the medium
and accept it as a fact right away without conducting due diligence.
IV. Media and Politics
A. The relationship between media and politics considers two perspectives:
the impact of the media on an element in politics or the effect of politics
on the media.
B. The impact of media on an element in politics
1. The information the public derives from the media often sways
support from one candidate to the next and therefore affects the
results of the election itself.
C. Effects of politics on media
1. Politics regulates the media industry.
2. The law enforces rules and regulations governing the media industry.
 D. Opportunity:
1. The Freedom of Information Bill mandates the release of public
documents to those who require its benefits in its war against
corruption. (The Official Gazette)
E. Challenge:
1. In a developing country, the government focuses on poverty,
unemployment, lack of proper health care, and access to education.
2. The government has given little support to efforts that will help
strengthen the media industry.
3. Shortage of government funding that helps cultivate creativity.
4. Weak enforcement of certain laws to protect the media exposes them
to threats.
V. Media Controversies
1. Stereotyping- the process of labeling an entire group of people according
to the characteristics of some.
a. Gender Roles- The alpha male or the depiction of heterosexual
males as superior to the other genders is still present in most
media. Countless protests from feminist movements and the LGBT
community to eradicate sexist elements in the media.
b. Racial Discrimination- Caucasians is at the top of the social class
ladder.
2. Conflict of Interests
a. Conflict of interests- a situation in which there are competing
professionals, personal, and/or financial obligations or interests
that compete with the journalist’s obligation to his outlet.
i. Writing about friends and family members
ii. Press junket trips offered to journalists that are paid for
the entities the reporters cover. i.e., movie studios,
electronics companies, and government agencies.
iii. Accepting hospitality; Overindulging on the subject’s
hospitality.
iv. Gifts
v. Free tickets, copies of books, CDs, DVDs, and access to
subscription-only websites to be reviewed, written about,
or used as background material.
vi. Paying sources; compensating sources for information
undermines content integrity
vii. Quid pro quo: Promising something in return
viii. Investments: Any financial entanglement with the subject
ix. Political and charitable donations: The objectivity of the
reporter will be questioned if he covers and writes about
the organization to which he donated money.
x. Blogs: Writing blogs raises ethical concerns and credibility
issues since it is considered personal and opinion-based
content.
3. Accountability- taking responsibility for one’s actions.
i. It is the core of media ethics.
ii. It involves self-regulation by remembering and respecting
those to whom they are accountable in their work.
4. Censorship- any attempt to limit or prevent the free exchange of
information.
i. It suppresses information, ideas, or artistic expressions.
ii. Forms of censorship:
1. ) Preventive – exercised before the expression is
made public. It may include government
restraints, licensing, or self-censorship.
2. ) Punitive- exercised after the expression is made
public. This is penalizing in nature.
3. ) Taboo- inappropriate or offensive to society.
ASSESSMENT:
Write an essay about following question and upload your answer to
the google drive. A link will be sent from your teacher.
Media, Information, and Technology: Friend or Foe?