ADVERTISING

Mid Term Activity

Name: M. Talha Moosani

Student ID: 17201

Submitted To: Ms. Reema Frooghi

 Product: Smart Stove

a. This stove will work with a portable battery and will not require gas or electricity.
b. Battery life of this stove will be of 10,000/- working hours.
c. Product warranty will be of 01 year.
d. Product price will be Rs. 30,000/- which can easily by borne by middle income group.

 Target audience:
a. Our main target audience will be household ladies who have passion of cooking.
b. All the offices and work places where Micro wave ovens are being used.
c. We will also target males who have interest in cooking.
d. All of our targeted audience will be mainly located in Pakistan.

 Objectives:
a. Main Objective of advertisement will be brand awareness as it will be a new brand so
maximum customers need to have information about the product.
b. The other objective is the sale of product to generate revenue.

 Type of appeal:
a. I will use popularity appeal in my ad as at the time of new product launch it is important to
influence customer for purchasing this product by using some popular celebrities.

 Key Benefit:
a. Main benefit of this product is that it will reduce monthly utility expenses due to which not
only families will rush to purchase this product but all the entrepreneurs also want to have
this smart stove at their working places instead of micro wave ovens.
b. It will be best for the areas where there is shortage of gas and electricity.
c. There will be with no risk in using this product as it will not use gas or electricity.
 Reasons to believe:
a. There are several reasons to believe on this product as all our target audience knows about
shortage of gas & electricity in the country.
b. Other than that I will create this ad with using a popularity appeal which will influence
people to buy this product.
c. Moreover everyone will rush to buy this product as the USP of this product is that it will be
operated with the help of battery.
d. 01 year warranty will also help customers to believe in our product.

 Deliverables:
a. We will focus on creating different ad campaigns on digital media platforms and TV.
b. We will also perform some BTL activities like sponsor some events of public interest.
c. Will also arrange Seminars & Webinars in which we will provide basic training to people
about the usage of product.

 Competitor analysis:
a. Some of our competitors have “electric stove” which is being operated with the help of
electricity, so we will enjoy the first mover benefit in the market as our “Smart Stove” will be
operated by battery which is the main USP of our product so ultimately we will enjoy the
golden chance to grab the market.

 Slogan:
“Enjoy your cooking smartly”